商务管理英语 简答 期末考试 范围重点!必考!

1.Four basic management functions: planning organizing leading controlling.

2.Current assessment includes: generate a human resource inventory and make a job analysis.

3.The difference between job description and job specification: Job description describes job

content, environment, and conditions of employment. It focuses on the job. Job specification focuses on the person. It defines the knowledge, skills and abilities needed to perform the job effectively.

4.Five methods for analyzing a job: the observation method, interview, the use of

questionnaire, the use of technical conference and daily activity recording.

5.How can a financial manager minimize a firm’s needs? And to what extent? Pay bills as late

as possible and collect money owed to the firm as quick as possible as long as they do not damage the firm’s credit rating or cost more than they save.

6.The controlled disbursement account: refers to a system that lets a firm know how many

checks and in what amounts will clear what banks at what time.

7.Three principles of TQM: the objective of quality control is to achieve constant and continual

improvement in quality; the focus of quality improvement is on every process in the organization; employees bear a major responsibility for quality improvement.

8.Four elements in implementing TQM: communicating the need for quality, training

employees in the skills and knowledge of quality, securing employee involvement in quality, rewarding for quality.

9.What is the quality audit and why is it conducted? It refers to a careful study of every factor

that affects quality in an activity or in process. It is conducted to identify quality problems and discover new ways to improve quality.

10.Marketing works primarily on two principles: all company policies and strategies should be

directed toward satisfying customer needs. Profitable sales volume is more important than maximum sales volume.

11.The main functions of marketing research: (1) To uncover dissatisfaction or possible new

products or services. (2) To identify trends that affect sales and profitability. (3) To identify problems and opportunities. (4) To keep up with competitor’s market strategies.

12.Four components of marketing program: product and service, promotion, pricing and

distribution.

13.E-banking services comprise personal computer banking through traditional proprietary

communication channels, retail and corporate Internet banking services, telephone banking, and potentially other forms of remote electronic access to banking services.

14.Why do more and more financial institutions eager to adopt e-banking? Because e-banking

can improve a bank’s efficiency and competitiveness, existing and potential customers can benefit from a greater degree of convenience in effecting transaction. This increased level of convenience, when combined with new services, can expand the bank’s target customers beyond those in traditional markets.

15.The deductible: the insurance company will pay only that part of a loss greater than an

amount stated in the policy. It represents small losses that the insured has agreed to absorb.

16.Stock indexes reflect future economic conditions.

17.When people become optimistic about a company’s future, the price of a share of the stock

rises; when people come to expect a company to have little profit or even losses, the price of

a share fails.