牛津译林版高中英语必修四Unit1AdvertisingReadingword教案
译林牛津版高中英语必修四 Unit 1 Advertising reading Word power(共15张PPT)
Verb
health week hero nation danger help mix interest enjoy attract
healthy weekly heroic national dangerous helpful mixed interesting enjoyable attractive
Unit 1 Advertising
Reading Advertisements
Word power
Review
be used to doing do research on persuade sb. to do run for free be meant to aim to protect sb. from (doing) sth be aware of even if/though fool sb into doing be proud of feel pleased with fall for fall behind 习惯于做… 做研究、调查 劝服某人做… 免费投放 目的是，皆在 目的是，皆在 保护…，不受…之害 意识到… 即使,虽然 欺骗某人做… 为…骄傲 对…满意 上…当 落后
Review
to educate PSAs are used___________(educate) us lead better lives. using We are used to _________(use) chopsticks. on how to improve English. I have done some research____ persuasion After a little _________(persuade) , he agreed to come. accepting I tried to persuade my friends into _________(accept) him. accept I managed to persuade my friends to _______(accept) him. to persuade We are meant___________(persuade) them to obey the rules. meaningful What a ___________(mean) experience. All of PASs aim to benefit _______(beneficial) the public safety The police aim to keep the _______(safe) of the public. effects Advertisements have key ______(affect) on our lives. various There are _______(variety) types of PSAs. concerns Do you have any particular _________(concern) today.
牛津译林版必修四 Unit1 Advertising reading(共22张PPT)
a subject
introduction of subject supporting details
conclusion
Consolidation Title 1. _A_d_v_er_t_is_e_m_e_nts
Introduction
of subject （para1).
Ads are an 2._im__p_o_r_t_a_n_t_ part of our lives.
Para 4 The advice on ads
Para 5
Public service ads
T or F Questions
1 Advertisements are found in many places.
not only
2 PSAs a.
aware of social problems.things that cost much.
What have we learned today?
1.We've learned how to read expository writing. 2.We've learned something about two kinds of ads, commercial ads and PSAs . 3.We've known the advantages and disadvantages of ads now.
What do these ads have in common? They are all Commercial Ads.
Enjoy some other pictures
What similarities do these ads have?
高中英语 牛津译林版高一模块4 Unit 1 Advertising reading：advertisements(共18张PPT)
: I suppose so，but the consumers _t_ry__to__p_e_r_s_u_a_d_e_t_h_e__T_V___s_ta_t_io__n_n_o_t_t_o____
Task 3:Revision of language points
persuade
V. persuade sb. into doing =talk sb. into doing persuade sb. to do; persuade sb not to do/
persuade sb out of doing Pay attention: try to persuade sb. to do/into doing
_C_o_m__m__e_rc_i_a_l ads sometimes do not tell people the complete truth. PSAs are _m__e_a_n_t to educate the public. Tቤተ መጻሕፍቲ ባይዱey aim to teach us and _h_e_lp_us lead better lives
Lead in
The commercial advertisements try to promote _p_r_o_d_u_c_t_s_o_r_s_e_r_v_i_c_e_s_.
The public service advertisements are meant to _e_d__u_c_a_te__t_h_e_p__u_b_li_c_.
牛津译林版 必修四 unit 1Reading Advertisements(共25张PPT)
2. One grocery tells customers: You are proud of your cooking, so shouldn’t buy the very freshest food?
You may make a mental connection with the food in the grocery.
Advertisements
1. What is an ad?
Supporting details 2. Does an advertisement
(Para 2-4)
tell people the complete truth?
3. public service
advertisements
Conclusion
some of the same methods. T
5. Commercial ads can often give us
valuable information about how to
live our lives.
F
6. An ad warning people against
smoking is an example of PSA. T
In fact: it never says that this grocery has the freshest food.
We must not fall for this kind of trick.
Part 2 paragraph 4
1. Do all ads play tricks on us? Why ?
3.The aim of ads (commercial ads and PSAs)
译林牛津版高中英语模块四Unit1AdvertisingReading1课件
3.Which of the following advertisements is different from the others?
Step Four Reading for details
Further Reading
1 Advertisements are found in many places.
not only 2 PSAs are only found in newspapers.
Not all 3 All advertisements tell the complete truth.
people
against
smokPiSnAg sis
an
example
of
a
Step Five
Comparative Reading
Comparative Reading
Task: try to find the similarities and differences between commercial advertisements and public service advertisements.
PSAs
“Yes to life, no to drugs” “Knowledge changes life” “Project Hope — schooling every child” “Smoking is committing a suicide slowly”
Step Six Consolidation
A. Since you are good at cooking, you needn’t buy the very freshest food.
译林牛津高一英语必修四Unit1readingAdvertisement课件
grocery
Are all ads play tricks on us?
