最新商务英语中级 Report教学提纲

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商务英语写作大纲[5篇范例]

商务英语写作大纲[5篇范例]第一篇：商务英语写作大纲写作目的(writing purpose)受众/读者(audience)构思过程(thought process)演绎式组织模式(deductive organizational patterns)归纳式组织模式(inductive organizational patterns)直接组织模式(direct organizational patterns)间接组织模式(indirect organizational patterns)写作修改的3个步骤(three distinct stages of revision: adding on;moving around;cutting out)管理沟通(managerial communication)组织沟通(organizational communication)人际关系与团队建设(human relationships and team building)销售沟通(sales communication)商务文件(business documentation)国际交流（跨文化交际）(international communication/ intercultural communication) 表达式写作(expressive writing)沟通式写作(communicative writing)简洁风格(clarity)简易风格(the plain style)简明风格(concision)附件说明信函(cover letters of résumé)3类求职信函(three general types of cover letters for job applications: the application letter;the prospecting letter;networking letter)后续询问信函(follow-up letter)致谢信函(thank-you letter)谢绝工作回复(job rejection letter)接受工作回复(job acceptance letter)辞职信函(resignation letter)告别信函(farewell letter)常见履历表格式(common résumé formats)：按年月顺序(chronological résumé format)按任职顺序(functional résumé format)复合式(combination résumé format)简短文件(shortdocument)信息咨询函(message to obtain information)谈判便函(messages that negotiate)说服沟通便函(persuasive messages) 商务便函的特征（8C）：清晰性（clarity）正确性（correctness）具体性（concreteness）完整性（completeness）周到性（consideration）礼貌性（courtesy）简洁性（conciseness）一致性（coherence）商务备忘录版式(format of a business memo)商务备忘录功能(function of a business memo)信函结构(structure of a letter) 信件和信封格式(styles of letter and envelop)会议纪要(minutes)逐字记录(verbatim minutes)决议记录(minutes of resolution)陈述记录(minutes of narration)记录内容版式(minutes’ content format)会议议程(meeting agenda)会议筹划(meeting preparations)会议程序（3个环节）(meeting process: planning & preparing, conducting, and following-up)会议后续工作(follow-up activities)后续文案职责(accountability of follow-ups)书面发言写作策略(writing strategies for business presentation)书面发言的材料组织(wring organization for business presentation)书面发言用语(language used in a presentation)书面发言避讳用语(language avoided in a presentation)人际沟通的功能(functions of interpersonal communication)人际沟通的目的(purpose of interpersonal communication)人际沟通的4个阶段(four general stages in interpersonal communication)团队的特征(group characteristics)团队的角色(group roles)团队影响力(group influence)沟通结构(communication structures)企业前景(vision)企业使命(mission)企业价值观(corporate values)企业目标(goal)战略计划(strategies)政策与流程(policies and procedures)业务流程的构成要素（15个）(content of procedures)业务流程的版式及内容(format of a procedure)商务文件的层次结构（3个）(tiers of documentation)ISO 9000 质量体系(ISO 9000 Quality System)商务蓝皮书(blueprint)商务计划书(business plan)战略性计划书(strategic plan)战术性计划书(tactical plan)操作性计划书(operational plan)操作性管理(operational control)战术性管理(tactical control)战略性管理(strategic control)商务背景(business background)市场计划(marketing plan)财务预测(financial projections)行动计划(action plans)商务提案(business proposal)内部提案(internal proposal)外部提案(external proposal)招标提案(solicited proposal)非招标提案(unsolicited proposal)提案写作的简单模式(simple form for proposal writing)提案写作的复杂模式(detailed form for proposal writing)外部提案的结构要素（6个）(elements of the external proposal: introduction;problem identified and defined;objective & goal set;solutions proposed;implementation & measuring;costs and timeframe estimated)内部提案模式的内容版式(content format of internal proposal)征集提案(Request for Proposal, RFP)征集启示的基本要素(basic components of a RFP)提案评估(proposal evaluation)议程报告(agenda)行程安排(itinerary) 费用支出报告(expense reports)项目进程报告(progress report)人事评估报告(personnel evaluation)第一手资料来源(primary sources)第二手资料来源(secondary sources)引证信息(documenting information)解析数据(interpreting data) 常规商务报告(routine reports)任务报告(task reports)条目清单功能(itemized lists)图表辅助功能(graphic aids)标题的功能(headings)协议的本质(essence of a deal)合同的修订(contractual modifications)违约与补偿(breach of contract and remedy)律师费用条款(attorneys fees clause)合同免责(escape from contract)第三方签字(third party signature)合同追加条款(contract rider) 合同授权(authorization)商务谈判(contract negotiation)合同起草(contract drafting)合同实施(execution)合同终止(closeout)合同(contract)合同有效性(validity of contracts)要约(offer)接受(acceptance)法定权力(capacity)Sales contracts 买卖合同Contracts for supply of power ,water,gas or heat 供应电、水、气、热力合同Contracts for loan of money 借款合同 Leasing contracts 租赁合同Financial leasing contracts 承揽合同Contracts for construction projects建设工程合同Carriage contracts运输合同Technology contracts 技术合同Safekeeping contracts 保管合同Warehousing contracts 仓库合同Agency appointment contracts 委托合同Trading-trust contracts行纪合同Brokerage contracts居间合同第二篇：国际商务英语写作大纲国际商务函电(INTERNATIONAL BUSINESS CORRESPONDENCE)教学大纲一、编写说明（一）课程的性质、任务《国际商务函电》国际经济与贸易专业的一门核心课程。

