牛津译林版高中英语必修四Unit1AdvertisingReadingword教案

Period2 Language points of Reading

一【设计思想】

本堂课是阅读课的第二课时。本课旨在巩固学生从文章中获取的主要信息和对语篇的整体理解。在此基础上，操练文章中的主要语言点。形式多样的语言点操练过程既是学生学习语言知识的过程，更是训练学生听说读写技能的过程。本课语言点操练的重点是习惯用语和固定搭配，主要以听说的方式，在句子层面让学生当堂操练语言点，为综合运用英语打下基础。

二【教学目标】

1. To get to grasp the usage of the main language items.

2. To train listening, speaking, reading and writing skills by practicing the language items.

三【教学重难点】

1.Enable the students to master the main language points freely.

2.Enable the students to master the useful phrases and words.

3.Enable the students to apply the language points into practical exercises. 四【教学环节】

【课堂导入】

Step 1: Revision

Ask students to fill in the blanks with the first letters given. The short passage is a summary of the reading text which is closely related to advertisements. Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c ______ advertisements, which are m_______ to p ______ a product or s ____ .But they don’t tell people the c ____ truth. Another one is called PSAs, which are often placed for f____. They d____ with many s_______ problems, which often affect public w______.

【预习检查】英译汉/识记短语

Step 2: Refer to the English book and find out the following useful expressions.

1.对…习以为常，习惯于

14.欺骗某人做某事

2.如此…以至于

3.做关于…的研究

4.和某人分享某物

5.说服某人做某事

6.相信，信仰…

7.商业广告

8.公益广告

9.为…付钱

10.旨在做某事

11.保护…以免受…

12.意识到…

13.即使

【课堂教与学】

重点单词、词组或句子用法探究

Step 3: Cooperation and discussion

1.Translate the following sentences into Chinese and refer to the English paper

or dictionary then notice the usage of the underlined words.

1. We are so used to them that we often do not even realize how many we see and

hear in a day.

2.An advertisement uses words and pictures to persuade people to buy a product

or service, or to believe in an idea.

3.PSAs are often run for free, and are meant to educate people about health,

safety, or any other problem that affects public welfare.

4.This statement tries to fool you into assuming that the toothpaste cures bad

breath, yet it does not say that!

Step 4: Presentation

1. We are so used to them that we often do not even realize how many we see and hear in a day.

be used to sth. / doing sth. —习惯于做某事

used to do sth.—过去常常做某事

be used to do sth—被用来…

Ex: The new machine _____production. However I_____it.

A.is used to increase; am not used to controlling

B.is used to increasing; don’t used to control

ed to increase; don’t used to control

ed to increasing; am not used to control

点拨拓展 use v./ n.

be of (no) use = be useful / useless

It’s no use doing sth. 做某事没有意义

It’s no use crying over the s pilt milk.

make (full / good) use of … 充分利用…

2. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.

persuade vt. 劝说，说服; 使信服

•persuade sb. to do/into doing sth. 说服某人做某事

•persuade sb. out of (doing) sth.说服某人不要做某事

•persuade sb. of sth. / that 从句使某人相信…

他说服他妻子学做中国菜。

He persuaded his wife to learn Chinese cooking.

老师说服我们保持教室的整洁。

Our teacher persuaded us into keeping our classroom clean.

adj. persuasive 有说服力的，令人信服的

a persuasive article 有说服力的文章

believe 与 believe in

believe 相信，认为有可能

believe in 相信某物的存在；信任某人Many people don’t believe in God.