小米介绍英文版PPT课件

Lin Bin，the former engineering of Google,vice President of the China academy
Liu De,the former director of the university of Beijing science and technology
Li Wanqiang,the former design director of Kingsoft
Huang Jiangji,the former director of engineering development of Microsoft China academy
Zhou Guangping,the former senior director of MOTOROLA Beijing r&d center
2021
7
Product
☺Mobile Internet ☺Mission Impossible
Worry—saving
2021
8
The excellent development team of Millet
Lei Jun,founder,president and
CEO of Millet;president of Kingsoft
make a research for that,Liu
Chuanzhi is 40-year-old when
he started his business.In my
point of view,restarting in 40-
year-old just means nothing.I
believe that we are great
On May 15,2012， millet company release millet phone-- the version of the youth, through the micro blogging
On May 18,2012，millet company sold millet phones through the official website ,only in10 minutes and 52 seconds,150,000phones sold out .
On Augst16,2012,millet company released the second generation of millet phone at RMB 1999.
2021
history
14
The marketing of millet phone Place
☺High-souTnhdeinmg acroknefteinregnocfem.高ill调et的ph发on布e会
2021
17
The market environment analysis
☺Network promotions.网络促销
☺Word-of-mouth marketing口碑营销
2021
15
Promotion
2021
16
The marketing of millet phone
The marketing of millet phone
The marketing of millet phone
RAM
RMB 5288 1136X640像素 1440mAh,不可拆卸式电池 1GB
RMB 1999 1280X720像素 2000mAh，可拆卸式电池 2GB
处理器，核心
双核
四核
是否支持内存卡容量扩展 不支持
SIM卡类型
Nano SIM卡 2021
13
The development of Millet
• consumer groups :Jiaxing college students
2021
3
手机更新换代 mobile phone upgrade
----product
2021
4
Price
2021
5
The rabbit with earcuff hat desighed by xiaomi is called mi rabbit
On July 12,2011, Lei Jun revealed the goal of millet company to the media for the first time : to do the top smart phone.
On August 16,2011，millet company released the first millet phone,which price is at RMB1999.
New Products Release Conference
2021
1
Marketing No.5 XIAOMI COMPANY
Βιβλιοθήκη Baidu
1 Product 2 Price 3 Place 4 Promotion
4P Pro2j0e2c1 t 企划
2
Product-Millet phone 产品：小米手机
【earcuff hat 雷锋帽】
Applied to the xiaomi phone system, very cute
2021
6
Product
☺ E stablished in April 2010. ☺ R&D ☺high-end smart phone
☺Millet phone ☺MIUI ☺Michat
because of our dream ,I will not
be regretful in my life as long as
I have such a dream.
2021
10
2021
11
Promotion
2021
12
Cost effectiveness 性价比啊，亲
价格 分辨率+PPI 电池容量+可否更换电池
2021
Hong Feng,the former
senior product
manager of Google
China
9
I have a dream
Lei Jun have said,we all think
that 40-year-old is old enough to
retire from the Internet,but I have