Public service advertisements
What do PSAs aim to do?
beneficial
Public service advertisements
similarities differences
attractive pictures and clever language
free or not Purpose
Validity
Example
commerical ads PSAs
译林牛津高一英语必修 四
Unit1readingAdvertise ment课件
1
2
3
4
skimmi ng
scannin g
summar y
homewo rk
Skimming
1.What kind of article does this passage belong to? A. News report B. Argumentative writing （议论文） C. Expository writing （说明文） D. Practical writing （应用文）
to try and sell us things
Does an ad tell people the complete truth?
What are their ad declares?
Bright-teeth fights bad breath!
高中英语 牛津译林版高一模块4 Unit 1 Advertising reading：advertisements 课件(共43张PPT)
Public service advertisements
Topic sentence: PSAs aim to teach us and help us lead better lives.
Supporting details: 1. Our government use PSAs to educate people.
Reading Advertisements
Anything is possible
Nothing is impossible
Just do it
Ask for more
Obey your thirst.
Start ahead
The taste is great. We do chicken right! I'm lovein' it !
Homework:
Write a composition about the positive effects and negative effects of ads.
当今广告无处不在，人们对此褒贬不一。请 你用英语简单描述下表中的两种观点，并谈谈 你自己的看法。可适当增加细节，使行文连贯。
赞成者
Two main types of advertisements
commercial advertisements public service advertisement
To educate people about health, safety To promote a product or service or any other issue which affects
2. What examples are used to support the writer’s opinion?
牛津译林版 必修四 Reading unit1 AdvertisementsPPT
shouldn't you buy the very freshest food?”
1. “Yes to life, no to drugs”
2. “Knowledge changes life”
3. “Project Hope-educating every child”
2. How many types of ads?And what are they?
Two types. Commercial advertisements and PSAs.
3. What are the different aims of ads?
Commercial ads aim to advertise a product or service; PSAs are meant to educate people about health, safety, or any other problem that afftects public welfare（公共福利）.
Commercial ads
PSAs
newspapers, magazines, the Internet, radio, television
Methods attractive pictures and clever used language
Differences
Aim /purpose
Commercial Ads
牛津译林版 必修四 Reading unit1 Advertisements(共14张PPT)
牛津译林版 必修四 Reading unit1 Advertisements(共14张PPT) 牛津译林版 必修四 Reading unit1 Advertisements(共14张PPT)
高中英语 Unit1 AdvertisingReading(1)优质课件 牛津译林版必修4
•People learning a lot by following the advice they give
Homework
Finish C1, C2, and D on page 4
Enjoy a group of pictures
Enjoy your music, Enjoy your Sony!
Shoes can fly! So do your dreams!
Sedal Shampoo Everything is possible!
Commercial advertisements
In 1996. 3. Where are advertisements usually found?
They are usually found in newspapers and magazines, on the Internet, radio and television.
Careful reading:
PSAs
Earth Day Say ‘No’ to Drugs
Prediction:
What may be talked about in this expository writing?
advertisements
Reading strategy: reading expository writing
_D_e_fi_n_it_io_n_ persuade people to buy a product or
service, or to believe in an idea.
Types/ 4 Commercial
Public service
categories __a_d_v_er_t_is_e_m_e_n_t_s ___ advertisements
(新)牛津译林版高中英语必修4-Unit 1 Advertising Reading课件(极品)
A personal view 50 words
A personal action
50 words
What is a good writing ?
A good writing is a tight well-connected unit.
• • • • •
1.Correct theme 2.Good paragraphs 3.Effective sentences 4.Proper words 5.Neat writing
Free talk: What effects do PSAs have on our lives?
Making a comparison (作对比):
Types
Places found Methods used Commercial ads PSAs Newspapers, magazines, the Internet, radio and television They use ________ attractive pictures and clever __________ language.
Sharing our guided reading:
Definition(下定义) What is an advertisement?
Classification (分类法)
Commercial ads
Definition(下定义)
advertisements
Public service ads (PSAs)
Analyzing:
Public service ads
Examples (举例子)
?
Conclusion: All of these ads are meant to benefit the public, And you can learn a lot by following the advice.
