国际商务英语函电 Project 1
国际商务英语函电课件ppt
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
商务英语函电1-9课翻译及答案 (2)
Lesson 1 Importer’s Self-introduction译文信件一进口商自我介绍麦克唐那和伊万有限公司美国纽约劳顿大街58号福建鞋业进出口公司中国福建福州保定大街45号送交：销售部吴刚先生敬启者:我们从伏特威廉公司得知贵司商号与地址，特此来函，希望能同贵司发展商务关系。
多年来，本公司经营休闲鞋类进口生意，目前想扩展业务范围。
请惠寄商品目录与报价单。
如贵司产品价格有竞争力，本公司必定向你方试订。
恭候回音。
麦克唐那和伊万有限公司（签名）麦克. 伊万经理谨上2010年4月20日信件二回信福建鞋业进出口公司中国福建福州保定大街45号麦克唐那和伊万有限公司美国纽约劳顿大街58号敬启者:感谢贵公司四月二十日的来函，我们非常渴望与贵公司建立商务关系。
我们鞋厂致力于设计和生产各种传统和时尚男女鞋产品。
我们已开发和上市了室内拖鞋，棉拖鞋，新款刺绣拖鞋；童鞋和棉鞋。
可以满足国内外不同市场需求。
谨遵要求另函奉上最新的出口商品目录及报价单，涵括目前可供的出口商品。
如你方对任何一款感兴趣，请让我方知道。
期盼你方具体询盘。
福建鞋业进出口公司（签名）吴刚经理谨上2010年5月10日习题答案I. Basic Training1.Translate the following expressions into Chinese.报价一流的进口商出口产品范围定单广泛的联系具体询盘最新目录有竞争力的价格2.Choose the best answer.1) b 2) b 3) c 4) a 5) d 6) b 7) c 8) c 9) bII. Improving TrainingTranslate the following sentence into English.1) We would like to introduce our business range.2) We obtained your name and address from Mr. Smith, who have done business with us for many years.3) We shall appreciate it if you could tell us the goods you are interested in.4) We have received many enquiries from abroad.5)They used to import machines from UK, but now they would like to establish business relationswith us.6) We are the leading importer of electronic products in Lagos.7) If your price is competitive, we would like to place with you an order for 500 electric bicycles.III. Letter-writing Practice1. Finish the following letter by translating the expressions given.1) obtained your name and address2) establish business relations /enter into business relations3) leading importers4) We appreciate your catalogue and quotations.5) If your prices are competitive2. Write a letterDear sirs,We are one of the leading importers of electric goods in this city and shall be pleased to establish business relations with your firm.At present we are interested in your electric fans, details according to our Enquiry Note No. 1345 enclosed,and shall be glad to receive your lowest quotation as soon as possible.We would like to mention that if your price is attractive and delivery date acceptable, we shall place an order with you immediately.Your early reply will be highly appreciated.Yours faithfully,Lesson 2Exporter’s Self-introduction译文信件一出口商来信敬启者:承蒙东京工商会的介绍,我们获悉你方是贵国最大的纺织品进口商之一。
国际商务英语函电范文
国际商务英语函电范文在国际中，通用的商务英语信函我们来了解一下吧。
下面是店铺给大家整理的国际商务英语函电范文，供大家参阅!国际商务英语函电范文：介绍信实例之一：Dear Mr. / Ms.,This is to introduce Mr. Frank Jones, our new marketing specialist who will be in London from April 5 to mid April on business.We shall appreciate any help you can give Mr. Jones and will always be happy to reciprocate.Yours faithfully尊敬的先生/小姐，现向您推荐我们的市场专家弗兰克·琼斯先生。
他将因公务在四月15日到四月中旬期间停留伦敦。
我们将非常感谢您向琼斯先生提供的任何帮助，并非常高兴施以回报。
您诚挚的实例之二：Dear Mr. / Ms,We are pleased to introduce Mr. Wang You, our import manager of Textiles Department. Mr. Wang is spending three weeks in your city to develop our business with chief manufactures and to make purchases of decorative fabrics for the coming season.We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need.Yours faithfully尊敬的先生/小姐，我们非常高兴向您介绍我们纺织部的进口经理王有先生。
国际商务英语函电 Project 1
Module 1 Functions and Tendency of Business Writing
Function of Business Writing
explain instructions to employees, announce meeting and give responses to request letters, place orders，or make complaints, accept contracts for services, etc.
