《跨境电商实用英语》PPT (6)
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跨境电商中的英语实践PPT课件
_______________________________________ _____________________________________________
Complimentary Close, Signature
32 Your site here
2.1 Seven Guidelines of Writing English Business Letters（英文商务信函写作七原则）
24 Your site here
c. ’l’的发音
发/e/音，舌头平着顶向上牙床 fill her up kill him tell her
25 Your site here
现代英语的社会环境
1. 社会用人单位对英语的需求调查显示：
76.2%的被调查单位在工作中会偶尔或经常涉及 到英语的使用；
LOGO
跨境电商中的英语 实践
.
1
1. 英语口语在全球电子商务中的实用性
1.1 商务会谈中相互问候 1.2 马云汉诺威演讲
2. 电商实操中英文商务写作
2 Your site here
1.1 商务会谈中相互问候
Greeting a. How much do you know about
the way Americans greet people and give responses?
I’m Mike Smith. Please call me _M_i_k_e_.
Please _c_a_ll me or _e_-m__a_ilme if you need any help.
9
I’m a freshman /first year student at this college. My
Complimentary Close, Signature
32 Your site here
2.1 Seven Guidelines of Writing English Business Letters（英文商务信函写作七原则）
24 Your site here
c. ’l’的发音
发/e/音，舌头平着顶向上牙床 fill her up kill him tell her
25 Your site here
现代英语的社会环境
1. 社会用人单位对英语的需求调查显示：
76.2%的被调查单位在工作中会偶尔或经常涉及 到英语的使用；
LOGO
跨境电商中的英语 实践
.
1
1. 英语口语在全球电子商务中的实用性
1.1 商务会谈中相互问候 1.2 马云汉诺威演讲
2. 电商实操中英文商务写作
2 Your site here
1.1 商务会谈中相互问候
Greeting a. How much do you know about
the way Americans greet people and give responses?
I’m Mike Smith. Please call me _M_i_k_e_.
Please _c_a_ll me or _e_-m__a_ilme if you need any help.
9
I’m a freshman /first year student at this college. My
《跨境电子商务实用英语》全套教学课件1-3 Cross - border E-commerce Development in China
There are more than 5,000 enterprises on Cross-border E-commerce platform, and over 200,000 enterprises engage in cross-border e-business through various platforms. According to the estimates of Ministry of Commerce, the overall transaction volume of Cross-border Ecommerce is expected to reach 9.0 trillion in 2018, accounting for 23% of import and export trade. The insiders expect that the average annual growth rate of China's Cross-border Ecommerce will stabilize at 20% or more in the next four years.
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B
《跨境电商实用英语》全套教学课件Unit 4-Chapter 5 Shipment and Delivery
1
Acquire basic knowledge about different cross-border logistics methods
2
Use appropriate expressions and communicative skills to reply
to customer’s inquiry about logistics and costs
PART 2 Passage Reading
FEDEX has a competitive price for the shipping to South and Central America and Europe with a 15% higher discount than that of other shipping companies, while the price for shipping to other areas is relatively higher.
DHL offers a quick delivery, usually three workdays to Europe and two workdays to South and East Asia. It has a quick updating of query page and a quick solution to problems. Goods over 21 kg is charged in bulk. Shipping fee for bulk to most areas is cheaper than that of EMS. Shipping agents usually offer 50% discount for bulk and charges for smaller parcels are more expensive.
《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce
3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.
30跨境电商实用英语 (6)
跨境电商系列教材
跨境电商实用英语
Chapter 2
AliExpress
Unit 2 Introduction to Crossborder E-commerce Platforms
Unit Goals
After studying this chapter, you are expected to：
A. I purchase almost everything from party accessories to mobile phones online. Shipping times can vary, for instance, I've had items arrive in
5 days, but others took 3 weeks.
