战略管理流程讲义(英文版!08资料

Identify International Opportunities
Increased Market Size Return on Investment Economies of Scale and Learning Location Advantage
Explore Resources and
- Can spread costs over a larger sales base - Increase profit per unit
Location Advantages
Low cost markets may aid in developing competitive advantage
May achieve better access to: - Raw materials - Lower cost labor
Chapter 8
International Strperative Strategies
Strategy Implementation
Chapter 10 Corporate Governance
Chapter 12 Strategic Leadership
Chapter 11 Structure & Control
- Key customers - Energy
- Key suppliers
- Natural resources Ch8-6
Porter’s Determinants of National Advantage
Modes of Entry
Exporting
Exporting
Strategic Alliances
Management Problems and Risk
Strategic Competitiveness
Outcomes
Higher Performance
Returns
Acquisition
Establishment of New Subsidiary
Chapter 13
Entrepreneurship
& Innovation
Strategic Actions
Strategic Outcomes
Feedback
Strategic Competitiveness Above Average
Returns
Ch8-2
International Strategy Opportunities and Outcomes
Example: Aircraft manufacturers Boeing or Airbus
Weak patent protection in some countries implies that firms should expand overseas rapidly in order to preempt imitators
Chapter 8
International Strategy
Ch8-1
Strategic Inputs
Chapter 2 External Environment
Chapter 3 Internal Environment
Strategic Intent Strategic Mission
The Strategic Management
Innovation in Domestic Market
Product Demand Develops and Firm Exports Products
3 Foreign
Competition Begins Production
5 Production Becomes
Standardized and is
Example: Japanese electronics or automobile manufacturers
Return on Investment
Large investment projects may require global markets to justify the capital outlays
Process
Strategy Formulation
Chapter 4
Business-Level Strategy
Chapter 5
Competitive Dynamics
Chapter 6
Corporate-Level Strategy
Chapter 7
Acquisitions & Restructuring
Ch8-5
Motivations for International Expansion
Economies of Scale or Learning
Expanding size or scope of markets helps to achieve economies of scale in manufacturing as well as marketing, R & D or distribution
Innovation
Management Problems and Risk
Ch8-3
International Strategy Lifecycle
Selling Products or Services Outside a Firm’s Domestic Market
2
1 Firm Introduces
Relocated to Low Cost
Countries
4 Firm Begins
Production Abroad
Ch8-4
Motivations for International Expansion
Increase Market Share
Domestic market may lack the size to support efficient scale manufacturing facilities
Capabilities
International
Strategies
International Business-Level Strategy
Multidomestic Strategy
Global Strategy
Transnational Strategy
Use Core Competence