牛津译林版高中英语必修四Unit1AdvertisingWelcomeandreadingword教
Unit 1 AdvertisingPeriod 1 Welcome to the unit and reading一．【设计思想】本堂课是以听、说、读为主的阅读课。
阅读课旨在培育学生依照不同的阅读目的利用不同的阅读策略的能力，从文章中获取和处置要紧信息的能力，明白得文章主旨和作者用意的能力和通过上下文进行整体明白得语篇的能力。
本篇阅读材料是一名中学生依照研究性活动写成的一篇说明文。
学生应在阅读本文的基础上把握说明文的阅读策略，了讲解明文由三大部份组成。
即：导入主题，支撑主题的细节材料和结论。
同时，学生能够在第一课时学习的基础上学习广告的大体知识。
二．【教学目标】1. 知识与技术：(1) To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes.(2) Grasp the main ideas in the article.(3) Do some practice to improve their reading abilities of expository writing.2. 进程与方式：Train the students’ reading ability. Using the approaches of listening, skimming, scanning and discussion. While reading, pay attention to the reading strategy. Discussion in pairs or in groups.3. 情感、态度与价值观: Be able to make a good choice on ads’ products三．【教学重难点】1. Make sure students can understand CAS & PSASget involved in the discussion and practice sp oken English四．【教学环节】【课堂导入】Step1: Look at these advertisements. Who are they aimed at?Step2: Free talk1.What’s advertising?(1) a form of communication(2) to persuade potential customers to purchase or to buy a product or service.2.How many types of advertising do you know?Media, covert advertising, television commercials, infomercials (电视导购节目), celebrity advertising, newer media and advertising approaches.【预习检查】Observe the four pictures on Page1. Try to divide them into two parts.(Ads for social problems and ads for sales.)【课堂教与学】Step3: Fast Reading for general ideas1.Skim and scan the text to answer the questions on page2.Answers:1. To buy a product or service or believe in an idea.2.Public service advertisements.3.To educate people about health, safety or any other issue which affects publicwelfare.2.Listen to the tape about the text and finish Part C1 on page 4.Step 4: Detailed reading for important information1.Read the following sentences and decide whether they are true (T) or false (F) according to thearticle.① Advertisements are found in many places.② PSAs are only found in newspapers.③ All advertisements tell the complete truth.④ PSAs and commercials ads use some of the same methods.⑤ Commercial ads can often give us valuable information about how to live our lives.⑥ An ad warning people against smoking is an example of a PSA.Answers: C2 1 T 2 F 3 F 4 T 5 F 6 T2. Please self-evaluate how well you understand and comprehend the article with the following exercise. (This step is optional and flexible.)You should try to summarize the differences and similarities between the two types of advertisements and fill in the following chart.Types of ads Similarities Differences ExamplesPlaces found MethodsusedPurpos es ValidityAnswersC1 1. They are most commonly found in newspapers and magazines, on billboards, the Internet, radio and television.2. A commercial advertisement is one which someone has paid for to promote a product or service,while a public service advertisement is often placed for free, and is intended to educate people about issues which affect public welfare.3. Because although the advertisements do not lie, they do not tell you the complete truth.4. In 1996.5. Because PSAs are meant to be helpful, and following the advice in PSAs, we can often learn a lot.Commercial adsBillboards, newspa pers, magazines, the Internet, radio, television Persuasivelanguage,excitingimagesTo promote aproduct orserviceThey do nottell you thecompletetruth.‘Bright-teethfights badbreath!’‘You are proud ofyour cooking, soshouldn’t you buythe very freshestfood?’PSAs To educatepeopleabouthealth,safety orany otherissue whichaffectspublicwelfare They arehelpful andwe can learna lot byfollowingthe advicethey give.‘Yes to life, noto drugs’‘Knowledgechanges life’‘Pr ojectHope-schoolingevery child’‘Smoking iscommittingsuicide slowly’3. Compl ete Part D (Refer to the text while complete Part D)AnswersD 1 b 2 e 3 c 4 f 5 g 6 h 7 a 8 d4. Now let’s come to part E. It’s an e-mail that the author of the article writes to thank a professor who helped her with her research. The e-mail serves as a summary of the article. Try to finish the e-mail individually which will help you to strengthen what you’ve learnt in the article. We’ll checkAnswers(1) advice (2) advertisements (3) intended (4) public welfare (5)promote(6) customers (7) persuasive (8) nationwide (9) campaigns (10)encourageworkAccording to the dialogue on page 5, work in pairs and discuss the three questions together.a.What are the differences between commercial ads and public service ads.b.Do you think young people are easily persuaded into buying new products? Why or why not?c.What’s the most impressive PSA you have ever seen? Why do you think it is impressive?【课堂巩固】Step 5: Post-reading activitiesNow I’d like to divide you into two groups and have a debate on whether advertising plays a positive or negative role in our daily lives. (Advertising is an integral part of modern life. Do you think the positive effects outweigh the negative?)【知识小结】Summary: Structure of the whole passageTopic AdvertisementsdetailsWhat is an advertisement?ConclusionWhen it comes to advertisements, we must all use our intelligence and not be a slave to them!Does an advertisement tell people the complete truth?Public service advertisements【提升与拓展】阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳答案。
牛津译林版 必修四 Reading unit1 Advertisements(共42张PPT)
Match the phrases with the right meanings:
play tricks on sb. fool sb into doing sth.
