英语专业硕士毕业答辩ppt
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Why do I choose the theme for my study?
1 The study of translation of advertising is of great value and practical significance.
2 The shortage of articles which treat translation of advertising texts as a whole in a systematic and scientific manner.
2
1. Introduction
2. Literature Review
3. Definition and Features of Skopos
Theory
Outline
4. Essence and Particularity of Advertisement Translation
5. Application Skills from the
Q2:
Βιβλιοθήκη Baidu
What is the guidance of skopos theory in
advertisement translation ?
4
Schloarly Journals Internet Documentaries
How?
Research Design
5
Skopos theory analysis AD translation analysis
8
Relationship
The skopos theory makes translation free from the bondage of source text.
The skopos theory provides advertisement translation a great practice space.
Advertisement Translation from a Perspective of Skopos Theory
Name:
Liao Zhongyan
Student No.: 09044227
Supervisor: Bao Gang
The Outline of Presentation
1
Research Orientation:
Relationship Application Skills
What? Conclusion
6
Skopos Theory Analysis
source text
target text
7
AD translation analysis
= Essence Purpose
lead readers to purchase
9
Application Skills
1 Getting familiar with foreign culture 2 Adjusting original language 3 Satisfying the customer’s need
10
Thank you for your attention!
Perspective of Skopos Theory
6. Conclusion
3
Research Questions
Q1: Why does the skopos theory have great
significance in guiding the translation of advertisement?
1 The study of translation of advertising is of great value and practical significance.
2 The shortage of articles which treat translation of advertising texts as a whole in a systematic and scientific manner.
2
1. Introduction
2. Literature Review
3. Definition and Features of Skopos
Theory
Outline
4. Essence and Particularity of Advertisement Translation
5. Application Skills from the
Q2:
Βιβλιοθήκη Baidu
What is the guidance of skopos theory in
advertisement translation ?
4
Schloarly Journals Internet Documentaries
How?
Research Design
5
Skopos theory analysis AD translation analysis
8
Relationship
The skopos theory makes translation free from the bondage of source text.
The skopos theory provides advertisement translation a great practice space.
Advertisement Translation from a Perspective of Skopos Theory
Name:
Liao Zhongyan
Student No.: 09044227
Supervisor: Bao Gang
The Outline of Presentation
1
Research Orientation:
Relationship Application Skills
What? Conclusion
6
Skopos Theory Analysis
source text
target text
7
AD translation analysis
= Essence Purpose
lead readers to purchase
9
Application Skills
1 Getting familiar with foreign culture 2 Adjusting original language 3 Satisfying the customer’s need
10
Thank you for your attention!
Perspective of Skopos Theory
6. Conclusion
3
Research Questions
Q1: Why does the skopos theory have great
significance in guiding the translation of advertisement?