医疗器械行业的市场需求分析与预测
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本科毕业论文
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目
医疗器械行业的市场 需求分析与预测
姓 专 学
名 业 号
牛志云 市场营销 201250015 王巧丽
指导教师
郑州科技学院工商管理学院 二○一六年五月
目 录
摘 要 ............................................................................................................................. I Abstract ...................................................................................................................... II 1 绪论 ........................................................................................................................... 1 1.1 研究背景和意义 .............................................................................................. 1 1.1.1 研究背景 ................................................................................................ 1 1.1.2 研究意义 ................................................................................................ 1 1.2 国内外研究现状 .............................................................................................. 2 1.2.1 国内研究现状 ........................................................................................ 2 1.2.2 国外研究现状 ........................................................................................ 2 1.3 研究思路与内容 .............................................................................................. 3 1.4 研究方法 .......................................................................................................... 3 1.4.1 文献研究法 ............................................................................................ 3 1.4.2 问卷调查法 ............................................................................................ 3 1.4.3 定量分析法 ............................................................................................ 4 2 相关理论概述 ........................................................................................................... 5 2.1 医疗器械的内涵 .............................................................................................. 5 2.2 需求内容分析 .................................................................................................. 5 2.2.1 需求层次理论 ........................................................................................ 5 2.2.2 需求内容分类 ........................................................................................ 6 3 医疗器械行业市场需求分析 ................................................................................... 7 3.1 医疗器械行业营销现状 .................................................................................. 7 3.2 市场需求结构特征分析 .................................................................................. 8 3.2.1 人口学特征 ............................................................................................ 8 3.2.2 地域结构特征 ........................................................................................ 9 3.2.3 行为特征 .............................................................................................. 10 3.2.4 需求特征 .............................................................................................. 12 4 医疗器械行业市场需求预测及未来发展趋势 ..................................................... 18 4.1 医疗器械的市场需求预测 ............................................................................ 18
I
医疗器械行业的市场需求分析与预测
THE MEDICAL DEVICE INDUSTRY MARKET DEMAND ANALYSIS AND FORECASTING
Abstract
The medical device industry , as a high-tech industry which locates in mechanical, electronic, medical and other high-tech crossover and fusion marginal industry, after decades of development, already has a relatively complete R & D, industrial production and quality management system.As China's economy continues to develop, the aging population and sub-health seriously growing, the demand for medical devices is increasing.In order to understand the actual needs of consumers situation for medical devices, which we investigate and study becomes particularly important. In this paper ,first we introduces the medical device industry and related theories, then analyzes the current status and existing problems of the development of medical device industry .Finally according to the status of the medical device industry, drawn up by the medical device industry market demand analysis and feasibility studies,our survey data obtained in the course systematically compiled and analyzed using scientific market demand analysis method to predict the medical device industry trends and prospects for the rapid development of medical device industry to provide some contribution. Key words：Medical Devices; Market demand; Prediction
wenku.baidu.com
医疗器械行业的市场需求分析与预测
医疗器械行业的市场需求分析与预测
摘 要
医疗器械行业作为高新技术行业，其为机械、电子、医学等高新技术交叉 和融合的边缘性产业。医疗器械产业经过近十几年的发展，已经拥有了比较完 善的科技研发、工业生产和质量管理体系。随着我国经济的不断发展，人口老 龄化和亚健康化日趋严重，人们对医疗器械的需求也不断增加。为了了解消费 者对医疗器械的实际需求情况，我们对此进行调查研究就变得尤为重要。 本文首先介绍医疗器械行业以及相关理论，接着分析医疗器械行业目前的 发展现状与存在的问题。然后根据医疗器械行业的现状，拟通过对医疗器械行 业进行市场需求分析和论证， 对调查过程中得到的资料进行系统地整理和分析， 运用科学的市场需求分析方法，来预测医疗器械行业的发展趋势和前景，为医 疗器械产业的快速发展提供一些贡献。 关键词： 医疗器械；市场需求；预测
4.2 医疗器械未来的发展趋势 ............................................................................ 20 4.2.1 医疗器械普及化 .................................................................................. 20 4.2.2 医疗器械多样化 .................................................................................. 20 4.2.3 医疗器械时尚化 .................................................................................. 21 4.2.4 医疗器械价格平民化 .......................................................................... 21 4.2.5 医疗器械便携化 .................................................................................. 21 4.2.6 售后服务将成亮点 .............................................................................. 22 结 论 .......................................................................................................................... 23 致 谢 .......................................................................................................................... 24 参考文献 .................................................................................................................... 25 附 录 .......................................................................................................................... 26