PART TWO
Passage ReadingART 2Passage Reading
AliExpress
Serving as the only global online trading platform of Alibaba, AliExpress marks its official debut in April 2010, also known as the “International Version of Taobao” by the majority of sellers. AliExpress is a platform for overseas buyers, with payment realized through Alipay international accounts, and the products are shipped by international express. After several years, the transaction volume of the platform develops at an average annual growth rate of 400% currently. The top trading countries are Russia, the United States, Brazil, Spain, Britain, France, Canada, Australia, Israel, and Ukraine etc. By March of the year 2013, the buyers of AliExpress have covered more than 220 countries and regions. It covers clothing, 3C, home, jewelry and other 26 categories of products. The daily visit of overseas buyers exceeds 50 million. In May 2017, Alibaba announced that AliExpress has covered all B&R countries and regions, whose users from B&R countries and regions account for over 45% of all global users. Also, Russia, Ukraine, Israel, Belarus and Poland are among the top five countries in purchasing power.
跨境电商实用英语
Chapter 2
AliExpress
Unit 2 Introduction to Crossborder E-commerce Platforms
Unit Goals
After studying this chapter, you are expected to：
A. I purchase almost everything from party accessories to mobile phones online. Shipping times can vary, for instance, I've had items arrive in
5 days, but others took 3 weeks.
PART TWO
Passage ReadingART 2Passage Reading
AliExpress
Serving as the only global online trading platform of Alibaba, AliExpress marks its official debut in April 2010, also known as the “International Version of Taobao” by the majority of sellers. AliExpress is a platform for overseas buyers, with payment realized through Alipay international accounts, and the products are shipped by international express. After several years, the transaction volume of the platform develops at an average annual growth rate of 400% currently. The top trading countries are Russia, the United States, Brazil, Spain, Britain, France, Canada, Australia, Israel, and Ukraine etc. By March of the year 2013, the buyers of AliExpress have covered more than 220 countries and regions. It covers clothing, 3C, home, jewelry and other 26 categories of products. The daily visit of overseas buyers exceeds 50 million. In May 2017, Alibaba announced that AliExpress has covered all B&R countries and regions, whose users from B&R countries and regions account for over 45% of all global users. Also, Russia, Ukraine, Israel, Belarus and Poland are among the top five countries in purchasing power.
外研社2023跨境电商交际英语(修订版)教学课件unit6
Keys
___将__…__…__包__进__去________ ______外__包__装___________
3) inner packing
4) rough handling
____内__包__装_____________ _____野__蛮__搬__运__________
5) cardboard box
跨境电商交际英语
Communication English for Cross-Border E-commerce
Unit 6 Managing Shipments
对待自己要用头脑,对待他人要用心。 ---埃莉诺·罗斯福
To handle yourself, use your head; to handle others, use your heart.
I
II
III
IV
V
Part V Vocabulary and Structure
I
II
III
IV
V
1. Match each word in the left column with its Chinese meaning in the right. Keys
1) protect 2) sale 3) promote 4) divide 5) customer 6) package
Keys
corresponding dialogs.
A. There are only 6 pencils in one
Dialog One
bag. B. The frames are packed two dozen
Dialog Two Dialog Three Dialog Four Dialog Five
《跨境电商实用英语》全套教学课件Unit 2-Chapter 3 Amazon Platform(B2B)
PART 2 Passage Reading
The characteristic of Amazon Business is that the products are directly sold by or sellers from third-party platforms. Amazon believes that as a businessonly platform, the new site will be able to improve the relationship between Amazon and those sellers who only do business with companies, helping the platform to provide a wider range of products.
With already more than 2 million products, Amazon Business will replace . Meanwhile, Amazon Business will also take over ’s commercial, industrial and scientific departments. It is reported that Amazon Business may take the existing business as the starting point, and will make a great leap forward in the field of B2B e-commerce market.
PART TWO
Passage Reading
PART 2 Passage Reading
《跨境电商实用英语》全套教学课件Unit 2-Chapter 6 E-commerce Platforms in Different Countries
Байду номын сангаас
PART 2 Passage Reading
3 Wish
Headquartered in the US, Wish is a mobile B2C cross-border e-commerce platform. The dark horse has stood out among mobile terminals by accruing a transaction volume above USD 100 million within less than three years. Wish, being an e-commerce newbie, has no experience in designing shopping platforms for PC terminals. In view of this, it develops mobile terminal markets without mental load. The most important characteristic of a mobile terminal is “always accessible”, which gives rise to fragmented demands.
