麦肯锡三星战略1motorola)ppt
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麦肯锡为三星做的标杆企业分析ppt课件
1875-1939 Business Building
1939-1978
Becoming Industry Leader
1978- PRESENT
Meeting worldwide competition
Organization structure
• Two Japanese electrical equipment manufacturers merged in 1939 to create Toshiba.
Type Foreign Juristic Person's Shares
• Toshiba (China) Co. • Dalian Daxian (Group) Co., Ltd.
Source: Company website, Lit search
Foreign Juristic Person's Shares Domestic Juristic Person's Shares
Established:
1875 by Hisashige Tanaka
President & CEO: Total Assets: Shareholders’ Equity:
Tadashi Okamura US$51,578 million US$10,054 million
Number of employees:
7
SEC China010821BJ-Toshiba
DEVELOPMENT OF DALIAN TOSHIBA’S TV BUSINESS IN CHINA
2019-2019 B
• Founded as a joint venture in 2019, construction was completed in 2019.
麦肯锡为三星做的标杆企业分析ppt课件
SEC China010821BJ-Toshiba
CONFIDENTIAL
Brown Goods and PC Competitor Analysis: Toshiba
SAMSUNG ELECTRONICS CHINA (SEC China)
August 20, 2019
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
4
TOSHIBA’S CORPORATE MANAGEMENT TEAM
SEC China010821BJ-Toshiba
Corporate project
Corporate staff
President & CEO Tadashi Okamura
Corporate support services
Offices: 10 Manufacturing companies: 42 Subsidiaries & affiliates: 72
SEC China010821BJ-Toshiba
CONFIDENTIAL
Brown Goods and PC Competitor Analysis: Toshiba
SAMSUNG ELECTRONICS CHINA (SEC China)
August 20, 2019
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
4
TOSHIBA’S CORPORATE MANAGEMENT TEAM
SEC China010821BJ-Toshiba
Corporate project
Corporate staff
President & CEO Tadashi Okamura
Corporate support services
Offices: 10 Manufacturing companies: 42 Subsidiaries & affiliates: 72
SEC China010821BJ-Toshiba
麦肯锡为三星做的标杆企业分析ppt课件
over ¥5 trillion.
• IT focus, diversification, innovation and globalization are four key elements of Toshiba’s corporate strategy.
• Toshiba is intensively focusing on IT-related business (i.e. telecom and internet), meanwhile, leveraging its legacy businesses to generate stable income
3. Product/market
• Key product offerings • Market position
6. Financial performance
• Sales • Profit
2
BACKGROUND INFORMATION – TOSHIBA
(As of September 30, 2000)
2. Strategy
• Mission • Vision • Corporate strategy
5. Organization and ownership
• Organization structure • Ownership structure
SEC China010821BJ-Toshiba
Type Foreign Juristic Person's Shares
• Toshiba (China) Co. • Dalian Daxian (Group) Co., Ltd.
Source: Company website, Lit search
• IT focus, diversification, innovation and globalization are four key elements of Toshiba’s corporate strategy.
• Toshiba is intensively focusing on IT-related business (i.e. telecom and internet), meanwhile, leveraging its legacy businesses to generate stable income
3. Product/market
• Key product offerings • Market position
6. Financial performance
• Sales • Profit
2
BACKGROUND INFORMATION – TOSHIBA
(As of September 30, 2000)
2. Strategy
• Mission • Vision • Corporate strategy
5. Organization and ownership
• Organization structure • Ownership structure
SEC China010821BJ-Toshiba
Type Foreign Juristic Person's Shares
• Toshiba (China) Co. • Dalian Daxian (Group) Co., Ltd.
Source: Company website, Lit search
麦肯锡为三星做的标杆企业分析ppt课件
Corporate strategy
• Technological innovation accounted for the companies’ successes. One of the founders was the so-called Edison of Japan.
