罗宾斯管理学第一单元
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
service:
1. Brief description of proposed entrepreneurial venture 2. Brief history of the industry 3. Information about the economy and important trends 4. Current status of the product or service
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
A–10
Exhibit A–2 Feasibility Study
A. Introduction, historical background, description of product or
A–7
The Entrepreneurial Process
Exploring the Entrepreneurial Context
Identifying Opportunities and Possible Competitive Advantages
Starting the Venture
Managing the Venture
• Discuss why social responsibility and ethics are important considerations for entrepreneurs.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
• Explain why entrepreneurship is important in the United States and globally.
• Describe the four key steps in the entrepreneurial process.
• Explain what entrepreneurs do.
Personal Considerations:
•Do you have the capabilities to do what you’ve selected? •Are you ready to be an entrepreneur? •Are you prepared emotionally to deal with the stresses and challenges of being an entrepreneur? •Are you prepared to deal with rejection and failure? •Are you ready to work hard? •Do you have a realistic picture of the venture’s potential? •Have you educated yourself about financing issues? •Are you willing and prepared to do continual financial and other types of analyses?
• Small Business
A firm that is independently owned, operated, and financed; has fewer than 100 employees; doesn’t necessarily engage in new or innovative practices, and has relatively little impact on its industry.
A5. Controlling Issues
• Describe how entrepreneurs should plan, organize, and control growth. • Describe the boiled frog phenomenon and why it’s useful for entrepreneurs. • Discuss the issues an entrepreneur needs to consider when deciding whether to exit the entrepreneurial venture.
Learning Outcomes
Follow this Learning Outline as you read and study this chapter. A1. The Context of Entrepreneurship
• Differentiate between entrepreneurial ventures and small businesses.
• Number of New Startups
Increasing numbers of new Leabharlann Baiduirms
• Job Creation
New ventures create 60-80% of net new jobs
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall A–5
The Context of Entrepreneurship
• What Is Entrepreneurship?
Entrepreneurship is the process of starting new businesses, generally in response to opportunities.
Exhibit A–1
Evaluating Potential Ideas
Marketplace Considerations:
• Who are the potential customers for your idea: who, where, how many? • What similar or unique product features does your proposed idea have compared to what’s currently on the market? • How and where will potential customers purchase your product? • Have you considered pricing issues and whether the price you’ll be able to charge will allow your venture to survive and prosper? • Have you considered how you will need to promote and advertise your proposed entrepreneurial venture?
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall A–6
Why Is Entrepreneurship Important?
• Innovation
Engage in the creative destruction process Act as agents of change
A–2
Learning Outcomes
A2. Start-Up and Planning Issues
• Discuss how opportunities are important to entrepreneurial ventures. • Describe each of the seven sources of potential opportunity. • Explain why it’s important for entrepreneurs to understand competitive advantage. • List possible financing options for entrepreneurs. • Describe the six major sections of a business plan.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
A–4
Learning Outcomes
A4. Leading Issues
• Explain what personality research shows about entrepreneurs. • Discuss how entrepreneurs can empower employees. • Explain how entrepreneurs can be effective at leading employee work teams.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall A–3
Learning Outcomes
A3. Organizing Issues
• Contrast the six different forms of legal organization. • Describe the organizational design issues that entrepreneurs face. • Discuss the unique human resource management issues entrepreneurs face. • Describe what an innovation-supportive culture looks like.
• Entrepreneurial Ventures
Organizations that pursue opportunities, are characterized by innovative practices, and have growth and profitability as their main goals.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
A–8
Potential Sources of Opportunity
The Unexpected
New Knowledge
The Incongruous
Changes in Perception
Environmental Context
The Process Need
Demographics
Industry and Market Structures
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
A–9
Management
tenth edition
Stephen P. Robbins
Mary Coulter
Appendix
A
Managing Entrepreneurial Ventures
A–1
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
5. How you intend to produce the product or service
6. Complete list of goods or services to be provided 7. Strengths and weaknesses of the business 8. Ease of entry into the industry, including competitor analysis
1. Brief description of proposed entrepreneurial venture 2. Brief history of the industry 3. Information about the economy and important trends 4. Current status of the product or service
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
A–10
Exhibit A–2 Feasibility Study
A. Introduction, historical background, description of product or
A–7
The Entrepreneurial Process
Exploring the Entrepreneurial Context
Identifying Opportunities and Possible Competitive Advantages
Starting the Venture
Managing the Venture
• Discuss why social responsibility and ethics are important considerations for entrepreneurs.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
• Explain why entrepreneurship is important in the United States and globally.
