商务英语中级 Report
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商务报告的结构及常用句型
Report on _________________ Keep the title of the report short. It only needs to tell your reader the subject. 简短、精炼,让你的读者知道你写作的意图即可
Answer Report on _visits to website and proposed marketing strategy___
dropped down in October, but remained unchanged for the rest of the period.
launched newsletter for subscribers
3000.00
2700 2300
2950
ran competition – very popular
steadily from October to December.
Exercise:
A steadபைடு நூலகம் fall in
sales during November and December followed the sharp increase in October.
Exercise:
Truck sales
常用的概括图表信息的词组和表达方式
上升趋势 to increase / an increase to go up to grow / a growth to jump / a jump to leap / a leap to reach a peak / a peak to soar / a soar to rise / a rise
very few people visit Cost because of these 3,200
No cost except my time!
Monthly newsletter emailed to subscribers
Writing: A report
• Understand the task
Procedure
• Check your answer – Does it fully complete the task? – Is the information clearly organized? – Are the grammar, vocabulary and style appropriate? • Make any necessary changes. Make sure you keep within12-140words.
– Make recommendations and propose
Procedure
• Plan your report – How many sections will there be? – Give each section a heading • Think of phrase and vocabulary to include in each section • Check that your plan covers all the points. Then write your report
商务报告的结构及常用句型
Introduction
介绍写作背景,阐明报告要讨论的问题。
The aim/purpose/objective of this report is to… This report sets out to /aims to… As requested by/ Upon request of某人/某部门, I Answer am submitting the following report about … We have done a survey showing that …
常用的概括图表信息的词组和表达方式
升降程度较大 a great deal /big/a lot clear / clearly considerable / considerably dramatic / dramatically great /greatly marked / markedly Much
Introduction The aim of this report is to comment on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months.
2950
launched 2500.00 newsletter 2000.00 for 1500.00 subscribers
1000.00 500.00 0.00
3000.00
2700 2300
ran competition – very popular
三维柱形图 1
Mar
Apr
May
Spending on Internet advertising for May Banners on other sites (euros/month)
商务报告的结构
visitors has _____.There are two reasons for Tip 4: In the findings the increase. First of all, we section describe the facts Secondly in May______________________ and information. Tip 5: In the Answer final Avoid section, Recommendations giving your opinion at this make recommendations stage. In order to increase this number I the would based on findings and propose action recommend that
– preparing a short report – Report on the number of people visiting the company website in the last three months . – propose a marketing strategy for the next three months.
Tip 1: Keep the title of the report short. It only needs tell Report on _________________ Tip 3: State the to aim ofyour the reader the subject. report in the introduction. Introduction will include why you The aim of this report is to This ____________ have been asked to write it Findings and what you will have Over the last three months, theby number done the end.of
常用的概括图表信息的词组和表达方式
升降程度较小 a bit a little gentle / gently gradual / gradually little slight / slightly slow / slowly small steady / steadily
obvious / obviously quick / quickly rapid / rapidly remarkable / remarkably Sharp /sharply significant / significantly strong / strongly sudden / suddenly
平稳状态 to be hardly changed to have little change to keep steady to level off to remain constant to remain unchanged
Exercise:
Truck sales rose
2500.00
2000.00
1500.00
1000.00
500.00
0.00 Mar Apr May
Findings Over the last three months, the number of visitors has increased by 650.There are two reasons for the increase. First of all, we launched a newsletter for subscribers. Secondly in May, we ran a competition which was very popular.
Business English
Lesson Seven
4.2 Report
01
Writing(写作) :
A report
商务便函与便条是企业内部员工之间 的书面联系手段。 商务信函是企业对外进行书面联络的 手段。
商务报告既适用于企业面向外界机构与 人员进行业务往来,例如向公司股东们 呈交的年度报告、分红配股报告等,亦 适用于企业内部上下级之间、员工之间 的信息沟通,例如市场调查报告等。
商务报告的结构及常用句型
Findings(调查结果)
According to the recent market research / investigation / survey / the chart above / the table above …… , The recent visit/investigation/survey showed that …… The table/chart above tells us that …… Answer From the chart shown, we find/learn/notice that … The table/chart above is showing that……
Writing: A report
1. Read the information and the task below:
You work in the marketing department of your company and your line manager has delegated to you the task of preparing a short report. You must report on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months. You have already made some handwritten notes on the information below.
下降趋势 to collapse / a collapse to decline / a decline to drop / a drop to decrease / a decrease to fall / a fall to go down to reach a low point / a low point to reduce / a reduction
梳理归纳
• Introduction
– Aim – Why you have been asked to write it – What you will have done by the end
• Findings
– Describe the facts and information
• Recommendations