公司分析研究报告PPT

2004.06.14 新浪免费邮箱全面扩容 2005.06.30 新浪正式推出自主研发搜索引擎“爱问” 2005.9.8 新浪推出新浪博客 2006.12.6 新浪推出新浪播客 2009.8.14 新浪推出新浪微博 2013.9.19 新浪推出移动支付 2014.4.17 新浪微博在美国NASDAQ上市
An acquisition in which the acquiring group is led by the company's own management and executives.
Led by its own management
MBO管理层收购
Led by outside investors
Sports Forum SRSNET 1996 Games Forum SINA 1998
Tourism Forum
GROWTH STRATEGY
1999.4.17 新浪网名人访谈开通在即，在新浪网直播间里著名导演张艺谋 与网友畅谈他的新片《一个都不能少》。 1999.9.1 9月1日，一个以面向全球各类投资者，提供实时金融、商贸信 息服务的新频道"新浪财经"以全新的面貌闪亮登场。 1999.9.13 新浪网生活空间推出全国酒店预定 1999.9.16 Follow me, little birdie! 新浪网生活频道推出全国电子地图查询 1999.9.22 新浪网新闻中心推出地方新闻
PRESENTED BY
ROWLING, MANDY, AND TERRY
IN ASSOCIATION WITH
NICKY, VICKY, ELVIRA, FANNY, AND JOYCE
December 19, 2016
PLANNING
ORGANZING LEADING
Growth Strategy
Formalization

Conflicts of interest Comply with law Company reports Report illegal and violated behaviors Obey the rules
Organizational Structure
COMPETITIVE STRATEGY
Non-programmed Decision
年份 1999 2001.6 2001.9 最高职权管理人员 王志东 茅道临 吴征 职位 CEO CEO 董事、联席主席
2003.5 2003.9
2005.3 2006.5至今
汪延 段永基
陈天桥 曹国伟
CEO 董事会联席董事长
1.40% 3.20% 9.41%
T. Rowe Price Associates, Inc. BlackRock, Inc. OppenheimerFunds, Inc.
New-Wave Investment Holding Company Limited T. Rowe Price Associates, Inc. BlackRock, Inc.
(money→power)
3.1% 9.41%
Managers
Sina
Major Shareholders
9.84% 3.2%
Path-goal model: , ? Supportive? Directive Participative? Achievement-oriented? Leader behaviour: Autocratic? Participative? Laissez-faire?
Organizational Culture
创立之初：“世界在你眼中”。 创业之中：“你的网上新世界”。 发展阶段：“奔腾不息”。
领先地位：“一切由你开始”。
Leading
Motivating and Rewarding Employees Leadership
Maslow’s Hierarchy of Needs Theory
Competitive Strategy
Nonprogrammed Decision
RichWin97 Talents bring-in
RichWin4.2 WinMate 4.0
Tech-systems bring-in
1993 Creating Domestic Topping Software Enterprise 1996 Marching Toward Internet
Six Key Elements in Organizational Design of Sina
Work Specialization
Formalization
Departmentalization
Structure
Centralization& Decentralization Span of Control Authority & Responsibility
THANK YOU
1999.11.1 新浪电商正式开业 1999.11.17 新浪搜索引擎推出新浪搜索 1999.11.22 新浪生活空间机票预订服务开通 1999.11.26 新浪生活空间娱乐栏目发布 1999.11.26 国内足坛、国际足坛栏目改版， 国际开辟了五大联赛：意甲、英超、德甲、西甲、法甲专栏 2000.4.14 新浪网正式申请在美国NASDAQ上市
groups, sina sets up different business channels. 科技频道 Technology Channel 财经频道 Finance Channel 汽车频道 Car Channel 房产频道 House Channel 游戏频道 Game Channel 女性频道 Women Channel 新浪读书 Sina Reading 新浪旅游 Sina Traveling 新浪视频 Sina Video
Takeover收购
Chao’s Leadership
All directors and executive officers as a group 3.1% Signed $180 million debt financing (债务融资) from investment fund companies (投资基金公 司)
Work Specialization
Charles Chao
CEO
Herman Yu
CFO
Hong Du
COO
Tong Chen
executive VP chief editor
Jianglei Wei
SeniorFra Baidu bibliotekVP
Functional Departmentalization
Product Departmentalization
Managers
Sina
Major Shareholders
T. Rowe Price Associates, Inc. BlackRock, Inc. OppenheimerFunds, Inc.
9.84% 9.65% 6.79%
Chao’s Leadership A transactional leader
Coaching
Year-end Bonuses Medals
Awards
CEOs & Presidents of Sina
1999.03 1999.09 2001.06 2003.05 2006.05 1999.09: Jim Sha 沙正治 2001.06: Wang Zhidong 王志东 2003.05: Mao Daolin 茅道临 2006.05: Wang Yan 汪延 present: Charles Chao 曹国伟
14 August, 2009
Nov. 2005 Apr. 2005 Apr. 2005
Business savvy Assertiveness Vision Intelligence
July ,2006 Mar. 2008
Baidu 空间
Chao’s Leadership
MBO (Management Buy-Outs):
Fudan University University of Texas at Austin University of Oklahoma Pricewaterhouse Coopers
What Traits Does Charles Chao Have?
“我觉得，能否成为领导的关键是他能不能做 决策、敢不敢做决策。有时候他的决策不一定 是对的，但他必须在必要时做出决策，这是对 一个人真正的领导能力的考验。” Social Media ——新浪首席执行官兼总裁曹国伟在 2009年 Social Networking Sites 中国企业领袖年会上对如何培养领导力的阐述
Five Major Business • Sina Network • Sina Mobile • Sina Community • Sina Enterprise Services • Sina E-commerce
Customer Departmentalization According to various customer
New Employee Old Employee
KPIs (Key Performance Indicators)
Salary Inversion
The Fiedler Model: Task-oriented ? Relationship-oriented? Behavioral theories of leadership: Production-oriented? Employee-oriented?
最大股东 CEO
Investment Co. of Sina British Virgin Is.
$180 million
Major Shareholders
6.79% 9.65% 9.84%
Shareholding Structure after Chao's Purchase of Shares
Geographic Departmentalization
Authority and Responsibility
Span of control & Centralization• Setting the goal Decentralization
• Implementation of the goal • Judging capability of employees