剑桥商务英语BEC中级完整词汇笔记
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剑桥商务英语BEC中级完整词汇笔记
Unit1a Teamwork
toiletries:n.化妆品厂、清洁、化妆用品公司major brands:主导品牌expatriate:n.旅居海外的,移居国外的creative thinking:创新思维a survival course:生存技巧培训课程profile:n.简介、小传、概况simulation:n.模拟训练go for profit:追求利润behind schedule:进度落后于计划stick to the schedule:严格按计划进行
Unit1b Communication
exceed:v.超越、胜过over-estimate:vt.过高的估计manageable:adj.便于管理understate:vt.轻描淡写的说
seminar:n.研讨会、讨论会management:n.(企业、机关的)管理人员follow-up evaluation:后续评估
deadline:n.最终期限complimentary ticket:免费赠送的票
Self-study and Exam practice
have everything to do with:与…关系密切curriculum vitae:个人简历、履历,简称CV human factor:认为因素
aggressive:adj.咄咄逼人的、好斗indicate:vt.显示、表明
Unit2a Entertaining
customer satisfaction form:顾客满意、情况问卷表complete the form填写表格questionnaire:n.调查表、问卷criteria:n.标准(为criterion的复数形式)atmosphere:n.氛围attentiveness:n.殷勤、周到
value for money:物有所值程度enhance:vt.提高、增加mezzanine:n.(尤指介于一层与二层之间的)中层楼reasonable prices:合理的价格interior design:室内装修group dining:团体用餐catering requirement:餐饮要求tour groups:旅游团corporate events:公司社交活动wine tastings:品酒会steak:n.牛排
company presentations:公司业务报告会business trip:公务旅行vegetarian:素食者call in:顺路到某处
alike:adv.一样的,相似的evolve:逐渐发展或完成pride ourselves
on/upon:为…感到骄傲along with:同…一道be of importance:具有重要性to cater for:提供餐饮服务,接待gently:adv.轻轻地,小心地strive:为获得…而努力奋斗concept:n.概念,观念,想法distinctive:adj.与众不同的suitable:adj.舒适,合适memorable:adj.难忘的tourist:n.游客,观光客awful:adj.糟糕的,恶劣的
Unit2b Corporate hospitality
corporate hospital:商务接待,企业社交tip:n.技巧,窍门,忠告be in need of:需要mention:v.提起,说起
social setting:社交场合in due course:经过一段时间,到适当的时候poor timing:不合事宜
trade fair:贸洽会teenage:adj.少年的prospect:n.可能的,潜在的顾客hook:钩子,吸引人们兴趣或注意力的方式a fact-finding mission:情况调查,实地考察substantial:adj.重大的,有影响的fortunately:adv.幸运的concern:v.对…有印象;n.担心sociable:adj.好交际的,喜欢与人交往的ensure:v.确保,保证rugby:n.(英式)橄榄球intimate:adj.亲密的;n.至交,密友ability:n.能力,技能,本领purposeful:adj.有清晰目的,有明确目标chit-chat:n.(非正式)聊天,闲谈disposal:n.丢弃,处理therefore:adv.因此,所以see…as:把…看作lie in…:(原因、兴趣、答案等)在于…stand around:闲站着add up to:意味着,说明whisper into his ear:在某人耳边低声说话in term of:从…的角度来看,就…而言in due course/time:经过一段时间,到适当的时候
Self-study and Exam practice
continental breakfast:欧式早餐bilingual applicants:具有双语能力的申请者end-of-year party:年终聚会job advertisement:招工广告marketing secretary:营销部秘书P.A.(Personal Assistant):私人助理administrative support:行政管理上的支持secretarial skills:文秘技能up-to-date information technology:最新的信息技术communications skills:沟通能力,交际技能science marketing assistant:科技营销助理an internal recruitment
