建立贸易关系ppt课件
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We are a state-owned corporation specializing in the export of the above items. To give you a general idea of our products we enclose a brochure and a samplecutting booklet. We shall send you quotations once we get your specific enquiry.
2
Why firms establish business relation
No customer, No business New customer, New Business
3
Where to find potential customers
1. The commercial counselor’s office of the embassy in foreign countries 大使馆驻国外商务参赞处
5
Where to find potential customers
7. Advertisements in the media 媒体广告 Publications, eg. Public Commerce Information Service
(published by the Ministry of Commerce, P. R. China) Internet, eg. http://www.mofcom.gov.cn/,
Dear Sirs ：(salutation)
9
We have obtained your name and address from Simpson & Co. Ltd., London, England. As you are in the line of cotton piece goods, we are writing to enquire whether you are willing to enter into business relations with us.
http://china.alibaba.com
8. Banks 银行
9. Market survey/research 市场调研
10. other channels
6
What is to be incFra Baidu bibliotekuded in such letters (structures of start letters)
4. Trade Union (Directory) 贸易行会（名录）
5. Business Houses of the same trade 同业商行
4
Where to find potential customers
6. Exhibitions and Trade fairs 交易会
广交会(1957-) Guangzhou, Spring & Autumn China Import and Export Fair (Canton Fair) 高交会 (1999-) Shenzhen China High-tech Fair (CHTF) 投洽会(1987-) Xiamen China International Fair for Investment and Trade
7
How to write such letters
Remember Principles of good communication Main parts of business letters Format of business letters Specimen letters (refer to textbook)
1. Source of information ----how do you get his name & address?
2. Purpose of writing---express your desire to enter into business relations with the firm.
3. Product introduction and Company profile--introduce who are you, including firm’s business scope, financial position and integrity.
4. A pushing end---express your expectation of cooperation and an early reply.
2. China Council for Promotion of International Trade (CCPIT) 中国国际贸易促进委员会（1952-）
3.Overseas Chamber of Commerce 海外商会 China Chamber of International Commerce (CCOIC) 中国国际商会（1988-）
8
China National Import & Export Corp. Beijing Branch Beijing, China (the letter head: sender’s address )
January 4, 2005 (the date) B. Wallace &. Co. 236 St. Louis Street Croydon, England ( inside address: the address of the recipient)
Unit Eight
Establishing Business Relations
1
Contents of this unit
Channels of information about potential customers Structures of “start letter” Specimen Useful expressions
2
Why firms establish business relation
No customer, No business New customer, New Business
3
Where to find potential customers
1. The commercial counselor’s office of the embassy in foreign countries 大使馆驻国外商务参赞处
5
Where to find potential customers
7. Advertisements in the media 媒体广告 Publications, eg. Public Commerce Information Service
(published by the Ministry of Commerce, P. R. China) Internet, eg. http://www.mofcom.gov.cn/,
Dear Sirs ：(salutation)
9
We have obtained your name and address from Simpson & Co. Ltd., London, England. As you are in the line of cotton piece goods, we are writing to enquire whether you are willing to enter into business relations with us.
http://china.alibaba.com
8. Banks 银行
9. Market survey/research 市场调研
10. other channels
6
What is to be incFra Baidu bibliotekuded in such letters (structures of start letters)
4. Trade Union (Directory) 贸易行会（名录）
5. Business Houses of the same trade 同业商行
4
Where to find potential customers
6. Exhibitions and Trade fairs 交易会
广交会(1957-) Guangzhou, Spring & Autumn China Import and Export Fair (Canton Fair) 高交会 (1999-) Shenzhen China High-tech Fair (CHTF) 投洽会(1987-) Xiamen China International Fair for Investment and Trade
7
How to write such letters
Remember Principles of good communication Main parts of business letters Format of business letters Specimen letters (refer to textbook)
1. Source of information ----how do you get his name & address?
2. Purpose of writing---express your desire to enter into business relations with the firm.
3. Product introduction and Company profile--introduce who are you, including firm’s business scope, financial position and integrity.
4. A pushing end---express your expectation of cooperation and an early reply.
2. China Council for Promotion of International Trade (CCPIT) 中国国际贸易促进委员会（1952-）
3.Overseas Chamber of Commerce 海外商会 China Chamber of International Commerce (CCOIC) 中国国际商会（1988-）
8
China National Import & Export Corp. Beijing Branch Beijing, China (the letter head: sender’s address )
January 4, 2005 (the date) B. Wallace &. Co. 236 St. Louis Street Croydon, England ( inside address: the address of the recipient)
Unit Eight
Establishing Business Relations
1
Contents of this unit
Channels of information about potential customers Structures of “start letter” Specimen Useful expressions