市场营销学4p

purchase on
august 23,a
Chevroler car is draving on highway is not afraid of danger
stop to rush to purchase MIUI.
组长：李梅 组员：叶伟丽 车智丽
小米，为发烧而生
蔡树仙 杨爽
许正欣
Four.promotion
brand advertise：before the new product issue，xiaomi CEO leijun interact with fans on Web，and take part in all kinds of activities and make more and more people realize their products.After the issue，they take new topics though website，make so many people interested in the products.More importantly，the company use network platform interact with fans,such as microblog or network community, they can take the advice,then improve the quality of product,and enhance the customer loyalty.
一、The Four Ps of the Marketing Mixห้องสมุดไป่ตู้
product
promotion
Target customers Intended positioning
price
place
One.Product： “Born for you Born for MI ”
“fashaoyou” is means person who is mad about something. MIUI is the high-end smartphone that create by MIUI company .The company market was located as “fashaoyou”from the begining，therefore it decided the marketing channel is advance-direct sales online.
Analyse MIUI’s menthod of“price strategy”
Penetration pricing
Psychological pricing
Limit low to snap up
Binding pricing
Three.Place
Place：adopt direct sales online on the network. logistics：The distributon of MIUI，using VANCL logistics distribution system Site service advantages：estabulished it’s own official website
Tshirt
MIUI interactive with fans on the Sina Web that enhance fans participate in MIUI design and improvement、 sometimes they will give FROM微博 some gift to fans for feedback their support，it means that the company creat useful products for customers. Social media
Brand advertise： moscot
Through some kind of makerting that product Tshirt with identifiability,it can make users have more brand loyalty.Xiaomi sales another productscarry forward the“MIUI culture”。
Make user to resonate with the brand image： For a company wanan buiid client loyalty ,MIUI need to delivery a positive information to user.The moscot is calle M rabbit， it’so cute,it can motivate so many people and make their nationai passion better than before.
interaction
Feedback fans
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hunger marketing：It’s a marketing strategy of manufacturer reduce output deliberatrly，in order to adjust the relation between supply and demand、make a “lie”that supply falls short of demand、so they can keep high price and profit rate.
Two.price
Higher cost performance is the best advantage of MIUI all the time.the price was located as middle-end price since MIUI was launched .The higher cost performance is one of the best important reason for success.
“hungry”lead to“insane”
After following the iphone,MIUI is the phone that most diffcult to buy,although the price is not highest but the reason of ont easy to got it ,so the MIUI become an identify label. When MIUI 1s begin to rush to