帝斯曼动物营养创新：全球化产品地方性解决方案
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
食品质量，比如营养素含量和保存期限
1
ANH Innovation: Global Products & Local Solutions
动物营养和健康创新：全球化产品和地方性解决方案
GLOBAL PRODUCTS全球化产品 LOCAL SOLUTIONS地方性解决方案
Global set-up & application centers
CWF: Cold Water Fish WWF: Warm Water Fish
Application centers 应用中心 Scientific networks with partners 研发合作
5
Product screening centers 产品筛选中心
What we do 我们做什么
Scientific Networks, Switzerland G. Kau
Research with partners (CRO, Universities and customers) 外部合作
CRNA Village-Neuf, France V. Verlhac
China An. Nutr. Center, Bazhou A-M Klünter
LA: Tortuga beef cattle Cacadinha); optional Mairinque for poultry and Swine 拉丁美洲 ▪ Species focused solutions 面向品种方案 ▪ Market focused application 面向市场方案
• Local Solutions benefit from the strong science base of Global Products 地方性解决方案得益于全球化产品坚实的科技基础 • Reliable in-house supply & traceability 可靠的内部供给和可追溯性 • Scientific competences to support local applications 科技优势支持
高效畜牧生产
Feed cost
饲料成本
Need for improved feed utilization 改善饲料利用率 Precision supplementation (e.g. amino acids, vitamins)
精准利用添加剂
Modern animal breeds
全球化产品开发的一般方案
1 Identification
in vitro screening
General approach global product development
2 Pre-selection
in vivo model trials
3 Selection
in vivo efficacy trials Candidate
Development of local solutions 开发地方性解决方案
Evaluation under local conditions 本地化评价 Application concepts 应用理念
Nutritional & technical support 营养和技术支持
How we do it 我们如何做
体外筛选
体内模型试验
体内效价试验
候选者
Identification of candidates can be done in house or sourced-in
内部筛选或者引入
Pre-selection of candidates - shorter time - less animals
应用
B: How Global Products help our Local Solutions - PUSH
B: 全球化产品如何帮助地方性解决方案 - 推
3
Global DNP ANH R&D 帝斯曼营养产品部全球动物 营养和健康的研发
Global Animal Nutrition and Health R&D 全球动物营养和健康研发 G. Kau
Global/EMEA – VN 法国 Product screening center poultry, swine and CWF ▪ Product focused research 面向产品研究 ▪ Species focused solutions 面向品种方案 ▪ Market focused application 面向市场方案 APAC - virtual Aqua (WWF) and layer 亚太 ▪ Species focused solutions 面向品种方案 ▪ Market focused application 面向市场方案
Innovation: developing new global products and local nutritional solutions for the industry
创新：为行业开发新的全球化产品和地方性营养解决方案
Market Support: research needed to support products that are on the market; support marketing events and activities 市场支持：市场相关的科研和活动 Competences: develop new scientific platforms (Corporate Research Programs) maintain existing competences (Competence Maintenance program) 竞争力：开发新的科学平台(CRP)和维护已有竞争力(CMP)
地方性解决方案和服务
Innovative Technologies
独创技术
Synergy between Global Products & Local Solutions 协同作用
Market Driven
市场驱动
2
Global Products (‘PUSH’) & Local Solutions (‘PULL’)
Animal health
动物健康
Higher sensitivity to stress and pathological processes
对应激和疾病更敏感
Reduce use of antibiotics 减少抗生素 Pathogen control, lesser use of medication 病原控制，少用药物 Promoting immunity and general health 提高免疫力和健康 Need to improve nutrition and management quality
Innovation in Animal Nutrition: Global Products – Local Solutions 帝斯曼动物营养创新: 全球化产品-地方性解决方案
2015 Vitamin Industry Summit 2015维生素产业高层论坛报告
December 10, 2015 Dr. Anna-Maria Kluenter, DSM Nutritional Products 帝斯曼营养产品部 Director China Animal Nutrition Center 帝斯曼中国动物营养研发中心总监 Interpreter: Dr. Jinlong Wu
6
How we do it 我们如何做
Global Products
Identification and development of new products 鉴别、开发新产品
Global Products & Local Solutions
& Local Solutions
Development of new Applications 开发新应用 Improvement of existing products 改进产品