Product Development • Main products & Technology included
Offices: 10 Manufacturing companies: 42 Subsidiaries & affiliates: 72
SEC China010821BJ-Toshiba
Source: Toshiba website, Lit search 3
SEC China010821BJ-Toshiba
• Toshiba
Dalian, Liaoning Province 1996 US$30 million 21’ – 34’ color TV (CRT, Projection, Flat) color TV 1 million sets, 50% export (Year 2000) 2,000
5. Organization and ownership
• Organization structure • Ownership structure
SEC China010821BJ-Toshiba
3. Product/market
• Key product offerings • Market position
Established:
1875 by Hisashige Tanaka
President & CEO: Total Assets: Shareholders’ Equity:
麦肯锡三星战略motorola.ppt
MOTOROLA HAS HIGH ASPIRATIONS FOR ITS CHINA BUSINESS
• Targeting sales of US$ 10 billion in China by 2019/2019 • Focusing production operations in China, as production
since 2019. Its products are more function-driven compared with Nokia’s products, which are more fashion-driven
• Motorola takes more than 50% of the share in the high-end and
Fixed line network equipment
Source: Motorola website
• Set up representative office in 1987 • Operations include:
– 1 holding company – 1 WOFE – 8 joint ventures – 26 subsidiaries
5. Organization and ownership
• Organization structure • Ownership structure
010417SHELM038JL_RAJv5i
3. Product /market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
MOTOROLA’S HANDSET STRATEGY COMBINES AN ATTRACTIVE PRODUCT RANGE WITH SUPERB VALUE CHAIN MANAGEMENT
• Targeting sales of US$ 10 billion in China by 2019/2019 • Focusing production operations in China, as production
since 2019. Its products are more function-driven compared with Nokia’s products, which are more fashion-driven
• Motorola takes more than 50% of the share in the high-end and
Fixed line network equipment
Source: Motorola website
• Set up representative office in 1987 • Operations include:
– 1 holding company – 1 WOFE – 8 joint ventures – 26 subsidiaries
5. Organization and ownership
• Organization structure • Ownership structure
010417SHELM038JL_RAJv5i
3. Product /market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
MOTOROLA’S HANDSET STRATEGY COMBINES AN ATTRACTIVE PRODUCT RANGE WITH SUPERB VALUE CHAIN MANAGEMENT
麦肯锡三星战略1(motorola)
6. Financial performance
• Sales • Profit
2
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• 12,000 employees • US$ 3.4 billion total investment to date
5
STRATEGY
1. Background information
• Location
• Starting year
• Registered • Number of
MOTOROLA HAS HIGH ASPIRATIONS FOR ITS CHINA BUSINESS
• Targeting sales of US$ 10 billion in China by 2002/2003 • Focusing production operations in China, as production
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Focus on
– Marketing, advertising and promotion
– Distribution (channel and sales force)
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. Background information
《麦肯锡-战略讲稿》PPT课件
游及房地 产的发展
旅游及度假区的
假
棒球 生活娱乐
新的阶梯才意味着生存，迪斯尼
发展
生活剧场
的发展经历就是最好的印证。 在这里，一个发展阶梯总是蕴涵 着下一个发展阶梯，这种组合不
迪斯尼/曲球棍
米高梅 摄影棚
主题公园
断发展，从动画、电影，到商品 筹划、主题公园；从旅馆、度假 村到房地产的开发。
东京
欧洲迪
斯尼乐 园
• 为电信市场的完全开
放以及进入其他市场 作准备条件
麦肯锡关于增长的三个层面的主要观点
1、一个宏伟的远景目标和有效结合长、中、短三个时间层面的发展 战略规划，是企业增长的关键
品牌
网络
特殊资产
基础设施
信息
知识产权
执照
特殊关系
政府关系 互补关系
增长阶梯动态
每一步必须：
• 抓住机遇 • 建立实力 • 为将来创立新的选择方案
远大目标
现有的实力
新的实力
所需的未来 实力
具体业务能力，发展能力，特殊资产，特殊关系
迪斯尼的发展就是一不断发展 其台阶组合的画面
度假、旅
迪斯尼 协会度
漫游 路线
公司远景目标的要素
远景目标：基于对未来的观点，高层管理人员对公司的远 景做的一幅令人振奋的蓝图
对未来的观点
竞争领域
对于未来公司 业务所处的运 作空间中政府 法规、竞争及 经济环境的展 望
公司将参与
的业务及地 理范围
竞争优势的来源
公司为实现远景
目公标将开发/重 点 能司倾 ；斜一利份用对的公技司
如何会取得成功 的说明
原则
优良的营运业绩
战略性资产剥离 铸造投资者的信心
麦肯锡：三星竞争对手分析(英文版)(ppt 28页)
6. Financial performance
• Sales • Profit
5
SAMSUNG010605BJ-kickoff2
NOKIA POSITIONS ITSELF AS A LEADING PRODUCT AND SYSTEM SUPPLIER IN THE FAST GROWING MOBILE COMMUNICATION INDUSTRY
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
1
KEY ISSUES TO PROBE - NOKIA
SAMSUNG010605BJ-kickoff2
2. Strategy
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership
• Organization structure • Ownership structure
• What is Nokia’s performance trend?
