星巴克英文介绍
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the freshest coffee. 4、高度热忱满足顾客的需求
Satisfying the requirements of the customers
as possible as they can . 5、积极贡献社区和环境 Doing their
utmost to support refugees and devote to the
Development
This is Starbucks chairman Howard Schultz who creat a European-style coffee-house to American after he took over the company.
2
Enterprise culture
community . 6、认识到盈利是我们未来成功的基础
Realizing the importance of profit .
3
Enterprise innovation
Enterprise innovation
In this summer, Starbuck will produce the vending machine in office
Starbucks will recieve its coffee order through mobile applications
Starbucks will sell more food through the new menu, the company‘s digital business is also promising, some new features and services are very popular, such as the use of payment through mobile phones.
4
Developmen t in China
Development in China
In Mar,2000
In Jan,1999
In May,1998
enter the Taiwan market and open
the first shop
enter the Chinese mainland
…
星巴克”这个名字来自 美国作家麦尔维尔的小 说《白鲸》中一位处事 极其冷静，极具性格魅 力的大副。他的嗜好就 是喝咖啡。
1
History
History
Founding
The first Starbucks opened in Seattle, Washington, on March 31, 1971 by three partners : English teacher Jerry Baldwin, history teacher Zevsiegl, and writer Gordon Bowker were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet (阿尔D弗e雷ve德lo·pm皮ent 特) after he taught them his style of roasting beans.
The consistent guiding principle
1、提供完善的工作环境，并创造相互 尊重和相互信任的工作氛围 Providing
the fabulous working environment ,creating
the working atmosphere of mutual respect
Schultz(霍华德·舒尔茨) who
promote the transformation and upgrading of Starbucks according to his business concept and quickly began to expand.
Nowadays, 6000 stores were opened in 30 countries . Moreover, this number is increasing at the rate of 3 stores every day. Its high-quality product and service ,concrete marketing location and its terrific marketing strategy make it possible to be the international brands.
In 1971,there are only six stores in Seattle , merely selling coffee beans .
In 1987, the original owners sold the Starbucks chain to former manager Howard
Starbuck
Do you like coffee?
Have you ever been to Starbucks?
Do you really know Starbucks coe of
Starbuck
The company took the name of the chief mate in the book Moby-Dick: Starbuck.
and confidence . 2、秉持多元化是我们企业经营的重要 原则 Retaining the diversity . 3、采用最高标准进行采购烘焙，并提 供最新鲜的咖啡 Adapting the highest
standard for purchase and baking , providing
In Aug,2005
enter the Macao market and open the first shop
enter various provinces of China
Satisfying the requirements of the customers
as possible as they can . 5、积极贡献社区和环境 Doing their
utmost to support refugees and devote to the
Development
This is Starbucks chairman Howard Schultz who creat a European-style coffee-house to American after he took over the company.
2
Enterprise culture
community . 6、认识到盈利是我们未来成功的基础
Realizing the importance of profit .
3
Enterprise innovation
Enterprise innovation
In this summer, Starbuck will produce the vending machine in office
Starbucks will recieve its coffee order through mobile applications
Starbucks will sell more food through the new menu, the company‘s digital business is also promising, some new features and services are very popular, such as the use of payment through mobile phones.
4
Developmen t in China
Development in China
In Mar,2000
In Jan,1999
In May,1998
enter the Taiwan market and open
the first shop
enter the Chinese mainland
…
星巴克”这个名字来自 美国作家麦尔维尔的小 说《白鲸》中一位处事 极其冷静，极具性格魅 力的大副。他的嗜好就 是喝咖啡。
1
History
History
Founding
The first Starbucks opened in Seattle, Washington, on March 31, 1971 by three partners : English teacher Jerry Baldwin, history teacher Zevsiegl, and writer Gordon Bowker were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet (阿尔D弗e雷ve德lo·pm皮ent 特) after he taught them his style of roasting beans.
The consistent guiding principle
1、提供完善的工作环境，并创造相互 尊重和相互信任的工作氛围 Providing
the fabulous working environment ,creating
the working atmosphere of mutual respect
Schultz(霍华德·舒尔茨) who
promote the transformation and upgrading of Starbucks according to his business concept and quickly began to expand.
Nowadays, 6000 stores were opened in 30 countries . Moreover, this number is increasing at the rate of 3 stores every day. Its high-quality product and service ,concrete marketing location and its terrific marketing strategy make it possible to be the international brands.
In 1971,there are only six stores in Seattle , merely selling coffee beans .
In 1987, the original owners sold the Starbucks chain to former manager Howard
Starbuck
Do you like coffee?
Have you ever been to Starbucks?
Do you really know Starbucks coe of
Starbuck
The company took the name of the chief mate in the book Moby-Dick: Starbuck.
and confidence . 2、秉持多元化是我们企业经营的重要 原则 Retaining the diversity . 3、采用最高标准进行采购烘焙，并提 供最新鲜的咖啡 Adapting the highest
standard for purchase and baking , providing
In Aug,2005
enter the Macao market and open the first shop
enter various provinces of China