耐克发展史英文介绍

The Nike “Βιβλιοθήκη Baiduwoosh”
• Created by graphic design student at Portland State University in 1971 • Received $35 for the design and unknown amount of stock in Nike • Now one of most famous logos and trademarks in the world
Rafael Nadal
Cristiano Ronaldo
Overview
• Founded by Bill Bowerman and Phil Knight • Been in the industry for over 30 years • World’s most competitive sports and fitness company • Nike employees over 23,000 people
Product
• Sports wear
Shoes
Other things
• • • • Bags Clocks Balls …
Some famous people who were supported by Nike
• Tiger woods
Michael Jordan
Didier Drogba
Nike around the world
• Most of the factories are located in Asia, including Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, Philippines, and Malaysia.
NIKE
History of Nike
Logo of Nike
• Nike is the Goddess of Victory, the ancient Greek «Νίκη της Σαμοθράκης». • The wings support the athletic nature of the product – the company logo is a stylised wing – in that they stand for great god given perhaps speed and agility.
Negative side of Nike
• Nike has been criticized for contracting with factories in countries such as China, Vietnam, Indonesia and Mexico.
• Often poor working conditions and exploitation of cheap overseas labor employed