富媒体广告的利与弊

Examine the use of rich media in advertising. Find and describe at least two examples of advertising using streaming video, sound or other rich media technologies (Hint: Check the sites of Internet advertising agencies for case studies or examples of their work). What are the advantages and/or disadvantages of this kind of advertising? Prepare a short 3-to-5 page report on your findings.

富媒体广告的利与弊

在这网络高速发展的时代，大部分的电子商务网站的盈利模式都有广告收入这一项，随着技术的不断发展，广告也越来越高级，从以前只有简短的文字和低画质的图片变成了有声音有视频的多媒体广告，以下借助几个例子说明多媒体广告的优缺点。

1.播放视频之前的一段广告

我喜欢在网上看视频，于是也见到了形形色色的广告，有的是在视频开始前加入一段广告，也有的是看完广告后才跳链接到视频，视频前的广告往往给人印象深刻，以前追番看动漫的时候，都能把广告背下来了。比如常见的游戏网站的宣传广告，大部分都是以富媒体广告的形式，常常是以一些华丽的游戏视频再配上一段震撼的音乐的形式，让人看了广告就有想去玩这款游戏的冲动。当然这种广告也有它的坏处，比如说时间太长，有时候看一个几分钟的小视频，前面却有个三十秒，甚至一分钟的广告，顿时就失去了兴致，甚至对广告宣传的东西反感起到了反作用。

2.打开网页弹出来的广告

有时候浏览网页，特别是点击下载链接的时候，往往会弹出一个广告网页，这种广告也会给人带来深刻的印象，就对广告书宣传的东西有了一些了解，这种广告往往是一些静止系的画面，因为人们对突然弹出的网页往往是马上关掉，于是为了让人们在这很短的时间内记住广告的内容，就不能是一段视频广告了。当然这种广告也有他的弊端，人们在浏览网页的时候突然弹出广告，肯定是有一定反感的，也起到了反作用，特别是有些页面必须先点一下页面，然后弹出广告，关掉以后才能正常浏览网页，这种的广告神烦。

3.闪动的吸引人的广告

浏览网页是往往在页面的右边有一些小广告，大部分是一些动态gif图配一些文字的富媒体广告，如果尝试去关它的话，往往会跳链接到广告网站，它们突出的优点就是吸引人，当我们在浏览网页时，整张网页全部是静止的，那些不断切换画面的gif小广告就特别的吸引人，让人情不自禁的瞟一眼，内容有很简短，于是就被记住了。当然这种广告也有弊端，有时候这种广告会遮住原来网页的内容，让人感到厌烦，还有如果广告做的吸引力不足的话，就失去了它的作用，而且这种广告往往会被浏览器插件自动屏蔽。

4.遮盖页面的广告

有时候打开一个网站，突然整个网页变暗，然后冒出一个广告，大都是以一组图片配上文字的多媒体广告，而且关不掉，这种广告毋庸置疑给人带来了深刻的印象，记住了宣传的内容，当然这种广告的弊端也很大，起的到反作用也很大，因为人们对遮盖网页是很反感的。

网络广告是大部分网站收入的主要来源，既然我们享受到了网站的服务，就应该为了网站盈利而接受网站上的广告，网页广告虽然被大部分人讨厌，它起到的作用也是很大的，视频前的视频式的富媒体广告就为你视频缓冲起到了重要作用，广告也为单调的网页添加了色彩，网页广告的利是大于弊的。

The advantage and disadvantage of rich media advertising

In this era of rapid development of the network, the majority of the profit model of e-commerce sites have advertising revenue this one, as technology continues to develop, more and more advanced advertising, only a short text from the previous and the low quality Pictures become a voice with video multimedia advertising, with the following few examples illustrate the advantages and disadvantages of multimedia advertising.

Play video ad before a

I like to watch videos on the Internet, and it will see all sorts of ads, some in video ad before the start of a paragraph, but also some reading before jumping link to video ads, video ads are often former impressive, see previous chase Fan animation time, can put ads back down. Such as common gaming site advertisements, mostly in the form of rich media ads, often at some of the gorgeous game videos matched with a shock in the form of music, people looked ad will want to play this Game impulses. Of course, this kind of advertising also has its disadvantages, such as too long, sometimes look at a few of the small video, there is a thirty seconds earlier, or even one minute of advertising, suddenly lost interest, even for advertising something objectionable played a counterproductive.

Pop-up to open the page advertisement

Sometimes browsing the web, particularly click the download link, it is often an ad page will pop up, this kind of advertising also brings a deep impression on the advertising book publicity stuff have some understanding of this kind of advertising is often Some rest frame of the screen, because people tend to suddenly pop right off the page, so in order to get people in this very short period of time to remember the content of advertising, you can not be a video ads. Of course, this kind of advertising also has his shortcomings, people browsing the web when suddenly pop-up ads, there is definitely some resentment, but also played a counterproductive, especially since some pages must first point about the page and pop-up ads, turn off before they can properly browsing the web, this ad god annoying.

Flashing compelling ad

Browsing the web is often the right side of the page there are some small ads, mostly with some dynamic gif drawing some text rich media advertising, if you try to turn it off, it will often jump link to the ad, they are prominent advantage is attractive When we browse the Web, the entire page all is still, those who constantly switching screens gif small ads on the particular attractive, people can not help but glance, the content has a very short, so he was remembered. Of course, this kind of advertising also has drawbacks, sometimes this kind of advertising will cover the original content of the website, people get bored, there are less attractive if the ads do, then it loses its effect, and this ad will often be browser plug-in automatically shield.

Cover page of advertising

Sometimes you open a website, suddenly darken the entire page, and then emerge an advertisement, mostly based on a set of pictures accompanied by text multimedia ads, and off can not afford, this ad is no doubt brings a deep impression, remember the content of propaganda, of course, the drawbacks of this kind of advertising is also a