改善营养和质量管理
Consumers
消费者
Food safety e.g. reduce bacteria, mycotoxin and chemical contamination 食品安全，比如减少微生物，毒素和化学品污染 Food quality e.g. nutrient content, shelf life
Data for product Registration 产品注册数据 Application support for marketing and KAM 市场支持 Development of scientific competences 建立科研竞争力
7
Understanding customer needs 理解客户需求
Animal Science & Advocacy, Switzerland G. Weber Animal Science & Advocacy 动物科学和推广
Corporate Science Fellow A-M Klünter Custodian of scientific competences 科学竞争力监管
Main drivers of modern animal production 现代畜牧生产的主要驱动力
Driver 驱动力
Demand for animal protein
动物蛋白的需求
Trends and opportunities 趋势和机遇
Need for high productivity in animal production
现代动物品种
Demand for nutritional expertise and feed optimization to exploit fully the genetic potential and achieve high performance
营养技能和饲料优化来发挥遗传潜力和实现高性能
全球架构和应用中心
Actives & Forms
• Identification, selection & development of new global products • Registration
活性成分产品开发和注册
Solutions & Insight
• Development of local solutions according to regional needs • Application solutions • Nutritional services
Internal research facilities 内部研发设施
Internal research facilities 内部研发设施
4
ANH R&D Global competences – expertise 动物营养和健康研发竞争力
NA – 北美 Poultry, swine and dairy ▪ Species focused solutions 面向品种方案 ▪ Market focused application 面向市场方案 China – CAN 中国 Swine and poultry ▪ Species focused solutions 面向品种方案 ▪ Market focused application 面向市场方案
全球性产品（推）和地方性解决方案（ຫໍສະໝຸດ Baidu）
A: How Local Solutions help our Global Products – PULL
A: 地方性解决方案如何帮助全球化产品 - 拉
• Strong knowledge about market needs together with science– based product development capacity allow to effectively bring new products / innovations to the market which serve the needs 对当地市场需求的透彻了解以及对科技型产品强大的推广能力可有效地 将创新性产品引入当地市场以满足市场需求
1
ANH Innovation: Global Products & Local Solutions
动物营养和健康创新：全球化产品和地方性解决方案
GLOBAL PRODUCTS全球化产品 LOCAL SOLUTIONS地方性解决方案
Global set-up & application centers
CWF: Cold Water Fish WWF: Warm Water Fish
Application centers 应用中心 Scientific networks with partners 研发合作
5
Product screening centers 产品筛选中心
What we do 我们做什么
Scientific Networks, Switzerland G. Kau
Research with partners (CRO, Universities and customers) 外部合作
CRNA Village-Neuf, France V. Verlhac
China An. Nutr. Center, Bazhou A-M Klünter
LA: Tortuga beef cattle Cacadinha); optional Mairinque for poultry and Swine 拉丁美洲 ▪ Species focused solutions 面向品种方案 ▪ Market focused application 面向市场方案
• Local Solutions benefit from the strong science base of Global Products 地方性解决方案得益于全球化产品坚实的科技基础 • Reliable in-house supply & traceability 可靠的内部供给和可追溯性 • Scientific competences to support local applications 科技优势支持
高效畜牧生产
Feed cost
饲料成本
Need for improved feed utilization 改善饲料利用率 Precision supplementation (e.g. amino acids, vitamins)
精准利用添加剂
Modern animal breeds
全球化产品开发的一般方案
1 Identification
in vitro screening
General approach global product development
2 Pre-selection
in vivo model trials
3 Selection
in vivo efficacy trials Candidate
Development of local solutions 开发地方性解决方案
Evaluation under local conditions 本地化评价 Application concepts 应用理念
Nutritional & technical support 营养和技术支持
How we do it 我们如何做
体外筛选
体内模型试验
体内效价试验
候选者
Identification of candidates can be done in house or sourced-in
内部筛选或者引入
Pre-selection of candidates - shorter time - less animals
应用
B: How Global Products help our Local Solutions - PUSH
B: 全球化产品如何帮助地方性解决方案 - 推
3
Global DNP ANH R&D 帝斯曼营养产品部全球动物 营养和健康的研发
Global Animal Nutrition and Health R&D 全球动物营养和健康研发 G. Kau
