《商务英语》课程学习指南.doc
商务英语课程教学大纲
《商务英语》课程教学大纲一、课程名称：《商务英语》二、适用学生：商务英语、旅游英语专业，大二学生三、计划学时：120学时(两个学期，每周4学时）四、培养目标：经济日益全球化的趋势迫切需要我们培养一大批熟练掌握外语,通晓商务知识,熟悉国际商务环境,善于跨文化交际的国际型商务人才。
本课程正是为训练学生语言技能和拓广学生的商务英语知识而开设的。
为学生的就业打下必要的基础。
通过本课程的学习，使学生具备商务英语的基本理论和听力技能,使学生能够自如应付各种形式的商务英语听力素材，熟悉国际商务环境，在各种涉外商务场所善于沟通和交流。
五、课程简介:本课程涵盖了商务和贸易的方方面面，包括市场营销、人力资源管理、企业管理、组织机构、证券投资、服务贸易、广告宣传、跨国经营、金融保险、电子商务、信息技术、办公文秘、酒店餐饮、全球化品牌等广泛的国际商务知识. 六、教学目的：《商务英语》是一门以语言技能为主，商务技能为辅的融实践性、交际性为一体的语言课程。
它以大量而真实的语言素材为载体，突出讲授了在特定的商务环境中如何运用英语来说明事物、处理文书、解决问题.通过该课程系统地讲授商务知识和语言知识，提高学生熟练运用语言进行交际的能力，加深对商务知识的理解，加强商务谈判、商务协作等交际能力的培养,能够利用所学英语语言及商务知识较规范化地说明各项商务事件，解决商务活动中的常见问题.七、教材及主要参考书目：1。
教材:1)《新编剑桥商务英语》（初级) 经济科学出版社出版Cook，R 和Pedretti。
M 等主编；2) 《新编剑桥商务英语》（中级）经济科学出版社出版John Hughes主编2. 主要参考书目:1、《新视野商务英语》（上下册）外语教学与研究出版社, Sue Robbins 著2、《体验商务英语视听说》高等教育出版社出版原文引进版教材3、《21世纪大学商务英语综合教程》复旦大学出版社张静等主编八、授课计划、内容及课时安排：1、60 学时(第3学期, 新编剑桥商务英语初级）2、60 学时(第4学期，新编剑桥商务英语中级）九、教学要求：1、以课堂理论教学为基础，以学生为中心, 适当采用实训模拟机制,以讨论与实践相结合，课堂与实体相结合的教学模式.2、对课本中的有关话题进行较为深化地学习。
普通高等学校本科商务英语专业教学指南
普通高等学校本科商务英语专业教学指南引言部分是对整篇文章的介绍和概述，为读者提供了对本文主题和结构的基本了解。
下面是对“1. 引言”各小节内容的详细介绍：1.1 概述：本节应简要概括本文的主题，即普通高等学校本科商务英语专业教学指南。
可以指出该专业在当前社会经济发展中的重要性，以及商务领域对于商务英语专业人才的需求与追求。
1.2 文章结构：本节主要介绍全文的结构组成和各节标题，包括大纲中所列目录，并简略描述每个小节内容。
此处可以简单说明每个小节都会涉及到哪些方面，为读者提供一个整体框架。
1.3 目的：本节应明确说明撰写该文章的目的和意义。
例如，介绍商务英语专业教学指南对于培养复合型、创新型、国际化发展需要的人才具有重要作用，并使读者明确阅读该文章所能获得何种收益。
以上是关于“1. 引言”部分内容的详细介绍，请根据上述提示进行逐条撰写。
2. 商务英语专业概况:商务英语专业是一门培养应用型人才的学科，旨在为学生提供跨国企业和全球化市场需求的商务英语知识和技能。
以下是商务英语专业概况的详细内容。
2.1 专业背景:商务英语作为一门重要的外语专业，以培养具备良好商务素质和扎实英语语言能力的跨文化交际人才为目标。
随着经济全球化的不断发展和国际贸易的快速增长，对能够进行跨国商务活动和与国际伙伴进行有效沟通的人才需求也越来越大。
2.2 专业设置:商务英语专业采取多样化的教学内容和方法，主要包括基础课程、核心课程以及实践环节。
基础课程主要涵盖了语言学、写作、口语、听力等方面，旨在为学生打下坚实的英语基础。
核心课程则重点培养学生在商务领域中所需的综合能力，如商务沟通、国际贸易、市场营销等方面。
此外，还有丰富多样的实践环节，如商务实习、模拟演练等，通过实际操作提升学生的商务应用能力。
2.3 就业前景:商务英语专业毕业生具备良好的英语听说读写能力和跨文化交际能力,可以在各个行业从事与国际贸易、国际市场营销、国际合作及相关领域相关的工作。
《商务英语》课程学习指南
剑桥商务英语课程学习指南一、课程学习目标商务英语课程是必修课，商务英语专业核心课程，是为培养学生商务英语沟通能力、涉外商务环境下的听说能力而设的课程。
课程的总体目标是要求学生能较熟练地掌握与商务活动及日常办公室业务有关的语言及语言技巧的运用，提高商务英语沟通能力和商务业务处理能力。
课程具体的目标要求学生以英语为工作语言达到以下目的：1．能进行一般性商务交往。
2．能基本熟练地表述及获取个人和业务信息。
3．能运用英语建立并保持商务联系。
4、能用英语与以英语为母语或英语不是母语的人进行一般性交流。
通过对本课程的学习，学生在巩固和加强基础英语能力的同时，获得初步的商务知识和经验，掌握一定的商务技能，对商务运作、业务管理及销售技巧有基本的了解，具备在日常商务活动中使用英语进行一般交际的能力。
并为学生参加剑桥商务英语证书(简称BEC)考试做准备，考证和学习相结合，以实现英语能力和商务知识的同步进步。
剑桥商务英语证书课程分标准级、中级和高级。
本专业第三学期开设标准级、第四学期开始中级课程。
剑桥商务英语证书标准级和中级是本专业主推的职业技能证书，届时有专业组织报名并在学校设立考场开考，每年上下半年各考一次，考试信息可以浏览本专业合作的暨南大学外国语学院的剑桥商务英语考试中心网址：.本专业段春艳、宋梅梅、冯克江、张莉萍和李海欢5名教师是经剑桥考试中心培训、考试合格的授牌考官；多名教师参加剑桥高级考试并获得资格证书。
二、课程学习内容三、教材和主要参考资料教材《新编剑桥商务英语教程》是由剑桥大学考试委员会和教育部考试中心推荐的、目前唯一一套专为剑桥商务英语证书考试而编写的教材。
课本以现代商务活动为素材，内容与考试联系紧密，能为学生提供全面有效的学习指导。
教材：《新编剑桥商务英语教程(初级)、（中级）》磁带：《剑桥商务英语听力和模拟试题磁带》教参：《新编剑桥商务英语教程(初级)、（中级）》教师参考书上述教材、教参和磁带均由经济科学出版社制作和出版。
普通高等学校本科商务英语专业教学指南
普通高等学校本科商务英语专业教学指南Title: Teaching Guide for Undergraduate Business English Major in Ordinary Institutions of Higher EducationI. IntroductionThe undergraduate business English major aims to train professionals who are competent in both English language and business communication skills. This teaching guide provides a comprehensive overview of the curriculum, teaching methods, assessment strategies, and learning outcomes for the program.II. Curriculum Overview1. Core courses:- English Language Proficiency: Focuses on improving students' proficiency in reading, writing, speaking, and listening skills.- Business Communication: Covers various aspects of business communication such as formal writing, presentations, negotiations, and intercultural communication.- Business English Translation: Equips students with the skills needed to translate business documents accurately and efficiently.- International Business: Provides an overview of key concepts and practices in international business.2. Elective courses:- Marketing Communication- Financial English- Business Law- International TradeIII. Teaching Methods1. Lectures: Instructors deliver content through lectures to provide students with a solid theoretical foundation.2. Group discussions: Students engage in group discussions to enhance their critical thinking and communication skills.3. Case studies: Real-world case studies are used to apply theoretical knowledge to practical situations.4. Simulations: Simulations of business scenarios are used to develop students' problem-solving abilities.IV. Assessment Strategies1. Exams: Assess students' understanding of theoretical concepts and their ability to apply them in real-world situations.2. Presentations: Evaluate students' communication skills, critical thinking, and ability to present information effectively.3. Assignments: Assignments include essays, research papers, and projects that assess students' analytical and writing abilities.4. Participation: Students' participation in class discussions, group work, and other activities is also assessed.V. Learning Outcomes1. Proficiency in English language skills: Students will demonstrate proficiency in reading, writing, speaking, and listening in English.2. Business communication skills: Students will be able to communicate effectively in a business environment, including writing formal documents, making presentations, and negotiating.3. Critical thinking and problem-solving: Students will demonstrate critical thinking skills and the ability to solve problems in a business context.4. Intercultural competence: Students will develop intercultural competence and be able to communicate effectively with individuals from different cultural backgrounds.In conclusion, the undergraduate business English major program aims to equip students with the necessary skills to succeed in a global business environment. Through a combination of theoretical knowledge, practical skills, and real-world experience, students will be prepared to excel in various business roles.。
《商务英语》教学大纲
商务英语教学大纲课程简介本课程旨在提高学生在商业领域中运用英语的能力。
课程内容包括商务沟通、商务写作、商务礼仪等方面。
通过学习，学生应能够掌握商务英语的基本表达方式以及能够应对常见商务场景。
教学目标1.培养学生商务英语听、说、读、写等多方面的能力。
2.使学生能够利用商务英语进行自主学习以及交流。
3.培养学生应对商务场景的能力，从而为以后进入商业领域做好准备。
教学内容第一章商务沟通1.商务会议、商务电话、商务邮件等方面的商务英语表达。
2.学习商务英语中的常见用语和惯用语。
3.提高口头表达能力，学习英语演讲和陈述技巧。
4.学习如何与外籍人士进行沟通，包括理解对方语言和文化的差异等方面。
第二章商务写作1.商务英语书信中的格式、用语等，如邀请函、感谢信、授权书等。
2.商务英语报告、商务英语合同等方面的写作。
3.商务英语技巧，如邮件回复的技巧、邮件主题的选择等。
第三章商务礼仪1.商务社交场合的英语表达方式及注意事项。
2.学习有关交际礼仪方面的英语表达，包括如何讲笑话、如何在餐桌上的优雅举止等方面。
教学安排本课程分为30课时，每周上课3课时，持续10周。
其中1/3的时间用于口语练习，1/3的时间用于写作练习，1/3的时间用于独立的学习和小组合作。
教学方法本课程采用交互式教学法，以学生为主导。
课堂上采用学生分组讨论、小组演讲等多种形式，注重学生的实际操作和练习，创造积极、开放的课堂氛围。
教材及参考资料1.商务英语：职场英语口语与写作 / Joe McVeigh 著，谢孟慧等译，外研社出版。
2.商业英语求职实战：面试与简历 / 罗伯特·瑞貝克著，向荣翻译，电子工业出版社出版。
3.《商务英语》教学课件。
评估指标1.口语表达能力：学生完成英语口语演讲、商务场景对话等任务。
2.商务英语写作能力：学生完成商务英语书信、商务英语报告等任务。
3.学习参与与进步：通过学生平时的课堂参与情况、期末考试成绩等综合评估学习参与度。
商务英语(市场营销专业英语)课程教学大纲
《商务英语》（市场营销专业英语）课程教学大纲一、课程基本信息课程代码：060651课程名称：商务英语英文名称：Specialized English in Marketing课程类别：专业选修课学时：36学分：2适用对象:市场营销专业考核方式：考查先修课程：市场营销原理，管理学原理二、课程简介《商务英语》（市场营销专业英语）培养学生在市场营销的实际工作以及研究工作中运用英语的能力，课程通过阅读和分析内容广泛的材料，扩大学生的知识面，加深学生对商务英语的理解，培养学生对国际商务活动（主要指市场营销活动）的了解和熟悉程度，提高分析能力、逻辑思维与独立思考的能力，巩固和提高学生在商务领域（主要指市场营销）里运用英语语言技能的能力。
内容主要包括市场营销概况、市场调研、营销战略、品牌战略、广告、电子商务等领域。
三、课程性质与教学目的《专业英语》是市场营销专业的一门专业选修课程。
通过本课程的学习，目的在于培养和提高市场营销专业本科生在营销活动中英语的听、说、读、写等实际应用能力，使学生了解和掌握营销专业英语词汇，通过课文阅读训练使学生能够用英文描述营销活动，熟悉营销用语，并提高实际翻译的能力。
本课程的安排力求与国际接轨，在教材选择，内容安排与考核方式上突出应用性与实践性；在教学方法上，主要采取讲授、案例分析、课堂讨论、小组讨论、学生授课等多种形式，注重创设教学情境。
四、教学内容及要求第一讲营销概述（Unit 1 Introduction to Marketing）（一）目的与要求1.本讲要求学生掌握市场营销的一些基本概念，如市场营销、市场营销战略、4P等；2.要求熟悉市场营销的历史发展阶段；3.要求了解市场营销每个历史发展阶段的特点。
（二）教学内容1．主要内容：1）S ome concepts in marketing;2）The evolution of marketing：production era，sales era, marketing era, relationship marketing era3）Case study: strategic issues in Chinese marketing2．基本概念和知识点：基本概念：marketing，marketing strategy，position，segmentation，target market, 4Ps(product, place, price, promotion ), brand value知识点：have some knowledge of the 4Ps in Chinese market3．问题与应用（能力要求）: 无。
商务英语Business学习手册
《商务英语 Business》学习手册本手册旨在向学习者展示《商务英语Business》课程的架构和使用方法。
课程架构级别、单元和课●课程分为3个级别●级别1有9个单元●级别2有8个单元●级别3有7个单元●每个单元有12节课在学习完每个级别后，会有一个级别测试。
级别1测试有15个问题，级别2和级别3测试有20个问题。
每个单元都有发音课。
发音课通常是一个单元的第4课，看欢迎页即可识别。
发音课欢迎页每个单元也有写作课，涵盖各种格式，如：准备公司官网的内容，写一篇与工作相关的博客，正式信函，求职信和简历。
通过动画或视频的形式，引导学生写作，帮助他们完成该课指定的写作类型。
写作课通常是一个单元的第8课，看欢迎页即可识别。
写作课欢迎页每个单元包含一个复习课，通常是一个单元的第11课——“Let’s Review”。
本课的“Learning Points” (学习要点)和“Target Words” (目标词汇)取自本单元之前学过的课，因此，虽然对话或课文是新的，但语法和词汇却不是。
这些课程有助于学生为单元考试做准备——单元考试通常是一个单元第12课。
这两类课程通过欢迎页即可识别。
复习课欢迎页单元测试欢迎页故事情节多个主角贯穿整个课程的1, 2,3个级别。
级别1中，故事从Polygon公关公司与另一家公司竞争代理Holly’s服装公司开始。
在他们成功拿到代理后，发现制造商正在使用童工，事情开始变得复杂起来。
在第2和第3级别中，Kristie和Adam双双失业。
他们不得不踏上了求职之路。
后来，他们都在BFP出版公司找到了工作，在那里他们更加清楚地了解到他们的工作和职责，并成为了好友。
在他们熟悉工作后，他们开始竞争一个新的职位。
Kristie得到了晋升。
当她开始掌管一个新项目时，她邀请Adam加入她的团队，在他们共同的努力下，成功地完成了该项目。
课程组成部分L et’s Start——欢迎页，拉开每一课的序幕。
(完整word版)商务英语课程标准
Unit 11b
召开会议
4
过程性评价：情景对话，仿真演练
总结性评价：作业
4%
Unit 12
考试介绍：
听力
2
小测验
4％
Unit13a
生产
4
过程性评价：情景对话，仿真演练
总结性评价：作业
3％
Unit 13b
质量控制
4
过程性评价：情景对话，仿真演练
总结性评价：作业
4％
Unit14a
直接服务
提供商
4
过程性评价：情景对话，仿真演练
2．介绍他人与自我介绍；
3．询问及提供个人详细情况：姓名、国籍、职业等；
4．询问及描述工作；
5．询问及描述责任;
学时
理论
4
考核评价
方式
情景对话，
仿真演练
实践
4
权重
4%
教学方法
讲练结合，以练为主
教学条件
多媒体教室或普通教室
教学活动设计
1、学习教材
2、对话练习
3．仿真演练
主要考核点
知识
办公室及工作环境
技能
《商务英语》课程标准
一、前言
1、课程定位
本课程是商务英语专业的专业基础课，是专门用途英语，为商务英语专业二至三年级的主干课程。通过对本课程的学习,学生在巩固和加强基础英语能力的同时,获得初步的商务知识和经验,掌握一定的商务技能，对业务管理及销售技巧有基本的了解,并具备在日常商务活动中使用英语进行一般交际的能力；它也是对其它所学课程如国际贸易实务、营销和管理学的综合演练.
3、对话练习
主要考核点
知识
语言点学习与掌握
技能
《商务英语》教学大纲.doc