1
Acquire basic knowledge about Lightinthebox, , Wish, Lazada and Cdiscount
2
Understand the features and advantages of Cross-border E-commerce platforms in different countries
PART TWO
Passage Reading
PART 2 Passage Reading
3 Wish
Headquartered in the US, Wish is a mobile B2C cross-border e-commerce platform. The dark horse has stood out among mobile terminals by accruing a transaction volume above USD 100 million within less than three years. Wish, being an e-commerce newbie, has no experience in designing shopping platforms for PC terminals. In view of this, it develops mobile terminal markets without mental load. The most important characteristic of a mobile terminal is “always accessible”, which gives rise to fragmented demands.
1
Acquire basic knowledge about Lightinthebox, , Wish, Lazada and Cdiscount
2
Understand the features and advantages of Cross-border E-commerce platforms in different countries
PART TWO
Passage Reading
跨境电商实务英语课件Module6Lights
车灯
Other Lighting 其它照明
• flash light 闪光灯，手电筒（美 式）
• headlamp/ headlight 头灯，车 头灯
• solar lamp 太阳能灯 • flood light 泛光灯 • lighting string 灯串 • emergency light 应急灯 • stage lamp 舞台灯
• marble stone lamp 云石灯 • utility light 工具灯
Other Lighting 其它照明
• low voltage lamp 低压灯 • artificial lamp 工艺灯 • exposing lamp 曝光灯 • horse race lamp 跑马灯 • hose lamp 软管灯 • candle lamp 蜡烛灯 • compound light lamp 复光灯 • water pipe lamp 水管灯 • oxygen bar light 氧吧灯 • picture lamp 镜画灯
• e环n保vir灯onmental protection lamp • crystal lamp/ light 水晶灯 • curtain lamp 窗帘灯
三防灯 • explosion-proof lamp/ light 防爆灯 • fog-proof light 防雾灯
• track lamp 导轨灯，轨道灯
Otprojection lamp 投射灯，投影灯 • corrosion-proof lamp 防腐灯
• reflector lamp 反射灯 • color-changing lamp 变色灯
• shock-proof lamp 防震灯
• ice bar lamp/icicle light 冰条灯 • tri-proof light (防水、防尘、防腐)
Other Lighting 其它照明
• flash light 闪光灯，手电筒（美 式）
• headlamp/ headlight 头灯，车 头灯
• solar lamp 太阳能灯 • flood light 泛光灯 • lighting string 灯串 • emergency light 应急灯 • stage lamp 舞台灯
• marble stone lamp 云石灯 • utility light 工具灯
Other Lighting 其它照明
• low voltage lamp 低压灯 • artificial lamp 工艺灯 • exposing lamp 曝光灯 • horse race lamp 跑马灯 • hose lamp 软管灯 • candle lamp 蜡烛灯 • compound light lamp 复光灯 • water pipe lamp 水管灯 • oxygen bar light 氧吧灯 • picture lamp 镜画灯
• e环n保vir灯onmental protection lamp • crystal lamp/ light 水晶灯 • curtain lamp 窗帘灯
三防灯 • explosion-proof lamp/ light 防爆灯 • fog-proof light 防雾灯
• track lamp 导轨灯，轨道灯
Otprojection lamp 投射灯，投影灯 • corrosion-proof lamp 防腐灯
• reflector lamp 反射灯 • color-changing lamp 变色灯
• shock-proof lamp 防震灯
• ice bar lamp/icicle light 冰条灯 • tri-proof light (防水、防尘、防腐)
《跨境电商实用英语》PPT (1)
3
Use relevant skills to effectively deal with disputes and complaints on Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
The goods are detained at the customs means that the logistics information shows that the goods are at the customs, due to the customs requirements of the importing country.
No logistics information means that no tracking information could be found on the logistics site with the tracking number provided by the seller. There are two cases about the logistics shows goods have been delivered but the buyer complains no goods received. In one case, the logistics address matches the buyer’s address on the order, that is, the logistics information shows that the product has been delivered, and the delivered country, province, city, zip code and signature are the same as on the order.
