物流管理学8_Integrating the supply chain

supply chain
Content
Integration in the supply chain Efficient consumer response Collaborative planning, forecasting and replenishment Managing supply chain relationships
Integration in the supply chain
Measures of integration
– Access to planning system – Sharing production plans – Joint EDI access / networks – Knowledge of inventory mix / levels – Packaging customization – Delivery frequencies – Common logistical equipment / containers – Common use of third-party logistics
Wal-Mart “teaches” their suppliers how to minimize shipping, inventory and other costs by showing them their own model.
Content
Integration in the supply chain Efficient consumer response Collaborative planning, forecasting and replenishment Managing supply chain relationships
A framework for managing the supply chain
Efficient consumer response
Key issue
How can collaboration be extended
1
across the supply chain to focus
on meeting consumer demand?
Category
Continuous
Enabling
management replenishment technologies
Account management
Demand management
Required capability
Multifunctional selling teams
Price list
A framework for managing the supply chain
Integration in the supply chain
Key issue
How can we integrate
1 internally, externally and
electronically?
Integration in the supply chain
Keep warehousing operation smooth
Unreliable delivery and low quality
High batch size
Post-manufacturing operation being resisted
Poor available distribution
Chapter 8
Integrating the supply chain
Content
Integration in the supply chain Efficient consumer response Collaborative planning, forecasting and replenishment Managing supply chain relationships
replenishment generation
Effective
Bar-coding
logistics and
and the use of
product flows other scanning
Quick response technology
Content
Integration in the supply chain Efficient consumer response Collaborative planning, forecasting and replenishment Managing supply chain relationships
The data include
– Demand / consumption / sales information – Cash flow – Stocks of finished goods / work in progress – Delivery and output status
Efficient consumer response
A framework for managing the supply chain
Collaborative planning, forecasting and replenishment
Key issue
How can collaboration be extended
1
to strategic as to well as
Decision Flow Products & Services Flow Information & Knowledge Flow
Financial Flow
Enterprise B
END CUSTOMERS RAW MATERIALS
Products & Services Flow Information & Knowledge Flow
restructuring
Effective and customized promotions
Joint inventory Effective
management information
Cross-dock
sharing
operations
Automated
Continuous
order
IGDEoNaTIlFY: LEXiCnEkPTbIOuNySer and Seller Forecasting
RESOLVEElEeXcCtErPoTnIOiNcSally
CREATE ORDER FORECAST IDENTIFY EXCEPTIONS RESOLVE EXCEPTIONS
Collaborative Replenishment
Financial Flow Decision Flow
Integration in the supply chain
Electronic collaboration
Transactional The electronic execution of
transaction
Information sharing The electronic sharing or exchange of information
Forecasting 5. Resolve / collaborate on exception items 6. Create order forecast 7. Identify exceptions to order forecast 8. Resolve / collaborate on exception items
operational levels?
Collaborative planning, forecasting and replenishment
CPFR Model
Planning 1. Develop front-end agreement 2. Create joint business plans 3. Create individual sales forecasts 4. Identify exceptions to sales forecasts
Collaboration planning Strategic, tactical and operational exchange
Electronic collaboration
Integration in the supply chain
Information flow in apparel
• Product and services • Information • Money • Decisions
• With the objective of providing the maximum value to the customer at low cost and high speed
replenishment 9. Generate orders
Wal-mart’s CPFR Process Seller
FRONT END AGREEMENT JOINT BUSINESS PLAN
Collaborative Planning
CREATE SALES FORECAST
Collaborative
• What is Supply Chain Integration
• the degree to which the firm can strategically collaborate with their supply chain partners and collaboratively manage the intra- and inter-organization processes to achieve the effective and efficient flows of
Integration in the supply chain
Internal integration: function to function
Purchasing
Production
Distribution
Low price
High productivity of machine and labor
EDI
technologies
Item coding
EFT
and database
ABC
maintenance
Continuous replenishment
Efficient consumer response
Enabling technologies
– Scanning data – Data warehousing – Data mining
Additional complexity of customizing products
Integration in the supply chain
Inter-company collaboration: a manual approach
Strategic Collaboration
Enterprise A
wk.baidu.com
Efficient consumer response
Category management
Category
Establish
Optimize
Optimize
management infrastructure introductions assortments
Optimize promotions
Buyer
GENERATE ORDER
Wal-Mart’s CPFR Program
CPFR has “blurred the lines between supplier and customer”
Suppliers buy into their program because they have to to work with Wal-Mart, but more importantly, because Wal-Mart’s Systems provide increased profits for Wal-Mart and their suppliers
Product
Integrated Synchronized Continuous
Automated
replenishment suppliers
production replenishment store ordering
Reliable operations
Crossdocking
Enabling