Module 2 Basic Categories and Principles of Modern Business Writing
Criteria for Effective Business Writing(“7 Cs” principles )
➢ Clarity ➢ Correctness ➢ Conciseness ➢ Concreteness ➢ Completeness ➢ Courtesy ➢ Consideration
➢
Carbon Copy 抄送
Module 3 Structure of a Business Letter
2. Optional parts a Business Letter
➢
Letter-head 信头
➢
Date 日期
➢Байду номын сангаас
Inside Name and address 信内地址
➢
Salutation 称呼
Module 3 Structure of a Business Letter
1. Essential parts of a Business Letter
商务英语函电Unit 1 建立业务关系
• 6) Mention the enclosures to help the reader know more about the company, such as catalogues, and price lists, etc. To give you a general idea of our products we enclose a brochure and a sample-cutting booklet. 为了使贵方大概了解我们的产品现随函附上小册子和剪样册。 We send you by airmail a brochure on the various kinds of toys now available for export. 兹航邮一份有关我公司目前可供出口的各式玩具的小册子。
The Main Point of Establishing Business Relations建立业务关系的要 点
商务英语函电1.
Course Introduction
The steps of international trade include Establishing business relations Making enquires Making quotations Terms of payment Packing,insurance,shipment etc. --And we are going to discuss these
--Correctness( above all, "good English" is essential.
Proper Layout of Business Letter
Most business letters , have the following seven basic parts: --Letter head --Date --Inside name and address --Salutation --The body of the letter --Complimentary close --Signature
• The use of "Messrs" • --Messrs (abbr. from French"Messieurs")is
the plural form of Mr.. • --It is used only for companies or firms, the
name of which included a personal element. • e.g. Messrs J. Harvey& Co. • Messrs Macdonald& Evans
Essentials of Business Letter-writing
国际商务英语函电
国际商务英语函电国际商务英语函电--International Business Correspondence Chapter 1A Genneral Enquiry and Its Reply Dear Sirs,Your firm has been recommended to us by the Haier Electrics Company,with whom we have done business for many years.We are intrested in your slectric typewriters for use in offices and shall be glad if you will send us acopy of your illustrated catalogue and cuurent price list.We are awaiting your prompt reply.Yours sincerely Susan Bloc Manager(A Reply)Dear Ms.Bloc,We welcome you for your enquiry of Feb.1 and thank you for your interest in our commodities.We are enclosing some copies of our illustrated catalogues and aprice list giving the details you asked for.We trust that you will agree that our products and price appeal to the most selective buyer.And we also allow aproper discount according to the quantity ordered.Thank you again for your interest in our products.We are loking forward to your order and you may be assured that it will receive our prompt and careful attention.Yours trul y,Li Ming Export Manager Useful Expressions 1.As we are in the market for.,we should be pleased if you would send us your best quotations.我方意欲购买.，如能报最优价，不胜感激。
世纪商务英语外贸函电(第四版)1
（第四版）
新世纪高职高专教材编委会 组编 主 编 胡秋华 吴思乐
Project 1 Basic Knowledge of Business English Letters Writing
Part 1 The Basic Requirements of Business English Letters Writing Part 2 The Basic Parts of Business English Letters Part 3 The Basic Layout / Format of Business English Letters Part 4 Addressing Envelopes Part 5 Practical Training
Part 1 The Basic Requirements of Business English Letters Writing
The purposes of communication are to obtain complete understanding between the parties involved, and to elicit the responses required. Generally speaking, the functions of a business letter are to ask for or to convey business information, to make or to accept an offer, and to deal with matters concerning various businesses. Business letter writing does not differ from any other form of creative writing. Good English is one of the important bases of a good business letter writing. What you write should be free from grammatical blemishes, and also free from the slightest possibility of being misunderstood. Usually, there are certain essential requirements for a good business letter, which can be summed up in the Seven C’s principle, i.e. Completeness, Concreteness, Clearness/Clarity, Conciseness, Courtesy, Consideration, Correctness. These C’s often go hand-in-hand.
