电大4015《商务交际英语(1)》开放大学期末考试历届试题2020年1月(含答案)

order.
A. direct order
B. indirect order
C. direct-indirect order
II. TRUE/FALSE (10 小题，每小题 2 分，共 20 分）
Write a T in the space provided if the statement is true. Write an F in the space if the
damage to consumers, who spend money but do not get quality commodities, especially
when these commodities do great harm to their health. It is difficult for people to forget
statement is false. Your judgment should be based on your understanding of the course
book.
11. As an employee, it is unlikely that you will have to interact with coworkers and
14. In indirect order, the main idea precedes its supporting information.
15. A paragraph must have at least three sentences to be complete.
16. Use direct order when you expect your reader to react positively to the main idea in
4. A synonym for
is difference.
A. minority
B. ethnicity
C. diversity
5. A(n)
1s an oversimplified belief about a group of people.
A. prejudice
B. stereotype
C. etiquette
7.
reports present information and include little analysis.
A. Informal
B. Informational
C. Formal
8. A memo consists of a (n)
, a body, and notation (s).
A. From line
business, seriously influencing social development.
Events resulting from a loss of trust are being seen now and then and they affect the
society in many unfortunate ways. Most people know the importance of business ethics,
三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。
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1941
I. MULTIPLE CHOICE. (1 O 小题，每小题 2 分，共 20 分）
Choose the letter indicating the best choice to complete each sentence or answer each question.
C. nonverbal
3• The commumcatlon barriers that exist inside the sender or receiver are called
A. Intrs
C. Comm umcation barriers
B. To line
C. heading
9. In a letter,
is NOT a necessary part.
A. the subject line
B. the address
C. the dateline
10. A message that has only bad news should use the
试卷代号： 4015
国家开放大学 2019 年秋季学期期末统一考试
商务交际英语 (1} 试题
2020 年 1 月
注意事项
一、将你的学号、姓名及分校（工作站）名称填写在答题纸的规定栏 内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带 出考场。监考人收完考卷和答题纸后才可离开考场。
二、仔细读懂题目的说明，并按题目要求答题。答案一定要写在答 题纸的指定位置上，写在试卷上的答案无效。
1.
is the process of sending and·mterpretmg messages.
A. Translation
B. Plagiarism
C. Commumcat10n
2. Messages sent without words are A. oral B. verbal
commumcat1ons.
1944
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25. What happens when you keep your clients happy?
A. Your clients go to competition.
B. Your business grows and improves.
C. Your business stays at the same level.
Passage Two
Nowadays, more and more attention is being paid to "business ethics". But what
does it mean? What is the importance of ethics in business?
Business ethics is not about personality, though a good personality is valuable.
Ethics is the primary element and prerequisite for successful business. No matter what
a report.
17. Instant message conversations are informal.
18. The sender is responsible for reading and listening effectively.
19. Proposals may be internal or external.
6. A
is a formal report that describes a problem and recommends a solution.
A. proposal
B. letter
C. memo 1942
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20. Analytical reports present information and include little analysis.
1943
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III. READING COMPREHENSION. (10 小题，每小题 2 分，共 20 分） Read the following two passages and answer the questions. Passage One The key to most businesses'success is customer satisfaction. There are two rules for customer satisfaction. Rule 1 is that the customer is always right. Rule 2 is if the customer is ever wrong, reread Rule 1. The best way to satisfy your customer is to provide quality products, friendly service, accurate information and keep adding value as much as possible to your products and services. Giving your customers what they need and more than they expect will lead customers to return to you. In order to improve your service, you need to make market surveys so as to know what your customers are thinking and demanding. Then you can take actions to satisfy your customers. In this way you will stay competitive in these changing times. 21. What is the key to business success? A. Investment. B. Good advertising. C. Customer satisfaction. 22. What type of information needs to be provided? A. Accurate information. B. Interesting information. C. Simple information. 23. How to make customers return to you? A. Making market surveys. B. Taking actions to sell more. C. Providing quality products and service. 24. Why do we make market surveys? A. To lead customers to return to us. B. To know what customers are demanding. C. To keep customers happy and satisfied.
you do, you should think of business as a matter of integrity. Nowadays, the slip in
ethics and the absence of social responsibility, especially integrity, have led to a crisis in
but still some people don't honor them. We often hear media reports on problems in
business, such as adding harmful materials to products. These behaviors cause much
customers from other countries.
12. Cultural differences can be communication barriers.
13. A friendship letter may or may not need supporting information.