《商务英语》教学大纲一、课程名称：《商务英语》二、课程性质与学时安排本课程是商务英语与文秘专业教学中的-•门必修课程，通过各种商务活动的具体情境，商务交际的不同内容和商务活动的不同环节，为学习者提供了多样的商务英语交际训练场景和英语口语活动形式（对话、讨论和演讲），使学生熟悉常用的商务语言和用法，掌握商务英语口语交流的基本技能，同时进一步提升学生英语口语表达的逻辑性、叙述的连贯性和语言运用的灵活性。
本课程适用于商务英语与文秘专业中技层次的，共80学时每周4学时。
三、课程设计思路本教材是以国家级职业教育培训规划教材课程设置和商务英语口语教学基本要求为依据，紧扣教学要求的基本内容和要求的必修模块话题，教材突出能力培养，逐渐提高学生的听说水平，同时也满足学生继续学习的实际需要。
本教材共有6章24个单元，每一章共4单元。
覆盖了《教学内容和要求》必修模块日常生活用语，时事新闻和专业用语的18个话题和选修的一个话题。
整本教材的安排由易到难，由一般到专业，循序渐进。
内容包括：口常用语、时事新闻、乘坐飞机、机场接送、入住宾馆、打电话、市内交通、饭店用餐、游览景点、购物、日常安排、公司产品介绍等。
四、课程目标《商务英语》课程是在基础英语教学的基础上，巩固、扩大学生的语法、词汇等语言知识，通过本课程的学习，了解经贸英语知识，并提高听、说、读、写、译方面的基本能力；掌握商务英语中的会话内容、基本词汇、专业术语、基本句型以及商务英语沟通技巧。
培养学生在具体的商务工作环境中运用英语的实际能力，包括能够用英语建立及保持商务联系，能够用英语作为语言工具提供及获取商务信息，能够使用英语处理日常商务工作等。
侧重培养学生的听说能力。
五、章节教学目的、教学重难点和内容设置Chapter1 Making an Appointment【教学目的】This unit aims at helping students 1 earn the ski 11s of being a good conversati onali st andknow]edge of receiving business guests【重点难点】Ways of starting , keeping and ending a conversation【教学内容】Part TSituational talk1.Situational practice2. Language focusPart TTTest your communication skillsPart IITRead and TalkPart TVAct it out1. Making conversations2. Improve pronunciationPart VSelf -evaluationChapter 2 Meeting【教学目的】This unit aims at helping students 1 earn ways of workingeffectively in a business meetingand language on extending welcome to business guests at a banquet【重点难点】Language focus & Ways of successful ly conducting a business meeting 【教学内容】Part TWarm~up1. Situational practice2. Language focusPart IIRead and TalkPart IIIAct it out1. Conduct a meeting2. Improve pronunciationPart TVSelf-evaluationChapter 3 Reception【教学目的】This unit aims at helping students learn and apply some skills in expressing opinions andlanguage used in presenting product【重点难点】Language focus ; Ways of effectively making a prodcut presentation 【教学内容】Part ISituational talk1. Situational practice2. Language focusPart IIRead and TalkPart IIIAct it outGroup presentationPart IVSelf-evaluationChapter 4 Entertaining【教学目的】This unit aims at helping students learn the skills of having asuccessful job interview【重点难点】Ways of communicating with interviewer appropriately and effectively 【教学内容】Part ISituational talk1. Situational practice2. Language focusPart IIRead and TalkPart IIIAct it out1. Tough questions and smart answers2. Job interview Part IV Self-evaluationChapter5 Seeing-Off【教学目的】This unit aims at helping students learn some basic language andknowledge on making business calls【重点难点】Language focus【教学内容】Part ISituational talk1. Situational practice2. Language focusPart IIBackground informationPart IIIAct it outPart IV Self-evaluationChapter 6 Products【教学目的】This unit aims at helping students learn some language andknowledge on treating business guests in a restaurant【重点难点】Language focus【教学内容】Part ISituational talk1. Situational practice2. Language focusPart IIRead and Talk (optional)Part IIIAct it outPart IVSe1f-eva1uat i on六、课程考核办法七、课程建议1、以学生自主参与为核心，使学生成为口语课的主人；2、以广泛信息输入为出发点，教学内容必须与时俱进；3、以多样的情景操练为根本点，检验学生口语交际的实效性;4、以发展创造性思维为延伸点，鼓励学生自主设计口语活动;5、安排课后练习，巩固所学知识八、教学资源要求1、用多媒体教学，多创造机会让学生模仿对话。
《 BEC商务英语》- 课程教学大纲
《BEC商务英语》课程教学大纲一、课程基本信息课程代码：18060162课程名称：《BEC商务英语》英文名称：BEC Business English课程类别：专业必修课学时：32学时学分：2分适用对象：国际贸易本科专业与国际商务本科专业考核方式：考试先修课程：大学英语四级，商务英语I 和商务英语II二、课程简介《BEC商务英语》是国际贸易与国际商务专业本科学生的专业英语必修课。
根据公务或商务工作的实际需要，对学生在一般工作环境下和商务活动中使用英语的能力从听、说、读、写四个方面进行全面提高。
《BEC商务英语》中课程内容与BEC考试相关，通过本课程的学习，学生可以熟悉此商务英语考试的流程和内容，并且提高实际工作环境中应用英语的能力，譬如英语工作面试，产品介绍，商品销售图表介绍，会议上讨论商务问题，掌握商务书信和商务报告的书写结构和技巧等。
Business English Certificate is a required course for all the students majoring in international trade and international commerce. Having studied the course, students can improve the four skills of listening, reading, speaking and writing in the context of business. etc. The content of the course is closely related to the test of BEC, introducing job interview, product presentation, graph about the sales of products, group discussion at a meeting about business matters, business letters and business reports etc.三、课程性质与教学目的本课程属于国际贸易与国际商务专业本科学生的专业英语必修课，是为培养商务英语人才而设立的一门重要课程。
商务英语教学大纲(word文档良心出品)
《实用商务英语》课程教学大纲课程代码：ZAB060460课程类型：必修课英文名： Business English总学分、学时：2学分；32学时适用专业：高职高专非英语专业一、本大纲制定的主要依据：根据我国高等职业教育、普通高等专科教育和成人高等教育的教学目标，即培养高级应用型人才，其英语教学应贯彻“实用为主，够用为度”的方针。
本大纲以教育部《高职高专教育英语课程教学基本要求》以及《高等学校应与应用能力考试大纲》为依据而编制。
大纲的各项规定可作为教学安排、教材的选择及教辅编写、教学质量检查的依据。
二、课程的地位、性质和任务商务英语是一门实用性很强的学科。
这门课程丰富多彩的商务内容，涉及中国及全球商务活动的各个方面和课题，如日常问候、接听电话、约会安排、招聘面试、会议组织、产品描述、价格谈判等商务活动。
本课程旨在通过生动的素材和大量的课堂演练，使学生在掌握基本的商务知识、商务沟通、商务谈判技巧以及在商务情景下的外贸、金融、财务等相关词汇、知识的基础上，提高商务交际能力。
三、本课程教学的基本要求根据教育部的有关文件及精神,还有我校的实际情况,现制定对本课程教学的基本要求。
我校英语教学为基础阶段，教学要求如下：商务英语课程以商务活动为主题，侧重语言能力的培养。
教学内容丰富，共分为十个单元，内容包括人际关系沟通，电话会谈，信息交流，会议，接待客户等；另外，为了全面发展学生的语言能力，本课程还根据需要，每个单元分为三个板块，分别是听说、阅读和写作训练。
为了让学生更好地掌握当代国际商务惯例，正确并恰当地用英语完成商务活动，本课程选用西南财经大学出版社最新出版的《实用商务英语》教材并配以大量的真实的商务英语视听材料，让学生具备基本商业及文化素质，提高跨文化沟通能力。
具体要求如下：1、在听力方面要求学生能听懂正常语速基本商务活动的谈话，类型涉及电话，接待，采访，讨论等。
要求学生能正确辨认听觉信息，并做出适当判断，并能结合具体语言环境，理解所听内容的深层含义，把握说话者的态度和意图。
商务英语专业本科教学指南
商务英语专业本科教学指南
商务英语专业本科生应该遵循以下教学指南:
1. 英语水平提高
商务英语专业的学生需要掌握流利的英语听说读写能力,因此需要注重英语语言的教育和训练。
学生可以通过参加英语课程、听英语广播、看英语电影、阅读英语材料等方式来提高英语水平。
2. 商务知识学习
学生需要学习商务领域的知识,包括商业运作、国际贸易、市场营销、财务管理、商务礼仪等。
可以通过参加商务课程、实习、研究项目等方式来积累商务知识。
3. 语法和词汇学习
商务英语中的语法和词汇需要学生在学习过程中进行系统的训
练和掌握,包括基本语法和商务词汇。
可以通过参加英语语法和词汇课程、使用词汇书和语法书、记忆单词等方式来加强语法和词汇学习。
4. 听说读写综合训练
商务英语视听说读写四个方面都需要综合训练,因此需要安排多样化的听说读写训练课程,如商务会议、商务谈判、英语演讲、商务阅读、商务写作等,以便学生全面掌握商务英语的各个方面。
5. 实践机会
学生可以通过参与实习、兼职、志愿活动等方式来积累实践经验,更好地将所学的商务知识和技能运用到实际场景中。
6. 跨文化交流
商务英语专业的学生需要了解不同国家和地区的文化和商业环境,并能够运用英语进行跨文化交流和沟通。
可以通过参加跨文化交流课程、参观展会和文化交流活动等方式来增加跨文化交流的经验。
7. 学术评估
学生需要通过定期的学术评估来检查自己的英语学习和商务知
识掌握情况,及时发现和弥补自己的不足,提高自己的学术水平。
商务英语专业的学生应该注重英语学习、商务知识学习、语法和词汇学习、听说读写综合训练、实践机会、跨文化交流和学术评估等方面的教学。
《高级商务英语听说》学习指南
《高级商务英语听说》教学大纲考核：将平时考核、期中考试和期末考试结合起来进行综合考核。
各项考核所占比例分布如下：平时考核, 占20％，主要通过出勤、发言、小测验和参与讨论的情况进行评判；期中考试，占30％，采取小组英语口试或话题展示(Topic presentation)进行；期末考试，占50％，采取平行班统一闭卷听力考试形式进行。
教学目的：《高级商务英语听说》课是一门将英语听说技能与商务知识相结合的商务英语选修课程。
授课对象为二、三年级本科学生。
课程在多媒体教室进行，授课语言为英语。
教学目的是提升学生在综合商务环境下应用语言的能力即商务表达能力。
教学流程和方法为：收听和观看与本课题目相关的新闻、报道、采访和专题报道；随堂做各种类型的听力测试题；通过阅读和讨论某商务话题，熟悉并掌握商务英语专业词汇；通过参与课堂的讨论、展示、对话等活动学习用英语表达自己。
教学模式是任务与策略相结合，通过听和说与经贸金融知识和其它商业相关的内容，让学生在教师的指导下进行商务语言情景下的听说语言操练, 使听说语言能力和商贸专业知识有机地结合起来。
第一课全球化趋势【教学目的和要求】Teaching Objectives:1.In this unit students will learn words and expressions related to globalization trendand WTO..2.Students will be able to argue either in favor of or against globalization or WTO.【教学时间】Time allocationThis unit will need 3 class hours, 2 hours for listening and studyingthe content of the text and the rest for discussion and practice.【主要内容】Background ReadingWTO Agrees to a New Round of Trade TalksLoose-leaf selective listeningPart A Business NewsExercise 1, 2Part B Who Benefits from GlobalizationExercise 1, 2Part C G20 Leaders Promise Measures to Fight Global RecessionExercise 1, 2Acting outExercise 1, 2【重点和难点】I．Notice expressions related to globalization and how people perceive it. Globalization: economic integration, anti-globalization, market access, improved investment climatePeople’s perception:Pros:Globalization indeed helps reduce poverty and inequality;Significant decrease in the number of the world’s extreme poor since 1980;Views of globalization are distinctly more positive in low-income countries than in rich ones;Developing country people blamed their local governments, not globalization, for their country’s ills.Cons:Globalization has been received with great distrust;Anti-globalization activists argue that global economic integration favors the already wealthy while hurting the poor from developing nations;II．Please first write down the following words on the blackboard or computer. Then ask students to listen for sentences with these words in them. You ask them to listen two times and see who has caught more sentences.1.indeed-- globalization indeed helps reduce poverty and inequality.2.favors-- Global economic integration favors the already wealthy while hurting thepoor from developing nations.3.more positive…than--views of globalization are distinctly more positive inlow-income countries than in rich ones.pared to--in Sub-Saharan Africa 75% of households thought that multinationalcorporations had a positive influence on their country, compared to only 54% in rich countries.5.Of the--Of the 38,000 people in 44 nations surveyed, those in the developingworld generally blamed their local governments, not globalization, for their country’s ills.6.no ground for-- There is, however, no ground for complacency.7.take…attitude--He hoped all WTO members would take a "flexible" and"pragmatic" attitude in talks.8.consultations on-- It seems the trade ministers have had serious consultations onthe DDA (Doha Development Agenda) issues.d after-- The Doha Development Agenda refers to the WTO talks namedafter the Qatari capital of Doha.10.make compromises and concessions-- So we have to be flexible and pragmatic,and give necessary consideration to the concerns of other parties, includingmaking compromises and concessions when the situation so warrants." III．