《世纪商务英语阅读教程》系列教材浅析
世纪商务英语阅读教程基础篇
世纪商务英语阅读教程基础篇
《世纪商务英语阅读教程基础篇》是2006年东北财经大学出版社出版的图书，作者是韩玉书、吴燮元。
该书根据高职高专商务英语专业新教学大纲，为满足广大师生对商务英语阅读的学习需求编写而成，具有很高的使用价值。
《世纪商务英语阅读教程基础篇》的课文主要选自近几年出版的国外原版教材、企业最新资讯以及各类国际国内商务会议报告等，语言地道，内容新颖，话题涵盖商务活动的方方面面，反映当前的商务动态。
本教程共分四册，第一、二册为基础篇，第三、四册为提高篇。
每册十个单元，包括课文、生词、注释、练习和阅读材料，并配有详细的使用说明。
本教程适合高职高专商务英语专业、国际贸易专业、国际商务专业以及其他涉外经贸专业的学生使用，也可供相应水平的商务工作者参考使用。
世纪商务英语阅读教程专业篇1第四版Unit_4
4-1
Professional Words & Expressions
product manufacturer market research marketing plan product marketing brand marketing media planning image-building physical evidence people placement target market public relations
翻译
在市场营销中有标准的4P市场营销推广组合和 扩展的3P市场营销推广组合，前者定义为产品、 价格、促销和渠道或分销组合，后者通常指的 是人员, 过程和物证三个要素。
配销渠道 adj. 非商标的 n. 广告；登广告 免费 行销努力 n. 流程 n. 缺点 产品定价 市场营销推广组合 v. 要价 垃圾邮件 推销战略 按正常价
4-1
TASK 1
Select an expression from the words listed
above
which
matches
Hale Waihona Puke one4-2Comprehensive Reading
1 What does the word marketing mean? Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow or conform to someone else’s products, services or values. Marketers can use the variables of marketing mix to make a marketing plan. ongoing 前进的，持续的
世纪商务英语阅读教程(专业篇II)
especially , current assets.
Financial Management
The Financing Decision
Insurance
Insurance Performance
Receive premiums as revenues from policyholders. Generate profits by investing. Make payments as compensation to policyholders.
Financial Management
The Dividend Decision
◇ The dividend decision is the third important decision.
◇ The dividend decision includes the percentage of earnings for cash dividends.
★ People buy old age insurance to support themselves after they retire.
Insurance
Reasons for Insurance
Losses sometimes unavoidably occur in one’s life because of various reasons.
in a car accident.
Insurance
The Importance of Insurance
新世纪商务英语阅读教程旧版
新世纪商务英语阅读教程旧版In the realm of business communication, thesignificance of cultural intelligence cannot be overstated. As globalization continues to reshape the business landscape, the ability to navigate cultural differences and apply them to strategic advantage has become paramount. This is particularly evident in the context of the "New Century Business English Reading Course (Old Edition)", a textbook that serves as a valuable tool for business professionals seeking to enhance their cross-cultural communication skills.The textbook offers a comprehensive exploration of business communication, focusing on the nuances of cultural exchanges and their impact on professional relationships. Through a blend of real-world case studies and theoretical frameworks, it provides insights into the complexities of international business, emphasizing the role of cultural intelligence in bridging cultural divides.Cultural intelligence, often referred to as cultural awareness or cultural sensitivity, is the ability to understand and adapt to different cultural norms, values,and communication styles. In the global business environment, this capability is crucial for building trust, fostering positive relationships, and navigating misunderstandings. The Old Edition of the New Century Business English Reading Course excels in its coverage of these topics, offering practical advice and strategies for enhancing cultural intelligence.One of the key strengths of the textbook is its emphasis on the role of language in cultural communication. The authors recognize that language is not just a tool for communication but also a powerful medium for cultural expression. They explore how language can shape business interactions, influence negotiation outcomes, and affect the overall perception of a company or brand. By examining language use in different cultural contexts, the textbook helps readers develop a deeper understanding of the role of language in business communication.Another noteworthy aspect of the textbook is its focus on ethical considerations in cross-cultural business practices. The authors emphasize the importance of ethical decision-making, particularly in scenarios where culturaldifferences may lead to conflicts or misunderstandings. They discuss ethical frameworks and principles that can guide business professionals in their interactions with counterparts from different cultural backgrounds, promoting mutual respect and trust.The Old Edition of the New Century Business English Reading Course also excels in its use of real-world case studies. These cases, drawn from various industries and geographies, provide readers with a vivid and relatable understanding of the challenges and opportunities presented by cross-cultural business communication. By analyzing these cases, readers can gain insights into how to apply cultural intelligence in real-time situations, enhancing their ability to navigate complex business landscapes.In conclusion, the Old Edition of the New Century Business English Reading Course is a valuable resource for business professionals seeking to enhance their cross-cultural communication skills. Its comprehensive coverage of business communication, focus on cultural intelligence, and use of real-world case studies make it an invaluable tool for building trust, fostering positive relationships,and navigating misunderstandings in the global business environment.**新世纪商务英语阅读教程旧版：商务沟通中的文化智慧** 在商务沟通领域，文化智慧的重要性不言而喻。
世纪商务英语阅读教程基础1(第六版) (1)
Part 1 Topic Introduction
Task 1：Lead-in Exercise
In this unit ， you may meet some particular terms commonly used in explaining cultures and lifestyles. Check the following words & expressions and see whether you know their meanings. Use a dictionary to help you if necessary.