上某事的当 欺骗某人
fall for sth.
欺骗某人做某事
play tricks on; fool…into doing…; fall for
be meant to do sth. aim to do sth. benefit promote
Sentence making:
Project Hope
Sentence making:
Temple Fair
Conclusion:
What is the cortisements, according to the passage?
kwiendneoefdtrtiocklsivwe hhiecahltahrye plivlaeyse.d on us.
promote
PSAs are meant to teach us. PSAs aim to teach us.
The meeting ___is__m_e_a_n_t__to___ deal with _w__a_te_r_p_o__ll_u_ti_o_n_______. The meeting aims to deal with water pollution.
Mary is such a stubborn (顽固的) girl that no one can persuade her _________________.
Some commercial ads may play tricks on people and fool us into buying something we don’t really need. So we mustn’t fall for these tricks.
高中英语 牛津译林版高一模块4 Unit 1 Advertising reading：advertisements 精品课件
高中英语 牛津译林版高一模块4 Unit 1 Advertising reading：advertisements 精品课件
Does an advertisement tell people the complete truth?
--- _c_o_n_cl_u_si_o_n_of the passage
高中英语 牛津译林版高一模块4 Unit 1 Advertising reading：advertisements 精品课件
高中英语 牛津译林版高一模块4 Unit 1 Advertising reading：advertisements 精品课件
3. Four examples
Conclusion: All of these ads are meant to benefit the public, and you can often learn a lot by following the ad高一模块4 Unit 1 Advertising reading：advertisements 精品课件
▪ …….
Negative effects ▪ Give false information.
▪ Add to the cost of products
Reading Advertisements
Anything is possible
Nothing is impossible
Just do it
Ask for more
Obey your thirst.
Start ahead
The taste is great. We do chicken right! I'm lovein' it !
牛津译林版 必修四 Reading unit1 Advertisements精品课件
4. “When you smoke cigarettes, you are slowly killing yourself.”
牛津译林版 必修四 Reading unit1 Advertisements精品课件
牛津译林版 必修四 Reading unit1 Advertisements精品课件
What's the author's attitude towards advertiements?
2. “You are proud of Examples your cooking, so
shouldn't you buy the very freshest food?”
1. “Yes to life, no to drugs”
2. “Knowledge changes life”
3. “Project Hope-educating every child”
Similarities
Places found
Commercial ads
PSAs
newspapers, magazines, the Internet, radio, television
Methods attractive pictures and clever used language
牛津译林版必修四 Unit1 Advertising reading(共24张PPT)
1 Advertisements are found in many places.
not only
2 PSAs are only found in newspapers.
Not all
3 All advertisements tell the complete truth.
4 PSAs and commercial ads use some of the same
To buy a product or service or believe in an idea.
2) What does PSA stand for?
Public service advertisements.
3) What are PSAs meant to do?
To educate people about health, safety or any other problem that affects public welfare.
advertisements.One is called c_o_m__m_e_r_c_ial
advertisements, which are meant to p_r_o_m__o_te_ a product or s e_r_v_i_c_e .But they don’t tell cu_s_t_o_m_etrhse
i_s_su_e_s__,which often affect public w__el_fa_r_e_.
Start Ahead.
Taiwan, China!
Step 5
Discussion
easy to creative understand
clearly expressed
牛津译林版 必修四 unit 1Reading AdvertisementsPPT
牛津译林版 必修四 unit 1Reading Advertisements(共25张PPT)
Comparison
Types of ads Differences
Purposes
Charge Validity(有 效性)
Commercial ads
to advertise a product or service
Commercial advertisement
牛津译林版 必修四 unit 1Reading Advertisements(共25张PPT)
Public service advertisement
A billboard used in India to help raise awareness of the rising growth of homelessness there.
and on TV.
F
牛津译林版 必修四 unit 1Reading Advertisements(共25张PPT)
4. PSAs and commercial ads use
some of the same methods. T
5. Commercial ads can often give us
And what are they meant to do?
Commercial ads are meant to advertise a product or service.