麦肯锡三星战略motorola
employees
• Focus on
– Marketing, advertising and promotion – Distribution (channel and sales force)
• Management • Era analysis • Equity
structure
2. Strategy
• Management • Era analysis • Equity
structure
2. Strategy
5. Organization and ownership
• • • •
Mission Vision Corporate strategy Market position
• Organization structure • Ownership structure
5
Source: Motorola website
010417SHELM038JL_RAJv5i
STRATEGY
1. Background information 4. Value chain strategy
• Location • Registered
capital team
• Starting year • Number of
Core competencies
• Committed handset promotion • Speedy roll-out of new releases • Provision of high-quality after-sales services • Advanced technology
there is about 15-20% cheaper than in Singapore and 30-40% cheaper than in Europe
• Focus on
– Marketing, advertising and promotion – Distribution (channel and sales force)
• Management • Era analysis • Equity
structure
2. Strategy
• Management • Era analysis • Equity
structure
2. Strategy
5. Organization and ownership
• • • •
Mission Vision Corporate strategy Market position
• Organization structure • Ownership structure
5
Source: Motorola website
010417SHELM038JL_RAJv5i
STRATEGY
1. Background information 4. Value chain strategy
• Location • Registered
capital team
• Starting year • Number of
Core competencies
• Committed handset promotion • Speedy roll-out of new releases • Provision of high-quality after-sales services • Advanced technology
there is about 15-20% cheaper than in Singapore and 30-40% cheaper than in Europe
麦肯锡为三星做的标杆企业分析ppt课件
transformers, electric motors, light bulbs, radio receivers, and cathode-ray tubes.
Source: Literature Search; McKinsey Analysis
• The company grew rapidly and became a market leader in the electrical and electronic industry. However, the organization became more bureaucratic.
2. Strategy
• Mission • Vision • Corporate strategy
5. Organization and ownership
• Organization structure • Ownership structure
SEC China010821BJ-Toshiba
6. Financial performance
• Sales • Profit
1
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
Source: Company Report, Lit search
iValue Creation Company CEO: Tsutomu Kawada e-Solutions Company CEO: Hiroo Okuhara Social Infrastructure Systems
Source: Literature Search; McKinsey Analysis
• The company grew rapidly and became a market leader in the electrical and electronic industry. However, the organization became more bureaucratic.