Please first write down the following words on the blackboard or computer. Then ask students to listen for sentences with these words in them. You ask them to listen two times and see who has caught more sentences.1.worldwide poll-- A recent worldwide poll may have come as a shock to somepeople.2.what was striking-- But what was striking in the survey is that views ofglobalization are distinctly more positive in low-income countries than in rich ones.3.respectively-- The figures for "very good" stood at 56% and 64%, respectively.4.far more likely-- Sub-Saharan Africa (56%) were far more likely to findintegration "very good."5.have bad effect on-- a significant minority (27% of households) in rich countriesthought that "globalization has a bad effect on my country.6.nearly as positive-- Views of the effects of the WTO, World Bank, and IMF ontheir country were nearly as positive in Africa (72%).7.respondents-- only 28% of respondents in Africa thought that anti-globalizationprotestors had a positive effect on their country.第二课国际贸易热点问题【教学目的和要求】Teaching Objectives:1．In this unit students will learn words and expressions related to international trade..2．Students will be able to talk about the hot issues related to international trade such as trade relations, trade deficit, trade barriers, and trade disputes.【教学时间】Time allocationThis unit will need 3 class hours, 2 hours for listening and studyingthe content of the text and the rest for discussion and practice.【主要内容】Background ReadingWhat is International Trade?Loose-leaf selective listeningPart A Business NewsExercise 1, 2Part B Central Bank Governor on RMB Exchange RateExercise 1, 2Part C The Future of Fair TradeExercise 1, 2Acting outExercise 1, 2【重点和难点】I．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.to be subject to -- China has been subject to increasing foreign anti-dumping,anti-subsidy, protection measures and special safeguard investigations since its entry into the World Trade Organization.2.consecutive -- China has suffered the most in anti-dumping investigation in theworld for nine consecutive years.3.to launch -- Starting from 1979 to the end of September 2004, 34 countries andregions launched altogether 665 disputes of anti-dumping, anti-subsidy protection measures and special safeguard investigations against Chinese products4.to suffer a loss -- Because of this China suffered a tremendous economic lossvalued at US$19.1 billion in terms of foreign trade.5.to resolve a dispute -- A second round of negotiations between China and theUnited States aimed at resolving a dispute over textile trade broke down Thursday.6.to consult with -- We will be consulting with the Chinese over the next few dayson the date and location of the next round.7.to surge -- U.S. manufacturers say Chinese clothing imports, which have surgedafter a worldwide quota system expired on Jan. 1, are costing them profits and jobs.8.to be sensitive -- The dispute is especially sensitive amid rising Americanfrustration at the country's soaring trade deficit with China, which reached a record $162 billion last year.II．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.to come into existence -- China's current unified, managed floating exchange rateregime based on market supply and demand of foreign exchange came into existence in 1994.2.to appreciate -- Between 1994 and 1997, the exchange rate of the RMB againstthe US dollar appreciated from 8.7 1, reflecting the feature of a managed float regime.3.floating band -- At the end of 1997, at the request of neighboring economies andinternational institutions, China substantially narrowed the floating band of the RMB exchange rate to help reduce the shock of the Asian financial crisis and dispel the fear of RMB devaluation.4.to pursue -- The Chinese government does not pursue trade surplus, but ratheraims at a rough overall balance in the current account.5.to be compatible with -- Since China recorded limited foreign reserves in the1990s, it was necessary to expand them to be compatible with the level of import and external debts.6.to entail -- It was not until the end of 2001 that China was accepted as a memberof WTO, which entailed a series of trade reforms.7.to turn out -- It turned out that while China's import in 2002 recorded a rapidexpansion, export also surged, resulting in a trade surplus of 30.4 billion US dollars.8.to relax restrictions -- In the five years following the accession to WTO, Chinawill continue to cut tariff and relax quantitative import restrictions.9.to surpass -- Since the beginning of this year, the growth of China's imports hasaccelerated, surpassing that of exports.10.to call for -- International trade theories and WTO spirit call for multilateral-tradebalance rather than bilateral trade balance.11.given -- Given the two countries' existing economic and trade structure, theUnited States would continue to have big trade deficit with China.12.to be attributable to -- The US trade deficit may be attributable to structuralimbalances and fiscal deficits in the United States rather than the RMB exchange rate.III．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.as opposed to—CCTV Dialogue Program Hostess had invited a professorGertrude Hoffman from the London School of Economics to talk about free trade as opposed to fair trade.2.free access—Free trade allows free access to markets and market information.3.level playing field—The focus of free trade is on creating a level playing fieldbetween the trader and the producer with the idea of creating better market efficiency and higher profits.rmed—So that we have informed consumers who know what options are outthere.5.grow in popularity—I think that Fair Trade is already growing in popularity.6.mainstream—You will see a lot of products that are just appearing in themainstream as Fair Trade products because they are great products to sell and satisfy the requirements of being in the Fair Trade.第三课解读经济【教学目的和要求】Teaching Objectives1.Students will learn word and expressions related to various economic indication.2.Students will be able to use economic indicators to talk about economic situations.【教学时间】Time allocationThis unit will need 3 class hours, 2 hours for listening and studyingthe content of the text and the rest for discussion and practice.【主要内容】Background ReadingGreenspan’s Record: An Activist Unafraid to Depart from the RulesLoose-leaf selective listeningPart A Business NewsExercise 1, 2Part B Business Reports in Face of the Worst Financial CrisisExercise 1, 2Part C How to Be Exuberant and RationalExercise 1, 2Acting outExercise 1, 2【重点和难点】I．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.dilemma-- Could the Bank of England face a similar policy dilemma to that of theEuropean Central Bank.2.stick-- Confronted by sticky consumer price inflation, the ECB has felt unable tocut interest rate for more than two years.3.threshold-- While welcoming the amendment in principle, many members of theStanding Committee of the 10th National People's Congress, China's top legislature called for the threshold to be raised even higher to benefit more low earners.4.levy-- A proposed amendment raising the threshold at which personal income islevied has met with a mixed response from national legislators in China.5.water down-- A group of small EU countries are seeking to water down some ofthe key proposals in G8 debt relief deal agreed last week by G8 leaders at Gleneangles, leaked documents have revealed.6.spike-- Crude oil prices hit a record 68 dollars a barrel after the US reported adecline in petrol stocks and China said its crude imports spiked in July, as strong demand on the mainland shows no signs of easing.7.hit-- On an inflation-adjusted basis, oil prices would need to hit about 90 dollars abarrel to match the highs of 25 years ago.II．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.unveil – President Obama is unveiling his budget this week.2.deficit –The president wants to cut the federal deficit by half over the next fouryears.3.refinance – Sources say that the government will cut monthly mortgage payments,allow more borrowers to refinance their loans and give bankruptcy judges greater power to modify mortgages.4.worst-case scenario – GM says it’s now going to need a total of 30 billion dollarsin bailout money in the worst-case scenario.5.wrap up – Secretary of State Hillary Clinton is headed back home after wrappingup her first overseas trip as the top U.S. diplomat.6.fiscal disaster –State leaders are now warning of a fiscal disaster if lawmakerscan’t reach an agreement.7.up for sale – One of the most expensive addresses in New York is up for sale.8.bid for – This is a piece of real estate only billionaires can bid for.9.put brakes on –The worst economic crisis has put brakes on the expansion athome and made high quality brews in the U.S. market more competitive.10.overriding –Virtually every customer we talked pointed to one overridingconcern—too expensive..11.price conscious—In fact Starbucks is looking at new ways to appeal toprice-conscious consumers.II．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.irrational exuberance -- In December 1996, when Alan Greenspan made hisfamous comment on the possibility of “irrational exuberance” in stock prices, the Dow Jones industrial average stood at 6,400.2.burst a bubble -- The Fed should not try to burst a bubble by raising interest ratewhen the outlook does not demand it.3.unsustainable surge -- Mr. Greenspan’s view is based partly on the difficulty, forcentral bankers, of spotting the difference between an unsustainable surge in prices based on speculation and a sustainable one based on fundamentals.4.core mandate -- If a market shift threatens the core mandate, its job is to deal withthe consequences.5.