policy:内部招工政策official working hours:正式的工作时间long-term employment:长期雇用production manager:生产经理work overtime:加班take legal action against:对…提出诉讼settle the dispute:解决纠纷secretarial and administrative staff:文秘及行政人员unforeseen circumstances:难以预料的情况meet agreed delivery dates:按约定的日期准时送货place your order with:向…定货outlet:n.代销店,专卖店legal advisers:法律顾问established customers:老顾客bring…up:把…提出来give…priority:优先考虑,处理某事a backlog of orders:积压的订单at one’s disposal:由…自由支配be popular with ab.:为惯用搭配,深受喜爱on…basis:在…基础上look forward to sth.:期盼,盼望price前一把用介词at value for money:物有所值cater for:承办an overview of…:对…的概述call in:来访call by:顺道访问推迟到某个时间用postpone
till/until…a long way from:离…还差得很远
Unit2Customers
reorganise:n.改组,改编loan:n.银行贷款forecast:n.预测consume:v.消费,消耗venture:n.风险项目warranty:n.(产品的)保证书oval:椭圆形finalise:v.确定,最后定下backlog:n.积压未办的事情substantial:adj.重大的,可观的,坚固的,有影响的
Unit3a Ordering goods
mail order company:邮购计划headquarters:n.(公司)总部catalogue:n.商品目录单recommendation:n.推荐信、建议item:n.产品、货物in standard length:标准长度的article:n.商品、项目measurements charts:尺寸图knitted skirts:针织裙子vendor:n.销售商asap(as soon as possible)尽快
Unit3b Cash flow
cash flow:现金流向、现金流量,现金流动cash flow gap:现金流量差额case study:案例分析final payment:最后付款bar chart:柱形图down payment:订金bill:vt.要求支付…的费用remainder:n.剩余物early
settlement discount:提前付款折扣labour cost:劳动力成本credit terms:信用期限、信用条件outstanding:adj.剩余的outstanding balance:剩余金额order books:订货薄a shortage of cash:现金短缺turnover:n.营业额financing costs:筹措成本cash on delivery:货到即付款margin:n.利润inventory:n.库存、存货penalty:n.处罚、罚款potential customer:潜在客户hard sell:强行推销flat management culture:扁平化的管理结构
Self-study and Exam practice
workmanship:(尤指精细的)工艺,手艺negotiate:v.谈判,商定retail:v.零售detail:n.细节
deliver:v.把…送往delivery:n.送货measurement:n.长度,高度gap:n.缺口,差距forecast:n.预测,预报settlement:正式协议penalty:n.惩罚,处罚charge:n.费用,v.收费potential:adj.潜在的,可能的n.潜在性,可能性grant:n.给予,准予patient:adj.有耐心的,忍耐的patience:耐心,忍耐familiar:adj.熟悉的average:adj.平均的lack:n.v.没有,不足,缺乏aggressive:n.好斗的,雄心勃勃的furthermore:adv.而且,不仅如此however:然而,不过,但是sector:n.(尤指商业、贸易等的)部门,行业accordion:n.手风琴for instance:例如combination:组合,联合promotional:(电影、活动等)旨在推销(宣传)的combine:v.(使)组合equally:adv.相同的,相等的equalize:v.使相等的equality:n.平等segment:n.部分
alternate:adj.轮流,交替cable:n.电缆,缆绳forthcoming:adj.即将,到来demonstrate:v.证明,证实flatter:v.奉承,讨好,感到荣幸cash on delivery:货到付款credit terms:信用期限,信用条件
interest on…:…的利息,习惯用on pay for…:支付…的费用,用介词for pay in cash:in表示付款方式,以现金形式price…at:以…的价格,习惯用介词at cost of labour:劳动成本as down payment:作为订金outstanding balance:剩余金额30days net:净30天early settlement discount:提前付款折扣penalty charge:罚款