Words & Expressions custom symbolism stereotype bowler hat assimilate manner personal space slang pub demeanor
Meanings
n. 习惯，风俗 n. 象征意义 n. 模式化概念 n. 圆顶高帽，礼帽 v. 使同化，吸收 n. 礼貌，举止 个人空间 n. 俚语 n. 酒吧，酒馆 n. 行为，风度，举止
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
世纪商务英语阅读教程基础篇1(第六版)教案 主编：王洗薇
2018— 2019学年(春)秋季学期教案课程名称开课系（部）教研室授课班级授课教师职称课程基本情况（简单介绍本课程的总体目标和要求）Unit 1 Western Cultures1、2课时教案注：mins=minutes3、4课时教案5、6课时教案Unit 2 Making Introductions1、2课时教案注：mins=minutes3、4课时教案5、6课时教案Unit 3 Telephone Etiquette1、2课时教案注：mins=minutes3、4课时教案5、6课时教案lack 不是形容词，因此没有be lack of的用法。
lacking adj.☆ He was lacking in confidence. 他缺乏自信。
therebyadv. [formal] as a result of this action因此，从而☆ Diets that are high in saturated fat and cholesterol tend to clog up our arteries, thereby reducing the blood flow to our hearts and brains.饱和脂肪和胆固醇含量高的饮食会阻塞动脉，从而减少流向心脏和大脑的血液。
☆ He wished to travel and thereby study the customs of other countries.他希望去旅游，从而研究其他国家的民俗风情。
4. Add to this the typical hectic pace of business communication, and you have a particularly difficult situation.this指代前一句话提到的状况；the typical hectic pace of business communication 是add的宾语，由于太长，所以后置；句中and表示条件和结果，在祈使句后，常用and连接一个简单句，表示条件与结果的关系，它们在语法上是并列关系，但在意义上却是主从关系，也可译为“如果……就……”。
(最新整理)世纪商务英语阅读教程专业篇1第四版Unit_7
n. 供应厂商，供应者 n. 合伙企业 n. 杂货店 合伙企业的章程 v. 租用 n. 许可，执照 n. 实体 n. 总经理，常务董事 n. 破产 n. 资金，资本 独资（经营）
2021/7/26
5
7-1
Professional Words & Expressions
asset obligation transfer proprietorship profit supervise voice general partner risk liability limited partner
2. simplest, oldest, and most common form of business ownership in which only one individual acquires all the benefits and risks of running an enterprise
2021/7/26
8
7-1 TASK 1
1. one of the co-owners of a business organized as limited partnership who does not participate in the management of the firm
选项
O. limited partner
There are three basic forms of ownership structures for business entities: sole proprietorship, partnership and the diagram of the company’s organizational structure. Almost all large and medium-sized businesses are organized as corporations, such as General Motors, Bank of America, Microsoft and General Electric. But not all businesses are corporations. For instance, small ventures can be owned and managed by a single individual. This is called sole proprietorship. In other cases, several people may join to own and manage a partnership.
世纪商务英语阅读教程专业篇
世纪商务英语阅读教程专业篇
《世纪商务英语阅读教程专业篇》是一本旨在培养商务英语阅读能力的教材，适合具有一定英语基础的学习者使用。
该教材的内容涵盖了商务领域的各个方面，包括市场营销、国际贸易、财务管理、战略管理等等。
通过学习该教材，学习者可以了解商务英语的基本知识，掌握商务英语阅读的基本技能，提高阅读理解能力和语言表达能力。
该教材的编写风格严谨，注重实用性和可操作性。
每个单元都包括课文、词汇、注释、练习等部分，帮助学习者逐步提高阅读理解能力和分析能力。
同时，该教材还注重培养学习者的跨文化交际能力，通过介绍不同国家的商业文化和礼仪，使学习者更好地适应国际商务环境。
总的来说，《世纪商务英语阅读教程专业篇》是一本非常实用的教材，可以帮助学习者提高商务英语阅读能力，为未来的职业发展打下坚实的基础。
世纪商务英语 阅读教程 专业篇1 第四版
世纪商务英语阅读教程专业篇1 第四版Unit 1 for sale 出售的 advertising 广告、登广告 auditing 审核、审计investment 投资 at no cost 免费 facility location 厂址选择 life assurance 人寿保险 marketing effort 行销努力 auditor 审计人员 tangible product 有形产品 process 流程 quality standards 质量标准 standard product 标准产品 drawback 缺点 implement 贯彻 Unit3 product pricing 产品定价 custom-designed 定制的 promotions 促销 marketing mix 市场营销推广组合 registry 注册、登记处 unit cost 单位成本 charge 要价 international trade 国际贸易 price elasticity 价格弹性 junk mail 垃圾邮件 warehouse 仓库 profit-maximization 利润最大化 sales strategy 推销战略 inventory 存货管理、存货清单 revenue 税收 at regular price 按正常价 ISO 国际标准化组织segmentation 市场细分、分割 Unit5 Internal Audit 内部审查 demand curve 需求曲线 retailer 零售商 final product 最终成品 skim pricing 撇脂定价allowance 让利 freight bill 运费单 launch (新产品)投产 trade deal 贸易协定 shipping 装运 distribution 分销渠道 corporate image 企业形象 target date 预订日期 domestic price 本土价格、国内价reseller 转卖人 modular 模块化的格 