应用文阅读理解解题技巧

广告应用文阅读理解题解题技巧

现在高考英语阅读理解的内容更趋生活化、信息化、时代化，较多涉及广告等实际应用文体。应用文是贴近日常生活的文体，包括通知、广告、申请书等，形式多样，题材各异，是近年来考查得比较多的一种文体。广告应用文语言地道，多采用简单句，很少用句型结构较为复杂的长、难句，因此读起来比较容易。但是此类文章篇幅较长，信息较多，而很多是对解题来说无用的信息。因此在解题时要注意掌握技巧。

抓住广告的标题：我们要把广告各部分的标题浏览一遍，明白广告的目的。如果广告开头有导语，一定要认真阅读，因为开头一般概括文章大意。然后再看试题，带着试题到文章中寻找答案。这就好比我们在生活中阅读报刊中的广告一样，先看广告部分的分类标题，然后再带着自己的需要去寻找所需信息。然后根据问题在文中找相关线索，排除错误选项，得出最佳答案。

【演练】

Global Education and Programs

Preparing Students for Global Citizenship

Through its General Education Curriculum(课程), Kentucky State University tries to broaden and deepen each student’s educational experience by providing each of them an in-depth exposure to contemporary international issues, by instilling in them a sound knowledge of and a deep appreciation for foreign cultures, by providing them a global outlook on problems occurring both locally and abroad, and by enhancing intercultural communication and developing mutual respect and understanding.

This curriculum will, through its objectives, prepare students to more fully understand and better analyze global challenges of the twenty-first century, prepare students for future success in careers on an international level, transform Kentucky State University into a world-conscious campus, create and promote an environment where global interdependence permeates all levels of the campus community, and further diversify the international student population.

Objectives

The Office of Global Education and Programs will support student participation in study and service abroad and international exchange programs; support faculty and administrator study, teaching, and research abroad; internationalize the campus community through curricular and co-curricular programs; and coordinated delivery of international programs and services to students.

Services

Promotes KSU student, faculty, and administrator participation in exchange and study abroad programs as well as other international educational experiences through

various academic consortia(协会).

Contact us

Office of Global Education & Programs

Academic Services Building, Suite 303

Kentucky State University

Frankfort, Kentucky 40601

Tel.: 502-597-5084; Fax: 502-597-6953

E-mail: cation@

1. If you are a teacher at KSU, you _______.

A. are forced to make friends with students

B. can join in international programs for free

C. are allowed to further your research abroad

D. have to fund and manage the campus clubs

2. We can know from the passage that Global Education and Programs ________.

A. aim to change the students’ points of view

B. train students to have a global outlook

C. intend to enrich students’ social experience

D. develop students’ interest in international issues

3. If you want to obtain more information about Global Education and Programs, you can get in touch with them in all of the following ways EXCEPT _______.

A. by visiting the website

B. by making phone calls

C. by sending e-mails

D. by writing letters

4. The underlined word “Objectives” can be replaced by “_________”.

A. Qualifications

B. Experiences

C. Methods

D. Goals

答案与解析：

1. C 推理判断题。根据Objectives一段中的“support faculty and administrator study, teaching, and research abroad”可知，国际教育项目支持教员和管理人员到国外深造，教学和研究。

2. B 细节理解题。从文章的副标题Preparing Students for Global Citizenship可知，美国肯塔基州立大学的国际教育部提供的教育课程理念是“培养国际化的公民”。

3. A 细节判断题。Contact us部分提供了四种联系方式：写信，打电话，发传真和发电子邮件。因此排除A项(登陆网站)。

4. D 推理判断题。根据Objectives一部分的叙述可知，该段主要叙述了国际教育项目所要实现的目标。故选D项。

广告文章的阅读一般采取跳读、略读等快速阅读法，快速浏览信息，搜索对比。对文中信息的快速处理能力是考查阅读理解能力的重要方面。先看问题再读文章：做一般的阅