Unit3Commerce
currency:n.货币paying-in slip:【英】(银行)存款单payee:n.收款人deduct:v.减去,扣除transaction:n.交易,事务counterfoil:n.存根adviser:n.顾问interest:n.利息cashier:n.出纳deposit:n.定金,首付dividend:n.股息,红利deductible:adj.减去haulage:n.货运业,货运费consignment:n.托运的货物margin:n.页边,空白courier:n.(递送包裹或文件的)信徒logistic:n.后勤;逻辑custom duty:关税overdraft:n.透支额
Unit4a Brand power
selling point:卖点environmental-friendliness:n.对环境无害,有环保的特点user-friendliness:n.用户使用方便
kitchen appliances:厨房用具competitive advantage:竞争优势diversify:vt.多样化经营,增加产品种类
own-label clothing:贴(名牌超市)自己品牌的服装saturate:vt.使饱和supermarket chains:连锁超市industry analyst:行业分析家cut-price:削价出售retail food marker:食品零售市场mortgage:n.住房按揭,抵押margin:n.利差,赚头boost profit:提高利润estate agent:房产商bonus points:(消费积分)loyalty scheme:忠实(顾客)奖励计划voucher:n.优惠,奖券interest rate:利率incentive:n.刺激,鼓励reputation:名誉、名望gradually:adv.逐渐的,逐步的eventually:adv.终于、最终survey:n.调查、审视combine:v.组合,综合outlet:n.专卖店、分销店fixed rate:固定利率banking on a Brand:bank on既可解释为“依赖…获利”,也含有“对…抱有信心”。
Unit4b Public relation
advertising campaign:广告宣传活动dealership:n.商品经销特许权、特许经销商showroom:n.展示厅
up-to-date:最新的freelance journalist:自由撰稿的记者senior executive:高级主管itinerary:n.路线、旅程
awareness:n.意识,认识strategy:策略accurate:adj.准确的,精确的Self-study and Exam practice
considerably:adj.相当大,相当多facility:n.(可数名词)工厂leisure wear:休闲服装trade deficit:贸易赤字private sector:私营经济loyal:adj.忠实的,忠诚的voucher:n.代金券、凭证campaign:(尤指政治性或商业性的)运动、宣传活动primary:adj.首要的,主要的role:作用emerge:v.浮现,出现
happy with sb./sth.:对某人某事表示满意diversify into:进入某个领域,朝某个方向发展be faced with:面对某种局面be/stay loyal to:对…保持忠诚be committed to:对…作出承诺recession:n.衰退期gross:n.总利润notable:adv.格外地,特别的deficit:n.逆差、亏损、赤字remained:v.依然,继续,留下stable:adj.稳定enterprise:n.公司,组织,企业,商业机构infrastructure:基础设施(如运输、通讯、银行制度等);基础结构strategic:adj.策略的,具有战略意义的
Unit4Brands
tend:v.易于,往往会做某事stick to:坚持,信守,继续做feedback:n.反馈意见counterfeit:v.adv.伪造、仿造forecost:n.预测、预报comment:n.意见、评论v.提意见speed uo:加快速度promotional:adj.旨在推销(宣传)的implementing:(正式的)执行计划、政策stylish:adj.时尚、时髦trademark:n.商标、注册商标innovate:v.革新、创新incentive:n.刺激、动力、鼓励bona fide:adj.真实的、真诚
authentic:adj.正宗的、原汁原味的genuine:adj.真诚的,真正的phase:n.阶段、时期v.使…逐步进行
phase out:逐步停用、淘汰domestic:n.国内的shelf-life:存货期限expectancy:n.期望cycle:n.循环pasta:意大利面食loss-leader:亏本销售商品premium:n.保险费,额外费用,津贴,奖金outlet:n.批发商品、经销公司household:家用的household name:家喻户晓的、出名的
Unit5a Relocation
relocate:vt.vi.搬迁,重新安置running costs:管理费用logistics:n.物流sophisticated:adj.发达的、尖端的、精密的inflation:n.通货膨胀
