苹果公司第一份商业计划书

MACINTOSH PRELIMINARY PLAN

Macintosh Markets

&Software Ranking

Macintosh Organization,

Staffing&Budget

Open Issues

Product Hardware Comparisons

-.:....\~.~.:\

..~~~.:~~~~..·m:·m~::~~.",.",,,V.'~Product Lines \\•.•••.\.·v...-Q-:"'''',"\\IUl aa I~I Apple III ~~~Mac Introduced 1977/78

1980/8119821982ietail Price $2500

$4500$1500$5000+Neight 15to 30Ibs

26to 40Ibs 15to181bs 45+Ibs Vlicroprocessor 6502

65026800068000Vlemory size 32to 64k

128to 256k 64to 128k 256to 1000k )isplay External

External Built.in 9II Built.in 1211:hroma Color&BW

Color&BW BWonly BWonly iesolution 280x 192

560x192384x 256720x 360Graprr!c3memory 8k bytes

16k bytes 12k bytes 32k bytes Key~oard Built·in

Built·in Detached Deta.ched Numeric Pad No

Yes No Yes Pointing Device 2arrows

4arrows Mouse Mouse ntegral Disks 0

112~dd·on Disks 2to 4

1to 310:apacity /Disk 143k bytes

143k bytes 143k bytes 850k bytes )Iots 8

403~S·232ports 0

122)ther ports Game I/O

Silentype none Parallel )ound 1bit

6bit aid 5bit Delta·mod ;Iock No

Yes (?)Yes Yes C Boards 66510

Screen Size Comparisons

·.·......................·.·

..........,',''

.·.::::::::::::::Apple 'Ii .':::::::::::::::::::::::::280x192:::::::::::::::::::::::::8k bytes '::::::::::·.........··.·.·.·."0·.°0......",',.........'.·.·.·.·.·.·.~·l~..384x 25612k b te s :.:.

Disk Compatability Between Products

143k Bytes 16sector 850k Bytes 16sector 143k Bytes 16sector Apple II

Apple III

Macintosh VLC

Lisa Doublemint Card plugs into Lisa slot and 143k byte disk drive,Lisa can then read &write Macintosh,

VLC,Apple II &Apple III diskettes,

6 $5000

4 $3000

2 $1500

1 $500

Clustering of Retail System Prices

•

IBM Displaywriter,LISA,Wangwriter1:];;]:4

~Cromemco,North Star

•

HP·85,IBM"chess",Xerox820I[]E!]

~,Atari800,CBM3020,TRS3

•FUJitsu,NEC8001,Sharp,Oki,etclI"

Osborne1

>N.u...•.

.,,",''''''''''''•••••••••••JI1'"••1'fI••••,••••.............,...•....., MaCintosh I:::::::::~~:~:~::~::::::::I •VLC

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V IC,TRS Color,Hand Helds...

("'sancH""

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Notes:

Observe that everyone is introducing products in Band3(Apple II's band). Also,the upper end of Band4is really$10.12,000today,but I expect it to

fall to the$5000level in'82,I expect LISA,IBM Displaywriter,Wangwriter,

etc.to lower their prices to just under the$5000wire,

I currently know of no products being developed by competition for Band2 (unfortunately this doesn't mean there arn't any Dr One would expect serious business customers will move up to Band4and the job of Macintosh and

VLC is to migrate the remaining Band3customers down to Band2,leaving

Band3manufacturers out in the cold!!