《跨境电商实用英语》PPT (9)
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
PART 2 Passage Reading
After-sale customer service: After-sale customer service is provided for customers who, after having placed orders, make inquiries about orders, the anticipated arrival time of parcels, and product service etc. It has much to do with the improvement of product category and quality, the customer experience, the repeat purchase rate, the returned purchase rate, the dispute rate etc. The problems faced in the after-sale customer service are mainly the delay of goods, the inconformity between goods and its description, and the moderate and bad comments.
《跨境电商实用英语》全套教学课件Unit 5-Chapter 1 Disputes and Complaints
No logistics information means that no tracking information could be found on the logistics site with the tracking number provided by the seller. There are two cases about the logistics shows goods have been delivered but the buyer complains no goods received. In one case, the logistics address matches the buyer’s address on the order, that is, the logistics information shows that the product has been delivered, and the delivered country, province, city, zip code and signature are the same as on the order.
B. A seller said, “Receiving a letter of complaint means that the seller's
product or service has room for improvement.” To some extent, it’s worth receiving a complaint.
A. It is often said that customers are always right.
This may not be true, but it is always safe to assume that the customer is right.
B. A seller said, “Receiving a letter of complaint means that the seller's
product or service has room for improvement.” To some extent, it’s worth receiving a complaint.
A. It is often said that customers are always right.
This may not be true, but it is always safe to assume that the customer is right.
《跨境电商实用英语(第2版)》完整版教学课件最全ppt整套教程电子讲义(最新)
A girl named Lucy cries when she arrived at the kindergarten, because she doesn’t want her mom to leave the kindergarten. If you were the teacher, what would you do with the situation?
Letter name: Each of the 26 alphabet letters has a capital and a lower case form. The two forms for each of the 26 letters are shown below. AB C D E F G H I J K LM N O PQ R STUVW X YZ a b c d e f g h i j k l m n o p q r s t u v w x yz
And two little kittens And a pair of mittens And a little toyhouse And a young mouse And a comb and a brush and a bowl full of mus And a quiet old lady who was whispering “hush
Phonics
When sounding consonants, air flow is interrupted or limited by the position of the tongue, teeth or lips. The majority of letters in the alphabet are consonant letters. Most consonant letters have only one sound and rarely sound like their name. B: boy bear ribs gibbon C: candle copper music kick D: duck deer lad ladder F: flower fish fluff sofa G: game get gift logs gun green energy H: hat home high fetch
Letter name: Each of the 26 alphabet letters has a capital and a lower case form. The two forms for each of the 26 letters are shown below. AB C D E F G H I J K LM N O PQ R STUVW X YZ a b c d e f g h i j k l m n o p q r s t u v w x yz
And two little kittens And a pair of mittens And a little toyhouse And a young mouse And a comb and a brush and a bowl full of mus And a quiet old lady who was whispering “hush
Phonics
When sounding consonants, air flow is interrupted or limited by the position of the tongue, teeth or lips. The majority of letters in the alphabet are consonant letters. Most consonant letters have only one sound and rarely sound like their name. B: boy bear ribs gibbon C: candle copper music kick D: duck deer lad ladder F: flower fish fluff sofa G: game get gift logs gun green energy H: hat home high fetch
《跨境电商实用英语》全套教学课件Unit 2-Chapter 1 Alibaba
PART 2 Passage Reading
Shipping Delay Refund The order will be shipped by the sellers on time, according to the details of the contract. In case of shipping delay, the buyers will be eligible for a refund. Examples of what’s covered: •The seller fails to ship the goods on time (according to the contract details) •The seller ships the goods, but the delivery is later than the time specified in the contract •The seller ships the goods, but the goods are seized by customs due to seller error
4 Learn words and expressions concerning talking about
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
如何能确保你正在构建一个对你的组织有效的基础？
跨境电子商务英语 Unit 6 课件[53页]
![跨境电子商务英语 Unit 6 课件[53页]](https://img.taocdn.com/s3/m/417caf4aa21614791711289f.png)
(5) Can I have a __2_0_%__d_is_c_o_u_n_t__ for being a new customer?