《国际商务英语函电》课件-unit 1 信函写作1
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Your ref. : 345SCB/bxc Our ref. : 532ZXY/mzs 注1. 345 为存档编号， SCB为署名人首写字母， bxc为打字员姓名首写字母。 注2. 532 为存档编号，ZXY 为署名人首写字母， mzs 为打字员姓名首写字母。 3）Date (日期) 每封信必须标明日期，日期常写在信头下方2行 处，一般臵于信笺的右上角，但当信函采用全 齐头式时则臵于左上角。
Complimentary Close, Signature
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The Structure and Layout of a Letter
1. The Structure of a Letter 英文书信通常有7个部分组成，即信头、日 期、封内地址、称呼、正文、结尾敬语以及 签名。除此之外。还有一些需根据实际需要 而增加的部分，例如参考标号、经办人姓名、 事由标题、认辨记号、附件、抄送以及附言 等，这些部分可能出现在不同类型的信函中。
lesson one basics of business letters
商务信函基础
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Learning Objectives
After studying the lesson, you should be able to Know principles of business-letter writing Know parts of a business letter Learn the styles of a business letter Learn some general tips of writing a business letter by studying sample letters
国际商务英语函电常用缩写
ESQ;ESQRE
ESQUIRE
先生阁下
ET,AL.
ET ALII = AND OTHERS
及其他
E.T.A.
ESTIMATED TIME OF ARRIVAL
估计到达的时间
ETC.
ET CETERA = AND SO FORTH
等等
E.T.D.
ESTIMATED TIME OF DEPARTURE
COMMISSION
佣金
CON.INV.
CONSULAR INVOICE
领事发票
CONSGT,CONS'T
CONSIGNMENT
委托销售，寄售
CONT,CONTR
CONTRACT
合同，契约
CONTG
CONTAINING,CONTINUING
包括，内容，继续
CORP
CORPORATION
公司
COOP
COOPERATION
国际商务英语函电常用缩写（二）
CL
CLASS;CLAUSE;CLERK
级，条款，职员
CM
CENTIMETRE
公分
CMDTY
COMMODITY
商品
C.N.;C/N
CREDIT NOTE
收款通知，货款清单
CNCL
CANCEL
撤销
CNCLSN
CONCLUSION
结论，商定
CNSDRTN
CONSIDERATION
考虑
CNT
CONTRACT
合同，契约
C.O.
CERTIFICATE OF ORIGIN
原产地证明书
C/O
CASH ORDER;CARE OF
国际商务函电——完整unit 1 business letter writing
abbreviations and abbreviated phrases 3. There is a close relation between BEC and
international trade
Examples:
in the market for, offer, quotation, order, counteroffer, letter of credit, CIF, FOB, ASAP, P.P.,YL11/11RVD
We will send you the brochure next month.
B. Focus on the positive approach.
Compare:
(positive) We feel sure that you will be entirely satisfied.
(negative) We do not believe you will have cause for dissatisfaction.
(1) Avoid using wordy expressions. For example: Wordy: We wish to acknowledge receipt of your letter… Concise: We appreciate your letter… Wordy: We have begun to export our electronic toys to countries abroad. Concise: We have begun to export our electronic toys.
国际商务函电课件(7个ppt)(英文版)1
3. Counteroffer A counter offer refuses a portion of an offer
or a bid, but suggests a change or changes.
blank
Unsolicited sales letter
----to gather facts about your product or service;
----to identify several selling features that will fulfill specific customer needs;
“Thank you for your letter of … . I appreciate the exceptional quality of your product and the way in which you have handled my inquiry, but your prices are too high even for this quality.”
2.create desire;
To include various types of evidence to support description of the product, and establish a basis for reader confidence and belief until it becomes desire for your product;
It must be clear,definite, complete and final. If the buyer accepts, then it is a contractual obligation.
