新视野大学英语视听说第二版第二册_UNIT_4

新视野大学英语

New Horizon College English

New Horizon College English 视听说教程

Beware of Ads!

UNIT 4

Contents

u Lead-in

u Matching Game

u Brainstorming

u Watching and Discuss ing u Acting It Out

u Fun Time

u Oral Assignment

Work in groups, discuss the following questions and then share your answers with the whole class.

Questions for groups 1 and 2:

1. What is your opinion on the large amount of money spent on ads for two competing

products, especially when they belong to one company?

2. Should people buy things according to what ads say?

Questions for groups 3 and 4: 1. What are the negative social effects of advertisements?

2. Should young people buy clothes

advertised by celebrity?

Matching Game

Work in pairs, try to identify the associative

meaning of these ads.

Advertisements Product/Company

1. Good to the last drop. A. Ericsson mobile phone

2. Make yourself heard. B. Ricoh photocopier

3. Obey your thirst. C. Cigarette brand “More”

4. We lead. Others copy. D. IBM corporation

5. Ask for more. E. a washing machine

6. No business too small, F. Sprite soda drink

no problem too big.G. American Express credit

7. Drivers wanted. card

8. Don’t leave home without it.H. Volkswagen cars

9. She works while you rest.I. Maxwell coffee

大宝 天天见神州行我看行恒源祥羊羊羊

黄金搭档

过节送礼大运摩托风驰电掣我要靓妆人要衣装一颗永流传钻石恒久远利朗商务男装简约不简单收礼还收脑白金

今年过节不收礼

Now the class is divided

into two groups. In turn each group will give an

ad logo until no more

logo can be provided.A Sequence Game A. Compete to see how much we know about Chinese ad logo. You would find how deeply we are influenced by ads.

B. Read the following English ads logo, work with your partner and try to translate them into Chinese.

Good to the last drop ． 滴滴香浓，意犹未尽。（麦斯威尔咖啡） Obey your thirst ．服从你的渴望。（雪碧）The new digital era ．数码新时代。（索尼影碟机）使不可能变为可能。（佳能打印机） Impossible made possible ．尽情享受吧！（雀巢冰激凌） Take time to indulge ．动态的诗，向我舞近。（丰田汽车）

Poetry in motion, dancing close to me ．只管去做。（耐克运动鞋）Just do it.

感受新境界。（三星电子）

Feel the new space.智慧演绎，无处不在。（摩托罗拉手机） Intelligence everywhere.

我们集大成，您超越自我。（三菱电工）

We integrate, you communicate.

Watching and Discussing

Now watch two pieces of TV commercials. After that work in groups (two people each) to have a discussion. Then finish the following tasks.

Ad 1

Ad 2

Your Tasks:123

Task 1. Group Discussion:

Retell what happens in the the ads and discuss about your understanding for 3 minutes. Then each group send one student to report your group’s opinion.

Reference 1 >>

Reference 2 >>