商业计划书方案

商业计划书方案

Business Plan Writing

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Chapter 1 Introduction - What is a Business Plan?

The fundamental role of a business plan is to generate a framework that evaluates all aspects of the economic feasibility of the business project including an explanation and analysis of the business prospe cts.

商业计划的基础职责是创立一个框架，以能评估商业项目的经济可行性，包括解释和分析商业前景。

Functions of a Business Plan:

商业计划的功能

· It can determine and focus your business objective. 她能够决定和集中你的商业目标

· It can be used as a selling tool to acquire finance. 她能够用来作为营销工具以用来获得资金

· It can reveal omissions and weaknesses in the planning proces s. 她能够显示出你计划进程中的遗漏和不足

· It can be used to solicit opinions and advices from experts abo ut your business. 她能够用来征求专家关于您的项目的意见和建议

In order to write a successful business plan, the following steps are i mportant to notice before you start:

为了写一份成功的商业计划，在你开始之前下面的步骤需要重视· Write out the primitive business concept. 写出原始的商业理念

· Collect all the necessary information on the feasibility and the specifics of your business concept. 收集所有关于可行性的必要的信息以及你的具体的商业理念

· Focus and perfect your concept based on the data you have col lected. 基于你收集的数据，关注并完善你的商业理念

· Draft the particulars of your business. 拟定出您的商业项目的详情

· Put your plan into a convincing form. 将您的计划以一个有说服力的形式展现出来

The course starting from the next chapter will help you create a busi ness plan, which is divided into seven key elements through chapter two to chapter eight, including descriptions, guidelines for creation a nd tips for avoiding common mistakes, together with a business plan sample and financial statements formats in the appendices.

本教程从下一章节开始帮您创立一个商业计划，它被分为7个重要部分，从第二章到第八章，包括描述、准则建立和常见错误避免提示、连同包含一份商业计划样本和财务报表格式的附录。

Business Plan Writing

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Chapter 2 Introductory Elements

第二章介绍性内容

The very first part of your business plan includes the introductory ele ments, which is the cover page, executive summary, and table of con tents. It creates the first impression of the whole investment project to your readers. In such case, the introductory elements, especially t he executive summary, decide whether your readers will read the re st of your plan or not. Furthermore, the table of contents indicates h ow well you have organized the entire plan. Therefore, all of your int roductory elements must be of good quality both in appearance and substance.

您的商业计划的第一部分应该包括介绍性的内容，比如封面、执行总结（内容提要）以及目录。她会给你的读者关于整个投资项目的第一印象。能够这么说，介绍性内容特别是执行总结，决定了读者是否会继续阅读你的商业计划的余下内容。另外，目录还暗示出你是如何组织整个计划的。因此，计划书的介绍性元素在外观和内容上都要拥有很高的质量。

A) Cover Page 封面

The cover page should be a simple page that contains the project na me and the presenting team's name. Also include the words "Busine ss Plan" as the heading of the page.

封面应当是一个包括项目名称和团队名称简单页面，当然你也能够把“商业计划”的字眼作为封面页面的标题。

B) Executive Summary 执行总结

The executive summary is an introduction to your project. It is the p art within the business plan that most readers will go through first. I nvestors will read the executive summary first to get a snapshot of y our project and to evaluate your professionalism and the feasibility of your business.

执行总结是对于您们项目的一个介绍。这是商业计划中大多数读者将首先阅读的一部分。投资者往往经过执行总结对您的项目留下第一印象，而且对项目的可行性和团队的专业性进行评估。