Global/EMEA – VN 法国 Product screening center poultry, swine and CWF ▪ Product focused research 面向产品研究 ▪ Species focused solutions 面向品种方案 ▪ Market focused application 面向市场方案 APAC - virtual Aqua (WWF) and layer 亚太 ▪ Species focused solutions 面向品种方案 ▪ Market focused application 面向市场方案
Innovation: developing new global products and local nutritional solutions for the industry
创新：为行业开发新的全球化产品和地方性营养解决方案
Market Support: research needed to support products that are on the market; support marketing events and activities 市场支持：市场相关的科研和活动 Competences: develop new scientific platforms (Corporate Research Programs) maintain existing competences (Competence Maintenance program) 竞争力：开发新的科学平台(CRP)和维护已有竞争力(CMP)
地方性解决方案和服务
Innovative Technologies
独创技术
Synergy between Global Products & Local Solutions 协同作用
Market Driven
市场驱动
2
Global Products (‘PUSH’) & Local Solutions (‘PULL’)
Animal health
动物健康
Higher sensitivity to stress and pathological processes
对应激和疾病更敏感
Reduce use of antibiotics 减少抗生素 Pathogen control, lesser use of medication 病原控制，少用药物 Promoting immunity and general health 提高免疫力和健康 Need to improve nutrition and management quality
Innovation in Animal Nutrition: Global Products – Local Solutions 帝斯曼动物营养创新: 全球化产品-地方性解决方案
2015 Vitamin Industry Summit 2015维生素产业高层论坛报告
December 10, 2015 Dr. Anna-Maria Kluenter, DSM Nutritional Products 帝斯曼营养产品部 Director China Animal Nutrition Center 帝斯曼中国动物营养研发中心总监 Interpreter: Dr. Jinlong Wu
6
How we do it 我们如何做
Global Products
Identification and development of new products 鉴别、开发新产品
Global Products & Local Solutions
& Local Solutions
Development of new Applications 开发新应用 Improvement of existing products 改进产品
改善营养和质量管理
Consumers
消费者
Food safety e.g. reduce bacteria, mycotoxin and chemical contamination 食品安全，比如减少微生物，毒素和化学品污染 Food quality e.g. nutrient content, shelf life
Data for product Registration 产品注册数据 Application support for marketing and KAM 市场支持 Development of scientific competences 建立科研竞争力
7
Understanding customer needs 理解客户需求
Animal Science & Advocacy, Switzerland G. Weber Animal Science & Advocacy 动物科学和推广
Corporate Science Fellow A-M Klünter Custodian of scientific competences 科学竞争力监管
Main drivers of modern animal production 现代畜牧生产的主要驱动力
Driver 驱动力
Demand for animal protein
动物蛋白的需求
Trends and opportunities 趋势和机遇
Need for high productivity in animal production
现代动物品种
Demand for nutritional expertise and feed optimization to exploit fully the genetic potential and achieve high performance
营养技能和饲料优化来发挥遗传潜力和实现高性能
全球架构和应用中心
Actives & Forms
• Identification, selection & development of new global products • Registration
活性成分产品开发和注册
Solutions & Insight
• Development of local solutions according to regional needs • Application solutions • Nutritional services
Internal research facilities 内部研发设施
Internal research facilities 内部研发设施
4
ANH R&D Global competences – expertise 动物营养和健康研发竞争力
NA – 北美 Poultry, swine and dairy ▪ Species focused solutions 面向品种方案 ▪ Market focused application 面向市场方案 China – CAN 中国 Swine and poultry ▪ Species focused solutions 面向品种方案 ▪ Market focused application 面向市场方案
全球性产品（推）和地方性解决方案（ຫໍສະໝຸດ Baidu）
A: How Local Solutions help our Global Products – PULL
A: 地方性解决方案如何帮助全球化产品 - 拉
• Strong knowledge about market needs together with science– based product development capacity allow to effectively bring new products / innovations to the market which serve the needs 对当地市场需求的透彻了解以及对科技型产品强大的推广能力可有效地 将创新性产品引入当地市场以满足市场需求