上外贸电子商务英第七章

Chapter 7

True/False

Indicate whether the statement is true or false.

____ 1. Dutch auctions move large numbers of commodity items relatively slowly.

____ 2. The Dutch auction is also called an ascending-price auction.

____ 3. In a double auction, buyers and sellers each submit combined price-quantity bids to an auctioneer.

____ 4. Double auctions can be operated in sealed-bid format only.

____ 5. Online auctions are one of the fastest growing segments of online business today.

____ 6. Analysts believe that a more appropriate term for the electronic commerce that occurs in general consumer auctions is consumer-to-consumer.

____ 7. The most successful consumer auction Web site today (by far) is eBay.

____ 8. All eBay auctions have a minimum bid increment, which is about 10 percent of the bid amount.

____ 9. The largest number of online auctions occurs on general business auction sites.

____ 10. Yahoo! has created auctions using the eBay model.

____ 11. has undertaken a joint online venture with Christie's, the famous British auction house.

____ 12. Doug Salot started an auction site, , in 1996.

____ 13. The lock-in effect makes the task of creating successful general consumer Web sites much easier.

____ 14. The types of products that are ideal for group purchasing sites are branded products with well-established reputations.

____ 15. Ingram Micro estimates that the auction prices it receives on the auction site averages about 60 percent of the items’ costs.

____ 16. Gordon Brothers Group, a liquidation broker, has been selling the inventory of failed retailers since 1903. ____ 17. In industries where there is a high degree of competition among suppliers, reverse auctions can be an efficient way to conduct and manage the price bidding that would naturally occur in that market.

____ 18. Surveys indicate that as many as 50 percent of all Web auction buyers either do not receive the items they purchased or find the items to be different from the seller's representation.

____ 19. Sniping software observes auction progress until the last second or two of the auction clock.

____ 20. The first auctioning software, named Cricket Jr., was written by David Eccles in 1997.

____ 21. Because sniping software synchronizes its internal clock to the auction site clock and executes its bid with

a computer’s precision, the software almost always wins out over a human bidder.

____ 22. The act of placing a winning bid at the last second is called a lock-in.

____ 23. In much the same way that eBay makes reputation reports available to its bidders and sellers about each other, more general software agents can create and search databases of all kinds of buy-sell transactions

on the Web.

____ 24. Many colleges and universities now offer courses that use distance learning platforms such as Blackboard for student-instructor interaction.

____ 25. Portals conducting monetizing campaigns are unconcerned about visitor backlash.

Multiple Choice

Identify the choice that best completes the statement or answers the question.

____ 26. ____ are the prices that potential buyers in an auction are willing to pay for an item.

a. Bids c. Inquiries

b. Proposals d. Presents

____ 27. The whole auction process is managed by a(n) ____.

a. bidder c. observer

b. auctioneer d. controller

____ 28. In some auctions, ____, employed by the seller or the auctioneer, can make bids on behalf of the seller.

a. auction agents c. shill bidders

b. faux bidders d. auction dealers

____ 29. An English auction is sometimes called a(n) ____ because the bids are publicly announced.

a. semi-closed auction c. open auction

b. closed auction d. semi-open auction

____ 30. The earliest auctions for which we have written records are from Babylon in about ____ B.C.

a. 100 c. 2000

b. 500 d. 6000

____ 31. The 18th century saw the birth of two British auction houses, ____ in 1744 and Christie's in 1766.

a. William's c. Vickrey's

b. Sotheby's d. Klik-Klok

____ 32. The ____ auction is a form of open auction in which bidding starts at a high price and drops until a bidder accepts the price.

a. English c. Australian

b. Dutch d. Spanish

____ 33. In a ____ auction, bidders submit their bids independently and are usually prohibited from sharing information with each other.

a. sealed-bid c. conservative-bid

b. closed-bid d. secure-bid