overheads:n.企业一般管理费用successive:adj.继承的infrastructure:n.基础设施cosmopolitan:世界性的,全球性的spectacular:adj.壮观的,引人入胜的unspoiled:adj.未损坏的
Unit5b New Premises
premises:n.(企业、机构等使用的)经营场地、生产场地、办公场地property consultancy:地产咨询公司bus route:公共汽车线路corporate business area:商务区,商务地段,也作business district,commercial district,commercial area。
high streel(英)繁华的商业大街metro station:地铁站full amenities:全套设施leasehold:n.租赁,租赁权
lift:n.(英国英语)电梯tenant:n.租户、租用人expressly:adv.明白的、特别的、清楚的homogenize:v.使雷同、使单一化endorse:v.请名人为商品做广告establishment:n.公司、商业机构underline:vt.强调、突出multinational:n.跨国公司industrial estate:工业园区industrial park:工业园区、美式英语work ethic:职业道德boardroom:n.董事会的会议室lease:vt.租赁、出租floor plan:楼层平面图distinguish:v.区别、辨别myriad:adj.无数,不计其数prominent:adj.著名的、卓越、重要的approximately:adv.大约、大概
prestigious:adj.有威望的generator:n.发电机retain:v.保留slogan:n.口号endorse:v.赞同、支持、签名、背书aspiration:n.志向、愿望,一般用复数differ:v.不同于,不一样entail:v.需要conservative:adj.传统的optimism:n.乐观edge:n.边缘ethic:n.伦理,道德,体系dedication:n.贡献、奉献triviality:n.琐碎、平凡unpretentious:使平凡、使琐碎impressive:难忘的,给人印象深刻的
Unit5
short-sighted:adj.目光短浅的long-lasting:adj.持续时间长的,持久性mass-produced:adv.大批生产的
fully-automated:adj.全自动的long-running:adj.连续运行
Unit6a Reporting results
company performance:公司绩效marginally:adv.稍微、略微performance evaluation:绩效评估
supermarket chain:连锁超市breakeven:n.adj.无亏损的,盈亏相抵的volatile:adj.可变的,不稳定的graph:n.曲线图,图表bar-chart:n.柱形图exchange rate:兑换率、汇率、汇价ongoing:adj.正在进行的disposal:adj.出售,出让deliver:v.实现net cash:净现金收入exceptional item:非常项目operating margins:经营利润cost-cutting measures:降低成本的措施resource efficiency programmer:资源增效计划
sales volume:销售量trading-volume:贸易额,交易额asset:n.资产streamline:vt.使…有效率,使…现代化
cash surplus:现金盈余measure:v.衡量,评估dividend:n.红利,股息acquisition:n.获得,得到
along with:一起,一道implement:v.执行offset:v.弥补、抵消
股票涨跌的常用表达法主要有:
shoot up:猛涨shares peak at:股价达到最高点shares recover:股价回升go into steady decline:股价稳步下跌
share price is marginally up:股价微升shares are up slightly by1.3pence:股价微升1.3便士collapse:n.崩溃、垮掉
Unit6b Environmental report
guideline:n.方针recycle:vt.再使用,重复使用energy consumption:能源消耗、消费energy-efficient:节能的press officer:新闻官员
by-product:副产品environmental issues:环境问题legislation:立法fix:n.补救方法,应急措施non-hazardous:adj.无害的stewardship:跟踪commit:vt.拨出、调配,…供使用halve:vt.减半,平分to fulfill an obligation:承担义务demanding:adj.苛求的,严格的commitment:n.承诺,承担义务questionnaire:问卷,调查表presentation:n.证据,外貌;授予,颁发;表演;报告,陈述,说明potential:adj.潜在的,可能的hazardous:adj.有害化学制品,废料,物质等constitute:(连系动词,不用进行时)组成,构成estimate:n.v.估计,估算route:n.途径,方法disposal:n.丢
弃,处理
