商务英语

Unit 1

1. Few innovations in human history encompass as many potential benefits as EC does.

人类历史上的创新几乎没有哪一个比电子商务更具潜力

2. E-commerce enables more individuals to work at home and to do less traveling for shopping.

电子商务使得越来越多的人在家就可以工作，并且几乎不用走路就可购物

3. There are dozens of applications of EC such as shopping online, buying stocks, finding a job, conducting an auction and etc. 电子商务应用极为广泛，比如网上购物、购买股票、找工作、进行拍卖等

4. By using the Internet, manufacturers can directly contact customers without using intermediaries.

运用互联网，制造商能够直接与客户获得联系而不用通过中间人

5. EC is the delivery of information, products/services, or payments over telephone lines, computer networks, or any other electronic means. 电子商务是通过电话，计算机网络或其他任何电子方式来传递信息，提供产品（或服务）及完成支付

Unit 2

1. With the origin of a US military project, the Internet has been a large system of interconnected computer network that spans the globe. 互联网是起源于美国的军事工程项目，现在已是连通全世界的一个超级计算机互联网

2. TCP/IP includes many protocols with transmission control protocol and Internet protocol as its most important ones. TCP/IP包含很多协议，其中最重要的两个协议时传输控制协议和网间互联协议

3. TCP is responsible for dividing messages into packets with one header including a package sequence number in every packet. 传输控制协议负责把数据分成若干个数据包，并给每个数据包加上一个包头，上面写上数据包的编号

4. The Internet is not owned and controlled by an individual or an organization, and everyone can engage in it.

互联网不为某个人或组织所拥有和控制，人人都可以参与到其中

5. The Internet is an interconnected computer network; therefore, a computer that adopts TCP/IP protocols and can communicate with any server in the Internet can be considered to be a part of the Internet.

互联网是一个计算机网络，凡是采用TCP/IP协议并且能够与互联网中的任何一台主机进行通信的计算机，都可以看成是互联网的一部分

Unit 3

1. The World Wide Web is the most popular and common application for making use of the Internet technology.

万维网是在使用互联网技术上最受欢迎和普遍的应用

2. Life is always about material choices in terms of what and how to produce, how much should be produced and who should get what share. 生活总是围绕着生产什么，怎样生产，应该生产对多少，谁获得多少份额这样的物质选择

3. There key economic concepts of markets, competition, price signals, and efficiency help to identify and organize the topics of this book as economic analysis is applied to the phenomenon of e-commerce.

竞争，价值信号和效率这些关键的经济概念帮助我们确定和组织这本书的话题，因为经济分析被用在电子商务上4. The Internet and Web Based E-Commerce are changing both individual consumer behavior and the ways in which firms do business. 互联网基础上的电子商务正在改变着个人消费者的行为和公司做商务的模式

5. Competitive market standards, the formation of and reaction to price signals, strategic behavior, and notions of efficiency in the use of scarce resources are all valuable economic concepts that work to explain electronic exchange.

在稀缺资源上使用的竞争市场的标准，价格信号的形成和对其的反应，战略行为，效率的概念，这些都是能够解释电子交易的有价值的经济概念

Unit 4

1. The online publishing issues and sells the electronic publications in the Internet.

网络出版是以国际互联网为载体和流通渠道，出版并销售数字出版物的行为

2. The online publishing has been the main rival of the traditional one, Anyway, the Internet is gradually developing into the most important and popular medium at an incredible rate. 网上出版已成为传统出版业的重要竞争对手，不管人们承认与否，网络正以令人不可思议的速度日渐成为当今世界最大众化、最重要的一种传播媒体

3. The online publishing forms a virtual, transnational and multicultural information sharing space through the worldwide computers and information systems, and makes the human information resources into a full use.

网络出版通过分布在各地的计算机和信息系统形成了一个虚拟的、超越国别、超越文化差异的信息共享空间，使人类的信息资源得到了最大限度的利用