Airbnb’s business model
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Key Resources
• Digital: – Online platform
• Physical:
– Skilled employees – Over 800,000 listings in 192 countries
Key Activities
– Continually develop and maintain its platform (marketing, community management…)
– People who want to stay comfortably at a cheap price.
Value Proposition
To be a trusted community marketplace for people to list, discover and book unique accommodations around the world.
AIRBNB’S BUSINESS MODEL
What is Airbnb?
Profile
• Abbreviation of “Airbed and breakfast”. • Founded in August 2008.
• Headquartered in San Francisco, California.
Revenue Stream
Charge 6 to 12% service fees to travelers and 3% to hosts. Prevent offline trading among its users: • Real-name authentication. • Filtering the e-mail, telephone and other contact information. • Lower service fees for hosts.
Airbnb’s Business Model
Airbnb’s Business Model
Costumer Segments Customer Relationships Key Activities Value Proposition Revenue Stream Key Partners Channels Key Resources Cost Structure
Channels
• Craigslist’s integration: Airbnb leveraged Craigslist to increase their user base substantially. • Advertising: print / display / social paid advertising (targeted ads on Facebook or Twitter).
• A P2P online marketplace and homestay network.
• Allowing anyone to rent out their extra space.
• Called “Ebay for space” by Time Magazine. • Over 2,000,000 listings in 34,000 cities and 191 countries.
• Referral: you invite friends from Facebook or email to join Airbnb.
Customer Relationships
• PBiblioteka Baiduovide renters with awesome experiences to keep them coming back. • Make it easy and safe for owners to monetize their assets. • Have a high-performing website to provide a fast, reliable and secure customer experience.
Key Partners
Cost Structure
– Technological set up & running costs – Salaries to permanent employees
– Payments to freelance photographers
Thank you!!
Costumer Segments
• Hosts: – People who own a house and want to earn extra money. – People who want to meet new people. • Guests:
– People who love to travel.