stimulate 刺激 Gap Analysis 差距分析 penetration pricing 渗透定价 sales force 销售力量 certify 保证 positioning 目标市场定位 rational appeal 理性诉求 zero-defect 零瑕疵的 targeting 目标市场选择 lead 线索registrar 注册人员 gross profit 毛利 wholesaler 批发商 quality control 质量控制 fixed and variable 固定成本和变push money 提成、推销员奖励management 管理动成本 point of sale 卖点 wholesaler 批发商 costs 花费voucher 票券、代金券 finished product 成品 dumping 倾销 approach 准备Unit2 current price 市价 dump bin 垃圾箱 product 产品 market share 市场份额 promotional mix 营销推广组合 wholesale 批发 pricing 定价 leverage 杠杆作用、手段 real estate 房地产 sales volume 销售量 formula 公式intangible product 无形产品 profit margin 利润率 trade-in 以旧物换折价换取同类development cycle 发展周期 Unit4 新物的交易 service 服务 product 产品 continuity program 继续订货 warranty 担保 manufacturer 制造业者prospect 寻找(客户) growth cycle 生长周期 market research 市场调查coupon 息票、赠券 declining cycle 下降周期 marketing plan 营销推广计划deal loader 厂家对零售商的奖励 marketing strategy 市场策略 product marketing 产品推广 brand equity 品牌价值 retail 零售 brand 品牌 closing 结束 discount 折扣 marketing 市场营销 hard-sell 硬销售 commodity 商品media planning 媒体计划 self-liquidating 自我清偿 market segment 市场份额 image-building 形象塑造 unit6 non-standard product 非标准产physical evidence 实体坏境 net净值品 people 人员 inventory财产清册 goods 商品placement 放置 current asset流动资产 downturn 低迷周期 target market 目标市场 Master Budget总预算 market target 市场目标 public relations 公共关系 cost of goods sold 已售产品成品 maturity cycle 成熟周期distribution channel 配销渠道 revenue年收入 introduction cycle 引入周期generic 非商标的 liquidity流动性expenditure费用 Managing Director总经理 casualty insurance意外事故保险 finance筹措资金 Bankruptcy破产 combined certificate联合凭证current liabilities ratio流动负债率 Capital资金 B/L提单 budget预算sole proprietorship独资(经营) Premium保险费 creditor债权人 asset资产original policy正本保单 financing mix融资组合 obligation义务disability insurance伤残保险 profitability盈利能力 transfer转让unemployment insurance失业保investment decision投资决定 proprietorship 所有权险debtor借方 profit利润 policy保险单 dividend红利 supervise监督insure投保 cash dividend现金分红 voice发言权 beneficiary受益人finished goods成品 general partner普通合伙人 property insurance财产保险 investment proposal投资建议 risk风险 insurance certificate保险凭证ratio比率 liability责任 heir继承人 overhead营业费用 limited partner有限责任股东 insurer继承人 capital project资本项目 health insurance健康保险 brokerage经纪业务 work-in-progress工作中的进展 invest投资 old-age insurance养老保险 creation of value资产成本 fringe benefit额外福利open policy/open cover预约保险 gross总额 unlimited liability无限责任Unit10 fixed asset固定资产 permit许可证 arbitration仲裁 stock dividend 股息分红 proprietor所有证 termination终止 dept capital债务资金 legal entity法律实体 executory contract执行合同 dividend decision股利决策board of director理事会cash现金 Unit 8cash flow现金流量 equity股东dividend-payout股息分配 venture企业depreciation折旧 franchiser特许investment decision投资决策 exclusive right独占权利demand需求 guaranteed loan保证贷款shareholder股东 fund基金opportunity cost机会成本 exclusive独占的profitability ratio盈利率 franchisee授权人prospective acquisition预期收益 brand image品牌stock 库存 participation loan组合贷款allocation配置 loan贷款raw material原材料 restriction限制issued share capital已发行股份provision条款资金 franchise(ing)许可financing decision融资决策 direct loan直接贷款unit7 Unit 9supplier供应厂商 L/C信用证partnership合伙企业 coverage 承保范围grocery杂货店 reimbursement 偿还articles of partnership合伙企业的insurance policy保单章程 insurance declaration 保险申明lease租用 insure 投保license许可;执照 insured被保险人entity实体 policyholder投保人。
世纪商务英语阅读教程基础1(第六版) (8)
Unit 8 Communication Skills
In this unit, you will
• read about various styles of communication; • increase your understanding of business communication; • practice how to identify patterns of paragraphs; • be required to finish 9 tasks so as to achieve the objectives.
The six patterns above will be discussed from Unit 8 to Unit 10. In this unit, we will begin with Classification Pattern and Listing Pattern.