Unit 6 Cross-Border E-Commerce Order Management
Speaking
The buyer is interested in the scarves at the seller’s store and wants to ask for some discount. Please try to role play the following dialogue, especially pay attention to the underlined parts.
Unit 6 Cross-Border E-Commerce Order Management
Reading
Read the passage with these questions in your mind: 1. How did the buyer get the information
about the products? 2. How many discounts can the seller offer
to the customers? 3. What are the terms of payment?
Unit 6 Cross-Border E-Commerce Order Management
Words and Expressions：
enquiry, inquiry /ɪn'kwaɪərɪ/ n. 询问，打听 embroidered /ɪm'brɔɪdəd/ adj. 绣花的 indicate /'ɪndɪkeɪt/ v. 注明 quote /kwəʊt/ v. 报价 sample /'sæmpl/ n. 样品 sound /saʊnd/ adj. 正确的；合理的 dealer /'di:lə(r)/ n. 商人；经销商 textile /'tekstaɪl/ n. 纺织品 promising /'prɒmɪsɪŋ/ adj. 有前途的；有销路 的 moderately /'mɒdərətli/ adv. 适度地，适中地
Unit 6 Cross-Border E-Commerce Order Management
Speaking
The buyer is interested in the scarves at the seller’s store and wants to ask for some discount. Please try to role play the following dialogue, especially pay attention to the underlined parts.
Unit 6 Cross-Border E-Commerce Order Management
Reading
Read the passage with these questions in your mind: 1. How did the buyer get the information
about the products? 2. How many discounts can the seller offer
to the customers? 3. What are the terms of payment?
Unit 6 Cross-Border E-Commerce Order Management
Words and Expressions：
enquiry, inquiry /ɪn'kwaɪərɪ/ n. 询问，打听 embroidered /ɪm'brɔɪdəd/ adj. 绣花的 indicate /'ɪndɪkeɪt/ v. 注明 quote /kwəʊt/ v. 报价 sample /'sæmpl/ n. 样品 sound /saʊnd/ adj. 正确的；合理的 dealer /'di:lə(r)/ n. 商人；经销商 textile /'tekstaɪl/ n. 纺织品 promising /'prɒmɪsɪŋ/ adj. 有前途的；有销路 的 moderately /'mɒdərətli/ adv. 适度地，适中地
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PART 2
Passage Reading
1
Cross-border retail E-commerce
Cross-border retail B2C (Business-to-Consumer) refers to the international business
activity of companies in different customs areas, directly selling products or services to
PART TWO
Passage Reading
PART 2
Passage Reading Concept and Characteristics of Cross - border E-commerce
Cross-border E-commerce refers to the international business activity that transaction subjects in different countries electronize the traditional trade in terms of exhibition, negotiation and transaction through the means of e-commerce, and deliver products through cross-border logistics or international warehousing services to complete the transaction. In terms of business model, Cross-border E-commerce can be divided into cross-border retailer-commerce (B2C and C2C) and cross-border B2B e-commerce. Cross-border B2B e-commerce not only includes online transactions through cross-border trading platform, but also includes the off-line transaction resulting from on-line activities. In terms of customs area, Crossborder E-commerce can be divided into export Cross-border Ecommerce and import Cross-border Ed expressions concerning talking about above issues
PART ONE
Warming-up
PART 1
Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
1 2
Acquire basic knowledge about the definition and characteristics of Cross -border E-commerce Know the difference between traditional foreign trade and Cross-border E-commerce Understand the process of import and export of Cross-border E-commerce
A. In 2013, the combined cross-border mobile
shopping markets of the USA, the UK, Germany, Australia, China and Brazil was already worth $36.4 billion, accounting for more than a third of all crossborder online shopping in these markets.
PART 1
Warming-up
B. If you make customers unhappy in the physical world, they
might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.
consumers through e-commerce platform. The process includes reaching the transactions, completing payment and settlement, and delivering products through cross-border logistics, and completing the transaction. Cross-border C2C (Consumer-to-Consumer) refers to the
跨境电商系列教材
跨境电商实用英语
Chapter 1
Concept and Characteristics of Cross - border E-commerce
Unit 1 Overview of Cross-border E-commerce
Unit Goals
After studying this chapter, you are expected to：