周黑鸭杯 湖北省大学生营销策划挑战赛方案
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快乐风暴娱乐营销2013年“周黑鸭杯”
湖北省大学生营销策划挑战赛
组织方案
主办：湖北省市场营销学会
承办：周黑鸭食品有限公司
协办：湖北省市场营销学会会员高校及会员企业
二零一三年一月
目录
一、大赛目的 ·······························································································
二、大赛名称 ·······························································································
三、大赛主题 ·······························································································
四、大赛组织 ·······························································································
五、参赛对象 ·······························································································
六、大赛报名 ·······························································································七．大赛赛制 ·······························································································
八、大赛流程 ·······························································································
九、评审规则 ·······························································································
十、奖项设立 ·······························································································十一、大赛宣传与支持················································································十二、组委会办公室联系方式 ····································································附件一预赛组委会联络表······································································附件二预赛报名表 ·················································································附件三预赛规则及评分办法··································································附件四复赛规则及评分办法··································································附件五决赛规则及评分办法··································································附件六优秀组织奖评选标准··································································附件七参考资料：周黑鸭食品有限公司简介·······································附件八《市场调研报告》和《营销策划方案》格式要求 ···················
快乐风暴娱乐营销
2013年“周黑鸭杯”湖北省大学生营销策划挑战赛
一、大赛目的
（一）搭建湖北省大学生市场营销实践平台，激发学生创新思维，锻炼市场拓展能力，提高学生综合素质，提升就业市场竞争力；
（二）搭建理论密切联系实际的湖北高校市场营销专业公共教学平台，探索高校与企业联合培养营销人才模式，提升全省高校市场营销专业教学水平；
（三）搭建企业承担社会责任参与社区公益的服务平台，创新企业支持教育事业、参与社会公益活动模式、提升企业社会形象，促进区域经济社会和谐发展。
二、大赛名称
2013年“周黑鸭杯”湖北省大学生营销策划挑战赛
三、大赛主题
快乐风暴娱乐营销
主题释义：
席卷全城的快乐风暴即将来袭，寓娱乐于营销。周黑鸭在分享娱乐精神，在倡导快乐心态，点滴分享小快乐，让独乐乐变成众乐乐。快乐是娱乐的终点，是生活的心情释放，掌握快乐的心态，是为了获得健康的生活，感动自我，才能感染他人，周黑鸭让我们“会娱乐，更快乐”！
本次营销挑战赛为湖北在校大学生提供一个学以致用的平台，周黑鸭更为其拉开一段快乐的旅程，让大学生在快乐中营销，传递正能量，展现积极的生活态度。
四、大赛组织
（一）主办单位
湖北省市场营销学会
（二）承办单位
周黑鸭食品有限公司
（三）协办单位