Part 2 Reading Skill Focus
Part 2 Reading Skill Focus
Classification Paragraph This pattern of organization is used to group or categorize information. The writer
attempts to analyze where events, ideas, or facts fit in with other events, ideas, or facts. In the passage of Classification, it is important to recognize topic sentences and signal words, which are very helpful for readers to understand and remember the information. Here are some signal words often used in Classification:
新世纪商务英语综合教程2详解
新世纪商务英语综合教程2详解1. 前言新世纪商务英语综合教程2是一套专门为商务英语学习者设计的教材，旨在帮助学习者掌握商务英语的基本知识和应用能力。
本文将从不同层面对这套教材进行全面评估，并就其特点和优势进行深入探讨。
2. 教材内容概述新世纪商务英语综合教程2主要包括听力、口语、阅读、写作和商务知识五个部分。
其中，听力部分涵盖了各种商务场景下的对话和讲话，帮助学习者提高商务交流能力；口语部分注重商务英语口语的实际运用，让学习者在商务环境中能够流利表达自己的想法；阅读部分囊括了各种商务文献和案例，帮助学习者了解商务相关知识；写作部分则重点培养学习者的商务英语写作能力；最后的商务知识部分则向学习者介绍了一些商务背景知识和常用表达，帮助学习者更好地理解商务领域。
3. 深入评价从整体来看，新世纪商务英语综合教程2在内容设置上非常全面，既注重了语言技能的培养，又兼顾了商务知识的传授。
这种全面性既能够满足学习者在语言技能方面的需求，又能够帮助他们在实际商务场景中应对各种挑战。
教材中的各种案例和对话都贴近实际商务环境，有助于学习者更加深入地理解商务英语的实际运用。
4. 总结与回顾新世纪商务英语综合教程2是一套非常优秀的商务英语教材，它不仅在内容上十分全面，而且注重了实际运用能力的培养。
对于学习者来说，通过学习这套教材，他们可以全面了解商务英语的各个方面，提高自己的语言技能和运用能力。
我非常推荐这套教材给有意向学习商务英语的学习者。
5. 个人观点作为我的文章写手，我个人认为学习商务英语对于现代人来说非常重要。
而新世纪商务英语综合教程2恰好能够满足学习者在这方面的需求，帮助他们更好地适应商务环境。
我非常愿意为学习者撰写更多关于商务英语的文章，并与他们共同进步。
在我的文章中，我充分探讨了新世纪商务英语综合教程2的特点和优势，并就其内容进行了全面评估。
通过不断提及主题文字，我希望能够帮助读者更深入地理解这套教材，并对其产生浓厚的兴趣。
《世纪商务英语-----阅读教程》(第四版) 专业篇I
《世纪商务英语-----阅读教程》（第四版）专业篇ITest 1Part OneMatch the words and the definitions. Choose the correct word from the word box to each definition and write down the word in the bracket. (20 X 0.5%=10%)1. a written assurance that some products and service will be provided ( )2. a set of international recognized quality management standards. ( )3. the official process of settling an argument or a disagreement by sb. who is not involved.( )4. an amount of money that you pay once or regularly for an insurance policy. ( )5. it can make something know generally, especially, in order to sell it. ( )6. a small piece of printed paper that you can exchange for something or that gives you the rightto buy something at a cheaper price than normal. ( )7. amount of money spend ( )8. income, especially the total income of a company in a certain period. ( )9. the ability to make a profit. ( )10. legal procedure of being declared by a court of law not to be capable of paying its debts.( )11. discount. ( )12. the value of a company’s shares. ( )13. only to be used by one particular person or group. ( )14. formal permission given by a company to sb who wants to sell its goods or services in aparticular area. ( )15. a person or company that provides people with insurance. ( )16. showing what you must pay. ( )17. a written statement of a contract of insurance. ( )18. a failure to do sth. that must be done by law. ( )19. that cannot be changed ; final. ( )20.the act of ending sth. ( )Part TwoTranslate the following phrases into Chinese. (20X1%=20%)1.custom-designed2.freight bill3.quality standard4.real estate5.market segment6.executory contract7.property insurance8.gross profit9.sales volume10.profit margin11.market research12.junk mail13.product marketing14.Board of Director15.Maintenance Engineer16.budgeted account17.finished goods18.debt capital19.standard product20.Internal AuditPart ThreeChoose the best word to complete each sentence. （10X1%=10%）1.All organizations create_____ for customers.A. materialB. productionC. productsD. product2. The house is ______.A. for saleB. in saleC. to saleD. for in sale3. Part of my job is to _______good relationship with our suppliers.A. haveB. keep touch withC. keepsD. maintain4. What ________ of PC do you like?A. brandB. makeC. nameD. title5. The sales promotion team is ______ of well-known professionals in this fields.A. madeB. comprisedC. consisted upD. make up6. The manager needs to make joint decisions that are _______.A. badB. illC. badlyD. optimal7. The shop has been ______ to sell tobacco.A. licencedB. licensedC. licensingD. licencing8. We’ve decided to ______with the employees about our wage claim.A. appealB. meetC. negotiateD. call in9. He _____ a lot of money on repairing his house.A. paid outB. paid offC. paid upD. cost10. Commercial law offers a normal business environment and strong legal______ to operators.A. plansB. guaranteeC. policyD. decisionsPart FourCloze Test (15X1%=15%)The dynamic developing economies of the world are ripe with potential. Not only have they demonstrated extraordinary levels of 1 , but we believe this looks set continue, backed by 2 inflows of foreign investment. Fidelity Emerging Mark, Fund is 3 to help you capitalize on this promising outlook.The 4 to real success in Emerging Markets is research and resources, of Fidelity’s foremost 5 As the world’s largest 6 investment management organization, we can draw upon a(n) 7 network of offices covering developing economies across Asia ,Latin America and Europe.This local presence means we can 8 a hands-on approach, searching out a capitalizing on investment 9 as soon as they come to light. As a result, Fidelity I become one of the world’s 10 names in emerging stock markets: where we 11 manage 5 pounds billion?So act now to 12 out more about the Fidelity Emerging Markets Fund -- and get the potential of these dynamic markets teamed with the strength of the Fidelity organization. For more 13 , call us, free of 14 , from any of the countries below. If you 15 elsewhere, please use the UK number or post or fax the coupon.1. A. growth B. decrease C. height D. diminish2. A. slow B. increasing C. reducing D. fast3. A. thought B. designed C. considered D. supposed4. A. road B. method C. reason D. key5. A. words B. slogans C. ways D. strengths6. A. independent B. wealthy C. prosperous D. national7. A. intensive B. thick C. narrow D. extensive8. A. move B. apply C. reply D. demand9. A. situations B. disadvantages C. opportunities D. conditions10. A. few B. many C. honorable D. leading11. A. currently B. formerly C. recently D. likely12. A. look B. discover C. find D. learn13. A. news B. data C. information D. knowledge14. A. money B. pay C. fee D. charge15. A. live B. wait C. talk D. sleepPart FiveTranslate the following passage into Chinese.(1X15%=15%)Products available from business information fall into three broad categories: standard products(i.e. publications developed and approved by BSI committees), non-physical products(i.e. guide, training materials and electronic products) and joint products (i.e. combination of standard and non-standard.)In marketing, a product is anything that can be offered to a market that might satisfy a want or need. It is of two types, tangible (physical) and intangible ( non- physical). All productsoffered on a market can be placed between Tangible (Pure Product) and Intangible (Pure Service) items.Part SixThere are 3 passages in this part. Each passage is followed by unfinished statements. For each of them there are four choices marked A), B), C) and D). You should decide on the best choice. (15 X 2%=30%)Passage 1Questions 1 to 5 are based on the following passage.In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks' sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers' fast-food restaurants and bought the right to franchise other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches.Today McDonald's is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to orderfifteen-cent hamburgers. In 1976, McDonald's had over $ 1 billion in total sales. Its firsttwenty-two years is one of the most incredible success stories in modern American business history.1. This passage mainly talks about.A）the development of fast food servicesB）how McDonald's became a billion-dollar businessC）the business careers of Mac and Dick McDonaldD）Ray Kroc's business talent2. Mac and Dick managed all of the following businesses except.A）a drive-in B）a cinema C）a theater D）a barbecue restaurant3. We may infer from this passage that.A）Mac and Dick McDonald never became wealthy for they sold their idea to KrocB）The location the McDonalds chose was the only source of the great popularity of their drive-in C）Forty years ago there were numerous fast-food restaurantsD）Ray Kroc was a good businessman4. The passage suggests that.A）creativity is an important element of business successB）Ray Kroc was the close partner of the McDonald brothersC）Mac and Dick McDonald became broken after they sold their ideas to Ray KrocD）California is the best place to go into business5. As used in the second sentence of the third paragraph, the word “unique ”means. A）special B）financial C ）attractive D）peculiarPassage 2Questions 6 to 10 are based on the following passage.We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, m ost people did not like it as well as “regular” coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline. when freeze-dried coffees were introduced (stage of decline).The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military? Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.6. According to the passage, when people grow fond of one particular brand of a product, its sales will ________.A) decrease graduallyB) remain at the same levelC) become unstableD) improve enormously（B）7. The first paragraph tells us that a new product is ________.A) not easily accepted by the publicB) often inferior to old ones at firstC) often more expensive than old onesD) usually introduced to satisfy different tastes（A）8. Marketers need to know which of the four stages a product is in so as to ________.A) promote its productionB) work out marketing policiesC) speed up its life cycleD) increase its popularity（B）9. The author mentions the example of “backpacks” (Line 4, Para. 2) to show the importance of ________.A) pleasing the young as well as the oldB) increasing usage among studentsC) exploring new market sectionsD) serving both military and civil needs（C）10. In order to recover their share of the world market, U.S. auto makers are ________.A) improving product qualityB) increasing product featuresC) modernizing product styleD) re-positioning their product in the market（A）Passage 3Questions 11 to 15 are based on the following passage.In 1960-1961, Chad （乍得）harvested 9800 tons of cotton seed for the first time in its history, and put out the flag a little too soon. The efforts of the authorities to get the peasants back to work, as they had slacked off （松懈）a great deal the previous year