新编剑桥商务英语教学大纲

Speaking: Mixing business with pleasure
Reading: Training to be entertaining and making it pay
2. Teamwork: Arranging a company visit and corporate hospitality to the visitors/guests
2. Discussion: Advantages and disadvantages of the system
第十六周
Unit 9a:
Reading: Benefits
Reading 3: The advantages of flexible benefits
Listening:
Unit 10a: Marketing Disasters
Unit 2a: Entertaining a client
2.Presentation: Benefits of a teamwork for the organization as well as for individuals
第三周
Reading1: Choosing a restaurant
Unit 1b: Communication
1. Exercise: Self-study Unit1a and1b,Exam practice
第二周
Speaking: Keeping iБайду номын сангаас touch
Reading: Is your English too English
Listening: Leaving voice mails
5．Self-study and Exam practice

商务英语教学大纲(完整版)

商务英语教学大纲(完整版)商务英语教学大纲商务英语教学大纲是由商务英语专业教学指导委员会组织编写，人民邮电出版社出版的书籍。

该书是高职高专院校商务英语专业教学改革的最新成果，旨在为全国高职高专院校商务英语专业提供一套科学、规范、完整、实用的商务英语教学蓝本。

该书包括语言知识与技能、语言综合实训、语言综合应用实习和人文素质拓展四个部分。

其中，语言知识与技能部分包括商务英语听力、口语、阅读和写作四个模块；语言综合实训部分包括商务英语交际能力实训、商务英语沟通能力实训和商务英语翻译能力实训三个模块；语言综合应用实习部分包括商务英语函电写作实习、单证制作实习和商务谈判实习三个模块；人文素质拓展部分包括国际商务礼仪与跨文化交际、跨境电子商务、人文选修课等三个模块。

该教学大纲突出了“实用、够用、好用”的原则，旨在培养掌握必需的商务基础知识，具备娴熟的英语应用能力，熟悉国际贸易规则与惯例，掌握沟通技巧，能够进行跨文化交际的高素质技术技能人才。

商务英语实践教学大纲商务英语实践教学大纲一、课程性质与目的商务英语是一门应用性、职业性很强的学科，旨在培养学生运用商务英语进行跨文化交际的能力，包括听、说、读、写、译等方面的技能。

实践教学大纲是商务英语课程的重要组成部分，旨在通过实践性的教学活动，使学生掌握商务英语的基本知识和技能，提高学生在各种商务环境下的实际运用能力。

二、实践教学的主要内容与要求1.商务英语听说训练：通过模拟商务场景和角色扮演，使学生掌握商务英语口语和听力技能，能够进行基本的商务交流和谈判。

2.商务英语阅读训练：通过阅读商务文献、案例和报告等材料，使学生掌握商务英语阅读技巧和方法，能够理解并分析各种商务问题。

3.商务英语写作训练：通过写作商务文书、邮件和报告等材料，使学生掌握商务英语写作技巧和方法，能够撰写规范的商务文书。

4.商务英语翻译训练：通过翻译各种商务文本，使学生掌握商务英语翻译技巧和方法，能够准确、流畅地进行商务文本翻译。

《新编剑桥商务英语》(中级)教学大纲一、课程名称：《新编剑桥商务

《新编剑桥商务英语》（中级）教学大纲一、课程名称：《新编剑桥商务英语》（中级）Pass Cambridge BEC V antage二、课程编号：0000三、学分学时：4学分/ 64学时四、使用教材：《新编剑桥商务英语》（中级），经济科学出版社，2002Lan Wood, Paul Sanderson, Anne Williams, Catrin Lloyd-Jones, PassCambridge BEC Vantage, Economic Science Press, Summertown Publishing,2002五、课程属性：公共基础/选修课六、教学对象：本科生七、开课单位：外语教学部八、先修课程：大学英语1—4级九、教学目标：进一步提高和培养已学完大学英语四级和四级考试已达到425分以上学生的听、说、读、写的能力，提高语言理解和运用能力。

听力练习通过指导，培养学生能够寻找语境线索、分辨主次信息的能力。

通过完成各类活动使学生通过用语言进行交流解决问题，从而通过真实的交流交际提高口语表达能力。

通过阅读和写作练习，使学生掌握文体知识，把握语言的得体性，对诸如正式邀请信，商务函，商务分析，商务报告，备忘录，电子邮件等各种商务应用文体和结构特点进行了解。

《新编剑桥商务英语》（中级）为剑桥大学考试委员会和教育部考试中心推荐的BEC备考用书。

本课程的开设旨在提高学生的英语实际运用能力，尤其是培养在以后工作中从事商务活动的基本能力。

本课程内容涵盖对外商务活动的方方面面---市场营销、人力资源管理、企业管理、组织机构、证券投资、服务贸易、广告宣传、跨国经营、金融保险、电子商务、信息技术、办公文秘、酒店餐饮、全球化品牌等广泛的国际商务知识。

通过本课程的学习使学生熟悉广泛的商务和跨文化知识，以具备从事对外商务活动的基本能力。

大纲的各项要求可作为大学英语后续课程的英语教学安排、教学质量检查的依据。

本课程的开设主要是满足那些已经达到大学英语教学的基本要求，但又想在英语实际应用能力方面有所提高以适应以后工作需要的同学。

商务英语实践教学大纲(3篇)

第1篇一、课程概述商务英语实践教学是商务英语专业的重要组成部分，旨在通过模拟真实商务场景，培养学生的商务英语听说读写能力，提高学生的商务沟通能力和实际操作能力。

本大纲旨在明确实践教学的目标、内容、方法和评价标准，确保实践教学的质量和效果。

二、课程目标1. 培养学生扎实的商务英语基础，提高学生的商务英语听说读写能力。

2. 培养学生熟悉国际商务规则和惯例，具备一定的商务谈判和项目管理能力。

3. 培养学生具备良好的跨文化交际能力，能够在国际商务环境中有效地沟通和合作。

4. 培养学生具备一定的创新意识和团队协作精神，能够适应快速变化的商务环境。

三、教学内容1. 商务英语基础- 商务英语词汇、短语和句型- 商务英语语法和写作技巧- 商务英语听力训练2. 商务沟通与谈判- 商务信函写作- 商务会议技巧- 商务谈判策略3. 商务项目管理- 项目计划与执行- 资源配置与控制- 项目风险管理4. 跨文化商务交际- 文化差异与商务礼仪- 跨文化沟通技巧- 跨文化谈判策略5. 商务英语实践项目- 模拟商务场景- 商务案例分析- 商务英语演讲与辩论四、教学方法1. 案例分析法：通过分析真实的商务案例，引导学生掌握商务英语的应用技巧。

