百雀羚英文版国际营销策划PPT

PROMOTION
India
S PROMOTION
USER EXPERIENCE PLAN
PLAN
TRADITIANAL MEDIA AND NEW MEDIA PROPAGANDA
SUBJECT ACTIVITY
•Counters in the store invite consumers experience products. •.Free distribution of product leaflets .
essence，
5 series of skin care products
Hydrating series
Herb series
Classic series
Anti-wrinkle series
Men's series
SPDC supple andsmooth night mask
Product introduction
Shelf life: 3 years
For all skin types
Sales Status
Company products total sales
C Bule:公司销售总额 Red:销售总额增长率
2008年
2009年
2010年
2012年
2013年
Hydrating series sales volume
Magnificent: In 2007
mark
“SPDC”New generation of herbaceous succulent series listing
Select the precious herb，extract the natural zero stimulus, zero risk
E-commerce platform
- Great potential -Domestic marketing success, experience
Further penetration program
-Sales license, store franchise -Have lots of salesmen, beauty consultant (use the advantage of low labor costs in developing countries)
Shelf life：3 years
Effect：Quick moisture, protect sensitive
Men's wake-up lotion
Main components
Prevent dry Smooth skin.
Ginseng extracts
Olive Leaf nourish your skin and wrinkles antiaging
Product introduction
Texture: Lotion
Specifications: 95g
Function: Relieve tired, smoothes skin, moisture
For all skin types
SPDC Supple natural BB cream
SPDC Overseas Marketing Strategy
walk into SPDC
一、brief introduction 二、main products introduction 三、sales status 四、marketing strategy
SPDC Company profile
Texture：Paste Specification：110g Package：Plastic packaging Shelf life：3.5 years Effect：Deep repair, firming, moisturizing whitening
Power of the five elements
• Brand meaning:From a bird feather extracted oil essence
• Brand creation date :Brand was founded in 1931, has been 82 years of history
• The main products :Water tender times series, the series of herbaceous quintessence, now classic skin care series, artistically herbal series, men care series
A shop in sales (Month) Unit: Hundred
Acne series
In recent years, sales have been steady growth, second only to Hydrating series
SPDC Supple natural BB cream
……
SPDC CHANNEL STRATEGY
Enter department store
Locking a second-tier cities India's major retailers shoppers stop Cooperation with local companies - Rely on a strong dealer ambani, tata, etc. - With local Japanese companies to jointly develop herbal products
Market Choice
India
Why Choose India
nature economy society
India Overview
• India is the largest country in the subcontinent.
PPT模板下载：www.1ppt.com/moban/
Road conditions are poor, hard goods delivered
CITY 30%
VILLAGE
70%
Furnishings messy, even dirty
Deprtment stores
supermarket specialty stores
Small grocery store
In 2012, The first quarter sales accounted for 59%,take up the lion’s share.
Sales of ten in 2012 before the month . Set/Month
Classic cream
Jan Feb Mar Api May June July Aug Sep Oct
Product Introduction
Texture: Cream
Size: 40g
we dare that not all BB cream is good for skin!!!!!
Efficacy: Isolation UV、Moisturizing、concealer、oil and water balance
Make the skin more easily absorbed and balance the skin, enhance vitality!
For all skin types
Effect: Deep clean the skin Balancing water and oil of skin Calm anti-inflammation Fill water、lock water
•For series or Star products to build interesting thematic activities. •"The new-for-old" activity-during the event, can run out of a beautiful sample of product packaging for a new product.
One shop in shanghai Box/Month
Box 30
15
0
Men's series
Sales summary
The company product sales overall rose steadily. The best selling is Hydrating series and BB cream. The other products also have good market. I suggest that we should increase the advertising for other products, to increase their visibility to increase sales. Finally, I hope that our products can be sold overseas.
Company profile
• SPDC founded in 1931 • Is a handful of domestic famous cosmetics manufacturer with a long history • Brand has repeatedly been rated as Shanghai famous trademark and won the title of China famous trademark, etc
Development course
Fame:First 30s
mark
“SPDC” Balsam of listed
Development: 80's
mark
“Fenghuang”Brand listed
Rise: since 2000
mark
Company restructuring, Shanghai Bai Chay Ling daily chemical Ltd
10000
11550
人均GDP（单位：美元）
2000
1500 1000 500 0 2005 2006 2007 2008 692 778 1000 1004
1349 ቤተ መጻሕፍቲ ባይዱ105
1440
2009
2010
2011
Market size
• Beauty Health Market: $ 2.68 billion • Growth Rate: 15% to 20% • Prediction: By 2015, per capital spending on cosmetics increased by a $ 1.2 to $ 5
•TV commercials based. •The television commercials, network communication, line promotion for effective integration, to achieve optimal use of resources。
The 2012 world population
china
India
Others
The man likes to look good
People love white
Channel
India
India sales channel assessment
Low operating costs, retail terminals spread
• Most parts of India has a tropical monsoon climate, year-round temperatures.
GDP(单位：亿美元)
20000 15000 15940 11390 7660 5000 0 2005 2006 2007 2008 2009 2010 2011 8730 17430 12880
Shrink pores
Acne series For all skin types Shelf life：3.5 years
SPDC Classic creams
Product introduction
Texture：Paste
Specification：41.5g Package：Filling