汽车品牌长城汽车数字营销全渠道营销推广策划方案
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市场营销自动化策略规划
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• 识别客户信息 • 定向短信推送 • 定向微信图文
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2、冷线索培育-定期定向个性化内容策略
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APP推送
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1、试驾线索跟进-对营销用户行为进行记录分析，制定跟进策略
3、车主关怀-CRM再营销活动用户行为分析
哈弗H9 哈弗H2 风骏6 长城C30
WEY VV7c
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2、冷线索培育-营销活动计划任务统计
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1 长城汽车营销场景模拟 2 甲骨文营销云营销方案概述 3 甲骨文营销方案对长城汽车的突出价值 4 案例分享 5 针对长城汽车项目方案讨论
关注长城汽车
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1、试驾线索跟进-区分不同用户来源
长城汽车数字全渠道营销方案
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1 长城汽车营销场景模拟 2 甲骨文营销云营销方案概述 3 甲骨文营销方案对长城汽车的突出价值 4 案例分享 5 针对长城汽车项目方案讨论
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场景概述-用户标签分类
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1、试驾线索跟进-平台化制定营销活动流程
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2、冷线索培育-不活跃用户营销流程建立
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3、车主关怀-车主行为活动记录
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3、车主关怀-车主内容定向推送
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wk.baidu.com
3、车主关怀-CRM流程任务自动化
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关注长城汽车
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1、试驾线索跟进-建立跨渠道交叉营销活动
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2、冷线索培育-用户销售线索评分模型
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