广告英语大全

广告英语大全

社论式广告advertorial倡导广告advocacyadvertising伏击式营销ambushmarketing视听材料audiovisualmaterials公告牌bulletingboards社会参与communityinvolvement 企业广告corporateadvertising企业识别广告corporateidentityadvertising展品exhibits

危机管理crisismanagement娱乐entertainment特写featurearticles内部通报houseorgan

以货代款inkind机构广告institutionaladvertising游说lobbying慈善行为philanthropy 前期市场企业广告marketprepcorporateadvertising营销公关marketingpublicrelation 新闻简报news/pressrelease意见抽样opinionsampling招贴posters传媒炒作pressagentry

传媒工具press/mediakit公共事务publicaffairs公共关系户publicrelations公众publics 公共关系广告publicrelationsadvertising宣传publicity招聘广告recruitmentadvertising 声望经营reputationmanagement撰写讲演稿speechwriting赞助sponsorship时间表avails

赛场营销venuemarketing新闻通报录像videonewsrelease受众构成audiencecomposition 执行证明书affidavitofperformance受众占有率audienceshare无线电视broadcastTV 一刻平均听众数averagequarter-houraudience一刻平均收听率

averagequarter-hourrating

一刻平均占有率averagequarter-hourshare交换辛迪加bartersyndication有线电视cableTV

单位成本CPP千人成本CPM累积听众数cumulativepersons累积收听率cumulativerating 时段组合day-partmix预定市场区域designatedmarketareas班车时间drivetime

首播辛迪加first-runsyndication毛评点grossratingpoints开机家庭HUT存货inventory

形象移植imagerytransfer信息式广告informercial互相连接interconnect手册brochures

地方时间localtime赔偿条件make-goods广播电视网networks受众总数totalaudience 网外辛迪加off-networksyndication视听率调查服务公司ratingservices赞助sponsorship

协办participationbasis占位价格preemptionrate黄金时段primetime节目式广告PLA 节目收率视programrating节止编排形式programmingformats电台指定时间

run-of-station

点播广播spotannouncement点播广播spotradio总体受众计划totalaudienceplan

电视家庭TVHH特高频UHF甚高频VHF广告网络adnetworks广告查询adrequest

横幅广告banner阔幅说明书broadsides商业回邮件businessreplymail按钮button

有线调制解调器cable-modem目录catalogs光驱CD-ROM点进率click-throughs

分类广告Web站classifiedadWebsite点击率clickrate编辑名录compiledlists

小甜饼cookies立体创意直邮creativedimensionaldirectmailing直接电脑DirectPC

数字互动媒介digitalinteractivemedia直邮广告direct-mailadvertising折页folders 主页homepages专属名录houselists内部刊物houseorgans互动电视interactiveTV

互联网Internet互联网服务供应商Internetserviceprovider插播广告interstitial

关键词keyword电脑亭kiosk信件公司lettershop名录经纪人listbroker明信片postcards

邮件反应名录mail-responselists推播技术pushtechnology销售信函salesletters

搜索引擎searchengines邮简self-mailers赞助sponsorship公告书statementstuffers Web浏览器Webbrowser网页WebpageWeb电视WebTV万维网WorldWideWeb 广告调查advertisingresearch态度测试attitudetests中心场所测试

centrallocationtests

混杂测试cluttertests直接提问法directquestioning试验法experimentalmethod

小组讨论focusgroup正试调查formalresearch成见效应haloeffect查询测试inquirytests

深度访问in-depthinterview非正式/试调查informalresearch营销调查marketingresearch

深度调查技术intensivetechniques营销信息系统marketinginformationsystem,MIS

市场markets媒介种类mediaclass媒介调查mediaresearch媒介细分mediasubclass

媒介单位mediaunits媒介载体mediavehicles产品merchandise讯息message动机motives

非概率抽样nonprobabilitysamples观察法observationmethod事后测试posttesting

事前测试pretesting初级信息primarydata投射法projectivetechniques信度reliability 定性调查qualitativeresearch定量调查quantitativeresearch销售测试salestests样本sample

随机概率抽样randomprobabilitysamples回忆测试recalltests样本单位sampleunits

二级信息secondarydata全面调查survey试验市场testmarket注意度attentionvalue 通用产品代码universalproductcode母体universe效度validity间歇式排期blinking

广告印象advertisingimpression广告反应曲线advertisingresponsecurve集中式bursting 受众audience受众目标audienceobjectives品牌开发指数branddevelopmentindex

品种开发指数categorydevelopmentindex发行量circulation持续性continuity

持续式continuousschedule成本效益costefficiency单位成本costperpoint

千人成本costperthousand创意组合creativemix分布目标distributionobjectives

有效频次effectivefrequency有效到达率effectivereach暴露值exposurevalue