商务英语函电专业课教案Unit3(1)

Attached Teaching Steps (附主要教学步骤详案)

Step II: New-lesson presentation

1. Lead students to be familiar with main channels for Establishing business relations

2. In order to learn business letter easily, first let’s read new words an d phrases about establishing business relations.

[Key words and Phrases]

1) Trade Fair 商品交易会

2) East- China Fair 华东交易会

（c.f. The China Export Commodity Fair/the Guangzhou Fair/the Canton Fair 中国出口商品交易会（简称广交会）

3）Chamber of Commerce 商会

4）prospective a. 未来的

5 commercial a. 商业的，商务的

6 delegation n. 代表团

7 quotation n. 报价，引用

8 appreciate v. 欣赏，感激

9 irrevocable a. 不可撤销的

10．transaction n. 交易，买卖

11．recommendation n. 推荐

12 catalog n. 产品目录

13 prospective customer 潜在客户

14 first important step 首要的一步

15 Chambers of Commerce in foreign countries 国外商会

16Commercial Counselor’s Office 商务参赞处

17 establish business relations 建立贸易关系

18. enter into business relations建立贸易关系(强调初次建立业务关系)

3. Read the specimen letter about request for establishing Business Relations

Dear Sir/Madam,

We have known your name and address from the East China Fair (华东交易会) and we are pleased to find that your goods can meet our demands, so we are writing to you in the hope of establishing business relations with you.

Our company is located in Pudong New Area， Shanghai City. And we are one of the leading importers of silk piece goods and products in Shanghai and well connected with all the major wholesalers and retailers. Therefore, we are sure that we can sell large