“mopping up” strategy-- Alan Blinder, the Princeton professor who is giving apaper on the Greenspan era at this week’s Jackson Hole symposium, calls this the Fed’s “mopping up” strategy.6.substantial economic contraction -- It is far from obvious that bubbles, even ifidentified early, can be pre-empted at lower cost than a substantial economic contraction and possible financial destabilization –the very outcomes we are seeking to avoid.7.froth -- Part of the next Fed chairman’s inheritance will be a housing market thatMr. Greenspan has said is showing signs of “froth” in a number of cities.8.sanguine -- Henry Kaufman, the Wall Street economist, believes the FOMC is toosanguine.9.consumption binge -- The Fed’s assurances that it will raise rates at a “measured”pace have contributed to a household debt-financed consumption binge and to speculative activity by investors.第四课消费者行为【教学目的和要求】Teaching Objectives:1．Students should learn vocabulary and basic concepts related to marketing and consumer behavior.2．Students will be able to talk about different consumer behavior and marketing practices.【教学时间】Time allocationThis unit will need 3 class hours, 2 hours for listening and studyingthe content of the text and the rest for discussion and practice.【主要内容】Background ReadingWhat is Consumer Behavior?Loose-leaf selective listeningPart A Business NewsExercise 1, 2Part B Global Slump Casts a Pall over ConsumersExercise 1, 2Part C Lifestyle Change – Fitness and HealthExercise 1, 2Acting outExercise 1, 2【重点和难点】I．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1．to contract--He has contracted the habit of talking to himself.2．acute--an acute disease, an acute hospital3．There is a shortage of acute beds in the hospitals because of the unexpected outbreak of SARS.4．to take sth. for granted -- I take it for granted that we should build new roads. 5．trivial -- He sometimes puts the trivial above the important.6．to mislead sb. Into...-- Her friendly attitude misled us into thinking that we could trust her.II．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.global slowdown –Squeezed by global slowdown, consumers and companies in countries that celebrate the Lunar New Year, are slashing their spending on traditional lavish gifts, liquor and banquets.2. count on –In China, where many businesses count on the equivalent of aChristmas shopping boom for a big share of annual sales.3. roll out—It could further depress China’s falling growth rate just as Beijing isrolling out a multibillion-dollar plan to boost consumer spending.4. splurge on—Companies that splurge on lobster for employee parties in 2008 areordering pork this year.1.scale down –Companies are also scaling down employee lotteries—a commonfeature of holiday parties.2.double-digit growth—Hardest-hit have been areas hat depend on exports, whichfell 2.8% in December compared with 2007—a painful decline from double-digit growth earlier in 2008.3.outlast –Other companies are expected to cut or withhold bonuses to preservecash so they can outlast the slump.4.venue—Daimler debated whether to have an employee party and decided to holdon at a less expensive venue than in 2008.5.cut into –The downturn has cut into sales of the ubiquitous red envelopes.6. throw in—The hotel may even throw in free cocktails to sweeten the deal.7.reeling—The hotel business is reeling as firms and families cut their travelbudgets.8.grind on—Haggling has become more accepted, at least for as long as therecession grinds on.9.hammer out—Car dealers are more willing than ever to hammer out a bargainnow that sales have slumped.10.waive—Credit-card companies are being more flexible with customers who wantinterest rates reduced or late fees waived.11.horse-trading—Firms may suffer in American consumers get used to the idea ofall this horse-trading.prop-up—But in the short term, it could prop up sales.III．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.preoccupation-- their preoccupation with fitness and health has emerged as a corevalue.2.to manifest --This value has manifested itself in a number of ways.3.outgrowth--The fitness trend is an outgrowth of the "me generation."pared with--Today, nearly 70 percent of the population engages in one ormore athletic activities daily, as compared with only 25 percent a generation ago.5.to modify--Traditional food manufacturers have begun modifying theiringredients to cater to the health-conscious consumers.6.to persuade--Sun Chips from Frito-Lay try to persuade consumers they arewholesome products.7.with respect to--Some of the biggest changes have occurred with respect to whatpeople drink.8.diet--Diet beverages are the super growth segment of the soft-drink industry.9.per capita consumption--Paralleling this trend, the consumption of bottled waterhas grown rapidly, with per capita consumption jumping from 2.8 gallons in 1990 to 8.8 gallons in 1999, an increase of 214 percent.第五课品牌资产和全球品牌【教学目的和要求】Teaching Objectives:1．Students will learn words and expressions related to branding.2．Students will be able to talk about the historical development and the current situation of global brands.【教学时间】Time allocationThis unit will need 3 class hours, 2 hours for listening and studyingthe content of the text and the rest for discussion and practice.【主要内容】Background ReadingBrand EquityLoose-leaf selective listeningPart A Business NewsExercise 1, 2Part B Wal-Mart Learns a Branding LessonExercise 1, 2Part C ZTE Silent ModeExercise 1, 2Acting outExercise 1, 2【重点和难点】I．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.brand-building--Possibly no brand has done a better job of mining the potential ofnew brand-building principles than Korean consumer electronics manufacturer Samsung Electronics Co. .2.post--Samsung has posted the biggest gain in value of any Global 100 brand, witha 186% surge.3.Brand value--Last year Samsung surpassed No. 28 Sony in overall brand value.4.Marketing and product mix--Some of the older brands in our ranking are clearlystruggling to remake their marketing and product mix for a more complex world.5.Slippage--VW acknowledges its brand value slippage.6.Outspend--Sony outspends Samsung on traditional advertising in the U.S. onelectronics products. Many young brands that scored big gains in value depend on their own interactive Web sites to shout about their brands.7.Spokesman--Yao is a spokesman for Coca-Cola rival, Pepsi.8.Feature--A picture featuring Yao and two other Chinese basketball players can becurrently found on bottles of the popular soft drink.9.Legal proceedings--Yao has recently initiated legal proceedings againstCoca-Cola for what he claims is an unauthorized use of his image.10.Recall--He is demanding the company recall all products carrying his picture.11.Publicity deal--Top athletes recently signed a publicity deal with Coca-Colarivals Pepsi in early May.12.Publicity agent--Coca-Cola signed a contract with the publicity agent for theChinese Men's Basketball Team in late March.13.Personal authorization--China's national law states that a person's image can onlybe used for advertising purposes if they have given personal authorization. II．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.in liquidation—Iconic brands such as Lines-n-Things and Mervyns are inliquidation.2.file for bankruptcy protection—Former electrical retail powerhouse Circuit Cityfield for bankruptcy protection last week.3.quarter—On Thursday Wal-Mart announced a 7.5% increase in sales for thefirst three quarters of 2008.4.upcoming—Chief executive Lee Scott was smiling when he declared his‘optimist’for the upcoming holiday season.5.trade down—The middle classes across the Atlantic have begun trading down inthe millions.6.at the expense of—Wal-Mart is enjoying a middle-class renaissance at theexpense of its upmarket rivals.7.learn…the hard way—It has learned one of the greatest secrets of branding thehard way.8.flat sales—Frustrated with flat sales, and shareholder pessimism, the leadershipteam at Wal-Mart decided to reposition the brand.9.in close proximity to—Students are shown a perceptual map in which a brand isin close proximity to competitors and associated with lifeless values.10.implication—The implication is obvious: change when the brand stands for andbecome popular and profitable again.11.bonkers—In Wal-Mart’s case, the brand repositioning was particularly bonkers.revitalization—Wal-Mart realized that its repositioning strategy was not working, and shifted to a revitalization approach instead.III．