during independence celebrations, largely contributed to it. Also, rains were well spaced, and continued through the whole month of October. If the 1961-1962 total is back to the region of 45000 tons, it is mostly because efforts slackened again and sowing was started too late.The average date of sowing is about July 1st. If this date is simply moved up fifteen or twenty days, 30000 to 60000 tons of cotton are gained, depending on the year. The peasant in Chad sows his millet （小米）first, and it is hard to criticize this instinctive priority given to his daily bread. An essential reason for his lateness with sowing cotton is that at the time when he should leave to prepare the fields he has just barely sold the cotton of the previous season. The work required to sow, in great heat, is psychologically far more difficult if one's pockets are full of money. The date of cotton sales should therefore be moved forward as much as possible, and purchases of equipment and draught animals encouraged.Peasants should also be encouraged to save money, to help them through the difficult period between harvests. If necessary they should be forced to do so, by having the payments for cotton given to them in installments. The last payment would be made after proof that the peasant has planted before the deadline, the date being advanced to the end of June. Those who have done so would receive extra money whereas the last planters would not receive their last payment until later.Only the first steps are hard, because once work has started the peasants continue willinglyon their way. Educational campaigns among the peasants will play an essential role in this basic advance, early sowing, on which all the others depend. It is not a matter of controlling the peasants.Each peasant will remain master of his fields. One could, however, suggest the need for the time being of kind but firm rule, which, as long as it cannot be realized by the people, should at least be for the people.11. In 1960-1961, Chad had a good harvest of cotton because.A）the government greatly encouraged peasants1.B）rains favored the growth of cottonC）Chad gained independence in the previous yearD）Both A）and B）12. We learn from the passage that the date of sowing cotton is usually.A）on June 15th B）on July 15th C）on July 1st D）on July 20th13. As used in the third sentence of the second paragraph, daily bread refers to. A）breakfast B）bread and butter C）rice D）millet14. In order to help them through the difficult time between harvests the peasants haveto.A）sell cotton in advance B）be encouraged to save moneyC）sow cotton in time D）plant millet first15. Which of the following is NOT true?A）Educational campaigns are very important to early sowing.B）Of all the advances that the writer hopes for, early sowing is the most important.C）Peasants should remain the masters of their fields.D）Government might as well make good and firm rule for peasants.AnswersPart OneMatch the words and the definitions. Choose the correct word from the word box to each definition and write down the word in the bracket. (20 X 0.5%=10%)1. warranty2. ISO3. arbitration4. premium5. advertising6. coupon7. expenditure8. revenue9. profitability 10. bankruptcy11. allowance 12. equity 13. exclusive 14. franchise 15. insurer16. invoice 17. policy 18. breach 19 irrevocable 20. terminationPart TwoTranslate the following phrases into Chinese. (20X1%=20%)1. 定制的2. 运输费 3 质量标准 4. 房地产 5. 市场份额6. 执行合同7. 财产保险8. 毛利9. 销售额10. 利润空间11. 市场调查12. 垃圾邮件13. 产品推广14. 董事会15. 维修工程师16. 预算账户17 成品18. 债务资金19. 标准产品20. 内部审查Part ThreeChoose the best word to complete each sentence. （10X1%=10%）1. C2. A3. D4. A5. B6. D7. C8. C9. A. 10. BPart FourCloze Test (15X1%=15%)1.A2.B3.D4.D5.D6.A7.D8.B9.C 10.D 11.A 12.C 13.C 14. D 15. APart FiveTranslate the following passage into Chinese.(1X15%=15%)从商业资讯中获得的产品分为三大类：标准产品（即按英国标准学会委员会公布的标准许可生产的产品）、非标准产品（即产品指南，训练器材和电子产品）和组合产品（即标准产品和非标准产品的一体化产品）。
世纪商务英语阅读教程基础1(第六版) (7)
Part 2 Reading Skill Focus
Task 2：Let’s Try
Read the following paragraphs and complete the table on the structure of each paragraph.
Practice 1
It takes just a quick glance, maybe three seconds, for someone to evaluate you when you meet him/her for the first time. In this short time, the other person forms an opinion about you based on your appearance, your body language, your demeanor, your manners, and how you are dressed. Do you have confidence and integrity? Are you friendly and selfassured? Or are you arrogant and disrespectful? That first impression will likely be longlasting and hard to change.
Part 2 Reading Skill Focus
Guided Example
Part 2 Reading Skill Focus
ห้องสมุดไป่ตู้
Part 2 Reading Skill Focus
Part 2 Reading Skill Focus
世纪商务英语阅读教程专业篇1第四版Unit
1-1
Unit Introduction
Task 1 The followings are some explanations of the
expressions in this unit from an English Dictionary. Before reading the texts in this unit, try to match the words in Column B with the explanations and synonyms in Column A and compare your answers with those of your neighbours’.
__T_. __t_a_r_g_e_t_d_a_t_e________
4. the rate rises while production cost reduces.
__F_. __f_i_n_is__h_e_d__p_r_o_d_u_c_t___
1-1
Unit Introduction
5. a storehouse for goods and merchandise.