percentage of:百分比concentrate:集中expenditure:花费paper:n.文书工作orientation:n.介绍性指导
tariff:一般指关税be supportive of:对…表示赞成、支持account of:(在数量、比例方面)占…foster:v.促进、培养legislator:n.立法者legislation:n.法规、法律legislate:v.立法legislative:adj.有立法权的regulator:n.管理者、调控者ensure:v.确定unspoiled:adj.未受影响的vary:v.改变,使…多样化decade:n.十年state-of-the art:发达的assess:v.评价、评定、估价comprehensive:adj.综合性、全面性favourably:adj.优惠的fulfill:v.实现、履行recommendation:正式意见、建议vise:v.n.签证permit:n.许可integration:整合similarity:n.类似的
Self-study and Exam practice
long strike:长期罢工bad publicity:负面宣称a long battery life:电池寿命长dispatch:vt.送货,运输
innovation:革新,创新bulletin:简报obligator(oblige的形容词形式):义不容辞的compliance:n.服从,听众,遵守threat:n.威胁,恐吓approximately:adv.大约,大致,大概favourable:adj.优惠
state-of-the-art:adj.最新式的,最先进的alphabet:n.字母表award:v.授予,奖品extreme:n.adj.极端
extremely:adv.非常,及其battery:n.电池thoroughly:adv.彻底的rapidly:adv.迅速的superb:adj.极好的,华丽的remain:v.保持剩余,留下;n.遗迹,残骸vision:n.视觉convey:vt.运输,传递,传播alliance:n.结盟,联盟lease out:租赁dominate:vt.支配,主管reassure:v.使···安心,保证intention:n.意图,目的appearance:n.出现,(复数)表面,景象maintain:vt.维持,保养strategic:adj.战略的inbuilt:adj.存在的,固有的countless:adj.无数的regardless:adj.不注意,不留心adv.无顾虑,不管怎么样
Unit6
clause:n.从句dramatic:adj.戏剧性的nervous:adj.紧张的,摇曳的surplus:adj.多余的,过剩recession:n.后退,不景气,(商业活动衰退)fluctuate:v.变动,上下摇动liquidation:n.清除,停止营业deficit:n.赤字devaluation:n.货币贬值bankruptcy:n.破产slump:n.暴跌depreciation:n.减价,跌落inventory:n.详细目录capital asset:固定资产=fixed assed corporation tax:公司所得税current assets:流动资产liability:n.责任,债务
Unit7a Health and safety
a filing cabinet:文件柜maintenance:n.维修部门sustain:vt.遭受,承受bump:n.肿块dress:vt.敷药,包扎伤口painkiller:n.止痛片hazard:n.事故,公害risk assessment:风险评价take precautions:采取防范措施civil liability:民事责任safety representative:安全代理人take into account:把···考虑进去amend:vt.修正,修改in place:适合,适宜go to curt:上法庭,提出诉讼first aid facilities:急救设施occurrence:n.发生的事obligation:n.有义务去做negative:n.反义词,否定leaflet:n.散页印刷品revise:v.修改,修正evaluate:v.评价,评估ruin:v.(完全的)毁坏n.破产,垮台afresh:adv.再,重新trivial:adv.微不足道的concentrate:adj.全力以赴的concent:n.v.同意significant:adj.重大的,影响的ventilation:n.通风设施
Unit7b Rights at work
automatic right:当然的权利bulletin:n.公告,报告plaintiff:n.原告,起诉人tribunal:n.法庭,仲裁rule:n.(对某一案件的)裁决,裁定cloudy:adj.不愉快的,忧郁的legal action:法律诉讼law firm:法律事务所
a series of:一系列contractual obligation:合同义务grievance:n.牢骚,不满award:vt.裁定,判给priority:n.优先sack:vt.解雇sexual harassment:性骚扰curriculum vitae:个人简历,履历表(简称CV)put up with:忍受,忍耐,受苦damages:指损害赔偿金implement:使生效,执行dismissal:n.解雇,开除disturb:v.打扰formulate:v.制订政策、方