2. 角色扮演法：模拟真实商务场景，让学生扮演不同角色，进行商务沟通和谈判。

3. 小组讨论法：鼓励学生分组讨论，培养团队协作精神和创新意识。

4. 实践操作法：通过商务英语写作、演讲、辩论等实践活动，提高学生的实际操作能力。

5. 计算机辅助教学：利用多媒体教学资源，提高教学效果。

五、实践教学安排1. 第一学期- 商务英语基础：每周2课时，共16周- 商务沟通与谈判：每周2课时，共16周- 商务英语实践项目：每周2课时，共16周2. 第二学期- 商务项目管理：每周2课时，共16周- 跨文化商务交际：每周2课时，共16周- 商务英语实践项目：每周2课时，共16周六、评价标准1. 学生参与度：评价学生在实践教学中的参与程度和积极性。

剑桥商务英语BEC中级口语讲义

,.BEC中级口语第一课时常用句型I am writing to you concerning…我写信给你是关于You can’t miss it.你一定找的到I can’t agree more. 我很赞同你It may have slipped your mind, but…你可能忘了，但是（确实有这么回事）You can always reach me at the number…打这个电话你总能找到我We would very much appreciate it if you could…如果你...我们会非常感谢I noted with interest your advertisement for…对于你们的广告我很感兴趣的是..Yes, that’s true, but on the other hand…是，这是对的，但是在另一方面（部分肯定）That’s exactly what I think.这正是我所想的Maybe, but don’t you think…?你不认为...（提出建议）You are wanted on the phone. 有你的电话As requested, we enclose for your attention…根据你们的要求，我方附上...同义词、近义词、相似词的辨析。