1-1
世纪商务英语 阅读教程 专业篇1 第四版
Unit 1auditing 审核、审计facility location 厂址选择auditor 审计人员quality standards 质量标准implement 贯彻custom-designed 定制的registry 注册、登记处international trade 国际贸易warehouse 仓库inventory 存货管理、存货清单ISO 国际标准化组织Internal Audit 内部审查final product 最终成品freight bill 运费单shipping 装运target date 预订日期modular 模块化的Gap Analysis 差距分析certify 保证zero-defect 零瑕疵的registrar 注册人员quality control 质量控制management 管理wholesaler 批发商finished product 成品Unit2product 产品wholesale 批发real estate 房地产intangible product 无形产品development cycle 发展周期service 服务warranty 担保growth cycle 生长周期declining cycle 下降周期marketing strategy 市场策略retail 零售discount 折扣commodity 商品market segment 市场份额non-standard product 非标准产品goods 商品downturn 低迷周期market target 市场目标maturity cycle 成熟周期introduction cycle 引入周期for sale 出售的investment 投资life assurance 人寿保险tangible product 有形产品standard product 标准产品Unit3promotions 促销unit cost 单位成本price elasticity 价格弹性profit-maximization 利润最大化revenue 税收segmentation 市场细分、分割demand curve 需求曲线skim pricing 撇脂定价launch （新产品）投产distribution 分销渠道domestic price 本土价格、国内价格penetration pricing 渗透定价positioning 目标市场定位targeting 目标市场选择gross profit 毛利fixed and variable 固定成本和变动成本costs 花费dumping 倾销current price 市价market share 市场份额pricing 定价sales volume 销售量profit margin 利润率Unit4product 产品manufacturer 制造业者market research 市场调查marketing plan 营销推广计划product marketing 产品推广brand 品牌marketing 市场营销media planning 媒体计划image-building 形象塑造physical evidence 实体坏境people 人员placement 放置target market 目标市场public relations 公共关系distribution channel 配销渠道generic 非商标的advertising 广告、登广告at no cost 免费marketing effort 行销努力process 流程drawback 缺点product pricing 产品定价marketing mix 市场营销推广组合charge 要价junk mail 垃圾邮件sales strategy 推销战略at regular price 按正常价Unit5retailer 零售商allowance 让利trade deal 贸易协定corporate image 企业形象reseller 转卖人stimulate 刺激sales force 销售力量rational appeal 理性诉求lead 线索wholesaler 批发商push money 提成、推销员奖励point of sale 卖点voucher 票券、代金券approach 准备dump bin 垃圾箱promotional mix 营销推广组合leverage 杠杆作用、手段formula 公式trade-in 以旧物换折价换取同类新物的交易continuity program 继续订货prospect 寻找（客户）coupon 息票、赠券deal loader 厂家对零售商的奖励brand equity 品牌价值closing 结束hard-sell 硬销售self-liquidating 自我清偿unit6net净值inventory财产清册current asset流动资产Master Budget总预算cost of goods sold 已售产品成品revenue年收入liquidity流动性expenditure费用finance筹措资金current liabilities ratio流动负债率budget预算creditor债权人financing mix融资组合profitability盈利能力investment decision投资决定debtor借方dividend红利cash dividend现金分红finished goods成品investment proposal投资建议ratio比率overhead营业费用capital project资本项目work-in-progress工作中的进展creation of value资产成本gross总额fixed asset固定资产stock dividend股息分红dept capital债务资金dividend decision股利决策cash现金cash flow现金流量dividend-payout股息分配depreciation折旧investment decision投资决策demand需求shareholder股东opportunity cost机会成本profitability ratio盈利率prospective acquisition预期收益stock 库存allocation配置raw material原材料issued share capital已发行股份资金financing decision融资决策unit7supplier供应厂商partnership合伙企业grocery杂货店articles of partnership合伙企业的章程lease租用license许可；执照entity实体Managing Director总经理Bankruptcy破产Capital资金sole proprietorship独资（经营）asset资产obligation义务transfer转让proprietorship所有权profit利润supervise监督voice发言权general partner普通合伙人risk风险liability责任limited partner有限责任股东health insurance健康保险invest投资fringe benefit额外福利unlimited liability无限责任permit许可证proprietor所有证legal entity法律实体board of director理事会Unit 8equity股东venture企业franchiser特许exclusive right独占权利guaranteed loan保证贷款fund基金exclusive独占的franchisee授权人brand image品牌participation loan组合贷款loan贷款restriction限制provision条款franchise(ing)许可direct loan直接贷款Unit 9L/C信用证coverage 承保范围reimbursement 偿还insurance policy保单insurance declaration 保险申明insure 投保insured被保险人policyholder投保人casualty insurance意外事故保险combined certificate联合凭证B/L提单Premium保险费original policy正本保单disability insurance伤残保险unemployment insurance失业保险policy保险单insure投保beneficiary受益人property insurance财产保险insurance certificate保险凭证heir继承人insurer继承人brokerage经纪业务old-age insurance养老保险open policy/open cover预约保险Unit10arbitration仲裁termination终止executory contract执行合同。
世纪商务英语阅读教程基础篇I(第六版)教师用书 PDF
Comprehensive Reading American Culture
Wordห้องสมุดไป่ตู้Formation
Suffix: -tive/ative, -tion, -ly
1 Part
Topic Introduction
A. Knowledge Extension
1. Why American Culture is Unique American culture is unique because it is nurtured, formed and developed under certain
conditions, which are characteristically American. The major factors contributing to the making of this new nation and the forming of a new culture are the hard environment, ethnic diversity ( 多民 族) and plural religion, which is quite different from other nations in the world. What is more, these elements are still influencing the American culture.
Unit 1 Western Cultures 001
they chose the place along the coast. From 1607 to 1892, frontiers were pushed further west. The American frontier consisted of the relatively unsettled regions of the United States, usually found in the western part of the country. The frontiersmen looked for a land of rich resources and a land of promise, opportunity and freedom. Actually they looked for a better life. So individualism, selfreliance, and equality of opportunity have perhaps been the values most closely associated with the frontier heritage of American.