案ban:n.禁止,禁令beware:v.(用于祈使句及不定式)谨防,当心,注意cloudy:adj.多云的,模糊的issue:n.议题v.发表声明的sufficient:adj.足够的,充足的,quote:v.引述,引用solicitor:n.初级律师
Self-study and Exam practice
measure:n.措施,办法theft:n.盗窃罪grievance:n.不满,不平,委屈exaggerate:v.夸大,言过其实abuse:n.滥用verbal:adj.口头协议first aid box:急救箱gourmet:n.美食commission:v.委托home furnishing:家居装修auditor:n审计prediction:预言,预测threaten:威胁trip:绊倒cause damage to:造成···损失take···breaks:暂时休息threaten:威胁meet···target:达标prevent:预防,阻止handle:操作,用手搬运be required to do sth.:要求做···take precautions against:采取措施以免
arise常与hazard或problem搭配,意为出现,发生···。
incident:指发生的事件(occurrence,an event)
accident:指意外事故,不希望发生的事故
injure:指一般肉体上的伤害、受伤wound:一般指由武器、兵器造成的伤害hurt:肉体上的伤害harm:泛指伤害
personal:adj.私人的personnel:人事,人员
Unit7The workplace
modal verbs:n.情态动词passive:n.被动语态stitch:n.缝纫;v.缝合伤口paternity:n.【法律】父亲的身份intention:n.意图,打算witness:v.亲眼看见fork:n.叉子foreman:n.工头,领班flour:n.面粉
maternity:adj.孕妇装等maternity benefits:n.产妇津贴disciplinary:adj.纪律的discipline:n.纪律steward:n.1.(财产等的)管理员,主管 2.(家庭的)管家 3.(饭店、俱乐部等的)管理人 4.(车、船、飞机上的)服务员,乘务员 5.(客轮的)膳务员 6.(机关、团体的)干事;理事7.[英国英语](舞会、马赛、集会等的)主持8.【美国海军】军官膳宿管理士官redundancy:【英】失业,裁员,解雇live off:靠···挣钱dismiss:v.拒绝考虑,解雇,开除notify:v.通知time off:休假ultimatum:n.最后通牒suspend:v.暂停,终止prosecutor:n.
检控官,起诉人,原告律师prosecute:v.起诉,检控prosecution:n.(被)起诉,(被)检控defendant:n.被告juror:n.陪审员
exemption:n.免除,豁免exempt:adj.被免除,被豁免liable:adj.有赔偿责任的liability:n.责任,义务
sue:v.(尤指为要求经济赔偿而)控告,对···提起诉讼
Unit8a Business expense
incur:v.承受,蒙受expense claim(s):报销申报claim:vt.要求报销authorize:vt.批准receipt:n.收据,发票invoice:n.货物发票、发货清单reimburse:vt.报销,偿付abuse:vt.滥用,妄用,误用trial:vt.试验、试用cash advances:预付款auditing procedure:审计程序undertake:承担,接受,承办implement:(正式的)执行计划、政策等guilt:n.内疚,自责frustration:n.失望、沮丧
Unit8b Business travel
valet:n.男随从,服务员baggage allowance:允许行李数量,行李限制
air-miles award:里程奖burger bar:汉堡快餐店creature comforts:物资享受legroom:n.座位前的伸腿空间exclusive:adj.专用的,独用的mainstream airlines:大型航空公司no-frills:经济型的deal:待遇
price-cutting:n.降价dedicated:adj.专用的take off:v.起飞n.take-off transfer:n.转机up market:adj.高档的,为高档人群服务的concession:n.优惠,减价consolidation:n.联合兼并reclining seat:可躺的斜椅座位carrier:n.运载工具,飞机undercut:v.削价woo:v.努力说服(顾客、选民等)
Self-study and Exam practice
column:n.栏,栏目departure lounge:候机大厅disabled people:残疾人approach:n.方法、途径progression:n.(个人)发展workforce:n.劳动力、职工总数established customer:固定客户motivating factor:激励因素cost benefits:成本效益reimburse:【正式】偿付,付还false claim:谎报,虚伪的主张,虚假索赔small print:
(证件、协议、契约等中)用小号字印刷的部分(往往载有例外情况、附带条件等) 1.小号字体的印刷(品)2.(保险、租契等的)附属细则short notice:临时通知duty free:免税check-in desk:旅客登记柜scheduled flight:n.定期航班
