麦肯锡三星战略1
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there is about 15-20% cheaper than in Singapore and 3040% cheaper than in Europe
•
Source: Analyst reports
010417SHELM038JL_RAJv5i
MOTOROLA’S CHINA BUSINESS SPANS SIX PRODUCT CATEGORIES
• Mission • Vision • Corporate strategy • Market position
• 5. Organization and ownership
• Organization structure • Ownership structure
• 3. Product/market
• 5. Organization and ownership
• Organization structure • Ownership structure
• 3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
structure
• 4. Value chain strategy
• Focus on
– Marketing, advertising and promotion
– Distribution (channel and sales force)
• 2. Strategy
• Mission • Vision • Corporate strategy • Market position
– Distribution (channel and sales force)
• 2. Strategy
• Mission • Vision • Corporate strategy • Market position
• 5. Organization and ownership
• Organization structure • Ownership structure
BACKGROUND INFORMATION
• 1. Background information
• Location • Registered
capital
• Management
team
• Equity
• Starting year • Number of
employees
• Era analysis
• 12,000 employees • US$ 3.4 billion total investment to date
010417SHELM038JL_RAJv5i
STRATEGY
• 1. Background information
• Location • Registered
capital
employees
• Era analysis
structure
• 4. Value chain strategy
ห้องสมุดไป่ตู้•Focus on • Marketing,
advertising and promotion
• Distribution (channel
and sales force)
• 2. Strategy
• Management
team
• Equity
• Starting year • Number of
employees
• Era analysis
structure
• 4. Value chain strategy
• Focus on
– Marketing, advertising and promotion
•Fixed line •network •equipment
•
Source: Motorola website
• Set up representative office in 1987 • Operations include:
– 1 holding company – 1 WOFE – 8 joint ventures – 26 subsidiaries
• 6. Financial performance • Sales • Profit
010417SHELM038JL_RAJv5i
MOTOROLA HAS HIGH ASPIRATIONS FOR ITS CHINA BUSINESS
• Targeting sales of US$ 10 billion in China by 2002/2003 • Focusing production operations in China, as production
•Motorola China
•Wireless •communications
•Mobile •handsets
•Network •equipment
•Pagers
•Two-way •radios
•Semi•conductors
•Auto •electronics and
•accessories
•Mobile •network •equipment
• 3. Product /market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
• 6. Financial performance • Sales • Profit
010417SHELM038JL_RAJv5i
麦肯锡三星战略1
2020年8月5日星期三
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
• 1. Background information
• Location • Registered
capital
• Management
team
• Equity
• Starting year • Number of
•
Source: Analyst reports
010417SHELM038JL_RAJv5i
MOTOROLA’S CHINA BUSINESS SPANS SIX PRODUCT CATEGORIES
• Mission • Vision • Corporate strategy • Market position
• 5. Organization and ownership
• Organization structure • Ownership structure
• 3. Product/market
• 5. Organization and ownership
• Organization structure • Ownership structure
• 3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
structure
• 4. Value chain strategy
• Focus on
– Marketing, advertising and promotion
– Distribution (channel and sales force)
• 2. Strategy
• Mission • Vision • Corporate strategy • Market position
– Distribution (channel and sales force)
• 2. Strategy
• Mission • Vision • Corporate strategy • Market position
• 5. Organization and ownership
• Organization structure • Ownership structure
BACKGROUND INFORMATION
• 1. Background information
• Location • Registered
capital
• Management
team
• Equity
• Starting year • Number of
employees
• Era analysis
• 12,000 employees • US$ 3.4 billion total investment to date
010417SHELM038JL_RAJv5i
STRATEGY
• 1. Background information
• Location • Registered
capital
employees
• Era analysis
structure
• 4. Value chain strategy
ห้องสมุดไป่ตู้•Focus on • Marketing,
advertising and promotion
• Distribution (channel
and sales force)
• 2. Strategy
• Management
team
• Equity
• Starting year • Number of
employees
• Era analysis
structure
• 4. Value chain strategy
• Focus on
– Marketing, advertising and promotion
•Fixed line •network •equipment
•
Source: Motorola website
• Set up representative office in 1987 • Operations include:
– 1 holding company – 1 WOFE – 8 joint ventures – 26 subsidiaries
• 6. Financial performance • Sales • Profit
010417SHELM038JL_RAJv5i
MOTOROLA HAS HIGH ASPIRATIONS FOR ITS CHINA BUSINESS
• Targeting sales of US$ 10 billion in China by 2002/2003 • Focusing production operations in China, as production
•Motorola China
•Wireless •communications
•Mobile •handsets
•Network •equipment
•Pagers
•Two-way •radios
•Semi•conductors
•Auto •electronics and
•accessories
•Mobile •network •equipment
• 3. Product /market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
• 6. Financial performance • Sales • Profit
010417SHELM038JL_RAJv5i
麦肯锡三星战略1
2020年8月5日星期三
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
• 1. Background information
• Location • Registered
capital
• Management
team
• Equity
• Starting year • Number of