1) chairman主席，会长, president总裁，总统, CEO首席执行官，总裁, Managing Director总经理, General Manager总经理.2) dealer商人, merchant店主, trader, businessman, distributor经销商.3) deputy副总, vice-代理的, associate合伙人, assistant助理.4) discharge, unload, land 卸货5) discount折扣, reduction减少, rebate减少（税）, allowance津贴.,.第二课时ⅡPresentation ExamplePART 2: Mini-presentationA: WHAT IS IMPORTANT WHEN…?Selecting applicants for a job•Working experience•Personal qualitiesSample 1I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or ‘can do’spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.B: WHAT IS IMPORTANT WHEN…?Preparing for a job interview•Studying the job advertisement•Finding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer thatyou have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.第三课时ⅠConversationPART 1: Exchange personal informationThis part aims to prepare the candidate for phase 1 of the speaking test, which takes the form of an interview, with each candidate talking in turn to the examiner. This involves the candidate answering questions, responding to a comment or participating in an exchange or greeting.Activity 1:Asking each other’s name (including spelling), hometown, occupation, hobbiesFurther probing: describe your hometown (location, city, town, village) climate, population, etc.Further probing: describe your occupation/ or major (if student), likes and dislikes about your occupation.Further probing: asking each other about marital status/ with or without boy friend/girlfriend.Asking for opinion on married/single life, which is better?Further probing: asking each other about hobbies.第四课时ⅠTongue Twister1.Good cookies could be cooked by good cook if a good cook could cook good cookies.2.If you understand, say understand.If you don’t understand, say don’t understand.If you understand say you don’t understand.How can I understand you understand.Understand?3.Peter Pipe picked a peck of pickled peppers prepared by his parents and put them on a large paperplate.ⅡConversationⅢConversation TopicsAsking about personal views.1.Why do you study English?2.Why do you want to study business?3.What do you think of some modern methods of payment (credit cards, cheques, bank transfers银行转账)?4.What role does the computer play in modern business?5.What are some necessary steps for preparing a business trip overseas?6.Which kind of office would you prefer to work in, cellular or an open-plan office?格子间还是开放式7.What do you think of international trade?8.How to deal with customer enquires on the phone? 消费者打电话问讯9.Transportation: (What is your usual means of transportation? Compare the various means oftransportation)10.Health and safety in the workplace (How to ensure a healthy working environment for employees?What are some health hazards in the office/factory shop? What safety measures should be adopted in the workplace?)11.How to keep a balance between growth and environment protection?12.Radio and TV (What are your favorite/TV programs? Why?)13.What kind of role does advertising play in promoting your products/services? Which form ofadvertising is most effective in your opinion?14.What are the required qualities of a modern manager?15.What do you know about flexible time? 弹性工作制第五课时第四讲ⅠLife EnglishTalking about money1．If you have money, you can easily make money.Money makes money. 钱生钱Money begets money.If you are in debt, you lose your self-respect. 自尊You lose your motivation. 动力Your debt continues to grow. 你负债与日俱增You start to worry.You need to borrow more money.You get even deeper in debt.2.Money comes.Money goes.But the memory is always there. 钱来钱去，留给你的只是记忆Money talks.Money rules.Money is power. 钱是万能的3.Money burns a hole in your pocket. 钱是留不住在口袋里的It goes out as fast as it comes in. 钱用的比来得快You’re a spendthrift. 你是个浪费钱的人Don’t squander your hard-earned money. 别挥霍你辛苦赚来的钱Put your savings in the bank. 把你的储蓄放在银行里savings account （注意＋s）Never live beyond your means. 不要入不敷出live within one’s means 量入而出Be a good consumer. 做个理智的消费者customer，clientBe a smart shopper.Be a clever buyer.ⅡPresentation TopicsTeam WorkWHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEWHAT IS IMPORTANT WHEN…?CHOOSING PEOPLE TO WORK IN TEAMS●VARIETY OF EXPERIENCE●PERSONAL QUALITIESKey point: improve working efficiency. This plays a crucial role in the commercial practice in Western world.Explain the importance of team work:a.Teamwork reflects the combined experiences, knowledge, intelligence and views of a group ofpeople, so it will definitely improve the quality and efficiency of the work.b.If the participants worked together, it would be easy for them to come up with creative ideas.This is particularly valuable for a relatively complex work, for the people working in a team, if one of them gets stuck on a matter, others/the rest could chip in their ideas and get theproblem sorted. But if you work on your own, for instance, you are the sole manager in the department.c.If people did not work as a team, everyone would have to wait for the decisions made by themanager and it was not easy to get people to take on responsibility for anything.d. A huge and complicated project is not possible to be completed/done by merely one person.For instance, 3 Gorges project-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contractse.You will get bored quickly if you work on you own. But if you work in a team…f.Working in a team can increase personal awareness of abilities and complementary skills incolleague.How to improve teamwork:Common objective；General ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experiencea.Variety of experience and a broad horizon would help to tackle urgent matters and establish hisor her personal prestige. Well-experienced staff are capable of overcoming storms and crises.b.On coming across problematic issues, new or inexperienced staff usually will feel depressedand even start to panic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved quickly.c. A wide range of experiences are important to a team member, because you never know whatkind of problems might suddenly come up to you. Experiences in different fields will enhancethe chance of successfully sorting out the problem with your knowledge which is based on your past experience.Personal qualities:a.The basis of the team work is mutual trust and friendly atmosphereb.Good manners, not too bossy, patient, modest, leadership, good interpersonal skills.Project ManagementWHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEKey points: Team work, time pressure (keeping to the schedule)Team work: as explained in the teamwork sectionTime pressure:a. A well-designed schedule can clarify yourself to the project. You should ensure that you wouldbe running before the schedule rather than after it.b.Time is always of essence for a project.c.Failure to keep to the schedule will result in/cause late completion.te completion will lead to: civil litigation, injured party will become entitled to claimcompensation/entitled to sue the brea ching company.e.When the project is being processed/in the course of carrying out the project, there will be a lotof commercial activities involved. Such as investment banks advance cash; raw material supply, planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters.CompetitionWHAT IS IMPORTANT WHEN…?DEALING WITH COMPETITION●PRICING POLICIES●ADVERTISING STRATEGIESWHAT IS IMORTANT WHEN…?SETTING PRICES FOR NEW PRODUCTS●PRODUCTION COSTS●COMPETIORS’PRICESKey points: Pricing; Advertising; Production costs; Competitor’s price; Marketing; a wide range of services and productsPricing:a.(For a consumer): all consumers would like to go for higher quality and less expensive products.It is a common sense.b.(For a manager): correct pricing policies can capture a large number of consumers in a shortperiod of time.c.For a newly established company: correct pricing policies are particularly important for newlyestablished businesses. The major task for them at the early stage is to draw the public attention and make their company and their brand known to the public. When a new product is put into market, there may be very few people knowing/who know about it…(e.g.Thai curry source)Competitors’price:a.Once a new product is put into market, it will immediately face the competition from rivals. Theprice war sometimes can be incredibly fierce and crude.petitors’price will mirror the consumers’attitude about certain products and thesatisfaction about their prices.c.If you fixed the price higher than your rivals without higher quality of service, you might soonfind yourself in an unfavorable situation.d.Correct pricing policies could also defeat some competitors in a short period of time. Forexample: Safeway, Tesco price war against all small bread manufactures. In this case, Safeway and Tesco fixed their price for 7p per loaf, which is 23p cheaper than their competitors’offer.As a result of this, in 35 days time, most of their competitors went into liquidation.Advertising strategies: 广告策略a.The fundamental task for a company is to make its products and itself known to the public.There are many ways to achieve this, advertising is the most important one.b.Advertising through different media can cover nearly every corner in the world. The mainchannels are:-TV-Radio-Internet-Newspaper-Bill Board-Poster-Magazinec.The advantage/point of advertising is not only about propagandizing your company but alsocompeting against/with your rivals. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals’, and therefore convince the consumers that their products would be the right choice. For instance, Car manufactures can put in their new designs to the ads, e.g. ABS, double airbags to convince the prospective customers that their cars are safer than others.第六课时第五讲ⅠLife EnglishTalking about time1.How are we doing for time?Do we have time for that?How much time do we have left?Are we on schedule?Do we have time?Are we making good time?2.Times flies by too quickly.Time passes by too swiftly.Time waits for no man.Enjoy life while you’re still young.Don’t miss any opportunity.Don’t pass up any good chances.3.Time is important.Time is valuable.Time is precious.Do as much as you can every day.Take every opportunity and chance given to you.Don’t waste any time.