新视野大学英语视听说(第二版)第二册 UNIT 4

Good to the last drop． ． Obey your thirst． ． Just do it. The new digital era． era． Impossible made possible． ． Take time to indulge． ． Feel the new space. Intelligence everywhere. We integrate, you communicate. 滴滴香浓，意犹未尽。（麦斯威尔咖啡） 滴滴香浓，意犹未尽。（麦斯威尔咖啡） 。（麦斯威尔咖啡 服从你的渴望。（雪碧） 服从你的渴望。（雪碧） 。（雪碧 只管去做。（耐克运动鞋） 只管去做。（耐克运动鞋） 。（耐克运动鞋 数码新时代。（索尼影碟机） 数码新时代。（索尼影碟机） 。（索尼影碟机 使不可能变为可能。（佳能打印机） 使不可能变为可能。（佳能打印机） 。（佳能打印机 尽情享受吧！（雀巢冰激凌） 尽情享受吧！（雀巢冰激凌） ！（雀巢冰激凌 感受新境界。（三星电子） 感受新境界。（三星电子） 。（三星电子 智慧演绎，无处不在。（摩托罗拉手机） 智慧演绎，无处不在。（摩托罗拉手机） 。（摩托罗拉手机 我们集大成，您超越自我。（三菱电工） 我们集大成，您超越自我。（三菱电工） 。（三菱电工
Viewing, Listening & Speaking
New Horizon College English New Horizon College English
新视野大学英语
视听说教程
Viewing, Listening & Speaking
UNIT 4
Beware of Ads!
Viewing, Listening & Speaking
Ad 1 Ad 2 Your Tasks:
Book 2 – Unit 4
1
2
3
Viewing, Listening & Speaking
Watching and Discussing Task 1. Group Discussion:
Retell what happens in the the ads and discuss about your understanding for 3 minutes. Then each group send one student to report your group’s opinion.
Book 2 – Unit 4
Viewing, Listening & Speaking
Matching Game
Work in pairs, try to identify the associative meaning of these ads.
Advertisements 1. Good to the last drop. 2. Make yourself heard. 3. Obey your thirst. 4. We lead. Others copy. 5. Ask for more. 6. No business too small, no problem too big. 7. Drivers wanted. 8. Don’t leave home without it. 9. She works while you rest.
Book 2 – Unit 4
Viewing, Listening & Speaking
Watching and Discussing
Reference 2 Coca Cola commercial: In North Pole, a group of polar bears find some iced Coca Cola drink. They are delighted, but there’s one problem: they don’t have can-opener. They raise their heads and see the crescent/curved moon hanging up in the sky. A good idea occur to them---they place one on top of another, and finally they reach the moon. They grasp the crescent moon down and use it as a can-opener. Now they can enjoy their Coca Cola!
Lead-in
Questions for groups 1 and 2:
1. What is your opinion on the large amount of money spent on ads for two competing products, especially when they belong to one company? 2. Should people buy things according to what ads say?
Contents
Lead-in Matching Game Brainstorming Watching and Discussing Acting It Out Fun Time Oral Assignment
Book 2 – Unit 4
Viewing, Listening & Speaking
Book 2 – Unit 4
Viewing, Listening & Speaking
Brainstorming
B. Read the following English ads logo, work with your partner and try to translate them into Chinese.
Viewing, Listening & Speaking
Brainstorming
A. Compete to see how much we know about Chinese ad logo. You would find how deeply we are influenced by ads.
Book 2 – Unit 4
Product/Company A. Ericsson mobile phone B. Ricoh photocopier C. Cigarette brand “More” D. IBM corporation E. a washing machine F. Sprite soda drink G. American Express credit card H. Volkswagen cars I. Maxwell coffee
大宝 天天见 A Sequence Game 神州行 我看行 Now the class is divided into two groups. In turn 恒源祥 羊羊羊 each group will give an 过节送礼 黄金搭档 ad logo until no more 风驰电掣 大运摩托 logo can be provided. 人要衣装 我要靓妆 钻石恒久远 一颗永流传 简约不简单 利朗商务男装 今年过节不收礼 收礼还收脑白金
Reference 1 >> Reference 2 >>
Book 2 – Unit 4
Viewing, Listening & Speaking
Watching and Discussing
Reference 1 In a lab many scientists are working on a robot. Everything is all right but the robot just doesn’t move. The scientists try again and again and it simply doesn’t work. They are so frustrated. At this moment, one of them places a bottle of Coca Cola in front of the robot unconsciously. Suddenly, the robot snatches it, opens it and drinks it up. After that, it starts to move. Everyone is happy and they all drink Coca Cola to celebrate!
Reference 1 >> Reference 2 >>
Book 2 – Unit 4
Viewing, Listening & Speaking
Watching and Discussing
Reference 1 Pepsi commercial: One day an India boy who always lives with elephants finds he has power over them with Pepsi drink. He begins to build elephant tower. He grows up and becomes famous all over Indian as his tower grows taller and taller until one day all it is ruined by a small boy. The tower collapses because the elephants are distracted by another boy’s Pepsi. The young man is very depressed and thinks maybe training elephant is no a good idea any more. He has to come up with other animal---yes, hippos!
Lead-in Work in groups, discuss the following questions and then share your answers with the whole class.
Book 2 – Unit 4
Viewing, Listening & Speaking
Book 2 – Unit 4
Viewing, Listening & Speaking
Watching and Discussing Task 2. Group Discussion:
Compare the two commercials and decide which one is stronger in appealing audience? Why? Then each group send one student to report your group’s opinion.
Book 2 – Unit 4
Viewing, Listening & Speaking
Watching and Discussing Task 3. Group Planning:
Now suppose you are members of an ad team working on designing an advertising for either Coca Cola or Pepsi. Work together and come up with an idea for your own creative commercial. Then tell the whole class about your idea.
Book 2 – Unit 4
Viewing, Listening & Speaking
Lead-in Questions for groups 3 and 4:
1. What are the nwenku.baidu.comgative social effects of advertisements? 2. Should young people buy clothes advertised by celebrity?
Poetry in motion, dancing close to me． 动态的诗，向我舞近。（丰田汽车） ． 动态的诗，向我舞近。（丰田汽车） 。（丰田汽车
Book 2 – Unit 4
Viewing, Listening & Speaking
Watching and Discussing
Now watch two pieces of TV commercials. After that work in groups (two people each) to have a discussion. Then finish the following tasks.