企业运营策略分析

A Business report about Operations Management

Abstract：Operations management is the general term of the management closely related to the creation of products and services. And it is to plan,to organizate, to implement and to control the process for operational. Company's overall strategy is to achieve the company's overall goals,to make long-term and overall strategy to the future direction of the enterprise. Firstly, This report analyzes how companies implement the overall strategy through the case of Reed Exhibitions of Greater China.Then it Compares the difference of the operational strategies between the ASDS and Sainsburys .Then,it analyzes the difference of operation and management between the production process of antique furniture and furniture production process throught 4V model.Then it analyzes the strategic role of business operations through the four -stage model. Finally, it analyzes the difference between performance goals of hotels and small hotel by polar diagram.

Keywords：Operations Management；Operations Strategy；objectives of operations；

1.the overall Strategy

Company's overall strategy is to achieve the company's overall goals,to make long-term and overall strategy for the future direction of the enterprise .It is co-ordinating the various points overall strategy of guiding framework . Strategic management includes many types of alternative strategies , not only because of corporate decision-makers have different perspectives , but also because companies have different levels and in different intrinsic qualities and the external environment , so the corporate will choose different under different conditions strategy.

1.1 Company Profile( Reed Exhibitions Greater China Case)

Reed Exhibitions is the world 's largest exhibition and conference organizer , its headquartered locate in the United Kingdom. In China Reed Exhibitions exhibition beginning in 1985 ,now is China 's most active exhibition and conference organizer .The Chinese Reed Exhibitions headquartered locate in Beijing , they make more than 30 games authoritative industry exhibition in china every year, covering the Yangtze River Delta , Pearl River Delta , the Bohai Rim and Northwest and Southwest regions.

1.2 Strategic Analysis

1.2.1 the level of corporate strategy

( 1 ) Developmental Strategy

In China Reed Exhibitions has a good internal strengths and external opportunities , stronger , which is an industry leader in product , its product, technology, market has great competitive advantage.

( 2 ) joint strategy - -win strategy together

It integrate into the local joint ventures and exhibition brands.

China team of Reed Exhibitions with local governments, major industry associations and the media establish a formal and informal alliances to host integrated and have a decisive role in the industry exhibition .

( 3 ) localization strategy

To enter the Chinese market ,at the first Reed Exhibitions take cooperation with Chinese companies to quickly complete market expansion and occupation status .

Reed Exhibitions being a successful example of joint ventures is Reed Sinopharm Exhibitions Co., Ltd. ( abbreviation: Reed Sinopharm ) which is China 's largest pharmaceutical and health exhibition organizer .

1.2.2 business Strategic

( 1 ) the differentiation strategy

At present China has a increasing demand for high-quality exhibition.Reed Exhibitions China will listen carefully to customer’s needs and introduct programs to meet their needs , to provide customers with differentiated products and services.

( 2 ) diversification strategy

Multidimensional exhibition mode combines exhibitions and benchmark activities together. In addition to introducing new exhibition projects, seminars and conferences are also an important business products.

1.2.3 the level of functional strategy

( 1 ) Human resources localization strategy

HR strategy is one of the strategies of corporate functions .

It is to make human resource management and corporate strategy , and support an important means of cooperating , which relate to the company's most fundamental , long-term competitiveness. In China Reed Exhibitions continue to introduce Chinese excellent local MICE professionals. International sales group are also members of local recruitment .

( 2 ) public relations strategy