ⅡPresentation TopicsMotivating staffWHAT IS IMPORTANT WHEN…?MOTIVATING STAFF●FINANCIAL BENEFITS●CAREER DEVELOPMENT OPPORTUNITIESWHAT IS IMPORTANT WHEN…?INTRODUCING A REWARD SYSTEM FOR STAFF●PURPOSE OF THE REWARD SYSTEM●TYPES OF REWARD OFFEREDWHAT IS IMPORTANT WHEN…?AIMING TO REDUCE STAFF TURNOVER●FINANCIAL INCENTIVES●CAREER STRUCTUREKey points: Financial benefits; Career development/structure; reduce staff turnoverFinancial Benefits:a.Managers, company owners and supervisors have always been frustrated and bewildered byemployees with little or no motivation.b.Staff always want reward for their contribution to the company and what they are worth. Suchfactors are just like market forces. The fundamental reason of looking for a job is to get pay.Staff do the job what they are paid for. However, quite often, the staff work overtime under their managers’demand. If the company fails to give proper financial benefits staff might subsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work.c.Staff want some sort of recognition for the job that they do. Correct financial benefits plan willarouse their enthusiasm; otherwise they would feel being ignored.d.The job that the staff are doing is not always interesting, or the working environment may notbe pleasant, or their colleagues might not be very helpful and cooperative. In this kind of situation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct financial benefits can normally distract staff from their dissatisfaction with….Career development/structure:a.Job-hunting is always a two-way process. On one hand, the employees look for their ideal jobs,on the other hand the employer, at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars and training/career development opportunities.b.Good educational background is not the only element that the future employers will take intoaccount when they look for someone in the job market. Postgraduate qualifications and professional trainings are equally or even more important than the higher education degrees.When the HR managers only have 30 seconds to go through each applicant’s CV, the sector that will catch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacant positions.c.Nowadays, very few people would like to go for that kind of job-for-life posts. They all wish tohave their jobs better and better. If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, this experience will definitely enhance his value in the employment market and therefore benefits his future job-hunting.d.So in the two-way job-seeking process, while the employer is choosing its favorite people, thewise future employee will consider the training and career development opportunities with his/her future employer and try to make himself/herself more competitive in the employment market.ⅢBusiness Dialogu e1) Negotiating a Job OfferEmployer: would you consider an offer of $56,000 per year?Ms. Wilson: What kind of benefits are talking about?Employer: Our standard package includes health insurance, two weeks vacation and a company car.Ms. Wilson: Are these things negotiable?Employer: Uh…not normally. What do you have in mind ?Ms. Wilson: Vacation time is important to me. I would be willing to give up these other items in order to receive more vacation days.Employer: What an interesting idea, Ms. Wilson. Would you also be willing to accept a cut in initial salary?Ms. Wilson: possibly. What do you have in mind ?2) Employee Pay RaiseBoss: You have done an excellent job this year and we are pleased with the results. Employee: I am glad that you have been happy with my performance.Boss: As a result of your performance, we happy to offer you the position of manager. Employee: Does this title come with an increase in salary?Boss: Yes, it does.Employee: Can you give me the specifics?Boss: Your monthly gross salary will increase by $500.Employee: That sounds fair.3）Asking for a RaiseMr. White: So, tell me: what makes you think we should give you a raise?Miss Small: I’ve got several good reasons. I’ve been here several years, my work has proven to be good, and I’ve noticed that people in comparable job s get paid more than I do. Mr. White: Salaries are confidential; how do you know how much money these “other people”make?Miss Small: Well, I’ve noticed all the new cars around here, for one thing.Mr. White: Those are company cars provided to the sales staff for their business trips. Also, some employees receive sales commissions. So good salesmen will naturally earn more. Miss Small: That’s understandable. Well, rather than comparing my salary with someone else’s, perhaps we could talk about my job performance. Surely you’ve noticed the extrahours I’ve put in recently? If I were being paid an hourly wage, with the standard time–and –a –half for overtime, I’d be earning much more.Mr. White: I see you point. However, it might be hard to get a raise approved. Profits were down last quarter, and the whole company is tightening its belt, so anything that affects theannual budget is hard to get approved. But I’ll tell you what I’ll do. I’ll give you a one–time bonus for your recent hard work. And I’ll try to arrange some sort ofcompensation for any future overtime.Miss Small: That would be very good of you, Mr. White.4）Asking for a RaiseMartin: Mr. Smith, I have been doing some industry research and was shocked to learn that the average salary for a position that is similar to mine pays, on average $2,000 more peryear than I am currently making.Mr. Smith: What are you basing this information on?Martin: First and secondary research. I hope that you can address this concern immediately as I find it very disturbing.Mr. Smith: Yes, I will. We are very happy with performance and want to continue our good working relationship.Martin: I wish the same. As such, I hope you will seriously consider a pay increase.Mr. Smith: Let me take this up with the Director and get back to you immediately.ⅣConversation Notes注意：1．考试中不要说“Pardon?”2．Never say “sorry”in examination!3．没听清可用以下说法I don’t quite understand you. Would you explain it a little bit for me?I am not sure what you are getting at. Would you express it in another way?第七课时第六讲ⅠLife Englisheating1．I am hungry.I’m hungry as hell.I’m hungry as a wolf.I’m starving.I’m starved.I feel like I’m starving to death.My stomach is empty.My stomach is growling.I could eat like a horse.2.I’m really hungry.I’m feeling weaker by the moment.I need to eat something nutritious.3.Let’s eat.Let’s dig in.Let’s pig out.Let’s mounch out.Let’s chow down.Let’s indulge ourselves.4.It’s delicious.It tastes great.It’s out of this world.This meal is fit for a king.This meal was made in heaven.I couldn’t ask for a better meal.5.I’m full.I’m stuffed.I can’t eat another bite.I ate too much.I need to take a rest.I need to take it easy.Invite sb. to dinner1.It’s on me.It’s my treat.Be my guest.Let me pay the bill.Let me foot the bill.Let me pick up the check.2.Pick your position.Select what you like.Choose whatever you wish.It’s your choice.It doesn’t really matter to me.I don’t have any preference.3.Can I get you something?Do you need anything?What would you like?Are you hungry now, or would you like to eat later?I’d like to invite you out to dinner.Do you have any preference?4.I’m easy to satisfy.I’m easy to please.I have simple tastes.I don’t need any fancy food.I don’t need anything special.McDonald’s would do me fine, if it’s OK with you.5.What do you recommend?What do you suggest?What do you think is best?What’s good today?What’s your most popular dish?What’s this place famous for?ⅡPresentation TopicsBusiness PremisesWHAT IS IMPORTANT WHEN…?RELOCATION A BUSINESS●LOCAL WORKFORCE AVAILABLE●LOCATION OF SITEWHAT IS IMPORTANT WHEN…?CHOOSING RETAIL PREMISES TO RENT●LOCATION●LENGTH OF CONTRACTKey points: location of the premises; local workforce; rent a premisesLocal workforce:a.Might technology support and skilful workforce are the two crucial elements leading a modernenterprises to success. So when locating a business, the management people in the business got to consider local workforce.b.Skilful workers are just like the hands of a business, they are the direct creators of company’sprofits.c.The diversity of the workforce’s skills will diversify the quality of the products. (Swiss watch,Volkswagen cars)d.Skilful workforce is particularly important to hi-tech oriented companies. The hi-tech productsrequire the company to maintain a strong research and development team, which are normally the more valuable assets of the company.e.When locating a business, the managers need to consider whether the local workforce iscapable of producing such a strong R&D team.f.Moreover, cheap local force will certainly reduce the production costs. (Consider why manyforeign companies choose China as their manufacturing base)Location of the business site:Consider the following issues:a.Whether it is convenient and easy for raw material supply and transporting out the products.b.Whether it is easy to get access to the electricity, water, gas and other supporting energysupplies.c.Whether it is convenient for most of staff to go to workd.The property price theree.Environmental issuesf.Planning permissiong.Tax liabilitiesThe length of the contract:a. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to incur, such as assignment, service charges, and rent review clause.MarketingWHAT IS IMPORTANT WHEN…?AIMING TO REACH NEW MARKETS●MARKET RESEARCH●ADVERTISINGWHAT IS IMPORTANT WHEN…?ADVERTISING A NEW PRODUCT●TARGET MARKETS●CHOICE OF MEDIAMarket research:a.Marketing is the performance of business activities that direct the flow of goods and servicesfrom producer to consumer or user.b.Marketing research is always the first step before the company gets into the market.c.The fundamental goal of marketing is the satisfaction of consumer needs. No organization cansurvive for long without meeting consumer needs. People will simply not purchase a product or service that they do not need.d.Thus, any organization, if it is to be successful, must proceed from the goal of customersatisfaction and adjust its programs to deliver an offering meeting consumers’needs.e. E.g. foreign medium and high range car manufacturers did not attempt to enter into theChinese market until recent years, because following market researches, they discovered that Chinese consumers, in general, could not afford to buy and maintain expensive cars. …f. E.g. Pizza, Pasta…g.Talking about Market Research✧The company has done a lot of market research for the product.✧Can you tell me how a company starts selling a new product?✧Do you often carry out/conduct market research?✧What’s objective of market research?✧One of the purpose of market research is to find out whether there’s a market for theproduct.✧We did a detailed market analysis.✧Market research is actually an analysis of a specific market for a particular product.✧We have to run the market test for two months.✧We have a wide product range.✧The stock market is uncertain at the moment because interest rates are falling.Advertising:a.Advertising is the most useful way to propagandize a company’s products and make themknown to the public. Advertising is also the way to get the products orientated. (E.g. whether the products are for female/male market, high earning people or low earning people. Sports shoes…perfume)b.When advertising a new product, it is essential to consider the target markets. Consumers’needs in the target market.c.Choice of media: see Advertising Strategies.ⅢBusiness Dialogue1) Market PotentialAndy: Thank you for your interest in representing our product.Janet: I have heard many excellent things about your company and have experienced first –hand the capabilities of your computers.Andy: What are your initial thoughts of our computers in China? Is there a market?。

