商务英语之商务文化
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Unit 2 Business Culture
Business Culture
●What is culture?
●Culture is a set of learned core values,
beliefs, standards, knowledge, morals, laws, and behaviors shared by individuals and
societies that determine how an individual
acts, feels, and views oneself and others.
●Important Cultural Components
●Language: the oldest human institution(习
俗）and the most sophisticated medium of expression.
●Language is more than just spoken and
written words. Non-verbal communication, gestures, body language, facial expressions all convey a message.
By failing to understand the cultural context in which such non-verbal communication occurs you may run the risk of not only failing to read your colleague across the table but of actually sending the entirely wrong signal.