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J O RA DI AR N
PRODUCTS
AIR JORDANI
35
30
25
20
15
10 5
PARAMETER
0
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AIR JORDAⅣN
30
25
ol
3 Shot
Carmelo Anthony
1
Sh ot
on
1
Allround
Sla
Sh
m
ot
ALL OVER THE WORLD
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THANK YOU
AJ1
SPIRIT
A
I
R
I can accept failure But I can’t accept not trying
TREND
35 30 25 20 15 10
5 0 1990-1991
1991-1992
1992-1993
1993-1994
TITLE
60%
1994-1995
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SALES
5
4.5
Biblioteka Baidu
4
3.5
3
2.5
2
1.5
1
0.5
0
1
2
3
4
PROPORTION
0%
0%
65%
72%
43%
J O RA DI AR N
STARS
Russell Westbrook
Speed Strength
Explosive Jumper
Chris Paul
Pass
Crossov er
C P Contr
0
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AIR JORDANV
25
PARAMETER
20 15
10
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5
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0
4
AIR JORDANⅪ
20
15
10
PARAMETER
5 0
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2
25
20 15
PARAMETER
10
5
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ACHIEVEMENT
6
5
4
3
2
1
0
1
2
3
4
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1.9
billio 1.3
0.5
billio n
n0.8binllio
billion
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WHAT IS LOVE?
Air Jordan
from 1985
CONTENTS
BRAND CULTURE PRODUCTS STARS
J O RA DI AR N
BRAND CULTURE
-We Are Jordan-
BRAND
1985 Michael Jordan Sign a contract