商务英语中级 Report

商务报告的结构及常用句型
Report on _________________ Keep the title of the report short. It only needs to tell your reader the subject. 简短、精炼，让你的读者知道你写作的意图即可
Answer Report on _visits to website and proposed marketing strategy___
dropped down in October, but remained unchanged for the rest of the period.
launched newsletter for subscribers
3000.00
2700 2300
2950
ran competition – very popular
steadily from October to December.
Exercise：
A steadபைடு நூலகம் fall in
sales during November and December followed the sharp increase in October.
Exercise：
Truck sales
常用的概括图表信息的词组和表达方式

上升趋势 to increase / an increase to go up to grow / a growth to jump / a jump to leap / a leap to reach a peak / a peak to soar / a soar to rise / a rise

商务英语中级-Business English(Lesson 7)

商务报告的结构及常用句型
Report on _________________
Keep the title of the report short. It only needs to tell your reader the subject.
简短、精炼，让你的读者知道你写作的意图即可
Report on _visits to website and propAonssweedr marketing strategy___
• Check that your plan covers all the points. Then write your report
Procedure
• Check your answer – Does it fully complete the task? – Is the information clearly organized? – Are the grammar, vocabulary and style appropriate?
The aim of Findings
this
report
is
to
Th_ha_vis_ew_bi_elle_inn_ca_lsu_kde_ed_wt_ohywyroitue
and what you will have
it
Over the last three monthsd, othneebnyuthmebeenrd.of
obvious / obviously quick / quickly rapid / rapidly remarkable / remarkably Sharp /sharply significant / significantly strong / strongly sudden / suddenly

《剑桥商务英语(中级)》课程教学大纲

《剑桥商务英语（中级）》课程教学大纲
一、课程信息
通过本课程的学习，学生应具备以下儿方面的目标：
1.了解英语国家企业工作方式、公司利润、开拓业务、广告营销、工作场所、人才招聘、产品销售、职业发展、品牌推广、企业管理、商业道德和商业法律的知识。

2.在不同语境中，选择合适的文体，遵循商务习惯和国际惯例，使用恰当准确的语言进行商务交流。

3.掌握重要的应试技巧，通过剑桥商务英语证书考试。

4.掌握在真实工作环境中使用商务英语交流的能力。

5.树立正确的价值观，具有从事商务英语交流的愿望和兴趣，形成遵纪守法、诚信经营、锐意进取的理念。

课程目标对毕业要求的支撑关系表
三、教学内容与预期学习成效
四、成绩评定及考核方式
五、课程建议教材及主要参考资料
1.建议教材
John Hughes.《新编剑桥商务英语（中级）学生用书》（第三版）.北京：经济科学出版社，2010.7
2.主要参考资料
1）John Hughes.《新编剑桥商务英语（中级）教师用书》（第三版）.北京：经济科学出版社，2010.7.
2）剑桥大学外语考试部.《新版剑桥商务英语BEC中级真题集》.北京：商务印书馆, 2015.9
3）Ian Wood.《直通剑桥商务英语》.北京：清华大学出版社，2018.05。