• Describe the four key steps in the entrepreneurial process.
• Explain what entrepreneurs do.
Personal Considerations:
•Do you have the capabilities to do what you’ve selected? •Are you ready to be an entrepreneur? •Are you prepared emotionally to deal with the stresses and challenges of being an entrepreneur? •Are you prepared to deal with rejection and failure? •Are you ready to work hard? •Do you have a realistic picture of the venture’s potential? •Have you educated yourself about financing issues? •Are you willing and prepared to do continual financial and other types of analyses?
• Small Business
A firm that is independently owned, operated, and financed; has fewer than 100 employees; doesn’t necessarily engage in new or innovative practices, and has relatively little impact on its industry.
A5. Controlling Issues
• Describe how entrepreneurs should plan, organize, and control growth. • Describe the boiled frog phenomenon and why it’s useful for entrepreneurs. • Discuss the issues an entrepreneur needs to consider when deciding whether to exit the entrepreneurial venture.
Learning Outcomes
Follow this Learning Outline as you read and study this chapter. A1. The Context of Entrepreneurship
• Differentiate between entrepreneurial ventures and small businesses.
• Number of New Startups
Increasing numbers of new Leabharlann Baiduirms
• Job Creation
New ventures create 60-80% of net new jobs
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall A–5
The Context of Entrepreneurship
• What Is Entrepreneurship?
Entrepreneurship is the process of starting new businesses, generally in response to opportunities.
Exhibit A–1
Evaluating Potential Ideas
Marketplace Considerations:
• Who are the potential customers for your idea: who, where, how many? • What similar or unique product features does your proposed idea have compared to what’s currently on the market? • How and where will potential customers purchase your product? • Have you considered pricing issues and whether the price you’ll be able to charge will allow your venture to survive and prosper? • Have you considered how you will need to promote and advertise your proposed entrepreneurial venture?
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall A–6
Why Is Entrepreneurship Important?
• Innovation
Engage in the creative destruction process Act as agents of change
A–2
Learning Outcomes
A2. Start-Up and Planning Issues
• Discuss how opportunities are important to entrepreneurial ventures. • Describe each of the seven sources of potential opportunity. • Explain why it’s important for entrepreneurs to understand competitive advantage. • List possible financing options for entrepreneurs. • Describe the six major sections of a business plan.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
A–4
Learning Outcomes
A4. Leading Issues
• Explain what personality research shows about entrepreneurs. • Discuss how entrepreneurs can empower employees. • Explain how entrepreneurs can be effective at leading employee work teams.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall A–3
Learning Outcomes
A3. Organizing Issues
• Contrast the six different forms of legal organization. • Describe the organizational design issues that entrepreneurs face. • Discuss the unique human resource management issues entrepreneurs face. • Describe what an innovation-supportive culture looks like.
• Entrepreneurial Ventures
Organizations that pursue opportunities, are characterized by innovative practices, and have growth and profitability as their main goals.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
A–8
Potential Sources of Opportunity
The Unexpected
New Knowledge
The Incongruous
Changes in Perception
Environmental Context
The Process Need
Demographics
Industry and Market Structures
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
A–9
Management
tenth edition
Stephen P. Robbins
Mary Coulter
Appendix
A
Managing Entrepreneurial Ventures
A–1
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
5. How you intend to produce the product or service
6. Complete list of goods or services to be provided 7. Strengths and weaknesses of the business 8. Ease of entry into the industry, including competitor analysis