怎样做英文presentation

How to give a good presentation

一、An Example

Daphne所属的公司，为EarthSound 拟定了一份打入台湾市场的行销企划。待众人坐定之后，Daphne带着从容和悦的神情，起身上台开始了这场presentation。

开场：

Good afternoon and thank you for coming today. My name is Daphne Fu, and I'm the Project Manager in Taipei for Jackson&Wang. I'm here today to present our firm's marketing plan, which is designed to introduce EarthSound's products to the wealthy Taiwan market. Our research shows that there are big profits waiting in Taiwan, so we're excited at the opportunities we see for EarthSound. I hope that some of our excitement will rub off on all of you.

I'll start with a few facts and figures about the health and beauty products market in Taiwan. Next, I'll go over the standard types of advertising that have been successful for these products in Taiwan. Finally, I'll analyze current opportunities and give a few recommendations. A booklet of the marketing plan will be handed out after the presentation, and it will give you all the details.

Because we all have tight schedules, I'd like to introduce the first point, the current state of Taiwan's health and beauty market...

Notes:

1. rub off on 沾到；感染

Rub 原是“磨擦”的意思，而rub off 则指“擦掉”；rub off on是美式用法，它的意思是“把（某物）擦掉，再把它抹于另一件物品上”，引申有“将个人想法、行为影响了他人或把情绪感染给别人”的喻意。值得注意的是，这个词组是以物为主语，而不是人，请参考本文和下例。

Since you're new to the team, I hope some of my confidence will rub off on you.

你是这个团队的新成员，希望我的信心能感染你。

2. go over 浏览；仔细检查

这个词组有两层意思：一是指把某个文件看过一下或事情讨论一遍，只要得到一个基本概念就好；另一个意思则是精密地审查。

做presentation时，若能提供看得见的数据，再给观众一些具体可及的线索，那么这场presentation就成功一半了。现在，Daphne 就准备了一些醒目有力的幻灯片来增强presentation 的效果。

I have prepared a short slide presentation to give you a picture of the Taiwanese market. Please direct your attention to the screen behind me while I dim the lights.

The Taipei area, with a population of six million people, is the trendsetter for Taiwan As you can see from these photos of people in the business area, both men and women are very -conscious. They have an eye for glamour and good looks, and are willing to spend money to get the look they want. This next slide shows the beauty section of a typical drugstore; lots of famous brands from Japan, Europe, and the United States, plus a broad range of domestic brands. Gentlemen, this is without a doubt a competitive market.

Moving on to Taipei's hairstyling salons... hmm, that slide seems to have been placed upside down. I'm sorry for the delay; it will only take a moment to flip the slide... There, that's better. As I was saying...

Notes:

1. -conscious 注意打扮的

有“时尚；风格；品格”之解释，在这里则偏向“流行（样式）”的意思。conscious，有“自觉的”的意思。这两个词合成一个形容词，指“注意流行风尚的”，引申为“着重外表打扮的”。

She was so -conscious; she read every fashion magazine she could find.

她非常注重打扮，每一本时尚杂志她都看。

2. have an eye for 对……有独到的眼光

Eye的意思并不只有“眼睛”，也可指“眼光；观察力”，在此是指“欣赏事物的能力”，与appreciation同义。这个词组表示某个人对某方面的事物或人有独特而正确的鉴赏能力，能够看出别人所无法察觉的价值。而另一个用法相似的have an ear for意思是“对……（音乐、声音）有独到的鉴赏力”。

When I was young, I had an eye for pretty girls. In fact, I became an expert on the subject.

我年轻的时候，对美丽的女孩有独到的眼光；事实上，我变成了这方面的专家。

3. without a doubt 毫无疑问

Doubt 可当动词、名词使用，意思是“疑问、怀疑”， without则是“没有”，合在一起是副词词组，表示“毫无疑问”。这个词组也可替换成certainly 或surely，但语气比这两个词强烈得多。

Without a doubt you have hepatitis--the blood test proves it.

你无疑是患了肝炎--血液检测证实了这一点。

二、句型总结

1）说明简报目的

1. I'm here today to present our firm's marketing plan.

2. My purpose today is to present our firm's marketing plan.

3. My goal for this meeting is to present our firm's marketing plan.

4. The aim of this presentation is to present our firm's marketing plan.

5. The reason why I'm here today is to present our firm's marketing plan.

Presenter一站上讲台，不论下面的听众是否知道今天的主题，都要先介绍presentation的目的，这样不仅可以帮助听众了解下面要讲的内容，也是一个最普遍、正式的开场白。"I am here today