透析全球数字娱乐市场

THESE COMPANIES CURRENTLY SUBSCRIBE TO NEWZOO’S SERVICES
SAN FRANCISCO
AMSTERDAM
SHANGHAI
MOBILE MARKET INTELLIGENCE BY NEWZOO & TALKINGDATA
HISTORIC TRENDING
Esports Growth Scenarios
Based On Annual Revenue per Enthusiast
© 2015 Newzoo | Source: Global Growth of Esports Report Premium
All Sports
$56ຫໍສະໝຸດ Baidu
Individual Sports
MARKET TRENDS
MARKET SIZING
CONSUMER INSIGHTS
PLATFORM DATA
GAME/APP METRICS
PREDICTIVE ANALYTICS
JOINT AMBITION the full suite, on a global scale
MODELING & QUANTIFYING TRENDS
Monitoring Global Growth
TAKEN FROM NEWZOO’S 2015 GLOBAL GAMES MARKET REPORT
CHINA AND THE US NECK-AND-NECK
2015 GAME REVENUES PER REGION
2015 GAME REVENUES PER SCREEN / SEGMENT
© 2015 Newzoo | Source: Global Growth of Esports Report Premium
Revenues
2015 | Esports| Global, NAM , APAC
NAM
$93.2M
+32% YoY
37% GLOBAL 34%
$252M
+30% YoY
29%
The Global Games Market: Trends, Market Data and Opportunities
© 2014 Newzoo
The Global Games Market: Trends, Market Data and Opportunities
© 2015 Newzoo / Repucom
$2 Esports
2012
2013
2014
2015
2016
2017
2018
2019
© 2015 Newzoo / Repucom
2020
2021
CONFIDENTIAL | LIMELIGHT BREAKFAST AUGUST 6TH 2015
A MACRO VIEW
Alternative Optimistic Scenario
$1Bn
TOTAL ESPORTS REVENUES
$1.1Bn
$7
$3.0Bn
$15
$5
$20
Report Scenario
AVERAGE REVENUE PER ENTHUSIAST
$$33
$1.0Bn
$$22
$0.5Bn
$6M
What’s Special?
$16M Was Crowd Funded by $2.50 of every $10.00 donation, making Valve $54M
New Direct Esports-Related Revenue Streams
NEW CONSUMERS ARE PRODUCERS
to be ahead the curve when it comes to global and local trends and always put hard data into a broader perspective.
MARKET TRENDS | CONSUMER INSIGHTS | DATA MODELING | PREDICTIVE ANALYTICS
Esports Economy Growth
TAKEN FROM NEWZOO’S 2015 GLOBAL GROWTH OF ESPORTS REPORT
ESPORT ECONOMY MATURING
GLOBAL NUMBER OF CONSUMER ENGAGED BY ESPORTS | 2015 & GROWTH TOWARDS 2017
APAC
$85.2M
+28% YoY
© 2015 Newzoo
TOWARDS A $1BN ESPORTS ECONOMY
REVENUES PER ESPORTS FAN COMPARED TO THOSE OF SPORTS SHOWS POTENTIAL
2014 Revenues/Fan
Global Revenues Divided by Fans
NEW RULES FOR SUCCESS
NEW METRICS NEEDED?
TAKE A STEP BACK FROM THE BIG DATA ANALYTICS SOUP NOW AND AGAIN……
NEWWHO?
Newzoo. The Experts On All Things Games. Newzoo is an innovative global market research firm with a primary focus on games. We provide our clients with a mix of consumer research, transactional data and financial analysis across all continents, screens and business models. We aim
Peter Warman | CEO & Co-Founder | Newzoo
What’s Special?
$1.2M Per Player is the same as the
2014 World Cup 3rd Place Prize Money.
Prize Pool
$18M
Winning Team