PSAs are meant to educate people about health, safety or any other
1. What is an ad?
Supporting details 2. Does an advertisement
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Period2 Language points of Reading一【设计思想】本堂课是阅读课的第二课时。
本课旨在巩固学生从文章中获取的主要信息和对语篇的整体理解。
在此基础上，操练文章中的主要语言点。
形式多样的语言点操练过程既是学生学习语言知识的过程，更是训练学生听说读写技能的过程。
本课语言点操练的重点是习惯用语和固定搭配，主要以听说的方式，在句子层面让学生当堂操练语言点，为综合运用英语打下基础。
二【教学目标】1. To get to grasp the usage of the main language items.2. To train listening, speaking, reading and writing skills by practicing the language items.三【教学重难点】1.Enable the students to master the main language points freely.2.Enable the students to master the useful phrases and words.3.Enable the students to apply the language points into practical exercises. 四【教学环节】【课堂导入】Step 1: RevisionAsk students to fill in the blanks with the first letters given. The short passage is a summary of the reading text which is closely related to advertisements. Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c ______ advertisements, which are m_______ to p ______ a product or s ____ .But they don’t tell people the c ____ truth. Another one is called PSAs, which are often placed for f____. They d____ with many s_______ problems, which often affect public w______.【预习检查】英译汉/识记短语Step 2: Refer to the English book and find out the following useful expressions.1.对…习以为常，习惯于14.欺骗某人做某事2.如此…以至于3.做关于…的研究4.和某人分享某物5.说服某人做某事6.相信，信仰…7.商业广告8.公益广告9.为…付钱10.旨在做某事11.保护…以免受…12.意识到…13.即使【课堂教与学】重点单词、词组或句子用法探究Step 3: Cooperation and discussion1.Translate the following sentences into Chinese and refer to the English paperor dictionary then notice the usage of the underlined words.1. We are so used to them that we often do not even realize how many we see andhear in a day.2.An advertisement uses words and pictures to persuade people to buy a productor service, or to believe in an idea.3.PSAs are often run for free, and are meant to educate people about health,safety, or any other problem that affects public welfare.4.This statement tries to fool you into assuming that the toothpaste cures badbreath, yet it does not say that!Step 4: Presentation1. We are so used to them that we often do not even realize how many we see and hear in a day.be used to sth. / doing sth. —习惯于做某事used to do sth.—过去常常做某事be used to do sth—被用来…Ex: The new machine _____production. However I_____it.A.is used to increase; am not used to controllingB.is used to increasing; don’t used to controled to increase; don’t used to controled to increasing; am not used to control点拨拓展 use v./ n.be of (no) use = be useful / uselessIt’s no use doing sth. 做某事没有意义It’s no use crying over the s pilt milk.make (full / good) use of … 充分利用…2. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.persuade vt. 劝说，说服; 使信服•persuade sb. to do/into doing sth. 说服某人做某事•persuade sb. out of (doing) sth.说服某人不要做某事•persuade sb. of sth. / that 从句使某人相信…他说服他妻子学做中国菜。
He persuaded his wife to learn Chinese cooking.老师说服我们保持教室的整洁。
Our teacher persuaded us into keeping our classroom clean.adj. persuasive 有说服力的，令人信服的a persuasive article 有说服力的文章believe 与 believe inbelieve 相信，认为有可能believe in 相信某物的存在；信任某人Many people don’t believe in God.Practice: believe/believe inI don’t ________ ghosts. I _______ that stories of ghosts were made up by human beings.I _____ what he said just now, but I don’t _______ him.3. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.be meant to= aim to do=be intended to do 旨在，目的是What he said at the meeting ____ make us support his idea.A. meant toB. means toC. was meant toD. is meant tomean 1)vt./vi. 本意是，意味，打算mean to do sth. 打算做某事mean doing 意味着，意思是be meant for …专供…, 为…而准备的I’m sorry, but I didn’t mean to hurt you.错过了这班车意味着再等十分钟。
Missing the bus means waiting for another ten minutes.The fashion magazine is meant for young women.2) adj. 吝啬的，自私的，卑鄙的他是个自私的人。
He is a mean man.4. This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that!I felt a fool when I realized my mistake.You don’t fool me.Don’t be fooled into thinking they are going to change anything.fool n. 傻瓜，蠢人v. 欺骗，愚弄 fool sb. into doing sth.Will you be able to cure him of his disease, Doctor?I finally managed to cure the noise in my car.The best cure for unhappiness is to devote yourself to your work.This is a possible cure to fight off cancer.a cure for poverty5. We must not fall for this kind of trick!n. 1）. 诡计，骗局2）. 恶作剧 Play a trick/tricks on sb. 捉弄某人trick or treat! 不招待就捣蛋！3）. 花招，把戏 magic tricks 魔术(1)The kids often__________________。