《新编剑桥商务英语（初级）》课程教学大纲

《新编剑桥商务英语（初级）》课程教学大纲《新编剑桥商务英语（中级）》课程教学大纲一、教学目的：《剑桥商务英语》课程是为训练学生语言技能和拓广学生的商务英语知识而开设的外贸英语专业方向的课程。

通过本课程的学习，使学生具备商务英语的基本知识和听力技能，使学生能够自如应付各种形式的商务英语听力素材，熟悉国际商务环境，善于交流，为学生能适应各种国际商务工作环境打下必要的基础。

听力能听懂正常语速的日常生活和商务活动的谈话，类型涉及电话，采访，讨论，演讲，会议发言等。

要求学生能正确辨认听觉信息，并做出适当判断，并能结合具体语言环境，理解所听内容的深层含义，把握说话者的态度和意图。

阅读能看懂图表，正确理解商务专业词汇，能读懂英美报刊杂志上中等难度的商务英语文章，了解作者的观点与态度，把握其内涵，获取准确信息。

写作能够运用所学语言知识，根据所给背景语言材料，图表及表格等直观资料，写出符合国际商务惯例，格式规范的商务报告，备忘录，商务信函，建议书和E-mail等，要求内容切题，结构严谨，条理清楚，语法正确，语言通顺得体。

口语能够运用正确的英语讨论各种商务和日常生活的话题，进行电话交谈，能够作一般的会议发言和商务报告。

要求内容切题，有较大专业词汇量，语音语调正确，语流连贯顺畅，表达基本得体。

二、教学原则通过本课程的学习，着重对学生进行在商务工作环境下听、说、读、写的基本技能训练，进一步培养学生运用英语进行商务沟通的能力；激发学习兴趣，提高自主学习的能力；开发学生创新思维，培养学生在商务工作中用英语分析问题、解决问题的能力和创新能力。

教学从获取信息入手，把语言学习融入信息处理中以培养学生从事各种商务活动的能力。

教学中以应用为教学重点，合理地组织教材的内容和结构，教学内容有浅入深，由易到难，使学生具备知识的综合应用能力。

三、教学方法与手段1、以课堂理论教学为基础，以学生为中心, 适当采用实训模拟机制，以讨论与实践相结合，课堂与实体相结合的教学模式。

bec 商务英语中级how to read annual reports

bec 商务英语中级how to read annual reports摘要：I.引言- 介绍商务英语中级（bec）课程的重要性- 提及阅读年度报告在商务场合中的普遍性II.年度报告的基本概念- 定义年度报告- 解释年度报告的目的和作用III.阅读年度报告的技巧- 挈领地浏览报告- 关注重要指标和数据- 分析公司的财务状况和发展趋势- 了解公司的业务模式和市场竞争力IV.年度报告中的常用词汇和表达- 列举一些常用的财务词汇和表达- 解释这些词汇在年度报告中的含义V.结论- 总结阅读年度报告的关键技巧- 强调商务英语中级课程对提高阅读能力的重要性正文：商务英语中级（Bec）课程是许多商务专业人士提升自身英语能力的途径之一。

在商务场合中，阅读年度报告是一项常见的任务，因此掌握阅读年度报告的技巧尤为重要。

本文将介绍年度报告的基本概念，并提供一些阅读年度报告的实用技巧。

年度报告是公司向股东和利益相关者汇报公司业绩和财务状况的一份重要文件。

它通常包括公司的基本情况、业务成果、财务数据、市场分析、未来展望等内容。

年度报告的目的在于让股东和利益相关者了解公司的经营状况，评估公司的价值，并为公司的未来发展提供决策依据。

阅读年度报告时，可以采用以下技巧以提高阅读效率：1.提纲挈领地浏览报告：先快速浏览报告的标题、副标题和小节标题，以了解报告的大致结构和内容。

2.关注重要指标和数据：年度报告中最关键的信息通常包括公司的财务数据，如营收、利润、现金流、资产负债表等。

要重点关注这些数据，并分析它们与公司过去几年的表现以及行业平均水平的对比。

3.分析公司的财务状况和发展趋势：通过对比公司近年来的财务数据，了解公司的财务状况是否稳定，发展趋势是否良好。

此外，还可以关注公司的盈利能力、运营效率、偿债能力等指标，以全面评估公司的财务状况。

4.了解公司的业务模式和市场竞争力：阅读报告中的业务介绍和市场分析部分，了解公司的业务模式、产品和服务，以及公司在市场中的竞争地位。

bec 商务英语中级how to read annual reports

bec 商务英语中级how to read annual reports摘要：I.引言- 介绍商务英语中级（bec）课程- 介绍如何阅读年度报告II.阅读年度报告的重要性- 年度报告的内容- 为什么阅读年度报告对商务人士很重要III.阅读年度报告的步骤1.确定目标2.了解公司的基本信息3.分析公司的财务状况4.评估公司的业绩5.关注公司的未来发展IV.结论- 总结阅读年度报告的重要性- 重申阅读年度报告的步骤正文：商务英语中级（bec）课程是针对具有一定英语基础的商务人士。

