中欧与东欧的发展【英文】

GM’S “Go-to-market approach”
• Our 5 P’s
− The right Partners within GM to provide products for the range of price points required − The right Partners in market place for manufacturing
To put the Region in perspective
Diverse demand and usage
How are they developing ?
Automotive Industry Market – C&E Region
7,000,000
25,10% of Europe 8,70% Global
− 475 million population [8% of the world, 54% of Europe]
− 84 million vehicles in car parc today [Average age = 12+ years] − 30 langwk.baidu.comages, 4 religions
− The right Partners for component supply
− The right Partners in the market for vehicle distribution and repair
− The right Partner philosophy with our customers
• GM and GM DAT (formerly Daewoo) have a long history of manufacturing in the C&E Region from early 90’s
• GM in late 90’s actually stopped vehicle manufacturing in 3 GM plants in the region – Hungary, Poland (Warsaw), and Turkey
6,000,000
5,000,000
Annual Growth 20%
4,000,000 13,30%
of Europe 4,60% of Global
3,000,000
2,000,000
1,000,000
0 2001 2002 2003 C E 2004 EE Russia 2005 2006 2007 (0+12)
Central & Eastern Europe Developments
Automotive News Global Conference - Detroit Jan ’08 Chris Lacey – General Motors
Today :
• Central & Eastern European Markets
• GDP range (nominal 2006)
GDP Total (million USD) Russia 986 940 22 079 Moldova 3 266 753
Per Capita (USD)
Slovenia
Uzbekistan
• Complex legislative environment • Less than 20 years ago private vehicle retailing illegal – now one of the fastest growing vehicle markets in the world !
• Russian [GM AvtoVaz] Chevrolet Niva Real evidence of GM’s Globalisation and “One Company” approach.
The right Partners within GM for Product:
The right Partners for manufacturing
• Daewoo had 4 regional plants (licensed assemblers) all still operating (in Ukraine, Poland (FSO), Uzbekistan, & Romania) • 180,000 GM DAT vehicle kits assembled in these plants are not recorded in GM Sales in the region • Recent developments include the new GM plant in St Petersburg and manufacturing licenses being granted to Zastava in Serbia, Azia Avto in Kazakhstan, and FSO in Poland • Currently GM vehicles are manufactured or assembled at 9 locations in the region
The right Partners within GM for Product :
• European • North American • Asian [GM DAT] SUVs Opel & SAAB Cadillac / Hummer / Chevrolet SUVs Chevrolet cars and
− What are they − How are they developing − GM’s go-to-market strategy − Conclusions
„..and finally „„„
GM’s “Central & Eastern Europe”
• 29 countries
− East of Germany, North, West & East of both India & China! − 12 time zones / 25 million sq. kilometers