符号与传播
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文本是文字,图像,声音或姿势的组合; 文本的建构必须参照相关传播的惯例.
Conclusion
Sign is a medium of communication. Semiotics is one of the sources of communication studies. 符号是传播的信息载体，是传播学研究的母体科学之一。
Signified Signifier
文本的记载途径丰富多样 文本是相对独立的
A text is an assemblage of signs (such as words, images, sounds and/or gestures) constructed (and interpreted) with reference to the conventions associated with a genre and in a particular medium of communication.
第四章 符号与传播
Chapter 4. Semiotics and communication
一.关于符号学 What’s about___
Semiotics is not widely institutionalized as an academic discipline.
Those who are studying in this field involved in semiotics include linguists, philosophers, psychologists, sociologists, anthropologists, literary, aesthetic and media theorists, psychoanalysts, and educationalists.
符号涉及: 意义的产生与解读 文本与传播的中介
The term text usually refers to a message which has been recorded in some way (e.g. writing, audio- and video-recording) so that it is physically independent of its sender or receiver.
Peirce.
源自文库
Saussure and Peirce are widely regarded as the co-founders of what is now more generally known as semiotics.
The term ‘semiotics’ is widely used as an umbrella term to embrace the whole field.
Hjelmslev(叶姆斯列夫 ), Jakobson(雅各布森) and Eco bridged the two traditions.
Barthes(巴特尔) drew the attention to the cultural studies
by his essays in a collection entitled Mythologies(神话学).
索绪尔: Founder of modern linguistics. 符号学由语言学发展而来，没有语言学就没有符号学，
没有符号学，语言学就没有新发展。
Semiology 皮尔斯:Philosopher and logician, founder of modern
semiotics.
Semiotics
(Linguistics is only one branch of this general science. Saussure.1883 )
一切符号是传播符号，离开传播的符号无法存在，离开符 号的传播也无法成立。
符号学的两个传统
Two traditions
There are two traditions in semiotics theories, one is from the Swiss linguist Ferdinand de Saussure(1857-1913) and the another is from American philosopher Charles Sanders Peirce(1839-1914).
Semiology, was a science which studies the role of signs as part of social life.
Saussure. Semiotics, was the doctrine(学说) of signs,
which was closely related to logic.
Stuart Hall(霍尔):CCCS at the University of Birmingham.
二．符号是什么——意义产生的过程： How does the meaning-making happen?
符号就是可以指代、指称另一种事物的事物。
1.Saussure’s model of sign 索绪尔模式
Saussure’s tradition: Copenhagen school(哥本哈根学派) Paris school(巴黎学派)
Peirce’s tradition: Morris(莫里斯), Richards, Ogden Moscow school(莫斯科学派) The Prague school(布拉格学派)
___Daniel Chandler
Semiotics and communication.
Semiotics is concerned with meaning-making and representation in many forms, perhaps most obviously in the form of ‘texts’ and ‘media’.
Conclusion
Sign is a medium of communication. Semiotics is one of the sources of communication studies. 符号是传播的信息载体，是传播学研究的母体科学之一。
Signified Signifier
文本的记载途径丰富多样 文本是相对独立的
A text is an assemblage of signs (such as words, images, sounds and/or gestures) constructed (and interpreted) with reference to the conventions associated with a genre and in a particular medium of communication.
第四章 符号与传播
Chapter 4. Semiotics and communication
一.关于符号学 What’s about___
Semiotics is not widely institutionalized as an academic discipline.
Those who are studying in this field involved in semiotics include linguists, philosophers, psychologists, sociologists, anthropologists, literary, aesthetic and media theorists, psychoanalysts, and educationalists.
符号涉及: 意义的产生与解读 文本与传播的中介
The term text usually refers to a message which has been recorded in some way (e.g. writing, audio- and video-recording) so that it is physically independent of its sender or receiver.
Peirce.
源自文库
Saussure and Peirce are widely regarded as the co-founders of what is now more generally known as semiotics.
The term ‘semiotics’ is widely used as an umbrella term to embrace the whole field.
Hjelmslev(叶姆斯列夫 ), Jakobson(雅各布森) and Eco bridged the two traditions.
Barthes(巴特尔) drew the attention to the cultural studies
by his essays in a collection entitled Mythologies(神话学).
索绪尔: Founder of modern linguistics. 符号学由语言学发展而来，没有语言学就没有符号学，
没有符号学，语言学就没有新发展。
Semiology 皮尔斯:Philosopher and logician, founder of modern
semiotics.
Semiotics
(Linguistics is only one branch of this general science. Saussure.1883 )
一切符号是传播符号，离开传播的符号无法存在，离开符 号的传播也无法成立。
符号学的两个传统
Two traditions
There are two traditions in semiotics theories, one is from the Swiss linguist Ferdinand de Saussure(1857-1913) and the another is from American philosopher Charles Sanders Peirce(1839-1914).
Semiology, was a science which studies the role of signs as part of social life.
Saussure. Semiotics, was the doctrine(学说) of signs,
which was closely related to logic.
Stuart Hall(霍尔):CCCS at the University of Birmingham.
二．符号是什么——意义产生的过程： How does the meaning-making happen?
符号就是可以指代、指称另一种事物的事物。
1.Saussure’s model of sign 索绪尔模式
Saussure’s tradition: Copenhagen school(哥本哈根学派) Paris school(巴黎学派)
Peirce’s tradition: Morris(莫里斯), Richards, Ogden Moscow school(莫斯科学派) The Prague school(布拉格学派)
___Daniel Chandler
Semiotics and communication.
Semiotics is concerned with meaning-making and representation in many forms, perhaps most obviously in the form of ‘texts’ and ‘media’.