汽车实用英语
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Fig.1-2 logo of BMW
VOLKS WAGENWERK
In German，Volks Wagenwerk，meaning their automobiles are provided for the broad masses of people to use．The VW logo is the heading letters for the full name．The pattern mark is made up of three “V” formed by middle fingers and index fingers，which symbolizes Volks Wagen company and its products will win．win．win． (Fig.1-3)
（三星）
Part 2：Reading material
Story of car logo Automobile trademark is an important indicator of motor vehicles．It is divided into two major categories as patterns and letters. Pattern logo often has some historical implication．For example, Benz trident star logo implies that three private companies were merged into Mercedes-Benz company．Letter mark is very easy to understand．It is generally the acronym of an auto company founder. For example，Rolls-Royce is founded by brothers ROLLS and ROYCE，so its mark is letter RR. Letter VW is an abbreviation for Volks Wagen．In short, pattern-logo implies the estab1ishing history of an automobile company and letter mark is an abbreviation for the name of a vehicle corporation．
Fig.1-1 Logo of Mercedes Benz
BMW
BMW is the abbreviation of Bayerische Motor en Were AG(German)．The blue and white pattern among BMW logo signifies the blue sky，white clouds and a rotating propeller，implying a long history of BMW Motor Company．It is not only a symbol of the past leadership of the company in aviation engine technology，but also a symbol of the company’s principle aim and purpose．In the vast space and time，the company depends on its advanced technology and new ideas to meet customers’ needs．It meanwhile reflects the vigorous momentum and ever-changing new look of the company．(Fig.1-2)
பைடு நூலகம்汽车实用英语
Automobile English
Unit one：Automobile General Knowledge (汽车常识)
PROJECT 1：STORY OF CAR LOGO
学习目标
1 了解常见的汽车标志，掌握相关的专业术语、词汇。 2 能借助工具书翻译关于汽车标志的阅读材料。 3 能读懂并翻译相关英语短文。 4 能独立完成课下阅读任务。 5 正确完成课后练习。
VOLKSWAGEN（大众）
MAYBACH（迈巴赫）
Mini （迷你）
Opel（欧宝）
SKODA（斯柯达）
France(法国汽车标志)
Peugeot（标志）
Renault（雷诺）
citroen（雪铁龙）
Korea(韩国汽车标志)
Daewoo（大宇）
KI∧（起亚）
Ssangyong（双龙）
HYUNDAI（现代）
Part1: getting ready How many car logos do you know? Let’s take a look at the following car logos. Germany (德国汽车标志)
Audi （奥迪）
BMW（宝马）
Porsche（保时捷）
Mercedes-Benz（奔驰）
Mercedes Benz In June．1909．Daimler company applied to register in a 3-fork star as
its car flag，symbolizing mechanization of the land．water and air．In 1916，a circle circled the star，4 small stars were mounted on the top of the circle，under which was the written word “Mercers”． “Mercedes” implies happiness or good fortune，that is to say．Daimler vehicles would bring happiness and good luck to its owners. (Fig.1-1)
VOLKS WAGENWERK
In German，Volks Wagenwerk，meaning their automobiles are provided for the broad masses of people to use．The VW logo is the heading letters for the full name．The pattern mark is made up of three “V” formed by middle fingers and index fingers，which symbolizes Volks Wagen company and its products will win．win．win． (Fig.1-3)
（三星）
Part 2：Reading material
Story of car logo Automobile trademark is an important indicator of motor vehicles．It is divided into two major categories as patterns and letters. Pattern logo often has some historical implication．For example, Benz trident star logo implies that three private companies were merged into Mercedes-Benz company．Letter mark is very easy to understand．It is generally the acronym of an auto company founder. For example，Rolls-Royce is founded by brothers ROLLS and ROYCE，so its mark is letter RR. Letter VW is an abbreviation for Volks Wagen．In short, pattern-logo implies the estab1ishing history of an automobile company and letter mark is an abbreviation for the name of a vehicle corporation．
Fig.1-1 Logo of Mercedes Benz
BMW
BMW is the abbreviation of Bayerische Motor en Were AG(German)．The blue and white pattern among BMW logo signifies the blue sky，white clouds and a rotating propeller，implying a long history of BMW Motor Company．It is not only a symbol of the past leadership of the company in aviation engine technology，but also a symbol of the company’s principle aim and purpose．In the vast space and time，the company depends on its advanced technology and new ideas to meet customers’ needs．It meanwhile reflects the vigorous momentum and ever-changing new look of the company．(Fig.1-2)
பைடு நூலகம்汽车实用英语
Automobile English
Unit one：Automobile General Knowledge (汽车常识)
PROJECT 1：STORY OF CAR LOGO
学习目标
1 了解常见的汽车标志，掌握相关的专业术语、词汇。 2 能借助工具书翻译关于汽车标志的阅读材料。 3 能读懂并翻译相关英语短文。 4 能独立完成课下阅读任务。 5 正确完成课后练习。
VOLKSWAGEN（大众）
MAYBACH（迈巴赫）
Mini （迷你）
Opel（欧宝）
SKODA（斯柯达）
France(法国汽车标志)
Peugeot（标志）
Renault（雷诺）
citroen（雪铁龙）
Korea(韩国汽车标志)
Daewoo（大宇）
KI∧（起亚）
Ssangyong（双龙）
HYUNDAI（现代）
Part1: getting ready How many car logos do you know? Let’s take a look at the following car logos. Germany (德国汽车标志)
Audi （奥迪）
BMW（宝马）
Porsche（保时捷）
Mercedes-Benz（奔驰）
Mercedes Benz In June．1909．Daimler company applied to register in a 3-fork star as
its car flag，symbolizing mechanization of the land．water and air．In 1916，a circle circled the star，4 small stars were mounted on the top of the circle，under which was the written word “Mercers”． “Mercedes” implies happiness or good fortune，that is to say．Daimler vehicles would bring happiness and good luck to its owners. (Fig.1-1)