运营活动策划实施方案

运营活动策划方案

篇一:运营活动策划案模板______运营活动策划案淘宝商城产品技术部-商品运营部20XX年7月28日罗成目录一、二、活动Slogen................................................... ......................................................... ....4 活动主要目标用户....................................................... .............................................41.用户素描....................................................... ......................................................... ........4 2.投放总体touch 用户....................................................... ............................................4 3.所需资源....................................................... ......................................................... ........4 A.时间描述....................................................... ......................................................... ........4 B.布点资源.......................................................

......................................................... .......4 C.市场费用....................................................... ......................................................... ........4 D.协助团队....................................................... ......................................................... ........5 三、活动流程及规则....................................................... .................................................51.活动流程Step by Step描述....................................................... ..................................5 A.总流程图....................................................... ......................................................... ........5 B.Step 详解....................................................... ......................................................... ......5 C.活动规则分解....................................................... .........................................................

5 四、五、奖品及红包分类....................................................... .................................................5渠道投放....................................................... ......................................................... ....51.短信投放....................................................... ......................................................... ........5 A.数量....................................................... ......................................................... ................5 B.文案....................................................... ......................................................... ................5 C.回复率预期....................................................... ......................................................... ....

6 2.论坛及帮派投放....................................................... .....................................................6 A.论坛版