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.entrant—In the last quarter of 2007 there were three new entrants in the top tenlist of mobile-phone makers.2.market share—Its worldwide market share went from 0.4% at the start of 2007to 1.2% in the second quarter of 2008.3.business model—Yet ZTE is easy to overlook, because of its distinctive businessmodel.parable—With prices for comparable products 25-90% less than those of itsWestern competitors, ZTE has customers in over 60 countries.5.economic rise—Behind ZTE’s emergence are the usual factors that have come tobe associated with China’s economic rise, with a few twists.6.at short notice—Many of whom are deployed at short notice to work an largeprojects in some of the world’s most difficult places..7.financing—More fuzzy, but still important, has been ZTE’s ability to use helpfrom the Chinese government to arrange cheap financing for its global customers, which often lack capital.8.low-cost strategy—ZTE has done a good job of understanding how to pursue alow-cost strategy.9.unobtrusive—ZTE focuses on making equipment that is cheap, reliable andunobtrusive.10.white label—It supplies handsets on a “white label”basis to operators, whichthen sell them under their own brands.11.customize—ZTE does make some advanced handsets, but its strength is incombining low cost with a willingness to customize handsets for the operators. big names—ZTE supplies phones to big names such as V odafone and Telefonica.第六课广告诉求—形象和性格【教学目的和要求】Teaching Objectives:1.Students will learn words and expressions related to advertising.2.Students will be able to discuss different types of advertising appeals and the importance of image and personality to a product.【教学时间】Time allocationThis unit will need 3 class hours, 2 hours for listening and studyingthe content of the text and the rest for discussion and practice.【主要内容】Background ReadingWhat is Advertising?Loose-leaf selective listeningPart A Business NewsExercise 1, 2Part B What Should You Spend on AdvertisingExercise 1, 2Part C Advertising Techniques in the Movie “Spider Man”Exercise 1, 2Acting outExercise 1, 2【重点和难点】I．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1．climb to-- The online ad spend climbed to £490.8 million ($861 million) in the first six months of this year, exceeding previous estimates for the period. 2．account for-- Online rose to account for 5.8 percent of the market, surpassing outdoor advertising, which accounts for 5.1 percent of the total ad spend in the U.K.3．overtake-- Previous IAB U.K. estimates expected online to overtake outdoor by mid-2006.4．drive the shift of-- An increase in broadband penetration, rich media, media consumption and an online retail boom all drove the shift of ad spending to the Web.5．compile-- The IAB U.K. report was compiled from a survey of 75 companies representing thousands of Web sites.6．be valid on-- This program is to reward system integrators across the country and is valid on all Samsung color monitor, HDD and OMS products purchases made by SI partners.7．apart from-- Apart from these, gifts include Maruti Omni, 54-inch projection TVs, 29-inch DNIe TVs, Samsung 1.5 T split AC, Samsung frost-free refrigerators, motor cycles, mobiles and Titan watches.8．as part of-- As part of the scheme, Samsung has packaged its color monitors, HDD and OMS products in bundles.9．on the basis of-- to be given to the SI Partner on the basis of a lucky draw to be announced within a fortnight of the closing date of participation. 10．strengthen relationship with-- Samsung Power of 3 Program is a strong tool to help us grow our business and strengthen our relationship with the SI partners.II．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.conundrum –It’s a conundrum that vexes many corporate leaders, from emergingentrepreneurs to seasoned CEOs..2.precede—Others naively assume that if they simply provide excellent products orservices, their reputation will precede them.3.beat a path to someone’s door—But the world has too many things to do with itstime than beat a path to your door.4.profit-and-loss statement—That means you need to structure your profit-and-lossstatement in such a way that you can profitably allocate a reasonable percentage of your revenue to marketing.5.advertising-to-sales ratio–Your first step is to find out what theadvertising-to-sales ratio typically is in your field6.financial statement—Public companies in your industry may give a figure fortheir marketing spending in their financial statements.7.leverage –You’ll also need to know if your business is built to leverage volume orto leverage margin.8.volume-driven –V olume-driven companies tend to spend a tiny percentage ofsales on marketing.9.margin-driven—Margin-driven companies tend to spend a larger percentage ofsales on marketing.10.meager –Wal-Mart might spend a meager 0.4% of sales on advertising.11.bump –If you are in a service business, you might want to bump your staringpoint higher than 5%.12.fuel—So fueling its growth requires that we spend a higher percentage of ourrevenues.III．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1．shape attitude towards-- Advertisers use several recognizable techniques in order。
《商务英语》课程教学大纲
《商务英语》课程教学大纲（2006年制订，2006 年修订）课程编号：/英文名：Business English课程类别：专业主干课前置课：基础英语、英语听力、口语等后置课：国际贸易实务、跨文化交际、外贸函电等学分：6学分课时：108课时主讲教师：杨智华、沈文霄选定教材：David Cotton, David Falvey and Simon Kent. Market Leader Course Book (Edi.). Beijing: Higher Education Press.课程概述：《商务英语》是一门实用性很强的学科。
随着中国的入世和国际经济一体化进程的加快，市场对于人才的需求由单一的专业性人才转向语言功底扎实的复合型人才，要求具备较高的跨文化、跨语言的沟通能力。
《商务英语》这门课程通过大量真实、生动的素材和课堂演练，使学生在掌握语言技能的同时，了解现代国际商务的知识，以达到在体验商务中学习英语、提高商务交际能力的目的。
丰富多彩的商务内容，涉及中国及全球商务活动的各个方面和课题，如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子商务等等。
词汇、语法的学习和语言技能训练与商务职业紧密结合，使学生达到在商务工作中英文表达规范、顺畅，如虎添翼！教学目的：为使学生适应在未来的职业中用英语从事商业活动所开设的商务英语课系英语专业必修课；其主要目的是让学生了解相关的商务背景知识、商务会议情况及商务环境中不可避免的一些基本工作内容；广泛接触商务英语词汇；侧重培养学生听、说能力。
教学方法：本课程采用多媒体授课。
在5、6学期分别学习第3册和第4册的内容。
总体而言，第3册内容的教学强调教师的主导作用，第4册则强调学生的主导作用。
可以通过讨论、词汇和语法学习、阅读理解、听力理解、案例分析、模拟商务场景等方式来完成。
根据每单元的不同内容和特点，选择不同的方法将其融合。
此外，课前需要学生自主查阅相关资料，以弥补商务知识的不足；部分单元的案例可以作为课后作业，由学生独立完成，在课上由至少两组同学发表独立的见解。
商务英语翻译教程教学指南商务英语翻译教程教学指南
商务英语翻译教程教学指南商务英语翻译教程教学指南一、引言二、教学目标1.掌握商务英语的基础知识和词汇量。
2.学习商务英语的翻译技巧和方法。
3.培养学生的商务意识和跨文化沟通能力。
4.提高学生的阅读和写作能力。
三、教学内容1.商务英语基础知识(1)商务英语词汇(2)商务英语语法(3)商务英语阅读和写作技巧2.商务英语翻译技巧和方法(1)商务英语翻译的基本原则(2)商务英语翻译的常见问题和解决方法(3)商务英语翻译的实践案例分析3.商务意识和跨文化沟通(1)学习商务礼仪和商务文化差异(2)加强跨文化沟通能力的培养四、教学方法1.理论教学结合实践通过教学讲解商务英语的基础知识和翻译技巧，以及提供实践案例进行练习和分析，让学生在实际中运用所学知识。
2.小组合作学习鼓励学生进行小组合作学习，进行商务英语对话和角色扮演，培养学生的口语表达和团队合作能力。
3.案例研究分析商务英语翻译的实践案例，让学生了解商务领域的翻译需求和问题，并能够提供解决方案。
五、教学评估方式1.课堂表现对学生在课堂上的参与度、讨论和发言进行评估。
2.作业和课堂测验布置各种作业和课堂测验，检验学生对商务英语的掌握程度和翻译能力。
3.期末考试设计期末考试，综合考察学生对商务英语知识和翻译技巧的理解和应用能力。
六、教材推荐1.《商务英语翻译实践教程》2.《跨文化商务沟通》七、教学计划1.第一周：商务英语基础知识学习商务英语词汇和语法基础。
2.第二周：商务英语阅读技巧学习商务文档的阅读和理解技巧。
3.第三周：商务英语写作技巧学习商务邮件和商务报告的写作技巧。
4.第四周：商务英语口语表达学习商务英语口语对话和演讲技巧。
5.第五周：商务英语翻译原则和技巧学习商务英语翻译的基本原则和常见问题。
6.第六周：商务英语翻译实践案例分析分析商务英语翻译的实践案例，提供解决方案。
7.第七周：商务意识和跨文化沟通学习商务礼仪和跨文化沟通技巧。
8.第八周：复习和总结复习所学知识，进行总结和讨论。
商务英语入门教案.doc
Teaching Plan for Introduction To Business EnglishWeeks 1・2 Unit 1: Forms of Business OwnershipTeaching Periods: 4L Teaching Objectives1.To be able to correctly express in English these terminologies of this unit2.To know the basic concept of what is sole proprietorships3・ To understand the difference between sole proprietorships and partnerships4.To understand the difference between corporation and limited liability company5.To know general content of Mergers and Acquisitions6.To know the features of franchisingIL Teaching Focus and DifficultiesA. Teaching focus:1.To understand the difference between sole proprietorships and partnerships2.To understand the difference between corporation and limited liability company3.To be able to correctly express in English these terminologies of this unitB・ Teaching Difficulties:1 ・ To know the features of franchising2.To understand the difference between sole proprietorships and partnerships3.To understand the difference between corporation and limited liability companyIIL Teaching Contents and ProceduresChicken soup for the soul:Life is like a piano・ White keys represents joy. Black shows sadness. As you go through life, remember that the black keys make music too.Lead-in Question:How many Chinese and foreign companies can you name?Group discussion:What is your most admired company?What companies do you wish to work for?Sole ProprietorshipsAn organization that is owned and managed by one person is called a sole proprietorship・Features:1 .Provides the capital by one person.2.Operates the business aided by several employees・3.Owns all the assets of the business and the profit generated by it.4.Assumes complete responsibility.Advantage:1.You can be your own boss.2.The easiest form of business to start・3.Be flexible to the changing circumstances of the market・Disadvantage:l.It is difficult for the owner to raise capital.2.Business liabilities are the owner's liabilities.ck of stability.4.The owner's knowledge and experience is limited・PartnershipsA partnership is legal relationship between persons carrying on a profit-motivated business.A. General partnershipB. Limited partnershipFeatures of general partnership:• 1 .Two or more individuals own the business •• 2.Each partner contributes time, money, property, labor or skill.• 3.Partners share profits and losses according to a plan specified by agreement between them.• 4.Each partner can incur debt and sign contracts・• 5.All partners arc liable for business debts-Features of limited partnership:• 1 .Includes one or more general partners and one or more limited partners.• 2.The general partners arrange and run the business・• 3.The limited partners are investors only.• 4.Thc limited partner's liability is limited liability.• 5.The general partner^ liability is unlimited liability・Advantage:•l.More people, more skills and more resources.