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《世纪商务英语阅读教程》系列教材浅析
关于《世纪商务英语阅读教程》系列教材浅析
摘要：自教育部批准设立商务英语专业以来，该专业蓬勃发展，教学探索日益精进，各系列教材应运而生。
本文以青岛理工大学琴
岛学院外语系商务英语专业《商务英语阅读》系列课程所用教材为例，分析此套教材的优缺点，希望为商务英语专业教材的改进及专
业的发展做出一定的贡献。
关键词：商务英语阅读课程;商务英语阅读教程;世纪商务英语阅读教程
2009年，《高等学校商务英语专业本科教学要求》(试行)推出，明确提出了商务英语专业本科层次的人才培养目标，并确认了该专
业的课程设置，将阅读课程设置为十二门专业核心课之一。
自青岛
理工大学琴岛学院外语系成立商务英语专业以来，一直对其阅读课
程进行教改，不断研究和分析市场各类阅读教程，现使用教材为
“十二五职业教育国家规划教材”系列中的大连理工大学出版社出
版的《世纪商务英语阅读教程》。
该套教材主编为刘杰英，共4册，分为基础篇和专业篇系列，每系列各两册，现已更新至2014年第五版。
在使用该套教材过程中，作为工作在一线教学的笔者对此套教
材有比较浅薄的认识，现针对此套教材，作出如下分析：
一、教材优点
(一)基础性强
该套教材课程设置结构合理，循序渐进。
其基础篇内容以商务文化及礼仪、企业商务工作为主线，让学生学习英语国家文化和商务
礼仪，了解企业工作内容及工作环境，提升职业素养，以适应未来
的外事及商务工作。
此外，基础篇教材还融入了英语专业普通阅读
教材的特色一一培养学生阅读技巧、注重学生阅读能力。
每个单元
配有阅读技巧训练，涵盖了自我阅读技巧、速度技能、理解及应用技能，如：词义猜测、归纳主旨、细节理解、略读、跳读等，使学生在大一阶段能够学习到各种常见的阅读技巧，提高对普通英语材料的`阅读理解能力、商务材料的阅读理解能力和阅读技巧的运用能力，不仅可以满足学生应对大学英语四六级及英语专业四级八级等考试的需要，更能为其英语语言的基础学习打下坚实的基础。
(二)专业度高
商务英语学科是一门跨学科跨专业的综合性学科，该套教材充分抓住了商务英语专业的核心特点，在承接基础篇的基础上，专业篇的学习内容涉及到市场营销、商品定价、风险管理、国际贸易、物流、电子商务、商务法等各方面。
商务知识的补充深入、综合而广泛，为学生进行学习提供了更为丰富的宏观经济内容，使学生了解商务相关行业，具备一定的专业知识，为将来从事相关领域工作打下坚实的理论基础。
(三)创新性强
商务英语是一门不断发展的学科，与时俱进是对该专业教学的基础要求。
该套教材不满足于固步自封，而是通过对企业进行深入调研，结合学生就业需求与社会发展的需要，及时更新教材版本。
我系现使用版本为2014年最新修订的第五版，阅读材料选自最前沿的报刊、杂志等，这就保证了学生能够接触到最实用最前沿的商务专业知识，同时也对授课教师提出挑战，消除了授课教案一成不变的不良教学现象，使得教师与学生共同学习和进步，真正做到与时俱进，符合事物变化发展规律。
(四)实践性强
该套教材每个单元配有相关习题，既有对文章内容的理解又有对所学知识的拓展，题型丰富多样，可以充分检验学生的学习效果。
更设置了期中和期末测试环节，可以分阶段地检验学生宏观学习情况。
此外，每个单元还有与所学内容相关的实践环节，如：保险单据的制作、模拟公司运作等，这也充分调动了学生的学习积极性和
动手能力，使学生在掌握丰富的理论知识的基础上，增强了实战能力，真正做到理论和实践相统一。
二、教材缺点
(一)教材编纂缺乏一定严谨性
笔者在使用该系列教材以来，也发现了其存在一定的不足，由于版本更新速度过快，编辑人员在审校过程中存在时间短，任务重等
客观问题，造成教材存在一些错误。
如：专业篇(II)第一单元的主
题是介绍国际经济组织，但是引入部分却是介绍产品生命周期，且
引入内容与专业篇(I)第二单元产品开发的引入内容完全一致。
(二)配套习题专业度不高
该套教材在其专业篇的习题设置中，部分题目与商务英语内容无关。
笔者认为“专业篇”应以专业性知识为重点，配套习题也应遵
循这一原则，选取更为专业的题目供学生练习更符合教材编纂的指
导方针。
此外，在专业篇中，由于涉及到大量专业术语加之商务语
言具有自身特色，笔者认为应加入翻译练习题，对文中长难句进行
翻译，提高学生的双语能力，为日后进行《商务英语翻译》课程的
学习打下坚实的基础。
(三)教参设置缺乏一定科学性
该系列教材学生用书现已更新到第五版，但是教参却滞留在第四版，第五版仅更新了答案部分，由于版本更换，教材内容更新较多，因此原有教参已不能满足教师备课的需要，客观上加大了教师的工
作量，一定程度上浪费了教师的精力与时间，且原有教参设置缺乏
一定科学性，仅提供了与单元主题相关的背景知识、难句分析、单
词讲解、汉语译文，对于文章的逻辑结构并没有进行宏观分析，违
背了阅读课程作为泛读课程的教学规律，且单词讲解中所给部分示
例与商务内容无关。
由于商务语言的特殊性，部分学生熟悉的单词
在商务文章中会有专业性解释与用法，教参编撰人员应将此作为单
词解析的重点，充分融人BEC、PETS、托业、全国商务英语认证考
试等英语水平考试和职业资格认证考试题型，既有助于学生备考，
为将来踏人工作岗位提供“敲门砖”，又能培养和提高学生的职业实践应用能力。
三、结束语
《世纪商务英语阅读教程》总体而言瑕不掩瑜，充分满足了商务英语专业学生学习的需要，做到了理论与实践的相结合，我系在今后的教学中会继续使用该套教材，并进行更深入地教材研究，充分发挥其教学指导作用。
希望笔者上述的问题能够得到出版社重视，进行一定程度的修改与提高，使该套教材推广到全国的商务英语教学中。