奔驰 广告分析

Using Story
1.The important way to design a advertising. 2.The main clue of the advertising. 3.Making the advertising become more interesting and attracting. 4.Motivating the desire and prompting the buying behavior.
Introducing Products
1.The car's functions are shown perfectly from beginning to end. 2.Different functions are inserted skillfully in the different stage of the story. 3.Showing function is the most improtant part of the advertising. 4.The sample content and the detailed introduction.
ECO start/stop function ECO自动启停模式
Intelligent Drive System 智能驾驶系统
Adaptive wiper system 自适应雨刷系统
Intelligent Light System 智能照明系统
Active Lane Keeping Assist 航道偏离辅助系统
KETLESS-GO Comfort package 无钥匙后备箱开启功能
Panoramic vario-roof with MAGIC SKY CONTROL 全景式硬顶结构及可变色采光车顶
Slogan:
The best or nothing."
"
要么最好,要么别无选择。
1.Simple and Meaningful. 2.Expressing the culture and believe of the enterprise. 3.Setting up the target for their products in the future. 4.To make the Mercedes-Benz become the largest car brand all over the world.
Thank you!
Mercedes -
Advertising Appreciation
Benz
Mercedes - Benz SL-Class 2013
SL-Class:奔驰SL系列
SL is the abbreviation of the sporty(运动化) and the light(轻量化).
百度文库
Coupe (双门跑车) Price:¥1,548,000
Choocing Protagonist(主角)
1.The great image and temperament(气质，性情 )to attract more people.
2.Implying(暗示) the target audience of this product who are successful person or rich men. 3.To make the advertisement own more persuation.
AMG Sports Package AMG运动套件
Surround sound system with front bass 前排环绕立体声低音音响
Fully integrated electric draught-stop 全自动车内阻风板启动
COMAND Oline 全时在线数据导航系统
Active Body Control 主动车身控制系统