• 2.Share business losses and risks with partners.Disadvantage:•l.The division of profits can cause conflicts.• 2.There may be disagreement among partners・Joint Venture• A joint venture is the pooling 联合of resources and expertise by two or more businesses, typically from different areas or countries to achieve a particular goal.For example:• 1.Business expansion• 2.Development of new products• 3.Moving into new markets, particularly overseasAdvantage:1 .Access to new market.2.Increase capacity.3.Share risks with the partner4.A ccess to specialized staff and technology.Disadvantage:1.The partners do not share the common objectives-2.Unequal position in the business.3.Different cultures and management styles result in poor co-operation between the partners ・CorporationsThe corporation is a legal entity, allowed by legislation, which permits a group of people to create an organization, which can then focus on pursuing set objectives.Features of corporations:• 1. Owned by stockholders, but not necessarily managed by a stockholder.• 2.Liable for its own debts and taxes.Advantage:• 1 .Limited liability of owners.• 2.Skilled management team・• 3. Greater capital base.• 5. Stability.Disadvantage:1 .Multiple taxation.2.Difficulty and expense of starting・ernment involvement.4.personal interest・Mergers and AcquisitionsA Merger is the result of the combination of two companies to form a new company.A Acquisition is one company buying the property and obligations of another company. FranchisesA franchises is the right to use a business name and sell products or services, usually in a specific geographical territory.Features of franchises:• 1.Reduce risk and receive support.• 2.The preliminary work has been done・• 3.The customer base may be set and with good name recognition.• 4.Receive management assistance 管理辅助and training from the franchiser.IV< Assignments1 .Finish exercises of this chapter in the textbook.(written)2.Group work: Make a dialogue of greeting businessmen, (spoken)V. ReflectionsAt the end of this session, the students should be able to:Be able to correctly express in English these terminologies of this unitUnderstand the difference between sole proprietorships and partnerships as well as that between corporation and limited liability companyKnow the general content of Mergers and Acquisitions and the features of franchising Teaching Plan for Introduction To Business EnglishWeeks 3・5 Unit 2: Business Start-upTeaching Periods: 6L Teaching Objectives1・ To be able to correctly express in English these terminologies of this unit2.To know: What Does it Take to Be an Entrepreneur3.To understand: How to Evaluate the Chance for Success4.To understand: How to Get Started the Business5・ To know: How to Discover a Winning Idea6. To know : How to Organize a businessII. Teaching Focus and DifficultiesA・ Teaching focus:1.Help the students know: How to Discover a Winning Idea2.Help the students understand: How to Get Started the Business3.Help the students know : How to Organize a businessB. Teaching Difficulties:To understand: How to Get Started the BusinessIIL Teaching Contents and ProceduresChicken soup for the soul:Accept your life if you cant change it. Change your life if you can't accept it.Lead-in Question:Nowadays it is very popular for students to send flowers to teachers, friends, or classmates. You see this opportunity and want to open a flower shop on campus・Group discussion:Do you think it is right for you?How can you transform your dream into reality?What capital and personal skills do you need, but don't have?What other aspects should you consider?What Does It Take to Be an Entrepreneur?See Opportunity Where Others Do Not一See opportunity and build your dream intoreality, then realize Chinese Dream.Self-Motivated一Keep your focus;一Have your own motivation to go on and getthe work done;—Have the determination to get through thetough times・Willing to Make Sacrifices一Work long hours;一Cut leisure activities like getting on line,watching TV, dancing, etc.—Have less time to chat with friends・Know Where You Are Headed一You should have a strong set of business skillsand get a better idea of yourself.Arendt Afraid to Fail—Failure is mother of success. Business can fail.They fail all the time. You must be able to takesome risks.What Traits do You Find in Bill Gates?—Strongly believes in hard work;——Being ambitious, intelligent and competitive;一When in college, he and his close friend Allen started a new company;—Developed a small computer to measure trafficflow to found around $200,()00;一Dropped out from Harvard;—Worked very hard to achieve his vision 憧憬.How to Discover a Winning Business IdeaExamine Your Own Skill Set for Business Ideas—What have I done?一What can I do?一Will people be willing to pay for my productsor service?Keep up-to・date and Identify Business Opportunities—Read or watch news regularly to find possible business ideas.一Keeping up with current events will help you identify market trends, new fads 时尚，industry news.Evaluating Your Chance for SuccessMarket AssessmentDo some research to get to know more about your market. Find out the following in your research:一Who are your potential customers? Will their characteristics affect where you need to be?—How can you reach your customers?—How much will they pay for your product or service?一Who are your competitors?Financing AssessmentIf the startup costs are more than you have on hand and more than you will be able to earn right out of the gate:一one possible solution is to get a loan for your business from a bank.一A second solution, chosen by many small businesses, is to raise the money yourself, perhaps by selling some of your possessions.Getting StartedOne of the best ways to learn how to run a small business is to talk to others who have already done it.一They will tell you that location is critical・——They will caution you not to be undercapitalized・一They will warn you about the problems of finding and retaining good workers.—They will tell you to keep good records and hire a good accountant.—Learn small-business management by becoming anapprentice 学徒or working for a successful entrepreneur, at least for three years.Organizing Your BusinessChoosing a Form of OrganizationNaming Your BusinessLocating Your BusinessOpening Your Business at the right timeBuying or Leasing EquipmentGetting Licenses and PermitsMarketing Your Product or ServiceIV Assignments1 .Finish exercises of this chapter in the textbook・2.Writc a short composition on the issue: How to Discover a Winning Idea?V. ReflectionsAt the end of this session, the students should be able to:Be able to correctly express in English these terminologies of this unitUnderstand the question : What does it take to be an entrepreneurKnow: How to get started and organize a businessTeaching Plan for Introduction To Business EnglishWeeks 6・8 Unit 3: Corporate Ethics and Corporate CultureTeaching Periods: 6L Teaching Objectives1.To be able to correctly express in English these terminologies of this unit2.To know: What is corporate culture?3.To understand the influence of corporate culture on climate and management practice4.To know different corporate cultures5.To know the function of different corporate culturesII. Teaching Focus and DifficultiesA・ Teaching focus:1.To understand the influence of corporate culture on climate and management practice2.To know the function of different corporate culturesB. Teaching Difficulties:1.To understand the influence of corporate culture on climate and management practiceIIL Teaching Contents and ProceduresChicken soup for the soul:In some way, to where is not important, the important thing is that you can see what kind of scenery as well as your mood on the way.Lead-in Question:In advertising, having an unclear or misleading price might help promote a product, but is it ethical?Group discussion:Societies support business and supply it with consumers, but is the business supposed to give anything back to society like protecting our environment?The following listed are some factors related to corporate culture・ Suppose you are looking for a job, discuss with your partner to find which factor of the following affects you most and why.一The hours you work per day and per week——The work environment一The dress code—The training and skills development you receive—The amount of time outside the office you are expected to spend with co-workers一Interaction with other employeesCorporate EthicsEthics are p「inciples of behavior that distinguish between right and wrong. People working in business frequently face ethical questions.Corporate Ethics is the evaluation of business activities and behaviors as right or wrong.Ethical standards in business arc based on commonly accepted principles of behavior established by the expectations of society, the firm, the industry, and an individiiafs personal values. Corporate Social ResponsibilityCorporate social responsibility is the awareness that business activities have an impact on society, and the consideration of that impact by firms in decision-making.Reasons that companies take social responsibilities:一Firstly, they have a moral duty to help;—Secondly, they are part of the society's problems;—Thirdly, companies expect that they will continues operating in society in the future;一Fourthly, companies bring about social ills in many ways and so they must act to correct them where possible;一Finally, social responsibility improves the image of a company.Ways in which a business can give back to society:—Give fair wages and never be seen to be exploiting workers;一Set fair prices for the goods and services provided;一Aim at quality production & customer satisfaction;一Set up social welfare facilities;—Participate in social activities;—Share ideas and intelligence・Questions for Discussion一What does corporate ethics mean?