2. Strategy
• Mission • Vision • Corporate strategy
5. Organization and ownership
• Organization structure • Ownership structure
SEC China010821BJ-Toshiba
6. Financial performance
• Sales • Profit
1
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
Source: Company Report, Lit search
iValue Creation Company CEO: Tsutomu Kawada e-Solutions Company CEO: Hiroo Okuhara Social Infrastructure Systems
麦肯锡三星战略1motorola共27页PPT资料
6. Financial performance
• Sales • Profit
8
KEY MESSAGES - PRODUCT/MARKET
010417SHELM038JL_RAJv5i
• Motorola has entered the low-end of the mobile handset market
there is about 15-20% cheaper than in Singapore and 30-40% cheaper than in Europe
Source: Analyst reports
4
010417SHELM038JL_RAJv5i
MOTOROLA’S CHINA BUSINESS SPANS SIX PRODUCT CATEGORIES
3. Product /market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
6
010417SHELM038JL_RAJv5i
employees
• Managementquity
structure
4. Value chain strategy
• Focus on
– Marketing, advertising and promotion
– Distribution (channel and sales force)
5. Organization and ownership
麦肯锡为三星做的标杆企业分析-PPT精选文档45页
2. Strategy
• Mission • Vision • Corporate strategy
5. Organization and ownership
• Organization structure • Ownership structure
SEC China010821BJ-Toshiba
team
• Equity
structure
4. Value chain strategy
Focus on
• Marketing,
advertising and promotion
• Distribution (channel
and sales force)
2. Strategy
• Mission • Vision • Corporate strategy
4
TOSHIBA’S CORPORATE MANAGEMENT TEAM
SEC China010821BJ-Toshiba
Corporate project
Corporate staff
President & CEO Tadashi Okamura
Corporate support services
• Numerous leading products in the electrical and electronics areas. Examples includes Japan’s first vacuum cleaner, first fluorescent lamp, first radar, etc.
3. Product/market
• Key product offerings • Market position
麦肯锡三星战略1(motorola)(英文)
STRATEGY • Location
• Starting year
• Registered • Number of
• Focus on
– Marketing,
capital
employees
• Management • Era analysis
advertising and promotion
team
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
MOTOROLA HAS HIGH ASPIRATIONS FOR ITS CHINA
• Focus on
– Marketing,
capital
employees
• Management • Era analysis
advertising and promotion
team
– Distribution (channel
• Equity
and sales force)
structure
Source: Analyst reports
MOTOROLA’S CHINA Wireless
BUSINESS SPANS SIX communications Motorola China
PRODUCT CATEGORIES
Mobile
Network
handsets equipment
Pagers
BUSINESS
• Targeting sales of US$ 10 billion in China by 2002/2003 • Focusing production operations in China, as production
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5. Organization and ownership
• Organization structure • Ownership structure
3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
team
• Equity
structure
4. Value chain strategy
Focus on
• Marketing,
advertising and promotion
• Distribution (channel
and sales force)
2. Strategy
• Mission • Vision • Corporate strategy • Market position
• Targeting sales of US$ 10 billion in China by 2002/2003 • Focusing production operations in China, as production
there is about 15-20% cheaper than in Singapore and 30-40% cheaper than in Europe
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Focus on
– Marketing, advertising and promotion
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
MOTOROLA HAS HIGH ASPIRATIONS FOR ITS CHINA BUSINESS
2. Strategy
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership
• Organization structure • Ownership structure
3. Product/market
Source: Analyst reports
MOTOROLA’S CHINA BUSINESS SPANS SIX PRODUCT CATEGORIES
Motorola China
Wireless communications
Mobile handsets
Network equipment
Pagers
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Focus on
– Marketing, advertising and promotion
– Distribution (channel and sales force)
6. Financial performance
• Sales • Profit
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
– 1 holding company
– 1 WOFE
– 8 joint ventures
– 26 subsidiaries
• 12,000 employees • US$ 3.4 billion total investment to date
STRATEGY
1. Background information
CONFIDENTIAL
Mobile Handset Competitor Profile: Motorola
SAMSUNG ELECTRONICS CHINA (SEC China)
August 20, 2001
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
Two-way radios
Semiconductors
Auto electronics and
accessories
Mobile network equipment
Fixed line network equipment
Source: Motorola website
• Set up representative office in 1987 • Operations include:
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
ቤተ መጻሕፍቲ ባይዱ
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis