2000年汉诺威世博会(中英对照)

Expo 2000 Hanover Germany
Expo 2000 was a World's Fair held in Hanover, Germany from June 1 to October 31, 2000. It was located on the Hanover fairground , which is famous for hosting CeBIT. The fair was not a financial success.
The fair's masterplan was designed in a joint venture with Studio d'Arnaboldi / Cavadini, Locarno and AS&P (Albert Speer und Partner GmbH).
Background
On June 14, 1990 the international world's fair organization B.I.E. awarded Expo 2000 to Hanover, beating out Toronto by a 21 to 20 vote. In 1992 the architects Studio Arnaboldi/Cavadini of Locarno won an international design competition for the masterplan of the exhibition grounds. On June 12 of that same year a survey conducted by the city council was made public showing only 51.5% of area residents supported hosting the expo.
Construction
On May 5, 1994 a new company was created by the government in Bonn. Headed by chairman Helmut Werner, the company was responsible for the construction and management of the fair.
In 1995 the supervisory board agreed on the concept for the thematic of the fair. Construction finally began on April 22, 1996.
Unlike previous expos, which focused on present advances in science and technology, EXPO 2000 focused more on developing and presenting solutions for the future.
The Fair
The fair opened to the public on June 1 2000 and ran five months, ending on October 31.
The Expo site was situated on the original 1,000,000 square meters of the Hanover fairground; an additional 600,000 m² was also made available as a newly opened section to the grounds. As a visitor walked in and tickets were taken, looking above to the approximately 4-story-high ceiling, a visitor would have noticed the huge circular pods that held large TVs showing animated people greeting the visitors and providing tourist information in different languages. Some ten large McDonalds restaurants were also built, along with restaurants representing several of the exhibitor countries. Small retail locations were also setup to supply Expo merchandise. The United States reversed its decision to take part at a relatively late stage, and the area set aside for the American pavilion was left undeveloped.
40,000,000 visitors were expected at Expo 2000, but only 25,210,000 people came to see the event. This led to a financial deficit of about $600,000,000. With pre-ordered tickets priced at 69 DM, the fair seemed expensive compared to other days out. Commentator Georg Giersberg wrote in the Frankfurter Allgemeine that entrance fees for Germany's 53 main theme parks cost on average less
than half the price of the Expo (about 30 DM). Other financial shortfalls came from a lack of corporate sponsorship since it cost US$4.8 million to be an official product supplier or US$14.5 million to become a world partner.
Part of the failure of the Expo was a lack of clear perception of what to expect at Expo 2000, not helped by a "cerebral" advertising campaign that had failed to explain what the Expo was for. In a 2000 Time magazine article a Berlin-based marketing firm, Scholz & Friends, stated that "the organizers have failed to convey to the public a clear image of what Expo 2000 is going to be: an entertainment park, a blown-up museum, or a nature reserve." In the same article Ralf Strobach, secretary of Hanover's Citizens' Initiative for Environment Protection, said that "For a long time, companies were unsure if they would be putting money in an eco-show or a showcase for their latest inventions." Only after the fair was open and clearly not meeting expectations was a new advertising campaign created, aimed at the domestic market with British actor Peter Ustinov and German television star Verona Feldbusch and stressing the fun side of the Expo, under the slogan "Das gibt's nur einmal, es kommt nie wieder" ("This only happens once, it's never coming back").
The German band Kraftwerk created a vocoded speech signature theme Expo 2000, which was also developed into a single of the same name. Later a remix single "Expo Remix" was released. The band was also paid US$190,000 for a five-second jingle, leading Chancellor Gerhard
Schröder to state that he "wouldn't have spent so much money".
德国2000年汉诺威世界博览会
2000年在德国汉诺威举办的世界博览会历时五个月（从6月1号到10月31号）。

世博会的场址坐落在汉诺威的菲尔格朗德，因库比特而闻名。

这次博览会没有带来财政上的收益。

此博览会的场地规划是在中标者阿纳博尔迪/卡瓦迪尼、阿尔伯特·施拜尔及其合伙人事务所和基纳斯特·沃格特及其合伙人事务所的共同努力下完成的。

背景：
在1990年6月14日汉诺威以21:20的票数胜于多伦多，世界博览会组织国际展览局授予其2000年的世博主办权。

1992年在建筑师的工作室里意大利的建筑师安拉宝底，洛迦诺的建筑师卡瓦弟尼在展览会场的总体规划竞争中获胜。

在同年的6月12日，由市议会在公众中组织举办的一项调查中发现只有51.5%的当地居民支持这次世博会的举办。

建设：
在1994年5月5号波恩政府创建了一个新公司，此公司以赫尔穆特沃纳主
席为首负责这次博览会的建设和管理。

在1995年，监事会同意了此次博览会建设的主题概念，最终在1996年4月22日开始建设工作。

不像以前的世博会把重点放在当前科学和技术的进步，2000年世博会更关注的是未来的发展和解决问题的方案。

博览会：
此展览会向公众开放是在2000年的6月1号，将持续五个月，在10月31号结束。

此次世博会的举办场地坐落在原始场地为100万平米的汉诺威费尔格朗德；另外的60万平米是在该场地开发出来的新场地。

当游客们凭票进入馆后，向上可以看到大约有四层楼高的天花板，游客可能会注意到巨大的通告群，上面挂着播放着的大型的电视，热情的人们会问候游客们，用不同的语言为他们提供旅游信息。

随着其他几个参展商国家餐馆的开立，十几个大型的麦当劳餐馆也相继建立起来。

一些小的零售点也建立起来为世博提供其所需商品。

美国在后来取消参加此世博会所以为美国馆留出来的场地就没有开发。

预计有4000万的游客将参加2000年世博会，但实际上仅有2521万的人参加了这场盛事，这导致了大约6亿的财政赤字。

按照提前制定的69马克的票价，看起看来似乎比以前举办过的世博会票价要高。

实事评论员格奥尔格在“法拉克福阿勒格尼”中写到德国的53个主题公园的入园费平均只需世博门票的少一半即可（大约30马克）。

其他的财政亏空是由于缺乏企业的赞助，因为它要花费480万美元才能成为一个正式的产品供应商或者花费1450万美元才能成为一名全球合作伙伴。

此次世博会举办失利的部分原因是：缺乏对2000年世博会所期待的清楚的认知，而不是通过理智的广告的帮助来展现世博的目的。

在2000年时报杂志上发表了一篇关于柏林一家销售公司“舒尔茨及朋友”的，文章，文章称，组织者没有成功的向公众传达一个清晰的影像——2000年世博会将是一个什么样的盛会：一个娱乐公园，一个巨大的博物馆还是一个自然保护区。

在同一篇文章中“拉尔夫斯卓波次”汉诺威的公民倡议环保秘书，
说，“有很长一段时间公司不确信他们是否在生态展或为他们的最新发明所需的玻璃柜台上投资。

”直到博览会开幕后才清楚地得知：令他么失望的却是一场新的广告的斗争……英国演员彼得乌斯季诺夫和德国电视民明星维罗纳夫的斯在“--”的标语下（此事一旦发生将再也不会再回来），强调世博会有趣的一面。

德国乐队发电站乐队举办了一场腾空演讲签名“2000年世博主题”，随后它又发展成了一首同名的单曲。

后来一首混音单曲“世博混音”出世了。

这个乐队制作的52秒的短曲为他们赢得了19万美元，领导人格哈德声称“他本不应该花费这么多的。

”。