一What are some ethical concerns that arise in the business world?—What is corporate social responsibility? Why is it important for businesses to act in a socially responsible manner?What Is Corporate Culture?Corporate culture is described as the personality of an organization, or simply as “how things are done around here M・It guides how employees think, act and feel, including such elements as core values and beliefs, corporate ethics, and rules of bchavio匸Corporate culture is the DNA of the company.Three key functions of corporate culture:—Provide a sense of identity for members;一Generate commitment to the organization^ mission;一Clarify and reinforce standards of bchavio匚Different Corporate CulturesAt the root of any organization's culture there is a set of core characteristics collectively valued by members of an organization・These characteristics illustrate the essential ways in which the cultures of organizations differ from one anothcr.Questions for Discussion—What is the corporate culture of UPS?—What are people working at MCI encouraged to do?一In DuPont Chemical Company, what are employees expected to do? And how about employees in Nokia Corporation?Creation of Corporate CultureCompany Founders:—The founders often possess dynamic personalities, strong values, and a clear vision of how the organization should operate・一Their values usually become the accepted ones in the company.Experience with the General Business and Industry Environment—Some corporate cultures are shaped by their interaction with the external environment.—Walmart^s unique market niche is its moderate quality but attractive prices・Contact with Others一Shape of an organization based on how it develops out of contact between groups and individuals within it.— Corporate culture reflects the fact that people assign similar meanings to various events and actions and they come to perceive the key aspects related to the organization^ work in a similar manne匚IV< Assignments1 .Finish exercises of this chapter in the textbook・2.Questions to consider by yourself:—What are the three major factors contributing to the emergence of organizational culture?一Try to illustrate how an organizational culture is created by its founder or foundersV. ReflectionsAt the end of this session, the students should be able to:Be able to correctly express in English these terminologies of this unitUnderstand the question: What is corporate culture?Know the influence of corporate culture on climate and management practice and the function of different corporate cultures.Teaching Plan for Introduction To Business EnglishWeeks 9・11 Unit 4: ManagementTeachin父Periods: 6L Teaching Objectives1 .What Is Management?anizational Structure3.Management Levels4.Managerial Roles5.Management SkillsII. Teaching Focus and DifficultiesA.Teaching focus:1.To understand what management is and its influence on business2.To know something about management skillsB.Teaching Difficulties:1・ To understand what management is and its influence on business1IL Teaching Contents and ProceduresChicken soup for the soul:Along the long way of changing, you may occasionally slip and fall. You have to learn to face failures, for the road to success is full of ups and downs・Lead-in Question:An effective executive is indispensable to the growth of corporation.Can you name some famous entrepreneurs?Group discussion:What kind of leader do you prefer? Why?What is management?Management can be defined as the application of planning, organizing, directing, and controlling functions in the most efficient manner possible to accomplish meaningful organizational objectives・Planning—Planning means defining goals for organizational performance and deciding on the tasks and use of resources needed to attain them.一Planning is a task that each manager must do every day. It is a continuous process.一Planning is basically men tai. It requires thinking things through logically.Planning answers several fundamental questions for managers:—What is the situation now?一What is the state of the economy and other environments?一What opportunities exist for meeting people's needs?一What products and customers are most profitable?—Why do people buy （or not buy） our products?一Who arc our major competitors?—What threats are they to our business?The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations・一SWOT stands for strengths, weaknesses, opportunities and threats.Strategic （long-range） planning （战略规划/长期规划）It determines the major goals of the organization as well as the policies, procedures, and strategies for obtaining and using resources to achieve those goals.Tactical （short-range） planning （战术规划/短期规划）It is the process of developing detailed, short-term strategies about what is to be done, who is to do it, and how it is to be done.Operational planning （运营规划）It is the process of setting work standards and schedules necessary to implement the tactical objectives ・Contingency planning （应急计划）It is the process of preparing alternative courses of action that may be used if the primary plans don't achieve the organization's objectives-Organizing—Organizing involves the assignment of tasks, the grouping of tasks into departments, and the allocation of resources to departments・—Organizing makes optimum use of the resources required to enable the successfulcarrying-out of plans. （Implementation）Directing—Directing is the use of influence to motivate employees to achieve organizational goals・一Directing involves motivating entire departments and divisions 分部as well as those individuals working immediately with the manage匚Two directing styles:—Autocratic leadership （专制型领导）It means providing subordinates with detailed job instructions・一Democratic leadership （民主型领导）The manager consults with 协商subordinates about job activities, problems, and corrective actions.Controlling一Controlling involves verifying （核实）that actual performance matches the plan.一The core idea of controlling is to modify behavior and performance when deviations （背离）from plans are discovered.—Planning, organizing, directing are the initial steps for getting the job done.—Con trolling is con cer ned with making certain that plans are correctly implemented ・Five basic steps of the process of control:Set clear standards for time, quality, quantity, and so on.Monitor and record actual performance （results）.Compare results against plans and standards.Communicate results and deviations to the employees involved・Take corrective action when needed・Questions for Discussion—What is the difference between strategic, tactical, and contingency planning? What is your strategic plan and tactical plan?—Give a brief presentation on how you use the four functions to manage your college (or daily) life.Organizational StructureOrganizational structure is the formal framework by which job tasks are divided, grouped, and coordinated・Formalization is an important aspect of structure・It is the extent to which the units of the organization are explicitly defined and its policies, procedures, and goals arc clearly stated.It is the official organizational structure conceived and built by top management.Questions for Discussion—What is organizational structure? How can an organization structure itself efficiently?Management LevelsAs enterprises grow from an owner to a group to a corporation, a number of managerial levels of management 一top level, middle level and first level 一are usually portrayed as a man agerial hierarchy.The extent to which managers perform the functions of management — planning, organizing, directing, and controlling 一varies by level in the management hierarchy.Top・LeveI ManagersResponsibilities of Top-Level Managers:—setting organizational goals—defining strategies for achieving them一monitoring and interpreting the external environment一making decisions that affect the entire organization—looking to the long-temi futureMiddle-Level ManagersResponsibilities of Middle-Level Managers:一receiving the broad overall strategies, missions, and objectives from top-level managers 一translating them into specific action programs一implementing the broad organizational plans—encouraging teamwork—resolving conflictsFirst-Level Managers:Responsibilities of First-Level Managers:Directing and controlling the work of employees in order to achieve the team goals motivating employees to perform satisfactorily translating overall corporate goals into action plans.— This management level (supervisory level) is the link between managers and non-managers. Organizational objectives eventually meet the test of reality at this level.Questions for DiscussionDraw the chart of your university or college depicting job titles, lines of authority. Then answer the following questions:一What arc the levels of management depicted in the chart of your university or college?一What is the top executive called?一What are the middle level executives called?Management SkillsManagement skill is the ability to use knowledge, behaviors, and aptitudes to perform a task. Skills arc learned and developed with experience, training, and practice.Conceptual skill一Conceptual skill is the cognitive ability to see the organization as a whole and the relationship among its parts.一Conceptual skill involves: the manager^ thinking, information processing, and planning abilities knowing where one's department fits into the total organization and how the organization fits into the industry, the community, and the broader business and social environment Human relation skill—Human relation skill is the manager's ability to work with and through other people and to work effectively as a group membe匚一Human relation skill involves: the ability to motivate, facilitate, coordinate, lead, communicate, and resolve conflicts, allowing subordinates to express themselves without fear of ridicule and encourages participation.Technical Skill—Technical skill is the understanding of and proficiency in the performance of specific tasks.一Technical skill involves: mastery of the methods, techniques, and equipment involved in specific functions such as engineering, manufacturing, or finance specialized knowledge, analytical ability, and the competent use of tools and techniques to solve problems in that specific discipline. IV< Assignments1 .Finish exercises of this chapter in the textbook・2.Questions to consider by yourself:—What are the first level executives called?—What is challenging about being a middle level executive? Try to locate such an executive and ask him or her this question.V. ReflectionsAt the end of this session, the students should be able to:Be able to correctly express in English these terminologies of this unitUnderstand the question: What is organizational structure? How can an organization structure itself efficiently?Know the influence of management on a business.Teaching Plan for Introduction To Business EnglishWeeks 12・14 Unit 5: Production and OperationsTeachin父Periods: 6L Teaching Objectives1.What Is Production and Operations?2.Plant Location3.Production Processes4.Materials Management, Purchasing and Inventory Control5.Controlling Production: SchedulingII. Teaching Focus and DifficultiesA.Teaching focus:1.To understand production processes2.To know importance of plant locationB.Teaching Difficulties:1・ To understand production processes2. To know importance of plant locationIIL Teaching Contents and ProceduresChicken soup for the soul:If youTe brave enough to say goodbye, life will reward you with a new hello.Lead-in Question:How do your parents or you make dumplings? Can you describe the whole process 一how to prepare, what ingredients are needed, how to make the fillings, and what the steps are that lead to the final products?Group discussion:How do the clothing factory, restaurant, and bakery respectively produce their products? Docs the university also produce its products? Why?What Is Production and Operations?Production—Production is the process of transforming inputs such as raw materials into outputs such as goods and services・一Production is not limited to the manufacture of goods; it applies to both the service and the manufacturing sectors of the economy.Manufacturing—Manufacturing means making goods by hand or with machinery as opposed to extracting things from the earth (mining, fishing); services are not manufactured・Operations一Operations are the functions needed to keep the company producing, literally any function or series of functions introduced to carry out a strategic plan.Production Process—Production process involves three phases: (1) input, (2) transformation, and (3) output. Questions for Discussion一In what way might the production process for manufacturing automobile be similar to that for making television sets?—Do all production processes have the same three phases of input, transformation, and output? Explain using examples.Plant LocationMost companies will choose a site based on such important factors as:Customer locationSource of raw materialsLabor supplyPower and waterCommunity environmentQuestions for Discussion—When would you expect a firm to set up its plant close to its customers?一Do all companies locate near their source of raw materials? Why or why not?一Of the five factors listed in this section, which is most important in choosing the plant location?Questions for Discussion—Can you explain the differences among the following concepts: manufacturing process, assembly process, analytic process, continuous process, and intermittent process? Give examples to illustrate the production processes.Material, Purchasing and Inventory ControlMaterials Management—Materials are inputs to production or manufacturing・一Materials requirements planning (MRP) is a computer-based system that uses sales forecasts to make sure that needed parts and materials are available at the right place and the right time. Purchasing—Purchasing is the function in the company that searches for quality material resources, locates the best suppliers, and negotiates the best price for quality goods and services.一The relationship between suppliers and manufacturers is much closer, with suppliers often locating their facilities near the manufacturer.Inventory Control—Inventory refers to a list of goods and materials held available in stock・一Manufacturing organizations usually divide their inventory into three parts:Materials and components scheduled for use in making a product;Materials and components that have begim their transformation to finished products;Finished products that are ready for sale to customers・Controlling Production: Scheduling一 A schedule is a representation of the time necessary to carry out a particular task.一 A job schedule shows the plan for a particular job. It is created through reviews which determine the method and time required・Questions for Discussion—What should you take into consideration when you prepare a production schedule?一Draw a PERT chart for making a breakfast of three-minute eggs, buttered toast, and coffee. Which process would be the critical path, the longest process?—Develop a PERT chart that depicts your plans for a college education. What events should be noted?Modern Production TechniquesFlexible Manufacturing Systems一Flexible manufacturing systems (FMS) are totally automated production centers that include robots, automatic materials handling equipment, and computer-controlled machine tools that can perform a variety of functions to produce different products.一 A successful example is the National Bicycle Industrial Co., a subsidiary of Japanese。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
剑桥商务英语课程学习指南
一、课程学习目标
商务英语课程是必修课，商务英语专业核心课程，是为培养学生商务英语沟通能力、涉外商务环境下的听说能力而设的课程。
课程的总体目标是要求学生能较熟练地掌握与商务活动及日常办公室业务有关的语言及语言技巧的运用，提高商务英语沟通能力和商务业务处理能力。
课程具体的目标要求学生以英语为工作语言达到以下目的：
1．能进行一般性商务交往。
2．能基本熟练地表述及获取个人和业务信息。
3．能运用英语建立并保持商务联系。
4、能用英语与以英语为母语或英语不是母语的人进行一般性交流。
通过对本课程的学习，学生在巩固和加强基础英语能力的同时，获得初步的商务知识和经验，掌握一定的商务技能，对商务运作、业务管理及销售技巧有基本的了解，具备在日常商务活动中使用英语进行一般交际的能力。
并为学生参加剑桥商务英语证书(简称BEC)考试做准备，考证和学习相结合，以实现英语能力和商务知识的同步进步。
剑桥商务英语证书课程分标准级、中级和高级。
本专业第三学期开设标准级、第四学期开始中级课程。
剑桥商务英语证书标准级和中级是本专业主推的职业技
能证书，届时有专业组织报名并在学校设立考场开考，每年上下半年各考一次，考试信息可以浏览本专业合作的暨南大学外国语学院的剑桥商务英语考试中心网址：.
本专业段春艳、宋梅梅、冯克江、张莉萍和李海欢5名教师是经剑桥考试中心培训、考试合格的授牌考官；多名教师参加剑桥高级考试并获得资格证书。
二、课程学习内容
三、教材和主要参考资料
教材
《新编剑桥商务英语教程》是由剑桥大学考试委员会和教育部考试中心推荐的、目前唯一一套专为剑桥商务英语证书考试而编写的教材。
课本以现代商务活动为素材，内容与考试联系紧密，能为学生提供全面有效的学习指导。
教材：《新编剑桥商务英语教程(初级)、（中级）》
磁带：《剑桥商务英语听力和模拟试题磁带》
教参：《新编剑桥商务英语教程(初级)、（中级）》教师参考书
上述教材、教参和磁带均由经济科学出版社制作和出版。
这套教材符合高职院校商务英语专业的特点和培养目标。
通过学习本套教材，学生不仅能提高英语的听、说、读、写技能，而且还能掌握大量商务英语词汇，了解金融、营销、人力资源、经营管理等方面的相关知识。
同时授课教师还经常补充和扩展商务新闻和信息，丰富学生的知识，为促进学生的自主学习，教师定期给学生布置内容，指导学生利用网络资源获取相关信息内容。
参考资料
《新视野商务英语》Sue Robbins著外语教学与研究出版社
《国际商务礼仪》主编：程润明上海外语教育出版社
《实用商务英语写作》主编：赵伟华、张艳敏大连理工大学出版社
《入世商务英语写作》主编：朱纪伟安徽科学技术出版社
《新编商务英语精读》华东理工大学出版社李德荣主编
《商务英语精读》张逸主编高等教育出版社
《新视野商务英语》Kevin Manton 外语教学与研究出版社
《新商务英语强化训练》查尔斯.默瑟著上海译文出版社
网络课程：
商务英语是应用外语系的核心课程和优质课程，《商务英语》的网络课程为学生提供了丰富的教学资源，教学课件与教案，模拟测试等网络资源，其中教学资源包括了课本知识背景、商务实用知识、商务学习视频。
同学们可点击下列网址进行同步学习：
四、学习方法指导
1、课堂内：课堂学习之前一定要预习教材，通过预习，对课文所涉及的话题和课文内容有大致了解，对课文中所要掌握词汇初预习的目的是对教材的内容、重点、难点有一个初步的认识，上课时专心听老师讲课，从导入新课到重点、难点分析，从词汇、语法、习惯表达到文化内涵，新旧联系，举一反三。
因此，学生在上课时一定要使自己顺着老师的思路去理解教材，提高听课质量；带着问题听课。
学生在预习中不可能全部理解教材内容，必然有疑问，那么在上课时，就要注意教师释疑解惑的方法，适时地向老师提出自己的看法，展开讨论。
这样有的放矢地解决问题，改变在课堂上被动听课的局面；积极参与活动。
课上老师会组织很多活动，如情景表演、小组讨论等等，学生一定不能放过课堂练习，接受老师当面指导的好机会。
课后复习是学好英语的重要因素。
要做到及时复习、归纳总结、查漏补缺、引申深化。
2、课堂外：有关课文或英语学习中的问题可以与老师或同学讨论。
在完成教材学习任务后，要主动积极地阅读扩充性学习资料，如英文报刊、杂志、文学读物等。
还要充分利用网络媒体，不少英语学习网站为学生提供了良好的实践性学习环境和网络学习环境。
课外学习应是提高英语能力的重要渠道。
3、尊重学习和认知的规律，对于课程中的重点和难点及一些抽象理念，例如销售和谈判，营销, 尽可能利用资源（如多媒体课件）和有实践经验的教师来教
学,进行多角度和多层面地模拟情景设计，达到较好的效果。
五、考核方案
通过多种评价手段和方法，对学生学习过程中表现出的兴趣、态度、参与活动程度、语言发展状态和学习尝试做出肯定，以促进学生的学习积极性，帮助教师改进教学。
形成性评价重视对学生学习过程的评估和评判。
它通过多种渠道收集、综合和分析学生日常学习的信息，了解学生的知识、能力、兴趣和需求，着眼于学生潜力的发展。
每学期前、中、后期针对考试不同题型进行小测，作为平时成绩的一部分。
定期给学生做一些与所学内容相关的题目，并给出评价是激发学生学习，帮助学生有效调控自己的学习过程，查缺补漏，并使学生获得成就感，增强自信心的有效方法。
例如，老师会在课后根据近期所学过的课文里的单词、词组和语法知识设置一套练习题，用课堂时间来进行随堂小测验，并讲解正确答案。
让学生了解自己最近一段时间的学习成效，还有哪些方面的知识没掌握好，使学生学习目标更加明确，学起来更有动力和方向。
期末考试可采用仿真试题进行测试。
平时成绩占40％，期末考试占60％。
本课程考核一般选用往年剑桥商务英语证书考试真题作适当处理后作为考试题目。