in-flight catering:1.航空餐饮,机上提供的食品、饮料
Unit9a Flexible benefits
benefit system:福利制度day care:日间托儿所childcare:n.adj.儿童保育、托儿的annual leave:年假base pay:基本工资reward:n.报酬,奖金benefit premium:福利,津贴core benefits:核心福利、项目additional benefits funding:附加福利基金monthly pay:月薪bulk discount:大宗购买折扣,批量折扣bargaining power:议价能力provider:n.供应商payroll:n.员工薪水名册、在职人员工资表optional:adj.可供选择的recruitment:n.招聘lump sum:一次性付款stuff turnover:人员流动率pension scheme(plan):养老金计划
roadside show(=roadshow):路演voucher:n.代金券、凭证、收据、收条critical:adj.批评严厉的,极为重要的,危险的,不确定的retail vouchers:n.购物券optional:可自由选择的
Unit9b Staff appraisal
job description:职务说明qualification:n.资格证明,合格证书,学历working environment:工作环境feedback:n.反馈、反应to miss deadlines:没赶上最后期限vacancy:n.空职、空缺promotion prospects:升职、提升前景pinpoint:vt.确认,精确定位accompany:vt.附加,补充legal guidelines:法律准则practice on:集中在resentment:n.怨恨,愤恨resentment:n.愤恨,不满,憎恶go through:举行、完成nothing more than:只不过pretext:n.藉口,托词build up:积累combat:n.战斗;v.与···斗争revere:v.尊敬negative:adj.不好的,有害的implementation:n.实施、执行、贯彻rating:n.等级、程度measurable:adj.重大的,重要的division:n.部门grievance:n.不平,委屈,牢骚highlight:n.最重要v.使突出,使注意力集中failing:n.缺点
Self-study and Exam practice
unrealistic target:不切实际的目标ordinary departure lounge:飞机场的普通候机厅air mile accounts:飞行里程计数platinum card:白金卡preferential treatment:优先待遇,优惠待遇itinerary:n.日程计划,旅行计划merger:n.公司(组织)的合并estimate:v.估价、报价、估计evaluated:v.评价gerund:n.动名词
take off:休假、暂时不做,起飞cater for:迎合、投合…的需要according to:按照、根据have effect on:对…起作用in exchange for:以…换取,作为交换meet…deadlines:按期完成任务
Unit9People
seniority:n.资历、职位(级别)高remuneration:n.报酬remunerate:v.报酬shortage:n.缺乏
Unit10a Marketing disasters
disaster:n.彻底的失败、大败place:n.销售渠道promotion:n.促销、宣传活动;提升、晋升;促进增长promotional:adj.旨在推销(宣传)的complimentary:adj.免费赠送的liquidation:n.清算、清盘washing powder:洗衣粉reformulation:n.重新配方posters:海报stationery:n.文具confectionery:n.糖果生产厂家
campaign:n.促销活动conservatory:n.(玻璃)暖房a barbecue set:一套烧烤用具catchy:adj.引人注目的anticipate:v.预期、预料dismissal:n.解雇、开除onto:在…之中,到…之上coincide:v.同时发生、尤指巧合rival:n.对手、竞争者;v.与…相匹敌fatally:adv.致命的fatal:adj.线索flawed:adj.有错误的、有瑕疵的flaw:n.瑕疵、缺点clue:n.线索fuel:n.燃料
Unit10b Going global
portfolio:n.投资组合pay-off:n.回报、价值local adaptation:产品的本
土化potential profits:潜在利润
margin:n.利润、利差presence:n.跻身、占有一席之地reservation:n.预定(房间)franchise:n.特许经营权、特许制know-how:n.专门技能、技术、生产经验optimize:vt.使最优化undercut:vt.压价与…抢生意formula:n.模式、公式
Self-study and exam practice
go out of business:倒闭product range:产品系列flat:adj.正好、整数overdraft:透支、透支额workshop:n.研讨会offence:n.违法、犯罪massive:adj.巨大的,结实的prosecution:n.起诉。