题
目
医疗器械行业的市场 需求分析与预测
姓 专 学
名 业 号
牛志云 市场营销 201250015 王巧丽
指导教师
郑州科技学院工商管理学院 二○一六年五月
目 录
摘 要 ............................................................................................................................. I Abstract ...................................................................................................................... II 1 绪论 ........................................................................................................................... 1 1.1 研究背景和意义 .............................................................................................. 1 1.1.1 研究背景 ................................................................................................ 1 1.1.2 研究意义 ................................................................................................ 1 1.2 国内外研究现状 .............................................................................................. 2 1.2.1 国内研究现状 ........................................................................................ 2 1.2.2 国外研究现状 ........................................................................................ 2 1.3 研究思路与内容 .............................................................................................. 3 1.4 研究方法 .......................................................................................................... 3 1.4.1 文献研究法 ............................................................................................ 3 1.4.2 问卷调查法 ............................................................................................ 3 1.4.3 定量分析法 ............................................................................................ 4 2 相关理论概述 ........................................................................................................... 5 2.1 医疗器械的内涵 .............................................................................................. 5 2.2 需求内容分析 .................................................................................................. 5 2.2.1 需求层次理论 ........................................................................................ 5 2.2.2 需求内容分类 ........................................................................................ 6 3 医疗器械行业市场需求分析 ................................................................................... 7 3.1 医疗器械行业营销现状 .................................................................................. 7 3.2 市场需求结构特征分析 .................................................................................. 8 3.2.1 人口学特征 ............................................................................................ 8 3.2.2 地域结构特征 ........................................................................................ 9 3.2.3 行为特征 .............................................................................................. 10 3.2.4 需求特征 .............................................................................................. 12 4 医疗器械行业市场需求预测及未来发展趋势 ..................................................... 18 4.1 医疗器械的市场需求预测 ............................................................................ 18
I
医疗器械行业的市场需求分析与预测
THE MEDICAL DEVICE INDUSTRY MARKET DEMAND ANALYSIS AND FORECASTING
Abstract
The medical device industry , as a high-tech industry which locates in mechanical, electronic, medical and other high-tech crossover and fusion marginal industry, after decades of development, already has a relatively complete R & D, industrial production and quality management system.As China's economy continues to develop, the aging population and sub-health seriously growing, the demand for medical devices is increasing.In order to understand the actual needs of consumers situation for medical devices, which we investigate and study becomes particularly important. In this paper ,first we introduces the medical device industry and related theories, then analyzes the current status and existing problems of the development of medical device industry .Finally according to the status of the medical device industry, drawn up by the medical device industry market demand analysis and feasibility studies,our survey data obtained in the course systematically compiled and analyzed using scientific market demand analysis method to predict the medical device industry trends and prospects for the rapid development of medical device industry to provide some contribution. Key words：Medical Devices; Market demand; Prediction
wenku.baidu.com
医疗器械行业的市场需求分析与预测
医疗器械行业的市场需求分析与预测
摘 要
医疗器械行业作为高新技术行业，其为机械、电子、医学等高新技术交叉 和融合的边缘性产业。医疗器械产业经过近十几年的发展，已经拥有了比较完 善的科技研发、工业生产和质量管理体系。随着我国经济的不断发展，人口老 龄化和亚健康化日趋严重，人们对医疗器械的需求也不断增加。为了了解消费 者对医疗器械的实际需求情况，我们对此进行调查研究就变得尤为重要。 本文首先介绍医疗器械行业以及相关理论，接着分析医疗器械行业目前的 发展现状与存在的问题。然后根据医疗器械行业的现状，拟通过对医疗器械行 业进行市场需求分析和论证， 对调查过程中得到的资料进行系统地整理和分析， 运用科学的市场需求分析方法，来预测医疗器械行业的发展趋势和前景，为医 疗器械产业的快速发展提供一些贡献。 关键词： 医疗器械；市场需求；预测
4.2 医疗器械未来的发展趋势 ............................................................................ 20 4.2.1 医疗器械普及化 .................................................................................. 20 4.2.2 医疗器械多样化 .................................................................................. 20 4.2.3 医疗器械时尚化 .................................................................................. 21 4.2.4 医疗器械价格平民化 .......................................................................... 21 4.2.5 医疗器械便携化 .................................................................................. 21 4.2.6 售后服务将成亮点 .............................................................................. 22 结 论 .......................................................................................................................... 23 致 谢 .......................................................................................................................... 24 参考文献 .................................................................................................................... 25 附 录 .......................................................................................................................... 26