电子商务英语期末试卷2

湖北***学院电子商务英语考试试卷

课程名称：电子商务英语命题者：考试方式：闭卷适用班级：考试班级: 姓名: 学号: （所有答题内容请写在答题纸上并标明题号，写在试卷上无效）

一、请将下列术语翻译成英文（每小题1分，共11分）

1.信息产品

2.免费运输

3.主页

4.电子邮件

5.降低成本

6.拍卖网站

7.客户需求

8.原材料

9.信用卡

10.商业模式

11.银行账户

二、请将下列术语翻译成中文（每小题1分，共11分）

1.B2B website

2.Internet Marketing

3.electronic payment

4.shipping cost

5.small and medium-sized firms

6.long-term

7.e-cash

8.search engine

9.develop a website：

10.second-hand market

11.logistics service

三、单项选择题（每题2分，共10分）

1.The faster the shipping, the the price.

A. lower

B. higher

C. common

D. quicker

2.How to the limited resources became one heated issue in this international conference.

A. exploit

B. deploy

C. expend

D. utilize

e as______ as possible.

A. earlier

B. more early

C. early

D. earliest

4.Prior ______ his departure, he addressed a letter to his daughter.

A. to

B. of

C. in

D. from

5.Letters about products and services which you haven‟t asked for and probably don‟t want are call

mail.

A. waste

B. junk

C. rubbish

D. useless

四、完形填空（在下列课文片段中填入遗漏的词，首字母已给出，每空2分，共12分）

Businesses can gain many potential benefits from engaging in electronic commerce. e-Commerce can reduce the c 1 （成本）of purchases, lower sales and m 2 (营销) costs and b 3

（改善）the customer service. However, businesses are not the only beneficiaries of e-Commerce.

C 4 （消费者）may also reap benefits. They can receive increased choice of vendor and p （产品）, convenience from shopping at home or office, greater amounts of I 5 (信息) that can be accessed on demand and more competitive p 6 （价格）and increased price comparison capabilities.

五、请在空格内填入单词的适当形式（每题2分，共10分）

1.Our office is____ ____（locate）at the end of the road.

2.Searching by keyword is the most common method of ____ ____（use）a search engine.

3. The factory is carrying out a series technological reforms in order to __ __(reduce) the cost of

production.

4. From the customer‟s point of view, (ship) costs are a major concern.

5. The focus of banner (advertise) was often on traffic quantity and not traffic quality.

六、将下列句子译成中文（每题3分，共18分）

1.Online shopping is becoming more and more popular in China.

2.Ebay is the largest Internet auction site in the world.

3.From the customer‟s point of view, shipping costs are a major concern.

4.It takes ten times more effort and more money to attract a new customer than to keep an existing

customer.

5.With the introduction of the Internet, companies, regardless of size, can communicate with each

other electronically and cheaply.

6.Online shopping is becoming more and more popular in China.

七、简答题（每题4分，共8分）

Coca-Cola‟s advance into orange soda is bad news for Sunkist, which holds a 1. 5％share of the soft drink market, and Crush （around 1％）Coca-Cola began testing Minute Maid Orange Soda in Canada last summer. Some analysts think it will quickly challenge Sunkist as the top-selling orange drink.

The sleeper among the products might turn out to be Cherry Coke, which contains no fruit juice at all. Emanuel Goldman, a beverage analyst with Montgomery Securities in San Francisco, says Cherry Coke has captured shares of 4％to 8％in test markets. The drink probably won‟t do as well when it is rolled out nationally, since consumer coupons and price promotions have been helping it along. But Goldman believes Cherry Coke could eventually displace Dr Pepper as the nation‟s fifth-best-selling soft drink.

Questions:

1.Why is Cherry Coke described as the “sleeper”?

2. Which brand occupies the fifth place on the soft drink list at present?

八、阅读理解（每题2分，共20分）

Passage 1

The book is divided into four parts. The first part is the foundation for all your online activities. It introduces the reader to the basic concepts of the Internet and how to do business via the Internet. It takes both，technology and business，into consideration and does not forget to talk about the legal aspects of doing business via the Internet. Finally it explains how marketing on the Web should be done in order to be successful. Without marketing your online business will lack the visibility it