在这个课程中，学员将学习商务英语的听、说、读、写四个方面的技能。

其中，阅读部分涵盖了许多商务场景，如阅读商务信函、商务合同、商务新闻等。

今天，我们将探讨如何阅读年度报告。

阅读年度报告是商务人士必备的技能之一。

年度报告不仅包含了公司的基本信息、财务状况、业绩评估，还展望了公司的未来发展。

通过阅读年度报告，商务人士可以更好地了解公司的运营状况，从而做出更明智的商业决策。

阅读年度报告分为以下几个步骤：1.确定目标：在阅读年度报告之前，首先要明确自己的目标。

你希望了解公司的哪些方面？是公司的整体运营状况，还是某个具体业务领域的表现？明确目标可以帮助你更有针对性地阅读年度报告。

2.了解公司的基本信息：在阅读年度报告时，要关注公司的基本信息，如公司名称、总部地址、业务范围、主要股东等。

此外，还要关注公司的愿景、使命和价值观，以便更好地了解公司的企业文化。

3.分析公司的财务状况：年度报告中的财务报表是核心部分。

商务人士应重点关注公司的资产负债表、利润表和现金流量表。

通过分析这些报表，可以了解公司的财务状况、盈利能力、偿债能力等。

4.评估公司的业绩：在阅读年度报告时，要关注公司的业绩评估，如收入增长、利润率、市场份额等。

通过评估公司的业绩，可以了解公司在行业中的地位以及未来的发展潜力。

5.关注公司的未来发展：年度报告通常会包含公司管理层的讨论和分析，以及未来的发展计划。

剑桥商务英语BEC中级写作讲义

BEC中级写作电子讲义第一讲 BEC写作概述本课程安排简介写作共6次课，第1次讲概述。

BEC写作简介：1写作目的与要求1 Can make notes that are useful to both him/herself and to colleagues.2 Can write most letters he/she is likely to be asked to do; such errors as occur willnot prevent understanding of the message.3 Can write a simple report.写作考试共进行45分钟，占总成绩的25%，小作文占10分，大作文占20分。

更多的报名信息和成绩查询方法请上网了解：教育部考试中心2测试范围与选材1、身份介绍 (Personal Identification)2、工作环境与日常事务 (The office，general business，environment and routine)3、接待与闲暇活动 (Entertainment of clients，free time，relationships with colleagues and clients)4、商务旅行 (Travel)5、健康 (Health)6、购买与销售 (Buying and selling)7、公司结构、系统及程序 (Company structures，systems，processes)8、产品与服务 (Products and services)9、成果与成就 (Results and achievements)其外，还会涉及其他的一般商务话题（Business issues）。

3测试题型分析An Overview of BEC Vantage WritingPART Functions/CommunicativeTaskInput Response Register1Business Correspondence:e.g. giving instructions,explaining a development,asking for comments,requesting information,agreeing to requests Rubric only (pluslayout of output texttype)Note, message,memo or e-mail(40-50 words)Neutral/informal2Correspondence:e.g. explaining,apologising, reassuring,complainingReport:describing, summarisingProposal:describing, summarising,recommending, persuading One or more pieces ofinput from: businesscorrespondence (mediummay be letter, fax ore-mail), internalcommunication (mediummay be note, memo, ore-mail), notice,advert, graphs, chart,etc. (plus layout ifoutput is fax or e-mail)Businesscorrespondence(medium may beletter, fax ore-mail) orshort report orproposal(medium may bememo or e-mail)(120-140words)Neutral/formal题型：1．商务便条类；2．商务便函类；3．商务书信类；4. 商务报告类注意：BEC不是单纯的英语考试，也不是考察商务知识。

剑桥商务英语BEC中级写作讲义

剑桥商务英语BEC中级写作讲义BEC中级写作电⼦讲义第⼀讲BEC写作概述本课程安排简介写作共6次课，第1次讲概述。

BEC写作简介：1写作⽬的与要求1 Can make notes that are useful to both him/herself and tocolleagues.2 Can write most letters he/she is likely to be asked to do; such errorsas occur will not prevent understanding of the message.3 Can write a simple report.写作考试共进⾏45分钟，占总成绩的25%，⼩作⽂占10分，⼤作⽂占20分。

更多的报名信息和成绩查询⽅法请上⽹了解：教育部考试中⼼2测试范围与选材1、⾝份介绍(Personal Identification)2、⼯作环境与⽇常事务(The office，general business，environmentand routine)3、接待与闲暇活动(Entertainment of clients，free time，relationships with colleagues and clients)4、商务旅⾏(Travel)5、健康(Health)6、购买与销售(Buying and selling)7、公司结构、系统及程序(Company structures，systems，processes)8、产品与服务(Products and services)9、成果与成就(Results and achievements)其外，还会涉及其他的⼀般商务话题（Business issues）。

3测试题型分析题型：1．商务便条类；2．商务便函类；3．商务书信类；4. 商务报告类注意：BEC不是单纯的英语考试，也不是考察商务知识。

剑桥商务英语-BEC中级写作讲义

BEC中级写作电子讲义主讲：孙能武第一讲BEC写作概述本课程安排简介写作共6次课，第1次讲概述。

BEC写作简介：1写作目的与要求1 Can make notes that are useful to both him/herself and to colleagues.2 Can write most letters he/she is likely to be asked to do; such errors as occur will not preventunderstanding of the message.3 Can write a simple report.写作考试共进行45分钟，占总成绩的25%，小作文占10分，大作文占20分。

更多的报名信息和成绩查询方法请上网了解：教育部考试中心2测试范围与选材1、身份介绍(Personal Identification)2、工作环境与日常事务(The office，general business，environment and routine)3、接待与闲暇活动(Entertainment of clients，free time，relationships with colleagues and clients)4、商务旅行(Travel)5、健康(Health)6、购买与销售(Buying and selling)7、公司结构、系统及程序(Company structures，systems，processes)8、产品与服务(Products and services)9、成果与成就(Results and achievements)其外，还会涉及其他的一般商务话题（Business issues）。

3测试题型分析题型：1．商务便条类；2．商务便函类；3．商务书信类；4. 商务报告类注意：BEC不是单纯的英语考试，也不是考察商务知识。

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bec 商务英语中级how to read annual reports

bec 商务英语中级how to read annual reports

剑桥商务英语BEC中级写作讲义

剑桥商务英语BEC中级写作讲义

剑桥商务英语-BEC中级写作讲义

《新编剑桥商务英语》(中级)教学大纲一、课程名称：《新编剑桥商务