国际商务函电EnglishforInternationalBusinessCommunication-PPT精品
4.建立公开电子信箱和电子公告版：加强师生
沟通与交流，教师教学研讨、信息交流
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六、教学改革
1.教学方法上，努力探索校企合作。
为培养学生的实践能力，加大理论与实 践相结合的力度，除了模拟教学外，如果 有可能的话，老师可以带领学生到企业现 场参观实习，这将大大提高学生在贸易业 务中的工作能力、应变能力和适应社会的 能力。
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2. 实践教学法
该方法通常在课内外训练和模拟活动 中采用。充分利用网络和教学实验室及实 验基地，由学生在实验室相互之间根据课 程内容设计完成整个模拟操作过程，或利 用答复互联网企业信息方式来锻炼自己的 实际写作能力。
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3．案例教学法
该方法是在《商务英语函电》教学中以 特定的学习情境为主线，以真实或模拟的职 业活动为载体来进行。
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4.缺乏商务英文专业写作和阅读训练。
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准对上述情况，我们应该：
1.在实践中强化专业英文水平； 2.在学习中补充国际商务专业知识； 3.突出课程实用性，耐心引导； 4.通过大量实践，使学生熟悉商务信函
写作模式。
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1. 课堂讲授法
该教学方法适用于教学单元的开始阶 段。教师需要系统地向学生介绍有关《国 际商务函电》的基本技巧和理论，基本上 以教师讲解为主 ，学生参与为辅。
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★授课对象：
国际商务英语函电 Project 4
Dear Sirs,
Opening sentences: A brief introduction to the matter Main body: Use a new paragraph for separate ideas Use facts, details and numbers
Conclusion: Give an expression of gratitude, a suggestion or a request.
Please note that we have quoted our most favorable price and are unable to entertain any counteroffer.
As you are aware that there has been lately a large demand for the above commodities, such growing demand has doubtlessly resulted in increased prices. However you may avail yourselves of the advantage of this strengthening market if you will send us an immediate reply.
Module 2 Writing Skills
A counter-offer usually covers the following points:
(1) Thank the offeror for his offer； (2) Express regret of not being able to accept the offeror’s offer； (3) State the reasons for non-acceptance； (4) Make a counter-offer if, in the circumstances, it is appropriate; (5) Urge the offeree to accept the counter-other．
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Module 2 Basic Categories and Principles of Modern Business Writing
Types of Business Writing
➢ business letters ➢ secretarial writings ➢ corporate promotion ➢ recruitment and employment ➢ external corporate communication
Att: Joe Martin, Game Designer ATT: Mr.George Williams Att: Sales Manager ATT: President
.
Re: Order No. 879 Ref: Po No. 435 Re: Invoice No. 546
国际商务英语函电
International Business Correspondence
Project 1 An Overlook of Business Correspondence
Learning Goals
After learning this Chapter, you will be able to: understand the functions and tendency of business writing identify basic categories of modern business writing learn the 7Cs principles of business writing know the structure and style of a business letter practice writing an envelope and e-mails have some knowledge related to the trade documents
➢
Message or Body 正文
➢
Complimentary Close 结束问候语
➢
Signature 签字
Module 3 Structure of a Business Letter
2. Optional parts a Business Letter
Module 3 Structure of a Business Letter
.
Module 3 Structure of a Business Letter
Pre-message part
Inside address
Joe Martin First Trucking 5656 Norfh Willow Road Middleton，NY 20088
Attention line
Module 3 Structure of a Business Letter
1. Essential parts of a Business Letter
➢
Reference 档号
➢
Attention Line 注意事项
➢
Subject Line 事由标题
➢
Enclosures 附件
➢
Postscript 附言
3. Having a Clear Picture
Module 3 Structure of a Business Letter
3. Having a Clear Picture
Module 3 Structure of a Business Letter
Pre-message part
Letterhead
Modern Truck 234 First Street Newtown，NY 20022 Tel：01-2—555—1212, Fax：01-2-555-4545
Fax：01-2-555-4545
Date
American form: October 26,2012
British form: 26 October 2012
Module 2 Basic Categories and Principles of Modern Business Writing
Criteria for Effective Business Writing(“7 Cs” principles )
➢ Clarity ➢ Correctness ➢ Conciseness ➢ Concreteness ➢ Completeness ➢ Courtesy ➢ Consideration
Tendency of Modern Business Writing
Like life-style and working conditions, the standard for business writing has changed, the style of it tend to be something like a piece of conversation by post. The awareness of change----adapting to upto-date ways of doing business ----is most important.
Module 1 Functions and Tendency of Business Writing
Function of Business Writing
explain instructions to employees, announce meeting and give responses to request letters, place orders，or make complaints, accept contracts for services, etc.
➢
Carbon Copy 抄送
Module 3 Structure of a Business Letter
2. Optional parts a Business Letter
➢பைடு நூலகம்
Letter-head 信头
➢
Date 日期
➢
Inside Name and address 信内地址
➢
Salutation 称呼